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Diners frequently commend the restaurant for its extraordinary gastronomic experience, highlighting the engaging presentation and explanations by Chef Endo. The ambiance, inspired by traditional Japanese tea ceremonies, adds to the overall immersive dining experience.

Endo at the Rotunda London Dining Experience Overview 

Perched on the 8th floor of The Helios within the iconic Television Centre on Wood Lane, Endo at the Rotunda delivers an unparalleled Japanese omakase dining journey in the heart of London. This high-concept restaurant captivates food lovers and cultural connoisseurs alike with a meticulously crafted 20-course menu that celebrates seasonal fish, artisanal miso soup, and exquisite desserts.

 is celebrated for its serene ambiance, exceptional service, and chef-driven presentations that turn each dish into an edible masterpiece. Diners rave about the thoughtful sake pairings and the unique option to select personalized chopsticks and sake glasses, enhancing the intimacy and personalization of the meal.

Guests are invited to indulge in a leisurely 2 to 2.5-hour dining experience that is never rushed, allowing ample opportunity to savor each expertly prepared course and the stories behind them. The omakase menu predominantly features the freshest seasonal seafood and carefully selected meats, showcasing the chef's dedication to quality and intricate culinary technique.

 are recommended and can be conveniently made online through the official website, reflecting the restaurant’s exclusivity and high demand.

 Exclusive 20-course Japanese omakase featuring seafood and meat.

 Serene and intimate setting with personalized touches like choice of chopsticks and sake glasses.

 Thoughtfully sourced sake and cocktail selections curated to complement the menu.

 Accepts NFC, credit and debit cards; restroom facilities available; no outdoor seating or dog allowance.

 Adults seeking a refined omakase experience; not recommended for children due to menu and ambiance.

What is the price of the omakase menu at Endo at the Rotunda?

 The omakase menu is priced at £250 per person.

Is there a vegetarian or vegan option available?

 The restaurant primarily offers an omakase menu focused on seafood and meat dishes, and does not provide a specific vegetarian or vegan option.

How long is the omakase dining experience?

 The omakase dining experience typically lasts around 2 to 2.5 hours.

Is there a dress code at Endo at the Rotunda?

 While there is no formal dress code, guests are encouraged to dress smart-casual for the dining experience.

 Yes, reservations can be made through the restaurant's official website.

Endo at the Rotunda enjoys a glowing reputation among London’s discerning diners, praised for its flawless execution and warm hospitality. The restaurant’s positive community sentiment highlights its status as a must-visit destination for an authentic and immersive Japanese omakase experience. Guests repeatedly commend the chef’s passionate storytelling and the harmonious balance between food artistry and sake expertise, making each visit a memorable celebration of Japanese culinary culture.

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Overview  
Endo at the Rotunda is a culinary gem nestled on the 8th floor of The Helios, within London's iconic Television Centre. This exquisite Japanese restaurant offers a unique omakase experience that showcases the artistry and precision of Japanese cuisine. With a commitment to sourcing the finest ingredients, each dish is a celebration of flavor, texture, and presentation, making it a must-visit for food enthusiasts and travelers alike.

As you step into Endo at the Rotunda, you are greeted by a serene ambiance that perfectly complements the culinary journey ahead. The restaurant's design is sleek and modern, featuring large windows that offer breathtaking views of London, creating an inviting atmosphere for both intimate dinners and celebratory gatherings. The menu is a carefully curated selection of seasonal dishes, each crafted with meticulous attention to detail.

The highlight of your visit will undoubtedly be the omakase menu, which features a stunning array of dishes that change with the seasons. Two standout offerings include the delicate sashimi, prepared from the freshest fish sourced directly from Japan, and the rich, flavorful wagyu beef, which melts in your mouth with each bite. Each course is paired with thoughtfully selected sake, enhancing the overall dining experience and allowing you to savor the intricate flavors of each dish.

 The omakase experience is intimate and immersive, allowing guests to appreciate the craftsmanship behind each dish.

 Yes, the restaurant's elegant setting and exceptional service make it perfect for celebrations.

 Reservations are highly recommended due to the restaurant's popularity, and be prepared for a unique culinary journey.

One of the unique aspects of dining at Endo is the opportunity to choose your own chopsticks and sake glasses, adding a personal touch to the experience. This thoughtful detail reflects the restaurant's commitment to creating a memorable visit for each guest. Additionally, the chef, Endo-san, often shares stories about the origins of the ingredients, enriching the dining experience with cultural insights.

Endo at the Rotunda is more than just a restaurant; it's a culinary journey that promises to delight your senses. Whether you're a local or a traveler, make sure to secure your reservation and experience the magic of Japanese cuisine in one of London's most stunning settings.

High-concept Japanese menu & thoughtfully sourced drinks served in a celebrated, chic destination.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNmX3ZhdGF3EAE&d=17924085&t=1

places/ChIJlxPhXggPdkgRe5kKolcB0tg/reviews/ChZDSUhNMG9nS0VJQ0FnSUNmX3ZhdGF3EAE

I chose Endo to celebrate my birthday, and it was the perfect decision. While parking in the area was a bit tricky, everything else was flawless. The ambiance was serene, the service was outstanding, and the dishes were exquisite. I highly recommend adding the sake pairing—it’s clear a lot of thought went into the selections, as each pairing perfectly complemented the food. A unique touch was being able to choose your chopsticks and sake glasses, which added a personalized element to the experience. Truly a memorable and delightful meal!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR2dHZlcldBEAE&d=17924085&t=1

places/ChIJlxPhXggPdkgRe5kKolcB0tg/reviews/ChZDSUhNMG9nS0VJQ0FnSUR2dHZlcldBEAE

Best restaurant I have visited, in food, ambience and service, cannot be faulted.

Made very welcome and relaxed and the food was simply delicious.

The food and sake pairing was superb and the explanation and stories about Endo were great.

The whole experience was very relaxed and never rushed and an experience not to be missed.

Definitely not a 1 star Michelin restaurant , I think it deserves an extra star or two.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUN6a291ZHV3RRAB&d=17924085&t=1

places/ChIJlxPhXggPdkgRe5kKolcB0tg/reviews/ChdDSUhNMG9nS0VJQ0FnSUN6a291ZHV3RRAB

It was so difficult for me to get the booking but after having the food, I understand why. It was hands down the most amazing Japanese Omakase I have had in London! I love every bites and looking forward to going back there again if I can get another booking. I can taste the dedication of the chefs and the quality of the intricate food being prepared for us. The food tasted as outstanding as they looked.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNka01QZk5nEAE&d=17924085&t=1

places/ChIJlxPhXggPdkgRe5kKolcB0tg/reviews/ChZDSUhNMG9nS0VJQ0FnSUNka01QZk5nEAE

❤️❤️❤️ Tonight, I had the pleasure of dining at an exceptional Japanese restaurant—a true culinary delight. Every bite was a burst of flavors, showcasing an undeniable mastery of Japanese culinary techniques.

The sake pairings were simply superb, adding an extra dimension to each dish. The meticulous selection of sakes demonstrated the sommelier's expertise and added to the overall dining experience.

The service matched the excellence of the cuisine, blending professionalism with warmth. The staff paid attention to every detail, offering thoughtful recommendations and creating a welcoming atmosphere.

As for the chef, his talent was undeniable. Each plate was a work of art, both visually and in terms of taste. The chef's creativity and dedication to perfection were evident in every dish.

In summary, this gastronomic experience was a sensory delight. I highly recommend this exceptional Japanese restaurant to all aficionados of refined and authentic cuisine. It was a memorable evening, one that I would eagerly repeat.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUN0aUp5XzVBRRAB&d=17924085&t=1

places/ChIJlxPhXggPdkgRe5kKolcB0tg/reviews/ChdDSUhNMG9nS0VJQ0FnSUN0aUp5XzVBRRAB

Excellent and unique top Japanese experience. Everything on the 20 course meal was delicious, they explain each course which the ingredients are sourced from very specific locations. Personally loved all the courses with tuna (they change menu daily so it’s not always available). Endo-san’s personality is also very interesting and funny, which just adds up to the experience! Definitely worth it:)

Endo at The Helios: Exquisite Japanese Omakase in London

Endo at the Rotunda, opened in April 2019 by Chef Endo Kazutoshi, quickly earned a Michelin star in the 2020 Guide.

Endo at the Rotunda History and Evolution in London’s Culinary Scene

Nestled in the vibrant heart of White City, London, Endo at the Rotunda has swiftly become an iconic destination for lovers of refined Japanese cuisine. This Michelin-starred restaurant, helmed by the third-generation sushi master Endo Kazutoshi, first opened its doors in April 2019, setting new standards for omakase dining in the UK capital.

The restaurant’s grand opening in 2019 was marked by its exquisite 20-course omakase menu, which quickly captivated London’s food enthusiasts and critics alike. Each dish is meticulously crafted using the finest, thoughtfully sourced ingredients, showcasing Endo-san’s dedication to authenticity and culinary precision.

In 2020, only a year after opening, Endo at the Rotunda was awarded its first Michelin star — a testament to the exceptional quality, artistry, and service that defines this culinary gem. This accolade positioned the restaurant as a must-visit destination for those seeking a premier Japanese dining experience in London.

In February 2024, the restaurant temporarily closed its doors for an ambitious refurbishment designed to elevate the dining experience even further. This renovation introduced a guest-facing kitchen where diners can witness the artistry of sushi preparation firsthand, alongside a brand-new bar area and redesigned interiors that blend modern sophistication with traditional Japanese aesthetics.

Reopening in late summer 2024, Endo at the Rotunda delivered an upgraded gastronomic journey, combining impeccable service and rich storytelling with its celebrated omakase menu and carefully curated sake pairings. This revitalized setting enhances the intimacy and exclusivity that patrons have come to expect, making it a standout choice for foodies and trend-conscious travelers alike.

Key milestones in Endo at the Rotunda’s journey

 - Endo at the Rotunda opened in April, offering a 20-course omakase menu.

 - The restaurant received its first Michelin star, establishing its reputation for excellence.

 - Closed temporarily for a major refurbishment to enhance the guest experience.

 - Reopened with redesigned interiors, a guest-facing kitchen, and an upgraded dining experience.

Perched high above the bustling streets of London, the 8th Floor of The Helios at the iconic Television Centre offers a dining experience that transcends the ordinary. At the heart of this culinary gem lies "Endo at the Rotunda," helmed by a master chef celebrated for artful presentation and innovative flavor combinations. The menu is a tapestry of seasonal ingredients and exquisite creativity, pulling inspiration from both traditional Japanese techniques and modern culinary trends. Each bite becomes a celebration, whether you're indulging in delicately prepared sushi or savoring beautifully plated mains that echo the chef's dedication to sustainability and local produce. Endo at the Rotunda is not just a meal; it’s an experience that invites you to appreciate the harmony of flavors while soaking in the vibrant heartbeat of London from above.

Endo at the Rotunda

An 18-course omakase experience crafted by Chef Endo Kazutoshi, featuring seasonal and high-quality ingredients.

Omakase Menu

Nestled on the 8th floor of The Helios at London's Television Centre, Endo at the Rotunda offers an exceptional dining experience centered around a refined Japanese culinary journey. The highlight is the meticulously crafted Omakase menu—an immersive 20-course chef's tasting adventure that celebrates the best of seasonal ingredients and traditional techniques.

Begin your meal with exquisite seasonal fish, carefully selected for optimal freshness and flavor. Complemented by delicate seaweed preparations, these starters awaken the palate with authentic Japanese flavors that set the tone for the courses ahead.

The heart of the Omakase experience includes perfectly seasoned rice and a comforting bowl of miso soup, showcasing the chef's dedication to traditional Japanese staples. Succulent wagyu beef is featured as a highlight, harmonizing rich texture with subtle seasoning for an unforgettable main course. A selection of hand-picked vegetables rounds out the meal, offering balance and seasonal variety.

Conclude your meal with a thoughtfully composed dessert, crafted to elegantly close the tasting journey with a touch of sweetness and refinement, reflecting the chef’s artistry and attention to detail.

Endo at the Rotunda complements its culinary offerings with a curated selection of sake and cocktails designed to enhance each course. Guests can enjoy a bespoke sake pairing, thoughtfully chosen to elevate the intricate flavors of the dishes. The restaurant also provides a unique personalized touch by allowing guests to select their own chopsticks and sake glasses, adding an intimate and memorable dimension to the experience.

 showcasing seasonal and meticulously sourced ingredients.

Seamless integration of traditional Japanese staples

 such as miso soup and perfectly seasoned rice.

 designed to elevate and complement each dish.

 including choice of chopsticks and sake glasses for added charm.

Savor exquisite flavors at Endo at the Rotunda in London! Experience innovative dishes and captivating views. Book your table now!

Dine at Endo at the Rotunda, London - Unique Views!

London Borough of Hammersmith and Fulham

An 18-course omakase menu offering a personalized sushi experience.

Omakase Dining Experience

A traditional Japanese tea ceremony-inspired seating area for pre- or post-dining relaxation.

Machiai Bar

Nestled on the 8th Floor of The Helios building within the iconic Television Centre at 101 Wood Lane, London, 

 offers a refined Japanese omakase dining adventure that elevates London’s culinary scene. This celebrated restaurant is renowned for its sophisticated, high-concept menu paired with thoughtfully sourced drinks, creating a chic and serene atmosphere perfect for discerning food lovers.

Endo elevates Japanese cuisine with a meticulous 20-course omakase tasting menu priced at £250. Guests indulge in seasonal fish selections, delicate miso soup, and a thoughtfully prepared dessert to conclude the meal. Each dish is a work of art, showcasing the chef's dedication to quality and authentic Japanese culinary techniques.

This immersive culinary journey is enhanced by expert sake pairings, carefully selected to complement each course and elevate your tasting experience. The personalized touch extends to allowing guests to choose their chopsticks and sake glasses, adding a unique and intimate element to your meal.

Endo at the Rotunda provides a serene and sophisticated setting, ideal for a special occasion or an intimate evening out. Reviewers rave about the flawless service, describing it as warm, professional, and attentive without ever feeling rushed. The relaxed pace allows diners to fully appreciate every course and savor the intricate flavors.

The chef’s passion shines through not only in the exquisite dishes but also in engaging stories shared about the origins of ingredients and culinary traditions, making the dining experience both educational and delightful.

 due to high demand and the exclusive nature of the omakase experience.

 — the dining experience is meant to be enjoyed fully on-site.

Payment methods accepted include NFC, debit and credit cards

 — not suitable for children or families seeking a casual dining environment.

Perfect For Special Occasions And Food Enthusiasts

Whether you're celebrating a birthday, an anniversary, or simply craving an authentic, top-tier Japanese dining experience in London, Endo at the Rotunda delivers an unforgettable meal. The combination of exquisite food, exceptional service, and a tranquil setting makes it a must-visit destination for foodies and trend-conscious travelers alike.

: Situated within The Helios at the Television Centre, London W12 7FR.

: High-concept Japanese omakase with seasonal ingredients.

: Expertly paired sake and a selection of wines, beers and cocktails.

: Accepts contactless and card payments, restroom on site, no outdoor seating.

Endo at the Rotunda: A Premier Japanese Omakase Experience in London Cityscape 

Nestled on the 8th floor of The Helios at Television Centre, London, Endo at the Rotunda offers an exceptional Japanese omakase dining experience that has quickly become a coveted destination for food connoisseurs and lovers of authentic cuisine. This upscale restaurant is praised for its commitment to high-quality, fresh ingredients and the meticulous craftsmanship of its chef, who brings an engaging and entertaining personality to the table, elevating every meal into a memorable celebration. 

 has garnered acclaim for its intimate and elegant setting that fosters a serene ambiance, tailored for a relaxing and immersive dining journey. Guests particularly appreciate the personalized service, including the unique opportunity to select their own chopsticks and sake glasses, which adds a special touch to the experience. The thoughtfully sourced sake pairings are expertly curated to perfectly complement the 20-course menu, showcasing the sommelier's expertise and enhancing the culinary adventure.

Patrons frequently commend the meticulous care put into every dish and the chef's dedication to quality, which is evident in the intricate and flavorful preparations that delight the palate. The omakase experience here is not only about food but also about storytelling, with the chef explaining the origins of each ingredient, enhancing guests' appreciation of Japanese culinary traditions. This combination of authenticity, artistry, and hospitality has earned Endo at the Rotunda rave reviews and a reputation as one of the finest Japanese restaurants in London.

 that reflects the highest standards of Japanese culinary art.

 sourced from specific locations ensuring authenticity and flavor depth.

 who enhances the dining experience with stories and personal touches.

 that provides a serene atmosphere perfect for special occasions.

 including unique choices like selecting your own chopsticks and sake glasses.

While Endo at the Rotunda offers a remarkable culinary journey, prospective diners should consider a few important factors. The restaurant's high price point reflects the quality and exclusivity of the experience but might be a barrier for some. Additionally, the limited seating capacity means securing a reservation can be challenging, requiring advance planning. Those seeking vegetarian or vegan options may find the menu less accommodating, as it primarily focuses on traditional Japanese seafood delicacies.

 makes it a luxury experience not suited for casual dining budgets.

 means early reservations are essential to secure a spot.

 which may limit choices for some dietary preferences.

Overall, Endo at the Rotunda stands out as a top-tier Japanese restaurant in London, offering a rare blend of artistic cuisine, expert sake pairings, and warm hospitality in an elegant, intimate setting. It is ideally suited for special occasions and discerning diners seeking an immersive omakase experience, with the understanding that booking ahead and budget considerations are key factors to keep in mind.

Greater London

Experience exquisite Japanese cuisine at Endo at the Rotunda, London. Enjoy Michelin-starred Omakase, serene ambiance, and impeccable service.

Endo at the Rotunda - Luxury Japanese Dining in London W12

Discover top-rated Japanese dining at Endo at the Rotunda, London W12. Savor seasonal ingredients, innovative menu, and authentic Japanese hospitality.

Explore London's Best Sushi - Endo at the Rotunda, W12

Learn about Endo at the Rotunda, the acclaimed Japanese restaurant in London W12. Founded in 2019, Michelin-starred, innovative, and authentic.

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