Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

Hanoi

The East is praised for its authentic Northern Vietnamese cuisine, attentive service, and cozy atmosphere. Signature dishes like Crab Spring Rolls and Bún Chả Hanoi receive high praise. Some reviews mention service inconsistencies and higher prices compared to local eateries.

Discover The East – Authentic Northern Vietnamese Cuisine in Hanoi's Heartbeat 

Nestled in the vibrant street of P. Tống Duy Tân, The East stands as a beacon of authentic Northern Vietnamese flavors in Hanoi's historic Hoàn Kiếm district. This inviting restaurant offers an immersive culinary journey that delights food enthusiasts and travelers alike with its exquisite dishes and warm hospitality.

The East specializes in Northern Vietnamese cuisine with standout dishes that have won acclaim from locals and visitors. Highlights include the famed crab spring rolls and the aromatic bún chả Hà Nội. Diners also rave about the braised duck and innovative dishes like beef in bamboo tube, all prepared with meticulous care and authentic flavors.

 are thoughtfully crafted, ensuring that all guests find something delicious on the menu. The East’s commitment to quality ingredients shines through in every bite.

Balancing an upscale feel with a cozy, unpretentious vibe, The East offers attentive and friendly service. English-speaking staff accommodate guests with ease, whether you're booking ahead or dropping in. Though some diners have noted the décor could use a refresh, the restaurant’s welcoming atmosphere and hospitality more than compensate for it.

The East is an excellent choice for dinner before exploring nearby landmarks like Hanoi’s famous train street, making it a perfect stop for foodies and travelers seeking authentic experiences in the city.

Dine-in and takeout options available, with delivery services for added convenience.

Accepts reservations, making it easy to secure your spot during busy times.

Ample parking available for guests arriving by car.

Family-friendly environment with facilities suitable for children.

Cash, debit cards, and NFC payments accepted for your ease.

What are the signature dishes at The East?

 The East is renowned for its crab spring rolls and bún chả Hà Nội.

 Yes, The East offers vegetarian-friendly options.

Does The East offer takeout or delivery services?

 Yes, The East offers takeout and delivery services.

The East enjoys a positive reputation among Hanoi's food lovers for its genuine flavors and attentive service. Guests praise the delectable crab spring rolls and savory bún chả Hà Nội, while appreciating the accommodating staff and inclusive menus. Some visitors have noted opportunities to enhance the ambiance and reduce kitchen noise to elevate the dining experience further.

Overall, The East captures the essence of Hanoi’s culinary heritage with a modern twist, offering a memorable and delicious experience for locals and travelers alike.

Asia

Vietnam

The East is a delightful restaurant located at 5B P. Tống Duy Tân in the heart of Hanoi's Hoàn Kiếm district. Known for its innovative take on traditional Vietnamese cuisine, The East offers a unique dining experience that attracts both locals and tourists alike. With a menu that features a variety of dishes, including braised duck, crab spring rolls, and seafood fried rice, this restaurant is a must-visit for food enthusiasts looking to explore the rich flavors of Vietnamese food.

The East prides itself on offering a diverse menu that showcases the best of Vietnamese culinary traditions. Guests can enjoy:

Braised Duck: A standout dish that surprises and delights with its rich flavors.

Crab Spring Rolls: A must-try appetizer that combines crab meat with fresh vegetables and spices.

Seafood Fried Rice: A delicious blend of flavors that complements any main dish.

Grilled Aubergine: A flavorful vegetarian option that showcases local ingredients.

Situated in the bustling Hoàn Kiếm district, The East is conveniently located near several popular attractions, making it an ideal spot for a meal after exploring the city. Nearby landmarks include:

Hoàn Kiếm Lake: A picturesque spot perfect for a leisurely stroll.

The Old Quarter: A vibrant area filled with shops, cafes, and street food.

Thang Long Water Puppet Theatre: Experience traditional Vietnamese art.

With its inviting atmosphere, friendly staff, and delectable dishes, The East is a culinary gem in Hanoi that promises a memorable dining experience for all who visit.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUMzcUpuU19RRRAB&d=17924085&t=1

places/ChIJBX1V5K-rNTERMMEK36LE51k/reviews/ChdDSUhNMG9nS0VJQ0FnSUMzcUpuU19RRRAB

The braised duck dish was a surprise and delight to the palate. The seafood fried rice and morning glory were both delicious. Beef in bamboo tube was okay. The staff were friendly and able to converse in basic English. We did not make a reservation and they were nice to accommodate a table for us. Is a good place to drop by for dinner before heading to the train street. Will drop by again if I am back in Hanoi to try other dishes. The price on the menu is inclusive of tax. Only gripe was that we had to order a bottle of chilled water, before they can serve you a glass of warm water.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNfMEwzeVJREAE&d=17924085&t=1

places/ChIJBX1V5K-rNTERMMEK36LE51k/reviews/ChZDSUhNMG9nS0VJQ0FnSUNfMEwzeVJREAE

We tried this Bib Gourmand 2025 (despite couldn’t see it display it last night). The food was really tasty and I must say a bit different to the usual Vietnamese flavours and dishes. The menu has variety so we chose things we never tried before.  The best dishes were the aubergine (which we asked without nuts) and the beef in the bamboo. So flavoursome, we accompanied them with lotus seed white rice, which however was just white rice (the lotus seed were not much of an add). The service is definitely more upmarket, however the ambience is boring, lack of individuality, the walls are empty. Interiors need a revamp, there was also dump stains on the walls.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUQzM3FiMlVBEAE&d=17924085&t=1

places/ChIJBX1V5K-rNTERMMEK36LE51k/reviews/ChZDSUhNMG9nS0VJQ0FnSUQzM3FiMlVBEAE

This is definitely a more upscale place in comparison to others in that region of Hanoi but not in an intimidating way. It feels more like a regular, non-chain, small restaurant in the US. Service was great and very attentive. I had to phone ahead for a same day reservation but did not have to wait much I highly recommend the crab spring rolls. I also had a pineapple juice but was too full to try the dessert in the end. The front of the restaurant is a bit small so it is easy to overlook it in a crowded pedestrian street.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUR2dV9UcC1nRRAB&d=17924085&t=1

places/ChIJBX1V5K-rNTERMMEK36LE51k/reviews/ChdDSUhNMG9nS0VJQ0FnSUR2dV9UcC1nRRAB

Another excellent Hanoi restaurant, found from its listing in the Michelin Guide.

The restaurant was really busy, but they found us a table downstairs and I'm very pleased they did. Lovely, friendly, English-speaking staff, and a great menu - too good, there were so many dishes I could have chosen. For the two of us to share, we chose:

- Grilled Aubergine: Eggplant, spring onion, fried shallots, oyster sauce, honey, garlic roasted peanuts, fresh grated copra, Vietnamese herbs.

- Crab Spring Rolls: Crab meat, minced pork, carrot, onion, spring onions, pepper, egg, glass noodles, wood ear mushroom, shiitake mushroom, vegetable cooking oil, taro, rice paper, served with homemade dipping sauce.

- Grilled Cinnamon Pork Ribs: Marinated pork ribs, cinnamon stick, home-blend spices, peanut, sesame.

- Lotus Seed Fried Rice: Northern fragrant rice, lotus send prawn, seasonal vegetables .

We were very impressed, as the food was cooked to perfection and really nicely served. Every dish was excellent, but the crab rolls were particularly tasty.

Absolutely no room for pud.

Highly recommended!

(Also posted to my food blog on Instagram @AbbeyKing16)

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNub3JYT0hBEAE&d=17924085&t=1

places/ChIJBX1V5K-rNTERMMEK36LE51k/reviews/ChZDSUhNMG9nS0VJQ0FnSUNub3JYT0hBEAE

My family and I visited the restaurant while we were in Hanoi. We ordered a few dishes at the waiter's recommendation and everything we had was amazing. The roasted duck was definitely a standout.

On the downside, the dining experience was ruined by the chef/kitchen staff's loud shouting that was very clearly audible in the first floor's dining area where we were seated due to its close proximity to the kitchen. We also saw the chef walk in and out of the restaurant, through the main dining space, a few times. At some point, we even heard a loud sneeze coming from the kitchen, and from what I saw, none of the kitchen staff were wearing face masks. The kitchen staff  also aggressively rang the kitchen bell to signal to the waiters that food was ready. This was again very clearly audible in the first floor dining area. Overall, these disturbances greatly ruined our dining experience, as well as the atmosphere of the dining hall, and deterred us from ordering more dishes. It was a real shame because the food itself was stellar and very enjoyable.

As a Michelin guide "upscale restaurant" for Hanoi standards, I hope the staff could be more mindful of the dining atmosphere that they create.

The East: Upscale Restaurant in Hoan Kiem, Hanoi

The East is a restaurant in Hanoi, Vietnam, known for its authentic Northern Vietnamese cuisine and local artisan ceramics.

Discover the rich history of The East restaurant in Hanoi's bustling heart.

Nestled in the vibrant Hoàn Kiếm district of Hanoi, The East has quickly emerged as a standout culinary destination. Since its inception, this Michelin-recommended restaurant has been celebrated for showcasing authentic Northern Vietnamese cuisine, offering diners a perfect blend of traditional flavors and a welcoming, cozy ambiance.

The East's journey has been marked by significant achievements that underscore its quality and popularity. In 2023, the restaurant earned a prestigious listing in the Michelin Guide, a testament to its exceptional culinary standards and the authentic experience it offers.

Building on this recognition, in 2024, The East received the Travelers' Choice award from TripAdvisor. This accolade highlights the restaurant’s consistent excellence and the warm appreciation from travelers and locals alike.

The East prides itself on delivering not just meals but a cultural journey through Northern Vietnam’s culinary heritage. Guests enjoy specialties such as braised duck and crab spring rolls, accompanied by attentive and friendly service in a relaxed setting. The restaurant, situated on the charming Phố Tống Duy Tân street, offers both dine-in and takeout options, catering to a diverse clientele including foodies, digital nomads, and trend-conscious travelers.

 Marked the restaurant’s official recognition for culinary excellence.

 Highlighted the popularity and positive guest experiences from around the world.

Dine In

Takeout

Restroom

Good for Groups

Good for Children

Serves Vegetarian Food

A culinary gem in Hanoi, The East offers an inviting ambiance and authentic Vietnamese cuisine with innovative twists. Located in the historic Hoàn Kiếm district, it features a vibrant atmosphere and a menu that celebrates local flavors.

The East

Experience the authentic flavors of Northern Vietnamese cuisine at The East, featuring signature dishes like Crab Spring Rolls, Bún Chả Hanoi, and Vietnamese-Style Flan.

Crab Spring Rolls

Bún Chả Hanoi

Vietnamese-Style Flan

The East Menu

Experience authentic Northern Vietnamese cuisine with a variety of traditional dishes that celebrate the rich flavors and culinary heritage of Hanoi.

Begin your meal with the iconic Crab Spring Rolls, an exquisite blend of crab meat, minced pork, fresh vegetables like carrot and onion, aromatic spring onions, and a medley of mushrooms wrapped in delicate rice paper. These rolls are served with a homemade dipping sauce that perfectly complements their savory and crisp texture.

The East offers a diverse selection of mains that highlight the best of Northern Vietnamese flavors. Savor the classic Bún Chả Hà Nội featuring perfectly grilled pork paired with delicate rice vermicelli noodles. For vegetable lovers, the Grilled Aubergine is a standout, combining eggplant with fried shallots, oyster sauce, honey, garlic roasted peanuts, and fragrant Vietnamese herbs for a harmonious taste.

Meat enthusiasts will appreciate the Grilled Cinnamon Pork Ribs, marinated with cinnamon sticks and home-blend spices, topped with crunchy peanut and sesame accents. The menu also boasts a tantalizing Braised Duck infused with rich herbs and spices, alongside the Crispy Duck option, delivering a perfect balance of texture and flavor.

Seafood lovers can delight in the Seafood Fried Rice and Seafood Fried Noodles, both offering fresh seafood mixed with fragrant rice or noodles and seasonal vegetables. The Grilled Prawns, seasoned with local herbs and spices, promise a burst of flavor in every bite.

For a unique culinary experience, try the Beef in Bamboo Tube or the Beef in Beetle Leaf, delicately infused with herbs and spices that bring subtle layers of flavor. The menu also caters to vegetarians with Crispy Tofu and Grilled Tofu with Rice, ensuring a satisfying plant-based option.

Complement your meal with traditional dishes like Claypot Rice and Claypot Fish, slow-cooked to preserve the natural aromas and textures of the ingredients.

Refreshing salads such as the Green Papaya Salad and Papaya Salad provide a crisp, herbaceous contrast, skillfully dressed to enhance their natural flavors, perfect for balancing the richness of other dishes.

Additional mains like Chicken with Lemongrass, Grilled Fish with Herbs, and various grilled meats served with rice showcase the restaurant's dedication to authentic, flavorful Vietnamese cuisine.

Indulge in the delicate sweetness of the Vietnamese-style Flan, a creamy dessert made from eggs, sugar, milk, and vanilla that offers a perfect finish to your meal.

The East complements its menu with a selection of beverages including refreshing pineapple juice and a variety of local coffees, beers, and wines to suit different tastes and enhance your dining experience.

Savor authentic Vietnamese cuisine at The East in Hanoi's Hoàn Kiếm. Experience vibrant flavors and a cozy atmosphere! Book your table now!

The East: Authentic Vietnamese Dining in Hanoi

Hoàn Kiếm Municipality

Enjoy traditional dishes such as Crab Spring Rolls, Bún Chả Hanoi, and Vietnamese-Style Flan in a cozy setting.

Authentic Northern Vietnamese Cuisine

Explore and purchase handcrafted ceramics created by local artisans, available for sale at the restaurant.

Local Artisan Ceramics

The East Hanoi: A Culinary Gem in the Heart of Hoàn Kiếm District Vietnam's Capital City 

Nestled on the bustling P. Tống Duy Tân street in Hanoi's vibrant Hoàn Kiếm district, The East offers an elevated dining experience that combines authentic Vietnamese flavors with a refined ambiance. This restaurant has captured the attention of food lovers seeking a blend of tradition and innovation in Vietnamese cuisine.

Exquisite Vietnamese dishes that delight the palate

At The East, diners can indulge in standout dishes like the succulent braised duck, fragrant seafood fried rice, and the uniquely flavored beef cooked in a bamboo tube. The menu also features grilled aubergine topped with garlic roasted peanuts and fresh herbs, crab spring rolls bursting with fresh ingredients, and cinnamon pork ribs marinated with a blend of local spices. These dishes offer a memorable taste journey that ventures beyond typical Vietnamese fare, showcasing the creativity and skill of the kitchen.

More than just a restaurant: immersive experiences and unique finds

Beyond its delectable menu, The East offers engaging cooking classes where guests can learn to prepare traditional Vietnamese dishes with expert chefs. These hands-on sessions provide an authentic culinary education that travelers and locals alike appreciate. Additionally, visitors can explore a curated collection of locally crafted ceramics for sale, featuring artworks made by talented Vietnamese artisans — perfect for taking home a piece of Hanoi's culture.

Welcoming atmosphere and thoughtful amenities

The East strikes a balance between upscale dining and a warm, accessible vibe. Friendly, English-speaking staff provide attentive service, making it an ideal spot for groups, families with children, and international visitors. The restaurant accommodates reservations and offers dine-in, takeout, and options for beer, wine, coffee, lunch, dinner, and dessert. It also embraces modern payment methods including NFC and debit cards, with cash accepted as well.

 include braised duck, crab spring rolls, grilled aubergine, and lotus seed fried rice.

 offer hands-on traditional Vietnamese culinary skills guided by expert chefs.

 are available for purchase, showcasing Vietnamese artistry and culture.

 with options for children and group dining, alongside modern payment methods.

Located at 5B P. Tống Duy Tân, in the heart of Hanoi's historic district, The East offers a convenient and memorable stop for foodies exploring the capital. Whether you're seeking a sophisticated dinner before visiting the famous Train Street or looking to deepen your Vietnamese culinary knowledge through cooking classes, this restaurant provides a welcoming space with a diverse menu and cultural experiences. It's recommended to reserve in advance, especially during peak times, to ensure a seamless dining experience.

Discover authentic flavors, learn new skills, and bring home beautiful souvenirs all in one vibrant spot at The East Hanoi.

Discover The East: A Culinary Gem in Hanoi's Heartland

Nestled in the bustling district of Hoàn Kiếm in Hanoi, The East offers food lovers an exceptional taste of authentic Northern Vietnamese cuisine. This Michelin-recommended restaurant stands out for its cozy ambiance and an inviting environment that appeals to both locals and visitors. Known for dishes that surprise and delight with every bite, The East has become a must-visit spot for those craving genuine flavors with a contemporary touch.

Exceptional cuisine and attentive service

The East impresses with its menu variety, featuring standout dishes like braised duck, crab spring rolls, and grilled aubergine – all crafted with rich, harmonious flavors. Visitors appreciate the attentive and friendly service, which includes English-speaking staff eager to accommodate diners’ needs. Whether you are seeking vegetarian-friendly options or a taste of classic Northern specialties, this restaurant caters thoughtfully to diverse palates.

While The East offers a cozy setting, some guests note that the interior design feels a bit plain and could benefit from a refresh to reflect more individuality and vibrancy. Additionally, the restaurant’s proximity to the kitchen on the lower level sometimes leads to audible kitchen noises, such as staff communications and equipment sounds, which may affect the dining atmosphere. The staff’s hustle can be noticed, though it occasionally disrupts the otherwise warm experience.

Why choose The East for your Hanoi dining experience

 showcasing traditional flavors with a modern presentation.

 with English-speaking staff ready to enhance your dining experience.

 perfect for dinners before exploring Hanoi’s vibrant neighborhoods.

 as a testament to its culinary excellence.

 that cater to diverse dietary preferences.

Hoàn Kiếm District

Discover The East in Hanoi, Vietnam, offering authentic Northern Vietnamese dishes like Crab Spring Rolls and Bún Chả Hanoi in a cozy setting. Reserve now!

The East Hanoi - Authentic Vietnamese Cuisine & Cozy Atmosphere

Enjoy signature dishes like Crab Spring Rolls, Bún Chả Hanoi, and Vietnamese-style Flan at The East in Hanoi, a celebrated spot for authentic flavors and local ceramics. Book today!

Experience Northern Vietnam at The East Hanoi - Award-winning Dining Spot

Learn about The East in Hanoi, famous for authentic Northern Vietnamese cuisine, arts, and cozy ambiance. Explore our history, signature dishes, and customer reviews.

The East Menu Overview Starters Main Courses Desserts Drinks

Tầm vị

Gia Restaurant

Phở Gà Nguyệt