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Fortnum & Mason's Diamond Jubilee Tea Salon has received a mix of positive and negative reviews. Many patrons praise the quality of the afternoon tea and the ambiance, while others have expressed concerns about service and value for money.

Discover Fortnum & Mason: London's Iconic Gourmet Destination at 181 Piccadilly, W1A 1ER UK.

Step into Fortnum & Mason, an 18th-century department store nestled in the heart of London on Piccadilly — a true haven for foodies, tea lovers, and those seeking quintessential British luxury. Known worldwide for its gourmet groceries, especially its exquisite teas and posh preserves, this historic establishment offers a unique shopping experience steeped in tradition yet vibrant with modern delights.

A Gourmet Wonderland: What Awaits Inside Fortnum & Mason

 spans several floors, each offering a treasure trove of delicacies and luxury goods. From hand-blended teas and artisan biscuits to decadent chocolates and freshly baked macaroons, every item speaks of quality and refinement. The store also boasts elegant porcelain and crockery, many sourced from Italy, perfect for those who appreciate fine dining aesthetics.

During the festive season, Fortnum & Mason transforms into a magical spectacle, with stunning decorations inside and out. Visitors flock to admire the beautifully curated holiday windows and soak in the unparalleled Christmas atmosphere that is as quintessentially English as the store itself.

Fortnum & Mason is not just a store; it’s an epicurean adventure. The establishment features several restaurants and the famous Diamond Jubilee Tea Salon, where visitors can indulge in traditional afternoon tea and high tea experiences. The tea salon is especially popular for its elegant ambiance and exquisite menu, making it a must-visit for travelers and locals alike.

Whether you're savoring a freshly brewed cup of tea or exploring the wide selection of vegan-friendly options, Fortnum & Mason caters to diverse tastes with impeccable service. The staff are often praised for their friendly and helpful approach, enhancing the overall visit.

While Fortnum & Mason enjoys a loyal following and is celebrated for its historic charm and premium offerings, visitor reviews reveal a mixed community sentiment. Many highlight the exceptional quality and enchanting atmosphere, especially during holiday seasons. However, some guests note the premium pricing and occasionally varying service experiences, particularly in the tea salon. Despite these contrasts, the store remains a beloved London landmark for luxury shopping and traditional British culinary delights.

Frequently Asked Questions About Fortnum & Mason

What are the operating hours of Fortnum & Mason?

 The store operates from 10:00 AM to 8:00 PM Monday to Saturday, and 11:30 AM to 6:00 PM on Sundays.

Is Fortnum & Mason wheelchair accessible?

 Yes, the store is wheelchair accessible.

Does Fortnum & Mason offer vegan options?

 Yes, the store offers vegan-friendly options.

Is there parking available at Fortnum & Mason?

 Parking is available nearby, but the store does not offer on-site parking.

Does Fortnum & Mason accept reservations?

 Yes, reservations are accepted, especially for the Diamond Jubilee Tea Salon.

Europe

United Kingdom

Fortnum & Mason, established in the 18th century, stands as a quintessential British department store located at 181 Piccadilly, London. Renowned for its gourmet groceries, particularly its exquisite teas and luxurious preserves, this establishment has become a hallmark of culinary excellence. The store's elegant design and festive decorations, especially during the holiday season, create a warm and inviting atmosphere, making it a favorite among locals and tourists alike. With a rich history and a commitment to quality, Fortnum & Mason continues to be a beloved destination for epicureans and shoppers seeking unique gifts and fine foods.

At Fortnum & Mason, dining transcends the ordinary. The establishment features a variety of culinary offerings, from traditional afternoon tea to gourmet dining experiences. The elegant restaurants within the store serve dishes crafted from the finest ingredients, reflecting the rich culinary heritage of the UK. Visitors can indulge in a selection of delightful treats, including:

Signature Afternoon Tea featuring a selection of fine teas, scones, and pastries.

Gourmet chocolates and confectionery, perfect for gifting or indulging.

A variety of artisanal jams and preserves, showcasing seasonal flavors.

A selection of fine wines and spirits, perfect for pairing with meals.

Fortnum & Mason is not just a shopping destination; it also offers a range of amenities to enhance the visitor experience. The store features a delightful tea shop, several restaurants, and a bar, providing ample opportunities to relax and enjoy the culinary offerings. Additionally, the store is known for its seasonal decorations, making it a picturesque spot for holiday shopping.

Situated on Piccadilly, Fortnum & Mason is surrounded by some of London's most iconic attractions. Visitors can easily explore nearby landmarks such as Buckingham Palace, the Royal Academy of Arts, and the vibrant atmosphere of Piccadilly Circus. The area is rich in culture and history, making it an ideal starting point for a day of exploration in London.

A: Fortnum & Mason is open daily from 10 AM to 9 PM.

A: Limited street parking is available nearby.

Experience the charm and elegance of Fortnum & Mason for yourself. Whether you're indulging in a delightful afternoon tea, exploring the gourmet offerings, or simply enjoying the festive atmosphere, this iconic store promises a memorable visit. Make your way to Piccadilly and discover why Fortnum & Mason is a beloved destination in London.

18th-century department store known for its gourmet groceries including tea and posh preserves.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR2MU1mWFNBEAE&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChZDSUhNMG9nS0VJQ0FnSUR2MU1mWFNBEAE

What a lovely store! It's filled with lovely blends of tea, biscuits, chocolates, and more.

It's the most expensive store in the UK, but the quality is amazing. Be careful.. as I ended up paying a fortune!

The store is beautifully decorated around Christmas from inside and out. Highly recommended.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURIdTlYUV9BRRAB&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChdDSUhNMG9nS0VJQ0FnSURIdTlYUV9BRRAB

Massive store, an epicurean adventure! Totally packed during the festive / winter holiday season. But fun to see the displays, and buy some treats! Wonderful holiday windows! Great restaurant with full bar, too!! I’d love to go back.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURfNEpXTmVnEAE&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChZDSUhNMG9nS0VJQ0FnSURfNEpXTmVnEAE

The main store has since opened several other departments, such as the gentlemen's department on the first floor. It also contains a tea shop and several restaurants. If you look the traditional tea and perfumes as well as original some of Fortnum & Mason by made it. I recommend here

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNQc0w2VjhRRRAB&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChdDSUhNMG9nS0VJQ0FnSUNQc0w2VjhRRRAB

Tea lovers can not miss Tea here Also Coffee, Confectionery, Jam, Cakes, Chocolate, freshly baked macaroon with exquisite flavours & porcelain, crockery are amazing fine quality here (though most of products are from Italy💕). No where has a such Christmas (& other seasons) atmosphere as quintessential  English as Fortnum. Enjoy the shopping time or just wandering around beautiful things🎄🏆⭐️

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUQzMTUtR0VnEAE&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChZDSUhNMG9nS0VJQ0FnSUQzMTUtR0VnEAE

My favourite place to visit in London, staff are so friendly always happy to help. The best tasting foods and gifts , will definitely be returning in December.

Luxury Gourmet Shopping at Fortnum & Mason in London

Established in 1707, Fortnum & Mason is a historic department store in London, renowned for its luxury goods and exceptional service.

Fortnum & Mason History and Evolution in London United Kingdom 

Established in 1707 by the visionary duo William Fortnum and Hugh Mason, Fortnum & Mason has grown into an iconic luxury department store nestled in the heart of London at 181 Piccadilly. Renowned globally for its exceptional gourmet groceries, especially its finely curated teas and posh preserves, this historic establishment offers an unparalleled shopping experience for food aficionados and discerning travelers alike.

In its formative years, Fortnum & Mason quickly gained a reputation for innovation and quality. Notably, the store claims to have invented the Scotch egg in 1738, a beloved British snack that reflects its culinary creativity. The business took a significant leap forward in 1761 when William Fortnum's grandson, Charles, entered the service of Queen Charlotte. This royal connection considerably boosted the store's prestige and clientele, embedding it deeper into London's cultural fabric.

Throughout the 19th and 20th centuries, Fortnum & Mason continued to pioneer in the food retail sector. In 1886, it became the first store in Britain to stock tins of baked beans, a staple that transformed British pantry shelves. The mid-20th century ushered in new leadership with Canadian businessman W. Garfield Weston acquiring the store in 1951, bringing fresh vision and growth opportunities. A symbol of homage to its founders was installed in 1964 – a striking four-ton clock above the main entrance that remains a beloved landmark to this day.

The store celebrated its tercentenary in 2007 with a lavish £24 million refurbishment, blending its iconic heritage with contemporary style. In 2012, Fortnum & Mason was honored by an official joint visit from Queen Elizabeth II, Camilla, and Catherine, cementing its royal patronage and cultural significance. Subsequently, the brand expanded beyond Piccadilly with its first additional store at St Pancras International in 2013, followed by outlets at Heathrow Terminal 5 and The Royal Exchange, enhancing accessibility for both locals and international visitors. Its first standalone store outside Britain opened in Dubai in 2019, marking Fortnum & Mason’s evolution into a global luxury food destination.

Today, Fortnum & Mason is much more than a department store; it’s an epicurean adventure that captivates visitors with an exquisite range of teas, coffees, chocolates, fresh-baked goods, and fine porcelain. Its beautifully decorated seasonal displays, especially during Christmas, evoke quintessential English charm and festive spirit. The inclusion of elegant restaurants and a gentlemen’s department further enriches the shopping experience, making it a must-visit destination for food lovers, luxury shoppers, and culture seekers exploring London.

 Fortnum & Mason was established by William Fortnum and Hugh Mason.

 Fortnum & Mason claims to have invented the Scotch egg.

 William Fortnum's grandson, Charles, entered the service of Queen Charlotte, boosting the store's prestige.

 Fortnum & Mason became the first store in Britain to stock tins of baked beans.

 The Canadian businessman W. Garfield Weston acquired the store and became chairman.

 A four-ton clock was installed above the main entrance as a tribute to the founders.

 The store underwent a £24 million refurbishment celebrating 300 years of excellence.

 Queen Elizabeth II and royal family members made their first official joint visit.

 Expansion with new stores and restaurants at St Pancras International, Heathrow Terminal 5, and The Royal Exchange.

 Opened its first standalone international store in Dubai, marking global brand growth.

Gourmet Food

Tea Selection

Luxury Gifts

Fortnum & Mason is an iconic 18th-century department store located in London, renowned for its gourmet groceries, including a wide selection of teas and luxurious preserves. It offers a unique shopping experience that combines culinary delights with elegant retail offerings.

Fortnum & Mason

Delivery

Fortnum & Mason is an iconic 18th-century department store located in London, known for its gourmet groceries including a wide selection of teas and luxurious preserves. It offers a unique shopping experience that combines culinary delights with elegant retail offerings.

Experience a selection of traditional and contemporary afternoon teas at Fortnum & Mason's Diamond Jubilee Tea Salon.

Afternoon Tea

Savoury Afternoon Tea

High Tea

Vegetarian Afternoon Tea

Gluten-Free Afternoon Tea

Afternoon Tea Menus

Fortnum & Mason, a historic department store in London, has been delighting visitors with its gourmet offerings since the 18th century. The culinary philosophy here revolves around high-quality ingredients and traditional British fare, with a modern twist. The menu is a celebration of seasonal produce, showcasing the best of British cuisine while also embracing international influences. The focus is on creating memorable dining experiences, particularly through their renowned afternoon teas.

Fortnum & Mason offers a selection of exquisite dishes that highlight their commitment to quality and tradition. Here are some signature offerings:

Afternoon Tea: A delightful assortment of finger sandwiches, scones, and pastries, paired with Fortnum's champagne.

Savoury Afternoon Tea: A savory twist on the classic, featuring gourmet sandwiches and exquisite pastries.

High Tea: A luxurious experience combining both sweet and savory delights, perfect for an indulgent afternoon.

Vegetarian Afternoon Tea: A delightful selection of vegetarian sandwiches and pastries, paired with sparkling tea.

Gluten-Free Afternoon Tea: A carefully curated selection for gluten-sensitive guests, ensuring everyone can indulge.

The beverage selection at Fortnum & Mason is as impressive as its food offerings. Guests can enjoy a variety of fine teas, including their signature blends, alongside a curated list of wines and cocktails. Each drink is thoughtfully paired with menu items to enhance the overall dining experience.

Fortnum & Mason is committed to accommodating various dietary needs. They offer vegetarian, vegan, and gluten-free options, ensuring that every guest can enjoy their dining experience without compromise. The staff is knowledgeable about allergens and can assist with any specific requests.

The chefs at Fortnum & Mason take pride in their seasonal highlights, which change regularly to reflect the freshest ingredients available. Be sure to ask about the chef's specials during your visit to discover unique flavors and dishes that showcase their culinary creativity.

For an unforgettable dining experience, visit Fortnum & Mason in London. Indulge in their exquisite afternoon teas and discover the rich flavors of British cuisine. Whether you're a local or a visitor, this culinary destination promises a delightful journey through taste and tradition.

Indulge in luxury at Fortnum & Mason in London! Explore gourmet delights and iconic hampers. Visit today for a taste of tradition!

Luxury Fortnum & Mason: Iconic London Gourmet Spot

London Borough of Westminster

A selection of finger sandwiches, pâtisserie, scones, and your choice of tea, served with Fortnum's champagne, cocktails, or sparkling tea.

A savory twist on the traditional afternoon tea, featuring a variety of savory treats alongside your choice of tea.

A hearty meal including finger sandwiches, pâtisserie, scones, and your choice of tea, served with Fortnum's champagne, cocktails, or sparkling tea.

A vegetarian-friendly afternoon tea featuring a selection of plant-based finger sandwiches, pâtisserie, scones, and your choice of tea.

A gluten-free afternoon tea with a variety of gluten-free finger sandwiches, pâtisserie, scones, and your choice of tea.

Discover Fortnum & Mason in London: A Gourmet Haven on Piccadilly Street.

Nestled in the heart of London at 181 Piccadilly, Fortnum & Mason stands as an iconic 18th-century department store renowned for its exquisite gourmet groceries and timeless British charm. This elegant emporium offers an unparalleled epicurean adventure that delights foodies, tea lovers, and discerning travelers alike. Known for its luxurious selection of fine teas, posh preserves, and artisan delights, Fortnum & Mason embodies traditional English refinement with a modern twist.

Step into the elegant tea rooms for a quintessentially British ritual served with style. Choose from traditional Afternoon Tea, featuring delicate finger sandwiches, freshly baked scones with clotted cream and jam, and a curated selection of premium teas — all for £41. For those seeking something heartier, the High Tea option offers hot dishes alongside the classic teatime treats for the same price. Want to elevate your experience? The Champagne Afternoon Tea and Champagne High Tea, both at £55, include a sparkling glass of Champagne to toast your indulgence.

The menu at Fortnum & Mason is a celebration of British culinary heritage with a contemporary flair. Savor classic starters such as the Salt Baked Celeriac Soup with Hereford Mustard or the Cauliflower Salad with Pickled Raisins and Almonds, each priced at £7.50. For a savory main, try the Glenarm Salt Aged Beef with Yorkshire Pudding and all the trimmings or the delicate Skrei Cod paired with Rainbow Chard and Vermouth Beurre Blanc, both available for £24.50.

Sweet tooths will delight in the array of desserts including the classic Victoria Sponge, Lemon Drizzle, Pistachio Cake, and the signature Fortnum's Sachertorte, with prices generally around £7.50 to £8. Don't miss the Knickerbocker Glory, a luscious strawberry and vanilla ice cream sundae crowned with raspberry coulis and Italian meringue, priced at £13.

More than just a store: a festive and luxurious experience

Fortnum & Mason isn’t just about food – it’s a shopping destination with beautifully curated departments, including a gentlemen’s floor offering exclusive products. The store is famous for its stunning seasonal decorations, especially during Christmas, creating a magical atmosphere that captivates visitors. Whether browsing elegant porcelains, fine crockery, or sampling exquisite confectionery, the experience is delightfully immersive and distinctly British.

 It is one of the oldest and most prestigious department stores in the UK, known for its gourmet food offerings and traditional British charm.

Is Fortnum & Mason suitable for tea enthusiasts?

 Absolutely! They offer an exceptional variety of traditional and premium teas along with classic afternoon tea experiences.

Does the store cater to festive shoppers?

 Yes, the store is renowned for its spectacular holiday window displays and Christmas decorations, making it a must-visit during the festive season.

Nestled in the heart of London at 181 Piccadilly, Fortnum & Mason is an iconic 18th-century department store renowned for its gourmet groceries, upscale goods, and quintessentially British charm. Famous for its luxurious selection of teas, exquisite preserves, and elegant merchandise, this historic emporium offers a delightful experience for food lovers and shoppers alike. With its lavish décor, especially enchanting during the festive season, visitors are immediately drawn into a world of opulence and indulgence.

Fortnum & Mason is perfect for a refined shopping experience, ideal for foodies seeking gourmet products, tourists looking for a taste of British heritage, and anyone wishing to enjoy a lavish afternoon tea. It serves as a delightful destination for special occasions, family outings, and even corporate gifting.

Visitors should expect a busy atmosphere, especially during peak hours and the holiday season. It's advisable to plan ahead for afternoon tea by making reservations. Additionally, while the store accepts various payment methods, including credit and debit cards, it’s wise to check for specific items as some are on the pricier side.

In conclusion, Fortnum & Mason stands as a testament to British elegance and culinary excellence, offering a shopping experience that transcends mere retail. From its carefully curated gourmet selections to its enchanting atmosphere, it remains a must-visit for anyone exploring London’s vibrant culture.

Fortnum & Mason typically opens from 10 AM to 9 PM daily, but hours may vary on holidays.

Yes, Fortnum & Mason provides delivery services for many of its gourmet products.

Yes, guests must be 18 years or older to access the bar.

Greater London

Experience the historic Fortnum & Mason in London, renowned for luxury goods, exquisite afternoon teas, and festive holiday displays. Book now!

Fortnum & Mason London W1A 1ER – Iconic Luxury Department Store & Afternoon Tea

Enjoy a traditional or contemporary afternoon tea at Fortnum & Mason in London, featuring finger sandwiches, pâtisserie, and sparkling tea. Reserve today!

Discover Fortnum & Mason London W1A 1ER – Traditional & Modern Tea Experience

Learn about Fortnum & Mason's rich heritage since 1707 in London. Famous for luxury foods, exceptional service, and classic British elegance. Discover more!

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