Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

Ground Seoul, located at 26 Insadong 9-gil in Jongno District, is more than just a museum; it serves as a cultural hub that fosters community connections. This establishment plays a vital role in promoting local artists and engaging with the community through various initiatives. Visitors often find themselves immersed in the vibrant art scene, making it a significant part of Seoul's cultural landscape.

Collaboration with local artists to showcase their work.

Partnerships with schools for educational programs.

Engagement with local businesses for mutual support.

Ground Seoul hosts a variety of events that bring the community together, including art exhibitions, workshops, and cultural festivals. These gatherings not only celebrate local talent but also foster a sense of belonging among attendees. The recent Expo Miguel Chevalier was particularly well-received, drawing in crowds eager to experience innovative art.

Ground Seoul is committed to ethical practices, prioritizing sustainability in its operations. The museum implements eco-friendly initiatives, such as reducing waste and promoting recycling. This commitment resonates with visitors who appreciate the establishment's efforts to minimize its environmental impact.

"Every floor was amazing and breathtaking. Every single exhibit had my attention. And it was all only 20,000 won! If you're in the area, you definitely have to check it out." - Kevin Linares

Whether you're a local or a visitor, Ground Seoul invites you to explore its diverse offerings and engage with the community. Join us for upcoming events and experience the vibrant culture of Jongno District.

Ground Seoul, located at 26 Insadong 9-gil, Jongno District, has become a cultural landmark since its inception. Inspired by the vibrant art scene of Seoul, this establishment was founded to showcase contemporary art and engage the community through immersive experiences. The vision was to create a space where art and technology intersect, inviting visitors to explore and interact with innovative exhibits.

The establishment has quickly gained recognition for its unique approach to art, drawing both locals and tourists alike. With a commitment to showcasing diverse artistic expressions, Ground Seoul has become a hub for creativity and cultural exchange.

Ground Seoul has achieved several significant milestones since its opening. Here are some key moments in its journey:

• 2021: Ground Seoul opens its doors, immediately attracting attention for its innovative exhibits.

• 2022: The first major exhibition, featuring renowned artist Miguel Chevalier, draws record crowds.

• 2023: Ground Seoul expands its programming to include workshops and community events.

Ground Seoul has been deeply influenced by the local community, reflecting the rich cultural tapestry of Jongno District. The establishment collaborates with local artists and organizations, ensuring that the exhibits resonate with the community's values and heritage. This synergy has fostered a sense of ownership among residents, who actively participate in events and discussions.

The founders of Ground Seoul envisioned a space that would not only showcase art but also foster community engagement. Their dedication to this mission is evident in the carefully curated exhibitions and events. The team, including talented curators and passionate volunteers, works tirelessly to bring innovative experiences to life, ensuring that every visitor leaves inspired.

As the art world continues to evolve, so does Ground Seoul. The establishment adapts to new trends and technologies, incorporating interactive elements that enhance the visitor experience. This commitment to innovation ensures that Ground Seoul remains relevant and engaging, attracting a diverse audience from all walks of life.

Ground Seoul is dedicated to preserving its legacy while embracing the future. By continuing to engage with the community and adapt to changing artistic landscapes, it ensures that the spirit of creativity and collaboration remains alive. Visitors can expect a dynamic experience that honors the past while looking forward to new possibilities.

Breathtaking exhibits that capture attention.

Family-friendly environment with facilities for children.

Some visitors found the air quality to be poor.

Requires climbing stairs to access some exhibits.

Families looking for an engaging day out, art enthusiasts, and tourists exploring Jongno District will find Ground Seoul a captivating destination.

Check the exhibit schedule online for special events.

Wear comfortable shoes for walking and climbing.

Ground Seoul offers a unique blend of art and culture, making it a worthwhile stop in the vibrant Jongno District. While there are some concerns regarding air quality and accessibility, the stunning exhibits and engaging atmosphere make it a memorable experience.

Ground Seoul - A Unique Destination in the Heart of Seoul!

Nestled at 26 Insadong 9-gil in Jongno District, Ground Seoul stands as a vibrant hub of creativity and culture. This innovative space combines stunning artwork with engaging exhibitions that captivate visitors of all ages. Known for its **interactive installations**, Ground Seoul invites guests to not just observe but immerse themselves in the art, making it a must-visit for anyone exploring the city.

One standout exhibition is the mesmerizing showcase of **Miguel Chevalier**, celebrated for his digital art. Visitors have expressed their delight, noting that although the admission fee of 20,000 won may seem high at first, the experience is worth every penny. Prepare to be amazed as you wander through each floor, with reviews highlighting how each exhibit grabs your attention and keeps you engaged.

Ground Seoul is not only artistic; it also offers essential amenities such as clean restrooms and a welcoming atmosphere that’s great for children. Whether you're a family looking for a fun outing or an individual seeking inspiration, this location adapts to all needs.

Plan your visit during weekdays to avoid crowding.

Check out special events or workshops that might be happening.

Wear comfortable shoes, as exploring can take some time.

Seoul

Asia

South Korea

Nestled in the heart of Seoul's vibrant Jongno District, Ground Seoul is a captivating destination that seamlessly blends art, culture, and innovation. This unique establishment, located at 26 Insadong 9-gil, is not just a museum; it’s an immersive experience that invites visitors to explore the boundaries of contemporary art. With its stunning exhibitions and interactive installations, Ground Seoul has quickly become a must-visit for art enthusiasts and curious travelers alike.

While Ground Seoul is primarily known for its art exhibitions, it also offers a delightful café experience that complements the artistic atmosphere. Visitors can savor a selection of artisanal coffees and delectable pastries, perfect for a mid-exhibition pick-me-up. The café's signature drink, the "Seoul Latte," is a must-try, featuring rich espresso blended with creamy milk and a hint of local honey. For a sweet treat, indulge in the matcha cheesecake, which balances earthy flavors with a light, fluffy texture.

One of the standout features of Ground Seoul is its rotating exhibitions, which showcase both local and international artists. Recently, the museum hosted an impressive installation by renowned artist Miguel Chevalier, known for his digital art that transforms spaces into immersive experiences. Visitors were captivated by the interplay of light and color, making it a highlight of their visit.

Located in the historic Insadong area, Ground Seoul is surrounded by traditional tea houses, art galleries, and shops selling handmade crafts. After exploring the museum, visitors can take a leisurely stroll through Insadong's charming streets, where they can experience the rich cultural heritage of Korea. Nearby attractions include the iconic Gyeongbokgung Palace and the tranquil Bukchon Hanok Village, both just a short walk away.

 Ground Seoul is renowned for its innovative art exhibitions that push the boundaries of contemporary art.

 The museum offers a unique blend of art and culture, making it a perfect spot for both art lovers and casual visitors.

 Ground Seoul is conveniently located near Gyeongbokgung Palace and Bukchon Hanok Village, both offering rich cultural experiences.

Whether you're an art aficionado or simply looking for a unique experience in Seoul, Ground Seoul promises an unforgettable journey through creativity and culture. Don’t miss out on this gem in the heart of the city—plan your visit today!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNacXRHc2RREAE&d=17924085&t=1

places/ChIJITG41OmifDURolCZkpHMN3M/reviews/ChZDSUhNMG9nS0VJQ0FnSUNacXRHc2RREAE

Every floor was amazing and breathtaking. Every single exhibit had my attention. And it was all only 20,000 won! If You're in the area, you definitely have to check it out.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUQ1ME5YeHNRRRAB&d=17924085&t=1

places/ChIJITG41OmifDURolCZkpHMN3M/reviews/ChdDSUhNMG9nS0VJQ0FnSUQ1ME5YeHNRRRAB

Expo Miguel Chevalier.
Amazing expo. At first, I thought it was a bit too expensive, but once we started the visit, I realized it's worth the price. Had so much fun and there was so much to see / try out.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURKLWR5Qmx3RRAB&d=17924085&t=1

places/ChIJITG41OmifDURolCZkpHMN3M/reviews/ChdDSUhNMG9nS0VJQ0FnSURKLWR5Qmx3RRAB

really cool art work. also a good place to be away from the heatwave

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURyNFp6R1h3EAE&d=17924085&t=1

places/ChIJITG41OmifDURolCZkpHMN3M/reviews/ChZDSUhNMG9nS0VJQ0FnSURyNFp6R1h3EAE

We came in to see REAL BANKSY. It is located at B4 level and requires some fitness level to climb 4 flights up.

The problem I have is I got sick and started to  sneeze from the dirty air conditioning in the 1st room and had become sicker for days now. The air of the area was wet and moldy. It smelled like a wet floor mop. I think they should clean their HVAC unit or duct system ASAP.

Other than the poor air quality sickening me, the show is well put, other than the questionable authenticity and credit of the entire display works and sale goods locally made by this host, especially when they sell $140 hooded shirts and other printed goods with BANKSY name on them, but I don't find the authentification symbol from the artist. And none of the profits would go to Banksy, the artist, in this way.

The street art is becoming high profit opportunity. They conflict the whole concept of his works, placed in the public relms. This part has not been well figured out with this exhibition. But the young visitors don't seem to care. The whole world comes down to if it was SNS Worthy.

It is, embarrassingly.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNKcDZ2b2dRRRAB&d=17924085&t=1

places/ChIJITG41OmifDURolCZkpHMN3M/reviews/ChdDSUhNMG9nS0VJQ0FnSUNKcDZ2b2dRRRAB

Loved it here. Paid 13,000krw (rate for 13-18 year olds).

Explore Ground Seoul: Breathtaking Art Museum in Insadong

Discover an exceptional dining experience at Ground Seoul, nestled in the vibrant Jongno District of Seoul. This culinary destination offers a thoughtfully curated menu designed to satisfy a range of tastes, whether you're starting your meal with delicate appetizers or indulging in creative mains.

Begin your culinary journey with a selection of enticing starters that showcase fresh ingredients and bold flavors. These dishes are perfect to share or enjoy as a prelude to your main course.

Savor the heart of the menu with a diverse array of main dishes that reflect the rich culinary traditions of South Korea while embracing contemporary twists. From comforting classics to innovative plates, each main is crafted to delight your palate.

Conclude your meal with a selection of decadent desserts that offer the perfect balance of sweetness and texture. These treats are ideal for sharing or enjoying solo as a delightful finish to your dining experience.

Complement your meal with a carefully chosen selection of beverages including traditional Korean drinks, refreshing cocktails, and carefully brewed teas. Each drink is designed to enhance the flavors of the dishes and elevate your overall experience.

Explore Ground Seoul at Insadong 9-gil, where art, history, and culture collide in an unforgettable experience. Discover Seoul today!

Discover Ground Seoul: Unique Museum in Insadong

Jongno Municipality

Ground Seoul

District

Visit Ground Seoul in Jongno, Seoul for breathtaking exhibits, immersive art, and cultural insights. Plan your visit today!

Explore Ground Seoul in Jongno District, Top Museum & Art Experience

Discover the vibrant art scene at Ground Seoul in Jongno District. Enjoy unique exhibits, engaging experiences, and cultural insights. Book now!

Experience Ground Seoul in Jongno, Seoul – Top Art & Cultural Hub

Learn about Ground Seoul in Jongno, Seoul, a must-visit museum offering spectacular exhibits, cultural insights, and artistic inspirations. Visit today!

National Palace Museum of Korea

Art Sonje Center

Gyeongbokgung Palace