Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

London

Patrons praise the delicious food, generous portions, and warm hospitality. Highlights often include the Sunday Roast, unique starters, and the friendly staff who provide attentive service. Some visitors appreciate the blend of old-world charm and contemporary touches that make this a standout London spot. However, a few have raised concerns about value for money and consistency. Overall, it’s a must-visit for those seeking a memorable British dining experience.

Lore of the Land London Pub and Restaurant Review and Guide 

Nestled in the heart of London at 4 Conway Street, Lore of the Land is a captivating blend of historic charm and modern culinary excellence. Since 1829, this classic venue has evolved into a vibrant pub and restaurant destination, beloved by locals and visitors alike for its seasonal sharing plates, premium pints, and thoughtfully curated spirits. Whether you’re a foodie, a lover of traditional British fare, or a digital nomad seeking a welcoming spot with a great vibe, Lore of the Land promises an unforgettable dining experience.

A Taste of Tradition Meets Contemporary Flair

Lore of the Land excels in delivering a classic Sunday Roast with a twist — imagine succulent combos like lamb and pork, crispy pork crackling, beef fat potatoes, and that heavenly bone marrow melt. Starters like the duck Scotch egg served with Hoisin sauce provide a crunchy, flavorful opening that sets the tone. The sticky toffee pudding, lighter than you expect and drenched in burnt butter caramel sauce, rounds off the meal perfectly. Every dish bursts with authentic, well-balanced flavors and generous portions, easily surpassing the hype.

 is a hallmark here, with staff like Cher making guests feel truly welcomed and valued. The atmosphere effortlessly blends modern and traditional elements, crafting a unique setting that is both relaxing and inviting. It’s perfect for catch-ups, casual meals, or special occasions with friends and family.

More Than Just a Pub: Amenities and Atmosphere

The Lore of the Land offers a traditional pub downstairs complete with pints from Guy Ritchie’s own brewery, while upstairs you’ll find a refined dining room and private dining options, perfect for groups and celebrations. The venue welcomes dogs in the pub area, features outdoor seating, accepts contactless payments, and caters to groups with a lively yet cozy ambiance. While the ground floor bar is wheelchair accessible, the historic building’s upper floors currently lack accessibility due to their age.

The community sentiment around Lore of the Land is mixed but largely positive, with many patrons praising its delicious food, generous portions, and warm hospitality. Highlights often include the Sunday Roast, unique starters, and the friendly staff who provide attentive service. Some visitors appreciate the blend of old-world charm and contemporary touches that make this a standout London spot. However, a few have raised concerns about value for money and consistency. Overall, it’s a must-visit for those seeking a memorable British dining experience.

 Yes, dogs are welcome in the pub area on the ground floor but are not permitted in the restaurant or private dining rooms due to the open-plan kitchen.

 The meat served is not Halal by default, but Halal meat can occasionally be sourced upon request.

 Cash is not accepted; payments can only be made by credit or debit cards.

 The ground floor bar is wheelchair accessible; unfortunately, the restaurant and private dining areas are not due to the historic nature of the building.

Do you allow children in the pub and restaurant?

 Children are welcome in the restaurant, but under-18s are not permitted in the bar after 6pm and must always be accompanied by an adult.

Europe

United Kingdom

Nestled in the vibrant heart of London at 4 Conway Street, Lore of the Land offers an authentic yet contemporary pub experience that captures the essence of British hospitality. This historic establishment, dating back to 1829, seamlessly blends traditional charm with modern sophistication, making it a must-visit for food lovers, history enthusiasts, and those seeking a cozy spot to unwind.

Lore of the Land: A Classic London Pub with a Modern Twist

Seasonal sharing plates, pints and premium spirits in a classic setting housing a pub since 1829.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNfMTVmQ2dnRRAB&d=17924085&t=1

places/ChIJdzJhPHgbdkgRIN-GeZsneZk/reviews/ChdDSUhNMG9nS0VJQ0FnSUNfMTVmQ2dnRRAB

Absolutely incredible Sunday Roast. The gravy, the Yorkshire pudding, meats (I chose the combo lamb plus pork), vegetables and side sauce all working in harmony to drive those true flavours home. Pork with great crunchy crackle, and the beef fat potatoes were stand outs for me, as well as getting the additional bone marrow which really melted in my mouth. But my true hero could've been the duck Scotch egg to start. Accompanied with a delicious Hoisin sauce, the outer crunch, duck casing and slightly runny yolk hit the spot. I could just have a plate of those.

The Lore of the Land truly nails it. I assumed being a hyped Guy Ritchie pub it could be underwhelming with small portions, but the plate was absolutely loaded and everything delicious.

Finishing with the classic sticky toffee pudding, it was pleasantly much lighter and airy than expected, with a really burnt butter Caramel sauce to enhance all those classic sticky toffee spices.

Lovely wait staff and very pleasant atmosphere.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNua01EY1VREAE&d=17924085&t=1

places/ChIJdzJhPHgbdkgRIN-GeZsneZk/reviews/ChZDSUhNMG9nS0VJQ0FnSUNua01EY1VREAE

I recently had the pleasure of dining at The Lore of the Land, and it was an exceptional experience from start to finish. Here are the top three highlights of my visit:

Cher’s Exceptional Service: Cher was incredibly hospitable and friendly, making me feel right at home. Her professionalism and warm demeanor truly enhanced my dining experience. Because of her, this establishment isn’t just a place with great food, but also exceptional service that makes you feel at home in a professional setting.

Modern and Traditional Atmosphere: The ambiance at The Lore of the Land perfectly blends modern and traditional elements, creating a unique and inviting atmosphere. It’s a wonderful place to relax and enjoy a meal.

Fantastic Food: The food was absolutely amazing! I have to praise the chef and cooks for their brilliant work. Every dish was delicious and beautifully presented.

I will definitely return! The combination of fantastic food and exceptional service makes The Lore of the Land a standout dining destination. Thank you, Cher, for making my visit so memorable.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURfeXRIa1FBEAE&d=17924085&t=1

places/ChIJdzJhPHgbdkgRIN-GeZsneZk/reviews/ChZDSUhNMG9nS0VJQ0FnSURfeXRIa1FBEAE

Passing through the UK for a few days. Dining at Lore of The Land will be a ritual every time I visit London from now on!

The atmosphere, service, and cuisine are excellent. Highly recommend 👍

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNmczVXME5nEAE&d=17924085&t=1

places/ChIJdzJhPHgbdkgRIN-GeZsneZk/reviews/ChZDSUhNMG9nS0VJQ0FnSUNmczVXME5nEAE

I picked up this place via recommendation on Instagram, and I am glad I did. Definitely off the beaten track, but well worth finding. Traditional pub downstairs but with a dining room and private dining upstairs. The food is incredible, tasty and generous with its portions. Don't forget to try a pint of Guy's beer from his own brewery.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURfNXJTN0lnEAE&d=17924085&t=1

places/ChIJdzJhPHgbdkgRIN-GeZsneZk/reviews/ChZDSUhNMG9nS0VJQ0FnSURfNXJTN0lnEAE

The roasts are great but the pastrami cured sea trout stole the show! Service was very well paced and the team was very friendly. The Bloody Mary is also a must try!

Dine at Lore of the Land, London's Luxury Pub & Restaurant

Lore of the Land, located at 4 Conway Street in Fitzrovia, London, has been a pub since 1829. It was reopened in February 2019 by British film director Guy Ritchie, who owns the Gritchie Brewing Company. The pub has undergone significant renovations, blending historic charm with modern culinary excellence.

Lore of the Land History and Highlights in London Fitzrovia Pub Scene.

Located at 4 Conway Street in the heart of London's vibrant Fitzrovia neighborhood, 

 is a traditional British pub that masterfully blends heritage with contemporary culinary innovation. Owned by famed film director Guy Ritchie, this establishment has quickly become a beloved fixture for locals and visitors seeking authentic English cuisine in a stylish setting.

A timeline of Lore of the Land's evolution

The story of Lore of the Land begins in 2020, when it opened its doors in Fitzrovia, introducing a fresh take on contemporary English cuisine. The pub quickly distinguished itself by marrying classic British pub traditions with carefully curated seasonal menus that resonate with modern palates.

 - Lore of the Land launched, capturing the essence of British pub culture with a contemporary culinary approach.

 - The pub became renowned for its exceptional Sunday roast, featuring slow-cooked meats paired with seasonal trimmings that quickly won fans across London.

 - Responding to growing demand, Lore of the Land added a private dining room complete with its own bar, accommodating special events and enhancing its appeal as a versatile venue.

Why Lore of the Land stands out in Fitzrovia

Beyond its historical milestones, Lore of the Land offers a rich blend of traditional and modern elements in both ambiance and menu. The pub's dedication to serving generous portions of refined British dishes, such as their much-praised Sunday roast and innovative starters, delights food enthusiasts. Guests often highlight the welcoming atmosphere and attentive service that make every visit memorable. Whether you are a local or a traveler in London, the pub’s balance of heritage and fresh flavors creates a unique dining experience that honors England’s culinary past while embracing today's tastes.

 that celebrates traditional culture within a modern framework.

 crafted from high-quality local ingredients.

 that make guests feel at home during every visit.

Dine In

Restroom

Outdoor Seating

Serves Beer

Serves Wine

Serves Cocktails

Good for Groups

Allows Dogs

A hidden gem nestled in the vibrant heart of London, Lore of the Land promises an unforgettable experience that tantalizes the senses. With its rustic charm and modern flair, this establishment artfully melds the contemporary with the classic. The gentle hum of conversation and the clink of glasses fill the air, creating an atmosphere where time slows down, inviting patrons to linger a little longer over their meals. Step inside to discover a menu inspired by the bounties of land and sea, featuring locally sourced ingredients and innovative culinary techniques that pay homage to British cuisine. Their dishes are not merely meals but enchanting stories served on a plate, designed to evoke nostalgia and delight the palate. The bar at Lore of the Land showcases an impressive selection of artisanal cocktails, crafted by skilled mixologists who view their craft as an art form. Each drink is a work of art, bursting with unique flavors that reflect the essence of London itself—diverse, vibrant, and always surprising. Evenings here are nothing short of magical, as dim lights and mellow tunes set the perfect backdrop for intimate gatherings or lively celebrations. The decor blends exposed brick with lush greenery, creating a cozy yet stylish sanctuary from the bustling streets outside. Whether you're a local searching for a fresh favorite or a traveler eager to dive into London's gastronomic scene, Lore of the Land offers much more than a meal; it provides a taste of community, creativity, and culture in every bite and sip.

Lore of the Land

Live Music

A selection of seasonal British dishes showcasing locally sourced ingredients, prepared over flame.

Pastrami Spiced Chalk Stream Trout

Madras Spiced Cauliflower Skewers

Herb & Truffle Loaded Chickpea Panisse Fries

Leg Of Lamb – Stuffed Yorkshire Pudding

Sample Menu

Lore of the Land menu overview at 4 Conway Street London W1T 6BB UK.

At Lore of the Land, located in the heart of London, the menu is a masterful celebration of seasonal, fresh ingredients cooked over charcoal, ember, and flame. This classic pub setting, with its blend of modern and traditional ambiance, offers a carefully curated selection of dishes that invite diners on a flavorful journey through expertly crafted starters, mains, desserts, and drinks. With generous portions and innovative culinary twists, every plate promises to delight food lovers and trend-conscious travelers alike.

Begin your dining experience with an exciting range of starters crafted to awaken the palate. The Duck Fat Popcorn offers a unique blend of richness and smoky warmth from smoked paprika, perfect for sharing. For something more refined, the Maldon Rock Oyster served with crisp cucumber and piquant pickled green chillies is a fresh taste of the sea with a gentle kick.

Duck Fat Popcorn infused with smoked paprika for an indulgent crunch

Maldon Rock Oyster enhanced with refreshing cucumber and pickled green chillies

Trout Crudo with pickled fennel, mandarin ponzu, and a dusting of nori powder

House Made Smoked Ricotta paired with grilled chicory, date jam, and savory granola

The mains at Lore of the Land are a symphony of robust flavors and innovative techniques. From the Crispy Chickpea Panisse with its nutty walnut pesto and whipped vegan feta to the indulgent Braised Lamb Shoulder enriched with minted peas, black garlic, and shiso, each dish is designed to satisfy discerning palates. Fish lovers can indulge in the Lemon and Thyme Monkfish Tail or the Miso Poached Hake with romesco sauce, expertly balanced with seasonal vegetables and smoky accents.

Crispy Chickpea Panisse with soused leek, walnut pesto, and whipped vegan feta

Braised Lamb Shoulder served with minted peas, black garlic, anchovies, and shiso

Lemon and Thyme Monkfish Tail with grilled babygem lettuce and crispy shallots

Miso Poached Hake accompanied by romesco sauce, smoked almonds, and sweet pickled peppers

Complete your meal with Lore of the Land’s exquisite desserts that balance tradition with creative flair. The Sticky Toffee Pudding, lighter and airier than expected, is elevated by a burnt butter caramel sauce, while the Lore Doughnut combines salted caramel, fresh cream, and caramelised white chocolate for a decadent finish. For something uniquely refreshing, the Coconut Rice Pudding with pickled Granny Smith apple offers a delicate harmony of flavors.

Sticky Toffee Pudding served with luscious toffee sauce and vanilla ice cream

Lore Doughnut featuring salted caramel, fresh cream, and caramelised white chocolate

Coconut Rice Pudding accented with pickled Granny Smith apple for a refreshing twist

Lore of the Land complements its vibrant menu with an impressive selection of beverages. Guests can enjoy pints of Guy Ritchie’s own brewery beer alongside premium spirits and expertly crafted cocktails, including the must-try Bloody Mary. The welcoming atmosphere invites you to savor every sip, whether seated indoors or enjoying the outdoor seating.

Discover Lore of the Land in London, a vibrant bar and restaurant offering delicious cuisine and a lively atmosphere. Unwind and indulge today!

Lore of the Land: Vibrant Bar & Restaurant in London

London Borough of Camden

Slow-cooked meats with crispy potatoes, seasonal vegetables, and rich gravy.

Sunday Roast

Bespoke private dining experiences in the Rhed Room, accommodating up to 24 seated guests.

Private Dining

Lore of the Land London Dining Experience at 4 Conway Street W1T 6BB UK 

Nestled in the heart of London at 4 Conway Street, Lore of the Land is a captivating blend of historic charm and contemporary dining that has been delighting food lovers since 1829. This stylish venue is much more than a typical bar or restaurant—it’s a vibrant experience where traditional British fare meets modern flair, making it a must-visit for locals and travelers alike.

Every Sunday, Lore of the Land serves an unforgettable traditional Sunday Roast that showcases slow-cooked meats paired with seasonal trimmings and indulgent sides. Priced at £29, this hearty meal includes a combo of succulent lamb and pork, crispy crackling, perfectly fluffy Yorkshire puddings, and rich gravy that delivers authentic British comfort. Food enthusiasts rave about the melt-in-your-mouth bone marrow and golden beef fat potatoes that elevate this classic pub dish to new heights.

 is the duck Scotch egg, paired with a delicious Hoisin sauce. The crunchy outer shell, flavorful duck casing, and the slightly runny yolk create a taste sensation that guests swear by.

Lore of the Land offers an exclusive private dining room upstairs, complete with its own bar. This space is perfect for hosting events, business meetings, or intimate celebrations. The elegant yet cozy atmosphere blends modern touches with traditional pub heritage, providing a unique setting that impresses every guest.

 ensure you leave fully satisfied after every meal, with flavors that truly celebrate British cuisine.

 by friendly staff like Cher makes every visit warm and welcoming, enhancing your dining experience.

 where classic pub elements merge seamlessly with contemporary interiors for a unique atmosphere.

 including Guy Ritchie's own brewed beers, premium spirits, and expertly crafted cocktails like the Bloody Mary.

 options make it a comfortable spot year-round for groups and casual visitors.

Lore of the Land accepts debit and credit cards as well as NFC contactless payments, making transactions quick and easy. While it currently does not offer delivery or takeout, the inviting dine-in experience is well worth the visit. Restrooms are available, and the venue welcomes groups, making it ideal for gatherings. Reservations are recommended especially for private dining or weekends.

 and indulge in authentic British flavors elevated by top-notch service and a warm atmosphere at Lore of the Land. Whether you're craving a sumptuous Sunday Roast, planning a private event, or enjoying a lively night out with craft beers and cocktails, this Conway Street gem delivers a truly memorable dining experience.

Discover Lore of the Land: A Classic British Pub Experience in London

Lore of the Land represents an inviting blend of tradition and contemporary charm nestled in the heart of London’s vibrant W1T district. This classic British pub offers more than just a place to dine; it delivers an immersive experience combining a warm atmosphere, exceptional cuisine, and thoughtful service. The venue's rich heritage, with a pub established on the site since 1829, complements its modern twist on English gastronomy, making it a noteworthy destination for both locals and visitors.

https://www.google.com/maps/place/Lore+of+the+Land/@51.523,-0.136

https://www.novacircle.com/lore-of-the-land-london

https://www.telegraph.co.uk/food-and-drink/restaurants/lore-of-the-land

https://www.timeout.com/london/restaurants/lore-of-the-land

Lore of the Land combines a traditional pub ambiance with a contemporary English menu, crafted seasonally with locally sourced ingredients. Its open kitchen, featuring a charcoal-fueled oven and grill, creates a sensory experience where guests can admire the chefs at work and enjoy freshly prepared dishes. The menu offers generous portions with standout items such as the celebrated Sunday roast — praised for its rich gravy, crispy Yorkshire pudding, succulent meats, and perfectly cooked vegetables. The culinary craftsmanship extends to starters like the duck Scotch egg with hoisin sauce and desserts like a delightfully airy sticky toffee pudding served with burnt butter caramel sauce.

The atmosphere at Lore of the Land strikes a harmonious balance between modern and traditional elements, creating a relaxing and inviting space. Whether you choose to sit in the lively pub area or the more intimate dining room upstairs, guests are greeted with friendly and professional service. Cher, a noted staff member, exemplifies the warm hospitality that elevates the dining experience here. The pub area welcomes dogs and is wheelchair accessible, making it inclusive for various visitors. For those seeking exclusivity, the private dining room offers a refined setting, though it has limited wheelchair access and does not permit pets due to an open-plan kitchen design.

Patrons can enjoy a wide selection of craft beers brewed in-house, an extensive wine list, and a variety of cocktails, including a highly recommended Bloody Mary. The venue supports diverse dining occasions, offering brunch, lunch, dinner, and late-night drinks with happy hour specials. Additionally, guests can take advantage of outdoor seating in good weather or engage in lively quiz and karaoke nights, live music performances, and themed events that enrich the social experience. The pub is air-conditioned and heated, ensuring year-round comfort, and offers free Wi-Fi along with convenient payment options including contactless and credit cards. While takeaway is available, the establishment does not currently provide delivery services.

Despite its many strengths, some visitors should note a few considerations. Cash payments are not accepted, which might require preparation for card or contactless transactions. Accessibility is somewhat limited, particularly in the restaurant and private dining areas, which may pose challenges for wheelchair users. Additionally, the private dining and restaurant spaces do not allow pets due to the open kitchen design, though dogs are welcome in the pub area. The service charge is included in the bill, with no option for separate tipping. These factors might influence the experience depending on individual preferences or needs.

Reasons to visit Lore of the Land include its traditional British pub atmosphere, excellent contemporary English cuisine with seasonal ingredients, craft beers from its own brewery, and a vibrant social calendar featuring live music and themed events.

Plan your visit to Lore of the Land today and experience a true taste of London’s pub culture with a modern twist.

Greater London

Enjoy a unique blend of historic charm and modern British cuisine at Lore of the Land, located in Fitzrovia, London. Book your table now!

Lore of the Land London: Historic Pub & Modern Dining Experience

Savor seasonal British dishes, Sunday Roast, and more at Lore of the Land in London’s Fitzrovia. Perfect for food lovers and history buffs alike.

Experience British Classics at Lore of the Land, London’s Fitzrovia Pub

Opening hours for Lore of the Land, London. Find opening hours for Lore of the Land, London on 4 Conway St, Fitzrovia – novacircle.com

Mary's est. 2024

Tendril - A (mostly) Vegan Kitchen & Bar

KIN Cafe & Restaurant