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Sexy Fish Mayfair

Novikov Restaurant & Bar

Novikov Restaurant & Bar in London offers a fusion of Asian and Italian cuisines in an elegant setting. While many patrons praise the quality and presentation of the food, some have expressed concerns about service quality and pricing. The establishment is known for its lively atmosphere, attracting a diverse clientele, including celebrities. However, experiences can vary, with some guests highlighting issues with service and value for money.

Discover Novikov Restaurant & Bar in London W1J 8HA United Kingdom 

Located at 50A Berkeley Street in the heart of London, Novikov Restaurant & Bar is a vibrant, upscale dining destination that masterfully blends Asian and Italian culinary traditions. This ornate three-floor venue boasts a sophisticated atmosphere perfect for food enthusiasts, trend-conscious travelers, and digital nomads seeking a stylish spot to indulge.

At Novikov, diners can explore a unique menu featuring both expertly prepared Asian dishes and authentic Italian flavors. From fresh seafood selections like lobster and red snapper to a variety of vegetarian and vegan-friendly options, the restaurant caters to diverse palates. Guests praise the high-quality ingredients and outstanding flavors, making each meal a memorable event.

The interior boasts a striking decor with a lively vibe — perfect for social gatherings or special occasions. Although the music can be quite loud, it adds to the energetic ambiance, complemented by a stylish lounge bar serving creative cocktails and hosting live DJ performances. The back area features a charming mini fresh food shop, adding to the unique charm of the place.

Essential information and community insights

Novikov Restaurant & Bar operates daily from noon until early morning, welcoming guests looking for exceptional dining or a stylish night out. The staff is attentive and well-informed, ensuring swift service, though some visitors have noted longer waiting times during peak hours. It's a hotspot that requires reservations, so booking ahead is highly recommended. The dress code leans towards the dressy and upscale, matching the venue's chic vibe.

Novikov Restaurant & Bar enjoys a predominantly positive reputation for its outstanding food and elegant ambiance. However, some patrons have expressed concerns about noise levels, wait times, and the premium pricing. Overall, it remains a highly recommended spot for those seeking a refined dining and nightlife experience in London.

Europe

United Kingdom

Located at 50A Berkeley St, London, Novikov Restaurant & Bar is an ornate, three-floor establishment that seamlessly blends Asian and Italian cuisines. This vibrant venue has become a social hub, known for its lively atmosphere and exquisite decor. Since its inception, it has attracted a diverse clientele, making it a go-to spot for both locals and visitors. The restaurant features a unique lounge bar, enhancing its appeal as a multifaceted dining experience.

At Novikov, diners can indulge in a diverse menu that showcases the best of Asian and Italian culinary traditions. The ambiance is lively, with a contemporary design that complements the exquisite dishes. Signature offerings include fresh seafood selections, expertly prepared to highlight their natural flavors. The restaurant is also known for its impressive wine and cocktail list, making it an ideal destination for both casual and special occasions.

Novikov's atmosphere is complemented by its attentive service, ensuring that every guest feels welcomed. The restaurant's layout includes a lively bar area, perfect for pre-dinner drinks or a night out with friends. The combination of excellent food, a vibrant ambiance, and professional service creates a memorable dining experience.

Situated in the upscale Mayfair district, Novikov is surrounded by a wealth of cultural attractions, including art galleries and luxury boutiques. The vibrant neighborhood is known for its high-end shopping and entertainment options, making it an ideal spot for a pre-theatre dinner or a night out. Visitors can easily explore nearby attractions, enhancing their overall experience in London.

A: Yes, the restaurant is good for groups.

Ornate, 3-floor see-and-be-seen restaurant with an Asian & an Italian restaurant & a lounge bar.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR2MW83bmN3EAE&d=17924085&t=1

places/ChIJHcKZuSkFdkgRUMmqoeDeSQU/reviews/ChZDSUhNMG9nS0VJQ0FnSUR2MW83bmN3EAE

Food here is good but that’s about it, it’s certainly a dining experience and service is very good. The raw veg nibbles u get when you sit down are a nice touch!

Not quite the place to have any meaningful conversation, music is pretty loud! But the restaurant is nice, great decor, really enjoy going to the back where they have a mini fresh food shop type thing going on!

There is also a lounge for drinks!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNYbUl2Z3dnRRAB&d=17924085&t=1

places/ChIJHcKZuSkFdkgRUMmqoeDeSQU/reviews/ChdDSUhNMG9nS0VJQ0FnSUNYbUl2Z3dnRRAB

One of the good places to be in. The food kind of dishes are very good and delicious. Well organized from door to door reception are even kind ladies are taking the orders to your table.

We re- ordered some dishes and were so good. The service is in a swift process mood.

Good vibes and atmosphere so positive totally deserved the high ratings from all audience members.

Keep up the good work guys.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNYOTdTckdBEAE&d=17924085&t=1

places/ChIJHcKZuSkFdkgRUMmqoeDeSQU/reviews/ChZDSUhNMG9nS0VJQ0FnSUNYOTdTckdBEAE

Elegant establishment!
The Asian restaurant is a cool and busy place. Service was quick and professional.  The food was outstanding. We got to choose our fresh seafood. We went for the lobster and the red sniper which was prepared by the chef to our liking and tasted just delicious and was full of flavour.  Great food and wine menu although it was very pricey. The overall experience was amazing!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUQzcmJERTJRRRAB&d=17924085&t=1

places/ChIJHcKZuSkFdkgRUMmqoeDeSQU/reviews/ChdDSUhNMG9nS0VJQ0FnSUQzcmJERTJRRRAB

The restaurant was lively. The food was great and it was busy. The wait staff were attentive and knowledgeable of the food.they made great recommendations. It’s a little expensive, so be ready for the tab. The flavors were definitely worth it.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUN2dUpEUUxREAE&d=17924085&t=1

places/ChIJHcKZuSkFdkgRUMmqoeDeSQU/reviews/ChZDSUhNMG9nS0VJQ0FnSUN2dUpEUUxREAE

First of all, the waiting time is VERY long even if you have booked in advance - I guess the restaurant is taking more reservations that it’s capacity. We have eaten in the Asian place, was so good and we loved all the dishes. Service is good overall.

Experience Luxury Dining at Novikov Restaurant, London

Established in 2011, Novikov Restaurant & Bar is a flagship venue of the Novikov Group, founded by Russian entrepreneur Arkady Novikov. Located in London's Mayfair district, it offers a blend of Asian and Italian cuisines in an elegant setting. Over the years, it has become a popular destination for both dining and nightlife, attracting a diverse clientele, including celebrities.

Novikov Restaurant & Bar: A Legacy of Culinary Excellence in Mayfair London.

Nestled in the prestigious district of Mayfair, London, Novikov Restaurant & Bar has been a beacon of sophisticated dining since its inception in 2011. Founded by the visionary Russian restaurateur Arkady Novikov, this establishment quickly distinguished itself by masterfully blending the rich flavors of Asian and Italian cuisines under one elegant roof.

Novikov’s story began in 2011 with the opening of its flagship venue on Berkeley Street. Its innovative dual-concept, featuring both Asian and Italian dining experiences alongside a vibrant lounge bar, quickly attracted a celebrity clientele and food enthusiasts alike. This unique concept not only elevated London’s restaurant scene but also set new standards for luxury dining.

The brand’s success led to an ambitious expansion in 2014, with additional Novikov venues opening in international hotspots such as Dubai and Moscow. This global growth cemented Novikov Restaurant & Bar’s reputation as a premier dining destination worldwide.

In 2017, Novikov celebrated its 6th anniversary with a spectacular gala event that highlighted its journey and influence in the culinary world. This milestone was a testament to the establishment’s enduring appeal and commitment to excellence.

Adapting to evolving tastes, the restaurant unveiled a refreshed menu in 2020, introducing seasonal dishes and significantly expanding its vegan options. This evolution reflected Novikov’s dedication to innovation and inclusivity, appealing to a diverse and discerning clientele.

 Novikov Restaurant & Bar had firmly maintained its status as one of London’s top dining destinations, continuously hosting high-profile events and captivating guests with its lavish ambiance and exceptional cuisine.

From its ornate three-floor dining rooms to its sophisticated lounge bar, Novikov offers guests not just a meal but an experience. The restaurant’s commitment to quality, innovative menus, and a dynamic atmosphere make it a magnet for food lovers and trendsetters visiting London.

Whether you are a food connoisseur eager to explore the fusion of flavors or a trend-conscious traveler seeking an iconic London dining experience, Novikov Restaurant & Bar promises an unforgettable journey through taste and elegance.

Free Wi-Fi

Live Music

Outdoor Seating

Parking

In the heart of London's bustling Mayfair, Novikov Restaurant & Bar offers a lavish dining experience with a fusion of Italian and Asian cuisines. The venue features a chic ambiance, perfect for socializing and enjoying exquisite dishes crafted from the freshest ingredients.

Dine In

Takeout

Delivery

Restroom

Allows Dogs

Reservable

Serves Beer

Serves Wine

Serves Lunch

Serves Coffee

Serves Dinner

Good for Groups

Serves Dessert

Parking Options

Serves Cocktails

Serves Vegetarian Food

In the heart of London's bustling Mayfair, Novikov Restaurant & Bar offers a luxurious dining experience with a fusion of Italian and Asian cuisines. The ornate, three-floor venue features contemporary artwork and a vibrant atmosphere, making it a popular spot for both dining and socializing.

A fusion of Asian and Italian cuisines offering a diverse selection of starters, mains, and desserts.

Yellowtail Coriander

Scallop Gyoza

Black Cod Dumplings

King Crab Dumplings

Dim Sum Chef's Selection

Salmon Teriyaki

Wagyu Sirloin

Peking Duck with Caviar

Tonnarelli in Parmesan Wheel

Valrhona Milk Chocolate Fondant

Oops! Side Down

Novikov Restaurant & Bar Menu

At Novikov Restaurant & Bar in London, the culinary philosophy revolves around a fusion of Asian and Italian cuisines, creating a vibrant menu that caters to diverse palates. The establishment is not just a dining venue; it's an experience that combines exquisite flavors with a lively atmosphere. With an ornate three-floor layout, Novikov is designed to be a see-and-be-seen hotspot, making it a favorite among locals and visitors alike.

Novikov offers an extensive beverage menu featuring a curated selection of wines and expertly crafted cocktails. Pair your meal with a refreshing sake or a classic Italian wine to enhance the flavors of your dish. The mixology team is dedicated to creating unique cocktails that complement the vibrant atmosphere of the restaurant.

Novikov caters to various dietary preferences, offering vegetarian and gluten-free options. The menu is designed to accommodate allergens, ensuring that every guest can enjoy a delightful dining experience without worry.

For a truly memorable experience, the chef recommends the Salmon Teriyaki, a beautifully prepared dish that balances sweet and savory flavors. Another highlight is the Tonnarelli in Parmesan Wheel, which is a theatrical presentation of pasta that is both delicious and visually stunning.

Join us at Novikov Restaurant & Bar in London for an unforgettable dining experience that marries Asian and Italian flavors in a stunning setting. Whether you're celebrating a special occasion or simply enjoying a night out, Novikov promises to deliver an extraordinary culinary adventure.

Indulge in exquisite dining at Novikov Restaurant & Bar in London. Experience a blend of Asian and Italian cuisines in an elegant atmosphere. Book now!

Novikov Restaurant & Bar: Fine Dining in London

City of London

An extensive cocktail menu with live music and performances by top DJs.

Lounge Bar

Exclusive dining experiences available upon request.

Private Dining

Novikov Restaurant & Bar London: A Fusion of Asian and Italian Excellence in a Chic Setting 

Nestled in the heart of London at 50A Berkeley Street, Novikov Restaurant & Bar stands out as a sophisticated hotspot for food lovers and trend-conscious travelers alike. This ornately designed, three-floor establishment seamlessly blends the vibrant flavors of Asia with rustic Italian charm, offering guests a dynamic dining experience under one roof.

Novikov’s Asian restaurant invites guests to indulge in exquisite Chinese and Pan Asian dishes, crafted with the freshest seafood and vegetables. The open kitchen concept not only promises transparency in preparation but also adds an engaging visual element to your dining experience. From expertly prepared lobster to delicate red snapper, each dish bursts with authentic flavors that will delight any foodie.

Rustic Italian Delights with a Contemporary Twist

For lovers of Italian cuisine, Novikov’s Italian restaurant offers a carefully curated menu featuring regional specialties enhanced by a modern flair. The rustic decor and the centerpiece wood-fired oven create an authentic atmosphere, ideal for savoring dishes crafted with passion and premium ingredients. Whether it’s a family gathering or a special occasion, the Italian section of Novikov promises a memorable meal.

The lively lounge bar at Novikov rounds out the experience with an extensive cocktail menu that showcases creative mixology. While the restaurant area can be lively with upbeat music, the bar offers a perfect spot for unwinding. Although there is no live music every night, top DJs frequently perform, setting an energetic tone for an evening out in London’s West End.

Whether you're craving freshly prepared Asian seafood, rustic Italian specialties, or inventive cocktails in a buzzing lounge, Novikov Restaurant & Bar delivers an unforgettable London dining experience that caters to groups and food enthusiasts seeking variety and style.

Nestled in the vibrant heart of London, Novikov Restaurant & Bar stands out as a premier dining and social destination. This ornate three-floor establishment seamlessly blends Asian and Italian cuisines, creating a unique culinary experience that draws both locals and visitors. The bustling atmosphere is accentuated by elegant decor and a lively vibe, making it a hotspot for those looking to enjoy exquisite food and vibrant nightlife.

Diverse menu with Asian and Italian options

Lively atmosphere with live music and DJ performances

Dress code may be restrictive for some guests

Potential for noise due to lively atmosphere

Novikov Restaurant & Bar is ideal for food enthusiasts seeking a refined dining experience, whether for a celebratory dinner, a business meeting, or a casual get-together with friends. The elegant environment and diverse menu make it perfect for both special occasions and regular outings.

Reservations are recommended, especially during peak dining hours. Be prepared for a lively atmosphere, which may not be conducive to quiet conversations. The restaurant offers a mix of dining options, including takeout and a range of beverages, from cocktails to an extensive wine selection.

In summary, Novikov Restaurant & Bar is a vibrant culinary destination that impresses with its fusion of Asian and Italian flavors, stylish decor, and lively ambiance. Despite a few drawbacks such as pricing and potential noise, the experience is well worth it for those looking to indulge in high-quality dining in London.

Greater London

Discover Novikov Restaurant & Bar in London's Mayfair, blending Asian and Italian cuisines with a lively atmosphere. Reserve now!

Novikov London: Luxury Asian & Italian Restaurant in Mayfair

Visit Novikov in London’s Mayfair for a unique fusion of Asian and Italian dishes, elegant ambiance, and vibrant nightlife. Book your table today!

Experience Novikov in London: Top Asian & Italian Dining Spot

Learn about Novikov Restaurant & Bar in London, a stylish fusion destination offering exquisite Asian and Italian cuisines in Mayfair’s heart.

About Novikov London: Premier Asian & Italian Venue in Mayfair

Sexy Fish Mayfair is praised for its vibrant atmosphere, exceptional decor, and high-quality dishes. However, some patrons have noted concerns about pricing and service quality.

Sexy Fish Mayfair: vibrant asian seafood dining in london's heart.

Nestled in the elegant Berkeley Square House of London’s prestigious Mayfair district, Sexy Fish offers an unforgettable dining experience that dazzlingly blends Asian-inspired seafood with a swanky, art-filled ambiance. Guests are immediately drawn into a vibrant atmosphere where robata-grilled fish and exquisite raw-bar selections take center stage, accompanied by a masterful cocktail menu and carefully curated wines. This hotspot is perfect for foodies eager for a refined yet lively setting right in the heart of London.

a feast for the senses: dining highlights and ambiance

Sexy Fish is celebrated for its beautifully presented dishes bursting with flavor—from the succulent rock shrimp and expertly grilled beef steak to the fresh and vibrant lettuce gem salad. The menu also includes vegan-friendly options, ensuring a diverse culinary journey for all palates. Guests rave about the attentive service and elegant modern décor, which together create an upscale yet inviting environment. Whether enjoying bottomless sushi at brunch or savoring cocktails in the chic bar area, visitors are treated to a feast for the senses.

Planning a visit to Sexy Fish Mayfair? Here are some essentials: the restaurant embraces a smart-casual dress code, perfect for its sophisticated vibe, so leave flip-flops and overly casual attire at home. The venue offers private dining rooms, ideal for special occasions or intimate gatherings. While the pricing reflects its luxury status, with options like the Hiro Menu priced at £58 per person, many patrons find the culinary artistry and atmosphere worth the investment. Live music enhances the energetic nightlife feel, contributing to an engaging dining experience.

Sexy Fish Mayfair elicits a mixed but generally positive response among its visitors. Many patrons applaud the restaurant's vibrant atmosphere and artistic décor, describing it as a dynamic hotspot in London’s dining scene. The culinary offerings, particularly standout dishes like blackened cod and bottomless sushi, receive high praise for their flavor and presentation. However, some guests note that the pricing is steep and occasional service delays can detract from the experience. Despite these critiques, the majority find Sexy Fish a worthwhile destination for special occasions and lively evenings out.

Whether you're celebrating a milestone, looking to enjoy an upscale brunch with bottomless sushi, or seeking a night out with expertly crafted cocktails and live music, Sexy Fish Mayfair offers an experience that blends high-end dining with a buzzing social scene. Expect elegant surroundings filled with contemporary art, attentive staff ready to enhance your visit, and a menu that showcases the best of Asian-inspired seafood cuisine in London.

Located in the upscale Mayfair district of London, Sexy Fish Mayfair offers a unique dining experience that combines Asian-inspired cuisine with a vibrant atmosphere. The restaurant, known for its stunning art-filled interiors and robata-grilled seafood, has quickly become a favorite among locals and visitors alike. Established in a prime location on Berkeley Square, it reflects the elegance and sophistication of its surroundings, making it a perfect spot for both casual dining and special occasions.

The menu at Sexy Fish is a celebration of Asian flavors, featuring a variety of dishes that highlight the freshness of seafood and the artistry of Japanese cuisine. Signature offerings include the blackened cod, which melts in your mouth, and a selection of sushi that is as visually stunning as it is delicious. The ambiance is enhanced by attentive service, ensuring that every meal is memorable.

Bottomless Sushi Selection for indulgence

While Sexy Fish is primarily known for its dining experience, it also offers a lively bar scene with an extensive cocktail menu. Guests can enjoy live music, adding to the vibrant atmosphere. The restaurant is perfect for group gatherings, celebrations, or simply a night out with friends, making it a versatile venue in the heart of London.

Situated in Mayfair, Sexy Fish is surrounded by some of London's most prestigious landmarks and attractions. Visitors can explore the nearby Royal Academy of Arts or take a leisurely stroll through the picturesque streets of Mayfair. The location is ideal for those looking to combine a culinary experience with cultural exploration, making it a prime spot for both locals and tourists.

Q: Is there a dress code at Sexy Fish? A: Yes, smart casual attire is recommended.

Q: Do I need a reservation? A: Reservations are recommended, especially on weekends.

Q: Is there outdoor seating available? A: Yes, outdoor seating is offered.

Q: Are children allowed? A: No, the venue is not suitable for children.

Whether you're celebrating a special occasion or simply looking to indulge in exquisite cuisine, Sexy Fish Mayfair is the place to be. With its exceptional food, vibrant atmosphere, and prime location, it promises an unforgettable dining experience. Make your reservation today and immerse yourself in the culinary delights of this iconic London restaurant.

Swanky, art-filled setting for robata-grilled fish, raw-bar items & more, plus a variety of drinks.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNmeXBpR3V3RRAB&d=17924085&t=1

places/ChIJYVq92CsFdkgRVOTD3hS1L2Y/reviews/ChdDSUhNMG9nS0VJQ0FnSUNmeXBpR3V3RRAB

It’s a good service and ambiance. The food is missing something. Even the food sauce combos could be much better.
The rock shrimp, beef steak and lettuce gem salad were good. I would not recommend the shrimp dumplings!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNQaHZfYzhBRRAB&d=17924085&t=1

places/ChIJYVq92CsFdkgRVOTD3hS1L2Y/reviews/ChdDSUhNMG9nS0VJQ0FnSUNQaHZfYzhBRRAB

Really impressed with Sexy Fish. Casey our waitress was so attentive and lovely. My sister and I really enjoyed the set menu and the cocktails were brilliant as were the wine choices. The food was 10/10 and for us, this place is absolutely worth the hype and the price. Will be back. ⭐ 💛 thank you!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURYN0ltMmV3EAE&d=17924085&t=1

places/ChIJYVq92CsFdkgRVOTD3hS1L2Y/reviews/ChZDSUhNMG9nS0VJQ0FnSURYN0ltMmV3EAE

Experience Luxury Dining at Sexy Fish Mayfair, London

Experience culinary bliss at Sexy Fish Mayfair in London! Savor exquisite Asian dishes and vibrant cocktails in a stunning setting. Book your table now!