Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

Seoul

Gwangjang Market is celebrated for its authentic Korean street food, vibrant atmosphere, and rich cultural heritage. Visitors appreciate the variety of traditional dishes, the bustling environment, and the opportunity to experience local life. The market's historical significance and diverse offerings make it a must-visit destination in Seoul.

Gwangjang hotteok in seoul south korea: A delicious cultural delight at jongno district market.

Nestled in the vibrant heart of Seoul's Jongno District, Gwangjang Hotteok stands as a beloved bakery and food establishment famed for its mouthwatering hotteok — the classic Korean sweet pancake. At 206 Jong-ro, this gem draws locals and travelers alike who crave an authentic taste of Korean street food culture in an energetic market atmosphere.

Experience the iconic hotteok at gwangjang market

Hotteok is a traditional Korean delicacy made from rice flour dough filled with a heavenly mixture of brown sugar, sunflower seeds, and nuts, then fried to golden perfection. The result is a crispy exterior encasing a gooey, caramelized center — a perfect harmony of textures and flavors that has cemented hotteok as a must-try snack in Seoul.

 prides itself on using chewy, fresh rice cake dough and offers variations such as sweet red bean and the popular honey cheese hotteok, all crafted with care to satisfy diverse palates.

Visiting Gwangjang Hotteok means immersing yourself in the bustling, sensory-rich environment of Gwangjang Market. Expect a lively crowd, especially during peak hours, and a short wait of around 10 minutes as the hotteok are freshly prepared to order. Friendly staff add to the welcoming vibe, making the wait worthwhile for a delicious snack that is both affordable and satisfying.

 - Fresh, chewy rice cake dough with a variety of sweet fillings.

 - Friendly staff ensuring a welcoming experience.

 - Easily reached via Jongno 5-ga subway station and located at the heart of Seoul.

Frequently asked questions about gwangjang hotteok and market

 Hotteok is a traditional Korean sweet pancake made from rice flour, filled with brown sugar, sunflower seeds, and nuts, then fried to create a crispy exterior and a gooey, sweet interior.

What are the operating hours of Gwangjang Market?

 Gwangjang Market operates daily from 9:00 AM to 10:30 PM.

 Many vendors at Gwangjang Market operate on a cash-only basis, so it's advisable to bring sufficient Korean won, though credit cards are accepted at some places like Gwangjang Hotteok.

Is Gwangjang Market suitable for vegetarians?

 Yes, Gwangjang Market offers vegetarian-friendly options, including the Hotteok, which is suitable for vegetarians.

Is Gwangjang Market accessible by public transport?

 Yes, Gwangjang Market is easily accessible via the Seoul subway system, with Jongno 5-ga Station (Line 1) being the nearest station.

Gwangjang Hotteok and the surrounding market hold a cherished place in the hearts of Seoul locals and visitors. Praised for its delicious, freshly made hotteok and reasonable pricing, the spot embodies the spirited hustle and authentic charm of Korean street food culture. The crowd's positivity and friendly exchanges add warmth to the experience, making it a memorable highlight of any Seoul adventure.

Asia

South Korea

Located in the bustling Jongno District of Seoul, Gwangjang Hotteok is a beloved bakery renowned for its delicious hotteok, a traditional Korean honey pancake. Established as a local favorite, this spot has become synonymous with authentic Korean street food. The warm, inviting atmosphere is perfect for both locals and tourists seeking a taste of genuine Korean culture. With a history steeped in tradition, Gwangjang Hotteok has been serving its signature dish to delighted customers for years, making it a staple in the vibrant culinary scene of Seoul.

At Gwangjang Hotteok, the star of the menu is undoubtedly the hotteok itself, which comes in various delightful flavors. Each pancake is made to order, ensuring a crispy exterior and a gooey, sweet filling that melts in your mouth. The following are some must-try offerings:

Honey Hotteok - A classic filled with sweet honey and crushed nuts.

Cheese Hotteok - A unique twist with melted cheese for a savory delight.

Red Bean Hotteok - A sweet filling of red beans for a traditional taste.

Gwangjang Hotteok is situated at 206 Jong-ro, a vibrant area known for its rich history and cultural significance. The Jongno District is home to several attractions, including the historic Gwangjang Market, where visitors can explore a variety of traditional Korean foods and crafts. The market buzzes with energy, making it an ideal spot for those looking to immerse themselves in local culture. After enjoying a hotteok, visitors can stroll through the nearby streets, taking in the sights and sounds of one of Seoul's most dynamic neighborhoods.

A: Gwangjang Hotteok is open daily from 10 AM to 10 PM.

A: Yes, takeout is available for all menu items.

Whether you are a local or a traveler, Gwangjang Hotteok invites you to indulge in its delightful hotteok. Experience the rich flavors and friendly atmosphere that make this spot a must-visit in Seoul. Come and enjoy a taste of tradition today!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNqajhlWVh3EAE&d=17924085&t=1

places/ChIJiZmbSSejfDURyBhbAX5WE5s/reviews/ChZDSUhNMG9nS0VJQ0FnSUNqajhlWVh3EAE

Good hotteok, I just realized I don’t like hotteoks that much

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURCdl83UXlBRRAB&d=17924085&t=1

places/ChIJiZmbSSejfDURyBhbAX5WE5s/reviews/ChdDSUhNMG9nS0VJQ0FnSURCdl83UXlBRRAB

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUN4OEk2ZFlnEAE&d=17924085&t=1

places/ChIJiZmbSSejfDURyBhbAX5WE5s/reviews/ChZDSUhNMG9nS0VJQ0FnSUN4OEk2ZFlnEAE

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURMd3JYVUZ3EAE&d=17924085&t=1

places/ChIJiZmbSSejfDURyBhbAX5WE5s/reviews/ChZDSUhNMG9nS0VJQ0FnSURMd3JYVUZ3EAE

오후에 간식으로 먹었습니다. 오랜만에 먹어보는 호떡입니다 개인적으로 씨앗을 꺼려해서 단팥을 주문했는데 씨앗쪽이 좀 더 나은거 같습니다. 둘다 맛은 있었습니다. 늘 웨이팅이 있으니 10분정도는 기다릴 수 있습니다.

I had it as a snack in the afternoon. It's been a while since I've had hotteok. Personally, I don't like seeds, so I ordered sweet red beans, but I think seeds are better. Both were delicious. There is always a wait, so you may have to wait about 10 minutes.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNUeXBYOXlBRRAB&d=17924085&t=1

places/ChIJiZmbSSejfDURyBhbAX5WE5s/reviews/ChdDSUhNMG9nS0VJQ0FnSUNUeXBYOXlBRRAB

맛5 가격4 양5 친절6 (총점6)

광장시장의 명물로 성장한 친절한 호떡집
기본에 충실하여 떡 자체가 쫄깃하여
어떤 속재료를 넣어도 맛잇을수 밖에없다

[꿀치즈호떡 2500원]

Taste 5 Price 4 Quantity 5 Friendliness 6 (total score 6)

A friendly hotteok restaurant that has grown into a specialty of Gwangjang Market.
Sticking to the basics, the rice cake itself is chewy.
No matter what ingredients you put in it, it's bound to be delicious.

[Honey Cheese Hotteok 2,500 won]

Taste Authentic Hotteok at Gwangjang Hotteok, Seoul

Established in 1905, Gwangjang Market is one of Seoul's oldest traditional markets, originally serving as a trading center for textiles and goods. Over the years, it has evolved into a vibrant hub for authentic Korean street food and cultural experiences.

History of Gwangjang Market in Seoul South Korea 

Nestled in the heart of Seoul's Jongno District, Gwangjang Market stands as a vibrant testament to South Korea's rich cultural heritage and culinary tradition. Established in 1905, this historic market is among the oldest and largest traditional marketplaces in Seoul, renowned for its bustling atmosphere and diverse offerings that attract locals and tourists alike.

A century-old hub of commerce and culture

Gwangjang Market was established as one of Korea's first permanent markets in 1905, during a period of modernization and urban development in Seoul. Through more than a century of change, it has maintained its role as a vital center for trade, especially known for textiles and traditional Korean goods. The market’s enduring presence reflects the resilience and dynamic spirit of Seoul’s local communities.

Culinary destination and global recognition

Beyond its commercial roots, Gwangjang Market has blossomed into a celebrated food paradise. Visitors can indulge in a variety of traditional Korean street foods, including the famous hotteok—a sweet Korean honey pancake loved by many. This culinary fame was further amplified in 2019 when the market was featured in Netflix's popular 'Asia Street Food' series, which introduced the vibrant flavors and rich culture of Gwangjang Market to the global stage.

Gwangjang Market was established as one of Korea's first permanent markets.

Featured in Netflix's 'Asia Street Food' series, boosting its international popularity.

Gwangjang Hotteok is a beloved bakery located in the vibrant Jongno District of Seoul, known for its delicious hotteok, a traditional Korean sweet pancake filled with brown sugar, nuts, and cinnamon. The lively atmosphere and the skillful preparation of this popular street food make it a must-visit for both locals and travelers.

Gwangjang Hotteok

Takeout

Payment Options

Gwangjang Hotteok is a beloved bakery located in the vibrant Jongno District of Seoul, known for its delicious hotteok, a traditional Korean sweet pancake filled with brown sugar, nuts, and cinnamon. This popular spot offers a lively outdoor atmosphere where visitors can enjoy the rich flavors of Korean street food while surrounded by the historical charm of the area.

A selection of traditional Korean dishes available at Gwangjang Market.

Bindaetteok

Kalguksu

Tteokbokki

Mayak Kimbap

Hotteok

Gwangjang Market Food Menu

Gwangjang Market Hotteok Menu Overview - Seoul's Must-Try Sweet Treats For Foodies And Explorers In Jongno District South Korea.

Nestled in the heart of Seoul's vibrant Jongno District, Gwangjang Hotteok invites you to indulge in an authentic Korean culinary experience. This spot is renowned for its iconic Hotteok, a beloved traditional sweet pancake that has captivated the taste buds of locals and travelers alike.

While Gwangjang Hotteok primarily shines with its sweet treats, the bustling market atmosphere offers a variety of savory snacks nearby that perfectly complement your Hotteok indulgence.

The main highlight is the exquisite Hotteok itself. Crafted from rice flour, this pancake is perfectly chewy on the outside and generously filled with a luscious blend of brown sugar, sunflower seeds, and crunchy nuts. This combination creates a delightful harmony of textures and flavors that define this Korean classic.

 stands out as the quintessential Korean sweet pancake dessert. Each bite offers a warm, gooey center bursting with the natural sweetness of brown sugar, enriched with the nuttiness of sunflower seeds and nuts. This traditional delicacy is not only a treat for your palate but also a glimpse into Korea’s rich street food culture.

To complement the sweet and nutty flavors of the Hotteok, visitors often choose refreshing beverages available around Gwangjang Market. Traditional Korean teas and cold drinks can perfectly balance the richness of the dessert, enhancing your overall tasting experience.

 - The rice flour pancake base delivers a satisfyingly chewy bite that is a signature characteristic of authentic Hotteok.

 - A unique blend of brown sugar, sunflower seeds, and nuts creates a rich, textured filling that melts in your mouth.

 - Enjoy freshly made Hotteok in the bustling setting of Gwangjang Market, a must-visit destination for food enthusiasts in Seoul.

Savor the delight of Gwangjang Hotteok in Seoul’s Jongno District! Indulge in this sweet, fluffy Korean pancake that tantalizes your taste buds. Experience culinary bliss today!

Gwangjang Hotteok: Best Sweet Treats in Seoul

Jongno Municipality

Assorted side dishes including kimchi, pickled vegetables, and fermented seafood.

Banchan

Korean blood sausage made with pig blood, glass noodles, and rice.

Sundae

Korean dumplings filled with meat or vegetables, steamed or fried.

Mandu

Braised pig's trotters seasoned with herbs and spices.

Jokbal

Deep-fried hotdog wrapped in crispy potato slices.

Gamja Hotdog

Gwangjang Hotteok: A Beloved Seoul Snack Spot at Jongno District 

Nestled in the bustling heart of Seoul's Jongno District, Gwangjang Hotteok offers one of the city's most iconic street food treats — the hotteok. This traditional Korean sweet pancake has been delighting locals and visitors alike for years, making it a must-try for foodies exploring the vibrant streets around 206 Jong-ro.

Signature Hotteok – Sweet, Nutty, and Irresistibly Chewy

Gwangjang Hotteok specializes in a delightful hotteok that features a chewy rice flour pancake exterior filled with a luscious blend of brown sugar, sunflower seeds, and nuts. Fried to golden perfection, the hotteok offers a perfect balance of sweetness and crunch with each bite. Priced affordably at 1,500 KRW, it's an accessible indulgence that captures the essence of Korean street food culture.

 – Experience the traditional taste of hotteok made fresh with quality ingredients.

 – Delicious treats at wallet-friendly prices perfect for quick snacks.

 – Conveniently located in Jongno District, a vibrant area rich with culture and history.

 – Gwangjang Hotteok is popular, so expect a short wait of about 10 minutes during peak hours.

 – While the classic hotteok is a favorite, options like sweet red bean or seed-filled varieties are also worth sampling.

 – Credit cards are accepted, though cash is always handy for street food stops.

Gwangjang Hotteok is more than just a snack; it's a delicious gateway into Seoul's rich culinary heritage. Whether you're a local craving a nostalgic treat or a traveler eager to explore authentic Korean flavors, this charming spot in Jongno District promises a memorable taste experience that captures the soul of Korean street food culture.

Nestled in the heart of Jongno District, Gwangjang Hotteok offers an authentic taste of Korea's beloved street food. Known for its warm, gooey hotteok—sweet pancakes filled with a mix of sugar, cinnamon, and nuts—this establishment captures the essence of traditional Korean culinary culture. With its vibrant atmosphere and rich history, Gwangjang Hotteok invites both locals and tourists to indulge in a unique snacking experience.

Can be crowded, especially during peak hours

Gwangjang Hotteok is an ideal spot for food enthusiasts and travelers eager to explore authentic Korean flavors. Perfect for a quick snack while wandering the vibrant streets of Seoul, this hotteok haven is also great for those looking to experience local culture. Whether you're dining solo or with friends, the atmosphere is welcoming, making it a prime choice for casual outings.

Before you set out to enjoy the delicious hotteok, it’s important to be aware of the potential for long wait times, particularly during lunch and dinner hours. Most guests find that arriving early or visiting during off-peak hours can enhance the experience. Furthermore, while the majority of stalls accept credit cards, it’s wise to carry some cash for those that only accommodate cash transactions. Seating is limited, so be prepared to enjoy your treat while standing or finding a nearby spot.

In conclusion, Gwangjang Hotteok stands out as a must-visit destination for anyone looking to savor the essence of Korean street food in Seoul. With its delightful range of hotteok, welcoming ambiance, and rich historical significance, it’s an experience that shouldn’t be missed. So grab your friends, head over, and indulge in the warm, sweet flavors that make Gwangjang Hotteok a local favorite.

District

Discover Gwangjang Hotteok in Seoul, South Korea, your go-to for delicious traditional Korean street food right in Jong-no district. Visit us today!

Gwangjang Hotteok Seoul - Authentic Korean Street Food Experience

Visit Gwangjang Market in Seoul for authentic Korean dishes like bindaetteok and mayak kimbap, plus vibrant local culture and historic market charm.

Explore Gwangjang Market, Seoul - Top Classic Korean Food & Culture

Experience the rich history and diverse attractions of Gwangjang Market in Seoul, from traditional foods to lively shopping and cultural sights.

Tavolo 24

The Ranch Brewing Euljiro

Korean BBQ Restaurant Seouljip