Insider Review: Elevating Your Arlberg Season with New Generation
St. Anton is often called the "Cradle of Alpine Skiing," and for a good reason. Its terrain is as unforgiving as it is beautiful. To navigate it with style, the Nova Circle team looks to New Generation—a school that has traded the rigid, old-school Austrian methods for a modern, bespoke coaching philosophy.
The "New Gen" Difference
While many schools in the Arlberg focus on large groups and repetitive drills, New Generation has built its reputation on individualized learning . Located at Dorfstraße 56, they’ve become the go-to for the international traveler who wants efficiency without sacrificing the "fun" factor of a mountain holiday.
Meet the Team: Beyond the Goggles
What truly defines an experience here are the people. Instructors like Frederik and Lucia have become legends within our community. They don’t just bridge language barriers; they act as mountain mentors.
- For Beginners: They transform "first-slide" anxiety into genuine confidence.
- For Experts: They offer technical refinement that even seasoned Alpinists find transformative, particularly when tackling the steep freeride routes St. Anton is famous for.
Curated Experiences: Our Top Picks
- Private Performance Coaching: The ultimate luxury. Whether you want to master carves on the groomers or drop into your first couloir, these sessions are 100% focused on your goals. Starting from €165.
- The Freeride Quest: St. Anton’s backcountry is world-class but demands respect. New Gen’s off-piste courses combine elite technical training with essential safety protocols. From €150 per person.
- Future Champions (Kids’ Groups): Forget "ski school" as a daycare service. These small groups (ages 4–17) focus on real skill development, from freestyle park tricks to all-mountain safety. Weekly rates from €475.
Nova Insider Tips
- The Logistics: To ensure a seamless start, we recommend picking up your gear at Hervis (their local partner) the evening before. St. Anton mornings are busy, and being "booted up" early makes all the difference.
- Booking Window: Quality over quantity means they sell out fast. If you are traveling during February or New Year’s, aim to have your lessons locked in at least 8 weeks in advance.
- The Policy: They value professional commitment—keep in mind their 24-hour cancellation rule if your après-ski plans get a bit too ambitious.
The Verdict
If you are looking for a trusted, high-energy, and deeply professional partner in the Alps, New Generation is our top-tier recommendation. It’s about more than just skiing; it’s about mastering the mountain with a team that truly cares about your progress.
Nova Circle Rating: ⭐⭐⭐⭐⭐ Perfect for: Families, solo adventurers, and powder hounds.







