Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

London

Bageriet is highly praised for its authentic Swedish pastries, especially the cinnamon buns and princess cake. Customers appreciate the cozy atmosphere and friendly staff. The bakery is noted for its quality ingredients and traditional baking methods, making it a favorite among both locals and tourists.

Discover Bageriet: Covent Garden's Charming Swedish Bakery 

Nestled on the quaint Rose Street in the heart of London’s vibrant Covent Garden, 

 brings a slice of Sweden to the bustling city. This compact Nordic bakery and café is famed for its traditional Swedish cakes and pastries that you can enjoy in a cozy setting or take away. Its reputation is built on delivering freshness, quality, and authenticity in every bite, making it a must-visit for foodies and dessert lovers exploring London.

At Bageriet, each pastry tells a story of Swedish baking tradition. The bakery is especially celebrated for its 

, prized for their perfect balance of spice and texture. Not far behind, the rich and delightful princess cake and coffee almond pastries regularly receive rave reviews. Guests praise the freshness of the custards, tarts, and other baked treats, emphasizing the meticulous care and high-quality ingredients behind each creation.

Locals and visitors alike admire Bageriet for its warm and inviting atmosphere. The friendly staff consistently receive accolades for their polite and attentive service, making customers feel genuinely welcome. While the bakery’s intimate size means seating is limited to just a few tables, many find the setting charming and appreciate the chance to enjoy their pastries in a cozy environment or outside seating nearby. Some guests wish for more seating, but the bakery’s popularity often creates a pleasant buzz around the small space.

Bageriet stands apart from social media hype and influencer trends, focusing instead on honest, high-quality baking that speaks for itself. This authenticity resonates with customers looking for a genuine taste of Swedish pastry culture in London’s busy Covent Garden.

 Monday to Friday: 9:00 AM – 6:30 PM; Saturday: 8:30 AM – 6:30 PM; Sunday: Closed.

Is there seating available inside the bakery?

 Yes, there are a few tables inside, but seating is limited.

 Yes, they accept various credit and debit cards.

 Parking is limited in the area; it's advisable to use public transportation.

 Yes, they have gluten-free pastries available.

Europe

United Kingdom

Bageriet is a charming Swedish bakery and café located at 24 Rose Street in London’s Covent Garden. This compact establishment has been delighting locals and visitors alike with its traditional Swedish cakes and pastries. The inviting atmosphere is accentuated by a beautifully decorated interior, making it a perfect spot for a cozy break. With a focus on quality and authenticity, Bageriet has quickly become a beloved destination for those seeking a taste of Sweden in the heart of London.

At Bageriet, the menu is a celebration of Swedish baking traditions. Each pastry is crafted with care, showcasing a variety of flavors and textures. The standout items include the world-famous cinnamon bun, known for its perfect balance of sweetness and spice, and the delightful princess cake, a layered treat that is as beautiful as it is delicious. The café also serves an array of coffee options, ensuring a perfect pairing for your pastry.

Cinnamon Bun - A must-try, soft and fluffy with a perfect spice blend.

Princess Cake - A visually stunning layered cake filled with cream and jam.

Wienerbrot - A delightful pastry filled with chocolate and custard.

Bageriet is conveniently located in Covent Garden, a vibrant area known for its rich cultural heritage and lively atmosphere. Visitors can explore nearby attractions such as the Royal Opera House and the bustling Covent Garden Market, making it an ideal stop for those enjoying a day out in the city. The charming streets and artistic vibe of the neighborhood enhance the overall experience, inviting guests to linger a little longer.

Q: What are the opening hours? A: Bageriet is open daily from 8 AM to 6 PM.

Q: Is there seating available? A: Seating is limited, accommodating only a few guests at a time.

Q: Do they offer takeout? A: Yes, takeout is available for all menu items.

If you find yourself in London, make sure to stop by Bageriet for an authentic taste of Swedish pastries. Whether you're indulging in a cinnamon bun or a slice of princess cake, each bite promises to transport you to a cozy café in Sweden. Experience the warmth of friendly service and the joy of freshly baked goods at this delightful bakery.

Compact Nordic bakery & cafe with traditional Swedish cakes and pastries to eat in or take away.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNmc2JYbmdBRRAB&d=17924085&t=1

places/ChIJn8uATcwEdkgRWaURuaW-j-k/reviews/ChdDSUhNMG9nS0VJQ0FnSUNmc2JYbmdBRRAB

The only thing I could possibly complain about is that I was not lucky enough to get a seat inside this cafe. Thankfully, we were able to sit outside. Can we talk about how nicely decorated the interior of this cafe is?? The food was so delicious! Each pastry offering its own special taste. My favorite thing that I tried was the princess cake! The Swedish desserts deserve a medal. The prices here are also very good for what you are paying for. I would definitely come back.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNQeG96dS1RRRAB&d=17924085&t=1

places/ChIJn8uATcwEdkgRWaURuaW-j-k/reviews/ChdDSUhNMG9nS0VJQ0FnSUNQeG96dS1RRRAB

A very small shop with Swedish pastries. I visited on a Saturday afternoon and waited about 10 minutes in a small queue. I came for the cinnamon bun but others in the queue suggested the little almon pastries. And the coffee almond pastry was absolutely fantastic! The cinnamon bun had a great amount of cinnamon but was crispy rather than a chewy bun. I would definitely come back for the small pastries. I would love it if they had more seating.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNYNlo3S19BRRAB&d=17924085&t=1

places/ChIJn8uATcwEdkgRWaURuaW-j-k/reviews/ChdDSUhNMG9nS0VJQ0FnSUNYNlo3S19BRRAB

Cute little bakery tucked away in a little alley off Long Acre.

The cinnamon buns were good (and my reason for visiting) but not the best I have had in London. The Wienerbrot with chocolate and custard was utterly amazing. One of the tastiest pastries I have had in a long time.

The coffee options are limited by only serving full fat milk and only having oat milk as the non-dairy. Not a big thing but a surprise to me in London.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNucTVXNFd3EAE&d=17924085&t=1

places/ChIJn8uATcwEdkgRWaURuaW-j-k/reviews/ChZDSUhNMG9nS0VJQ0FnSUNucTVXNFd3EAE

I recently discovered Bageriet, a delightful Swedish bakery tucked away in Covent Garden, and I can't recommend it highly enough! Yes, it is a bit on the expensive side, and the seating is quite limited—with room for only four people—but trust me, every bite is worth it.

What truly sets Bageriet apart is the freshness of everything they offer. Each pastry, custard, and tart is made with such care and attention to detail. I treated myself to a fresh cinnamon roll for £4, and it was nothing short of spectacular! Soft, fluffy, and perfectly spiced, it’s the best cinnamon roll I’ve had in a long time. You can tell that the ingredients are top-notch and that everything is crafted with love.

The customer service at Bageriet is another highlight. The staff are incredibly friendly, always greeting you with smiles and providing polite, attentive service. It’s refreshing to experience such warmth, especially in a bustling area like Covent Garden.

What I love most is that Bageriet hasn’t been tainted by TikTok trends or influencer hype. It remains a genuine bakery that focuses on quality and tradition rather than gimmicks. It’s a hidden gem that offers truly brilliant baked goods without the noise of social media nonsense.

If you find yourself in Covent Garden and craving something sweet, make sure to stop by Bageriet. You won’t regret it! This bakery is a testament to the beauty of freshly made pastries and the joy of simple, friendly service. I can't wait to return and try more of their delicious offerings!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURYenVuUjVnRRAB&d=17924085&t=1

places/ChIJn8uATcwEdkgRWaURuaW-j-k/reviews/ChdDSUhNMG9nS0VJQ0FnSURYenVuUjVnRRAB

If its charming location isn't enough, the store is beautifully set up and the staff are so warm and friendly! Had to get the world famous cinnamon bun which did not disappoint. We will be back!

Bageriet: Authentic Swedish Bakery in Covent Garden, London

Bageriet was established in May 2013 by Swedish bakers Daniel Karlsson and Sven-Gunnar Appelgren. They aimed to bring authentic Swedish baking traditions to London, offering a range of traditional pastries and breads.

Bageriet: A Swedish Bakery Gem in Covent Garden London 

Nestled in the vibrant heart of Covent Garden, London, Bageriet has carved out a special place for itself since its inception in 2013. This compact Nordic bakery and café brings the authentic flavors of Sweden right to the bustling streets of Greater London. Renowned for its traditional Swedish baking techniques, Bageriet offers a charming escape for food lovers craving genuine, handcrafted pastries made with care and precision.

Bageriet opened its doors in 2013, quickly becoming a beloved destination for both locals and visitors seeking a taste of Sweden within London’s diverse culinary scene. From the very beginning, the bakery focused on offering traditional Swedish pastries, crafted with authentic recipes passed down through generations. This dedication to quality and tradition set Bageriet apart from other bakeries in the area.

By 2016, Bageriet had garnered widespread recognition for its iconic cinnamon buns, a Swedish classic adored for their perfect balance of spice, sweetness, and texture. These pastries have been celebrated by numerous patrons for their authentic flavor and meticulous preparation. Alongside the cinnamon buns, the bakery offers a diverse selection of other traditional treats like princess cakes, almond pastries, and custard-filled delights, each reflecting the rich heritage of Nordic baking.

Modern Adaptations and Customer Experience

In response to evolving dietary preferences, Bageriet expanded its menu in 2020 to include gluten-free options, ensuring that more guests can enjoy their delightful pastries without compromise. Despite its cozy size and limited seating, the bakery’s warm and inviting atmosphere coupled with attentive, friendly staff makes each visit memorable. The café’s interior is thoughtfully decorated, creating a charming ambiance that perfectly complements the quality of its offerings.

 perfect for enjoying sweet treats and coffee.

Commitment to tradition over fleeting trends

 making it a genuine hidden gem in London.

Whether you are a foodie eager to explore authentic international flavors, a digital nomad looking for a cozy spot to savor a fresh pastry alongside your coffee, or a traveler craving an authentic taste of Sweden, Bageriet in Covent Garden offers a uniquely delightful experience. Its rich history, commitment to tradition, and warm hospitality make it a standout destination for anyone visiting London.

Takeout

Serves Coffee

Serves Breakfast

Bageriet is a compact Nordic bakery and cafe located in London, offering traditional Swedish cakes and pastries for dine-in or take away. The inviting atmosphere and delightful aromas make it a must-visit for both locals and travelers.

Bageriet

Bageriet is a compact Nordic bakery and cafe located in London, offering traditional Swedish cakes and pastries for dine-in or take away. The inviting atmosphere and delicious offerings make it a must-visit for locals and travelers alike.

Bageriet is a compact Nordic bakery and cafe located in the heart of London, offering traditional Swedish cakes and pastries for dine-in or take away. With a cozy atmosphere and a selection of delightful baked goods, it is a must-visit for food lovers in the city.

Authentic Swedish pastries and savory treats made with traditional recipes.

Kanelbullar (Cinnamon Buns)

Prinsesstårta (Princess Cake)

Semla (Cream Bun)

Saffransbullar (Saffron Buns)

Vaniljbullar (Vanilla Buns)

Räksmörgås (Prawn Sandwich)

Ost och Skinka Croissant (Ham and Cheese Croissant)

Bageriet Menu

Bageriet Menu Overview at Covent Garden London UK, Authentic Swedish Pastries and Bread Made with Traditional Recipes.

Nestled in the charming heart of London’s Covent Garden, Bageriet offers a cozy Nordic bakery experience where tradition meets exceptional craftsmanship. This petite bakery delights visitors with a carefully curated menu of authentic Swedish pastries, breads, and treats crafted using time-honored recipes that showcase the rich flavors of Scandinavia.

Starters: Swedish Buns and Pastries to Savor

Begin your culinary journey with Bageriet’s exquisite range of traditional Swedish buns and pastries. The 

 is a classic cinnamon bun that combines soft yeast dough with fragrant cinnamon and sugar, delivering a perfect balance of warmth and sweetness. Alternatively, the 

 offers a delicate touch of vanilla cream and cardamom woven into its soft dough, showcasing the subtle spices beloved in Swedish baking. For a seasonal twist, try the saffron-infused 

, lovingly baked with saffron and raisins. The 

 cream bun is a decadent treat featuring a cardamom bun filled with almond paste and topped with whipped cream, embodying the rich flavors of Swedish tradition. The 

 sugar pretzel rounds out this tempting selection, a buttery and sweet yeast dough pastry finished with a sparkling sugar coat.

Bageriet’s savory offerings highlight Nordic simplicity and freshness. The 

 is a classic prawn sandwich layered on hearty rye bread with crisp lettuce, tomato, and a creamy mayonnaise, offering a refreshing bite with every mouthful. For a flaky and indulgent choice, the 

 combines buttery croissant layers with savory ham and melted cheese, perfect for a satisfying snack or light lunch.

For those with a sweet tooth, Bageriet’s dessert lineup is a celebration of rich textures and elegant flavors. The iconic 

 enchants with layers of sponge cake, velvety vanilla custard, whipped cream, and a delicate marzipan coating. The 

 Swedish chocolate cake is a decadent, gooey indulgence made from rich dark chocolate, butter, sugar, flour, and eggs that satisfies any chocolate craving. The 

 raspberry tart offers a delightful combination of crisp shortcrust pastry, sweet raspberry jam, creamy vanilla custard, and fluffy whipped cream, making it a perfect ending to any meal.

Complement your Bageriet experience with freshly brewed coffee, served with options for full-fat or oat milk, capturing the essence of Nordic café culture. While the focus remains on baked goods, the warm and friendly staff ensure your drink perfectly accompanies your chosen treats. The bakery also offers takeout, making it easy to enjoy these authentic Swedish flavors wherever you go.

Indulge in heavenly pastries at Bageriet, the must-visit bakery on Rose Street, London. Savor authentic Swedish delights today!

Delicious Swedish Bakery in London - Bageriet

London Borough of Westminster

A variety of authentic Swedish pastries including cinnamon buns, princess cake, and saffron buns.

Traditional Swedish Pastries

Artisanal Breads

Open-faced sandwiches with toppings like prawns, ham, and cheese.

Savory Sandwiches

Discover bageriet a charming swedish bakery in london covent garden 

Nestled at 24 Rose Street, in the heart of London’s vibrant Covent Garden, 

 is a delightful Nordic bakery and café that invites you to experience the authentic taste of traditional Swedish pastries and cakes. This compact yet beautifully decorated spot charms visitors with its cozy ambiance and warm hospitality, making it a perfect refuge for foodies and digital nomads alike seeking a tasty break in London.

a sweet escape with classic swedish treats

At Bageriet, every pastry tells a story of tradition and craft. From the soft, fluffy cinnamon buns with just the right amount of spice to the exquisitely rich princess cake, each offering is made fresh daily using high-quality ingredients. The bakery’s signature Wienerbrød, layered with chocolate and custard, has been hailed as one of the most delicious treats in London. Whether you prefer the crunchy almond coffee pastry or the tender tarts, these Swedish delights promise an unforgettable flavor experience.

To perfectly complement your pastry, Bageriet offers a carefully curated selection of beverages. Their freshly brewed coffee, priced at a modest £2, is a rich and invigorating choice that pairs beautifully with sweet treats. Tea lovers can indulge in a variety of options, including Earl Grey, Green, and Herbal teas, all available for £1.50. These hot drinks are ideal for enjoying inside, or taking with you as you explore the nearby attractions.

Though Bageriet is a small space with limited seating—only room for about four guests inside—the charm of its quaint location tucked away in a quiet alley off Long Acre makes it a jewel worth visiting. The interior design is thoughtfully curated to create a Nordic cozy vibe, while the service is consistently praised for its friendliness and attentiveness. If no indoor seats are available, the outdoor seating area allows visitors to enjoy their treats amidst the lively Covent Garden atmosphere.

Bageriet stands out in London’s bustling culinary scene by focusing on quality, tradition, and authenticity. Unlike trend-driven bakeries, this spot offers an unpretentious experience centered around freshly made pastries that honor Swedish baking heritage. The combination of delightful flavors, reasonable prices, and heartfelt customer service creates a welcoming atmosphere for both locals and travelers craving something uniquely delicious.

 including cinnamon buns, princess cake, and Wienerbrød.

 with fresh brews and classic tea varieties.

 perfect for relaxing breaks in Covent Garden.

 that welcomes you warmly amid the bustling city.

Discovering Bageriet: a charming Swedish bakery in London’s Covent Garden 

Nestled on Rose Street in the heart of London, Bageriet offers an authentic slice of Sweden with its exquisite selection of traditional pastries and cakes. This compact Nordic bakery has quickly become a beloved spot for locals and travelers seeking high-quality, freshly made treats crafted from premium ingredients. Patrons consistently praise the bakery's cozy and welcoming atmosphere, enhanced by its friendly and knowledgeable staff who bring warmth and charm to every visit.

is at the core of Bageriet’s appeal, with each pastry offering a unique taste of Swedish baking traditions. From the iconic cinnamon buns to luscious princess cakes and delicate almond pastries, every item is prepared with precision and care. The bakery’s commitment to using only the finest ingredients ensures that every bite bursts with freshness and flavor.

Beyond the pastries, the intimate setting adds to the charm. Though space is limited—only seating for about four guests—the small size contributes to a cozy, almost secretive ambiance that guests find appealing. The friendly staff further enhance this feeling by providing attentive and warm service, making visitors feel truly welcome in this hidden Covent Garden gem.

While Bageriet’s offerings and atmosphere earn high praise, there are some factors to keep in mind when planning your visit. The limited seating means that finding a spot inside can be challenging during peak hours, and there are no on-site restrooms for customers. Additionally, prices are somewhat higher compared to other local bakeries, reflecting the premium ingredients and artisanal preparation involved.

: Authentic Swedish pastries, friendly staff, cozy atmosphere, high-quality ingredients, charming limited seating.

: Limited seating capacity, no on-site restrooms, higher prices compared to some local bakeries.

For foodies and travelers craving an authentic taste of Sweden without leaving London, Bageriet is an enchanting destination that offers quality and tradition in every bite. Despite its small size and premium pricing, the bakery's dedication to freshness, flavor, and genuine hospitality makes it a standout spot in Covent Garden’s vibrant food scene. Whether you stop by for a freshly baked cinnamon roll or a delicate pastry to take away, Bageriet promises a delicious and memorable experience.

Greater London

Discover Bageriet in London, a Swedish bakery offering traditional pastries, artisan breads, and cozy ambiance in Covent Garden. Enjoy fresh, quality treats today!

Bageriet London: Authentic Swedish Bakery & Pastries Near Covent Garden

Experience Bageriet London, the top Swedish bakery in Covent Garden offering delicious cinnamon buns, princess cakes, and more. Perfect for sweet lovers!

Bageriet London: Swedish Pastry Shop & Café in Covent Garden

Learn about Bageriet in London, established in 2013 by Swedish bakers. A cozy spot for authentic pastries, friendly service, and quality ingredients in Covent Garden.

The Rosetta Stone

The British Museum

Bloomsbury Square Garden