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Seoul

Sulbing is a popular Korean dessert cafe chain specializing in bingsu, a traditional shaved ice dessert. While many patrons praise the generous portions and unique flavors, some have expressed concerns about pricing and consistency across different locations.

Discover Sulbing Myeongdong The Ultimate Korean Dessert Experience in Seoul's Jung District 

Nestled in the bustling heart of Seoul's Jung District, Sulbing Myeongdong offers a refreshing oasis for dessert enthusiasts and food explorers alike. This beloved Korean dessert cafe specializes in 

, the iconic shaved ice treat that’s perfect to beat the heat or satisfy any sweet craving. From the luscious Mango Cheese Bingsu to the fresh and fruity Melon Bingsu, each dish is crafted with care, combining light, fluffy ice with fresh fruits, chewy mochi, and crunchy cereal toppings for a delightful texture contrast.

Unique features that make Sulbing a must-visit

Sulbing's welcoming ambiance blends modern comfort with local charm, offering plenty of seating by windows where you can watch Myeongdong’s vibrant streets come alive. Accessible ordering kiosks with an English menu make it easy for international visitors to navigate the diverse dessert offerings. The cafe accommodates groups and families, making it a perfect stop during your Seoul shopping spree.

 such as select bingsu flavors and smoothies.

 with a cozy atmosphere ideal for groups and families.

While Sulbing shines with its delicious desserts and inviting environment, some visitors note that the cafe can be busy during peak hours and that seating is on a first-come, first-served basis. Also, the location is on the second floor with no elevator access, so plan accordingly if you have mobility concerns. Pricing is considered on the higher side by some patrons, but the quality and flavor of the bingsu often justify the treat-worthy splurge.

Frequently asked questions about Sulbing Myeongdong

What are the operating hours of Sulbing Myeongdong?

 Sulbing Myeongdong operates daily from 10:30 AM to 11:00 PM.

Is there parking available at Sulbing Myeongdong?

 Parking availability is limited. It's best to use public transportation or check nearby parking options.

 Yes, some bingsu flavors and smoothies are vegan-friendly.

Is Wi-Fi available at Sulbing Myeongdong?

 Yes, free Wi-Fi is provided for customers.

Can I make a reservation at Sulbing Myeongdong?

 Reservations are not typically accepted; seating is first-come, first-served.

Asia

South Korea

Nestled in the vibrant heart of Seoul, Sulbing is a dessert haven that captivates locals and travelers alike. This popular spot is renowned for its **Bingsu**, a traditional Korean shaved ice dessert that has been reimagined with a modern twist. The moment you step into this cozy establishment on Myeongdong 3-gil, the sweet aroma of fresh ingredients and the cheerful chatter of delighted patrons envelop you, setting the stage for a delightful culinary experience.

At Sulbing, the star of the menu is undoubtedly the **Melon Bingsu**. This refreshing dessert features finely shaved ice topped with fresh, sweet melon, creating a delightful contrast of textures. Each spoonful is a burst of flavor, complemented by a crunchy cereal topping that adds an unexpected twist. Another must-try is the **Mango Cheese Bingsu**, a unique combination that marries the sweetness of mango with the creaminess of cheese, making it a refreshing treat on a hot day. The sweetened condensed milk served on the side allows you to customize the sweetness to your liking.

Located at 27 Myeongdong 3-gil, Sulbing is perfectly situated for those exploring the bustling streets of Myeongdong, known for its shopping and vibrant street food scene. After indulging in a sweet treat, visitors can stroll through the nearby shopping districts or visit the iconic N Seoul Tower for breathtaking views of the city.

 Sulbing is famous for its Bingsu, particularly the Melon and Mango Cheese varieties, which are beloved for their unique flavors and refreshing qualities.

 No, Sulbing does not offer outdoor seating, but the cozy indoor atmosphere makes for a delightful dessert experience.

 Sulbing accepts credit cards, making it convenient for visitors.

Whether you're taking a break from shopping or seeking a sweet escape in the city, Sulbing offers a delightful experience that is not to be missed. With its innovative desserts and inviting atmosphere, it's the perfect spot to unwind and indulge in the best of Korean dessert culture.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNMdmEtMFpBEAE&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChZDSUhNMG9nS0VJQ0FnSUNMdmEtMFpBEAE

I love the melon Bingsu here. I shared with my parents and we all can agree it was so yummy. The melon was fresh and sweet, the shaved ice was light and cold, and the cereal have it a nice crunch.
We were also so glad that the machine to order had an English option since we don’t speak Korean.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNuNUwzVWpBRRAB&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChdDSUhNMG9nS0VJQ0FnSUNuNUwzVWpBRRAB

We stopped by to take a quick break from shopping.  It’s well located at myeongdong, be aware it’s located on a 2nd floor, no elevator.
Orders are placed at the screen, menu is in english as well.  Easy to pay using credit card.
Service was quick, there are plenty of seating by windows.  Toilette is on the 3rd floor.
We try a strawberry jam with soda, quite tasty and refreshing, and a chocolate “croffle”.
Overall, it is a good place for a quick dessert break.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNIeGRHS1ZREAE&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChZDSUhNMG9nS0VJQ0FnSUNIeGRHS1ZREAE

The Mango Cheese Bingsu is a must-try! You might think cheese doesn't work in a frozen, icy dessert but it is an unexpectedly yummy combination- so refreshing on a hot day. The sweetened condensed milk is provided separately so you can tailor the level of sweetness to your preference. This is a chain with several outlets.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUM3MXFXLTB3RRAB&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChdDSUhNMG9nS0VJQ0FnSUM3MXFXLTB3RRAB

Had the Mango shaved ice twice and it was so good both times. Just remember to mix it before you eat it or else you'll just end up with a bowl of flavorless ice at the bottom.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURMdFl1Zzd3RRAB&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChdDSUhNMG9nS0VJQ0FnSURMdFl1Zzd3RRAB

There are many bingsu flavours available, like Melon, Matcha Strawberry, Chocolate, Red Bean and more.

Had the Injeolmi Ice Cream Snowflakes KRW 10900 which is huge and yummy. Mochi is chewy and nice. The soybean powder is generous.

Try Sulbing's Famous Bingsu in Myeongdong, Seoul

Sulbing began in 2010 as a fusion rice cake cafe called 'Siroo' in Busan, South Korea. In 2013, they introduced 'Injeolmi Sulbing,' a bingsu topped with Injeolmi rice cake, which gained popularity and led to the official launch of the Sulbing brand.

Sulbing: A Sweet Journey Through Time in Seoul's Dessert Scene 

Nestled in the bustling heart of Seoul, Sulbing has emerged as a beloved destination for all lovers of Korean shaved ice desserts, or bingsu. Since its inception, this innovative chain has enchanted both locals and tourists with its delightful blend of tradition and modern flavors, transforming the humble shaved ice into an art form that captivates the senses.

The journey began in 2013 when Sulbing opened its first store in Seoul, bringing the ancient Korean dessert bingsu to a broader audience eager to explore traditional tastes with a contemporary twist. This inaugural step marked a pivotal moment in popularizing bingsu beyond its niche origins, delighting customers with its finely shaved ice textures paired with fresh, luscious toppings.

Myeongdong branch: a dessert lovers' landmark

In 2015, Sulbing enhanced its presence by establishing a branch in the vibrant Myeongdong district, a hub renowned for shopping and culinary exploration. This location quickly became a central gathering spot for dessert enthusiasts craving authentic Korean bingsu experiences amid the energetic cityscape. The Myeongdong outlet is especially popular for its inviting ambiance and delicious offerings, including unique flavors like melon and mango cheese bingsu that keep patrons coming back.

International expansion and growing acclaim

By 2018, Sulbing’s reputation for delivering high-quality, refreshing desserts led to its expansion beyond Korea’s borders. Opening branches in international destinations such as Thailand and the United States, Sulbing introduced global audiences to the rich textures and flavors of Korean bingsu. This growth not only cemented Sulbing’s status as a pioneering dessert cafe chain but also contributed to the worldwide appreciation of Korean culinary culture.

Today, Sulbing continues to enchant dessert lovers with its innovative takes on traditional flavors, a commitment to fresh ingredients, and a welcoming atmosphere. Whether you savor the classic melon bingsu or the uniquely refreshing mango cheese combination, Sulbing offers a delicious journey through Korea’s dessert heritage that appeals to foodies, digital nomads, and trend-conscious travelers alike.

 Sulbing opens its first store in Seoul, introducing bingsu to a wider audience.

 The Myeongdong branch is established, becoming a central hub for dessert enthusiasts.

 Sulbing expands internationally, opening branches in countries like Thailand and the United States.

Dine In

Takeout

Restroom

Good for Groups

Good for Children

Serves Coffee

Serves Dessert

Sulbing beckons food lovers and curious travelers alike into the pulsating heart of Myeongdong, Seoul's vibrant shopping district. This dining oasis specializes in the popular bingsu—shaved ice adorned with an array of toppings that can turn any ordinary day into an extraordinary treat. The space hums with life, encouraging visitors to linger as they soak up the joyful atmosphere.

Sulbing

A selection of traditional Korean shaved ice desserts and beverages.

Injeolmi Bingsu

Mango Cheese Snowflake Sherbet

Mango Grapefruit Sulbing

Injeolmi Toast

Blueberry Yogurt Smoothie

Strawberry Yogurt Smoothie

Sulbing Menu

Located in the bustling Myeongdong district of Seoul, Sulbing specializes in traditional Korean shaved ice desserts, known as Bingsu. The culinary philosophy focuses on using high-quality ingredients to create refreshing, visually appealing treats that celebrate the essence of Korean flavors. With a menu that blends classic recipes with modern twists, Sulbing invites guests to indulge in a delightful dessert experience.

Injeolmi Bingsu: A delightful combination of shaved ice, sweet red bean paste, roasted soybean flour, and chewy mochi rice cake.

Mango Cheese Snowflake Sherbet: A unique blend of shaved ice, fresh mango, creamy cheese, and sweetened condensed milk.

Mango Grapefruit Sulbing: A refreshing mix of shaved ice topped with mango, grapefruit, and a drizzle of condensed milk.

Injeolmi Toast: Crispy toast topped with chewy mochi rice cake, roasted soybean flour, and honey.

To complement the delightful desserts, Sulbing offers a selection of refreshing beverages. The Blueberry Yogurt Smoothie and Strawberry Yogurt Smoothie are popular choices, blending fresh fruits with creamy yogurt for a satisfying drink. These beverages pair wonderfully with the Bingsu, enhancing the overall experience.

Sulbing caters to various dietary preferences, offering vegetarian options and accommodating gluten-free requests. The ingredients used are carefully selected to ensure that everyone can enjoy their desserts without worry. Always check with the staff for specific allergens.

For a truly unique experience, the Mango Cheese Bingsu is highly recommended. This dish combines the unexpected flavors of cheese and mango, creating a refreshing treat perfect for hot days. The option to customize sweetness with condensed milk adds to its appeal.

Visit Sulbing in Myeongdong, Seoul, to savor these delightful desserts and beverages. Whether you're taking a break from shopping or enjoying a sweet treat with friends, Sulbing promises an unforgettable experience.

Savor the best of Korean desserts at Sulbing in Myeongdong, Seoul. Indulge in delightful bingsu and sweet treats. Visit us for a taste sensation!

Sulbing: Best Desserts in Myeongdong, Seoul

Seoul Municipality

Traditional Korean shaved ice desserts with various toppings.

Bingsu (Shaved Ice Desserts)

Crispy toast layered with sweet fillings like mochi and roasted soybean flour.

Toast Desserts

Refreshing yogurt-based smoothies in flavors like blueberry and strawberry.

Smoothies

Discover Sulbing — Seoul's Premier Bingsu Destination in Myeongdong 3-gil South Korea 

Nestled on the bustling 2nd floor of 27 Myeongdong 3-gil in Seoul's vibrant Jung District, 

 offers an exquisite taste of traditional Korean desserts with a modern twist. Famous for its scrumptious Bingsu, this dessert haven is a must-visit for foodies exploring Seoul's dynamic culinary scene.

Indulgent bingsu varieties to beat the Seoul heat

a delightful Korean shaved ice dessert that comes in a variety of luscious flavors. Their menu features fresh and sweet melon Bingsu topped with crunchy cereal, a fan-favorite mango cheese Bingsu that intriguingly blends creamy cheese with refreshing fruit, and traditional red bean and chocolate options for those craving rich textures.

Each bowl is crafted to perfection, with light and cold shaved ice that melts in your mouth, enhanced by generous toppings. Sweetened condensed milk is served separately, allowing you to customize the sweetness exactly to your liking — perfect for cooling down and indulging during Seoul’s warmest days.

More than just dessert — tasty toast and smoothies

Alongside the signature Bingsu, Sulbing offers a variety of other delicious treats to complement your visit. Try the 

, which features perfectly toasted bread filled with delightful combinations such as chewy mochi rice cake and sweet honey, creating a unique texture and flavor profile.

For a refreshing beverage, their fruit-based 

 combine yogurt and ice to deliver a cool, revitalizing drink that perfectly balances sweetness and tartness — ideal for a quick pick-me-up while exploring Myeongdong's shopping streets.

Experience and convenience at Sulbing Myeongdong

Located on the 2nd floor with ample seating by the windows, Sulbing offers a cozy spot to rest during your shopping adventures. While there is no elevator, the English-friendly ordering screens make it easy for international visitors to navigate the menu and pay with credit cards hassle-free.

Welcoming to children with a menu that delights all ages.

Accepts credit cards; no cash-only restrictions.

Clean restrooms are available on the 3rd floor for customer convenience.

Whether you're craving a refreshing bowl of authentic Korean shaved ice or a sweet snack to recharge, Sulbing in Myeongdong perfectly blends tradition with accessibility. It stands as a top choice for locals and travelers alike seeking a memorable dessert experience in the heart of Seoul.

Nestled in the vibrant heart of Myeongdong, Seoul, Sulbing offers an enchanting dessert experience that draws both locals and travelers alike. Known for its unique take on traditional Korean bingsu, this establishment is a must-visit for anyone craving a refreshing treat. With a spacious interior and a clean, inviting atmosphere, Sulbing makes for an ideal spot to unwind after exploring the bustling streets of this famed shopping district.

Inconsistent quality across different locations

Sulbing is perfect for families seeking a sweet retreat after a day of shopping, friends gathering for a chat over delicious desserts, or anyone wishing to indulge in a unique and refreshing treat. Its accommodating atmosphere makes it suitable for both casual outings and special celebrations.

Before you go, be prepared for a bit of a climb as Sulbing is located on the second floor without an elevator. The ordering process is user-friendly; customers can use a digital kiosk with an English option, making it accessible even for non-Korean speakers. The restroom is conveniently located on the third floor, and the staff is quick to assist with any inquiries.

Sulbing not only delivers a delightful treat but also a memorable experience that combines tradition with modernity. It's a fantastic stop for anyone looking to enjoy a unique dessert in a comfortable setting. Be sure to try the Mango Cheese Bingsu or the classic Melon Bingsu to truly appreciate what this wonderful establishment has to offer!

Yes, it is suitable for families and children.

Yes, many bingsu flavors are vegetarian-friendly.

Whether you're a seasoned bingsu enthusiast or trying it for the first time, Sulbing promises an unforgettable dessert experience. Make it a stop on your next visit to Seoul, and indulge in the delightful flavors that await you!

Jung District

Discover Sulbing in Seoul, Jung District, offering delicious Korean shaved ice desserts like Mango Cheese Bingsu. Perfect for family fun and sweet cravings!

Sulbing Seoul: 5-Star Korean Bingsu & Dessert Cafe

Visit Sulbing in Myeongdong, Seoul for authentic Korean Bingsu and desserts. Enjoy cozy ambiance, quick service, and delicious flavors. Book your visit now!

Sulbing Seoul: Top Dessert & Bingsu Experience near Myeongdong

Get all you need to know about Sulbing Seoul, including opening hours, menu highlights, and user reviews in Jung District, Seoul. Plan your sweet escape today!

Eel Sidae Namdaemun Branch

Pierre Gagnaire à Séoul

CHAEUM KOREAN TRADITIONAL RESTAURANT