Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

Londonderry

Europe

United Kingdom

Nestled in the vibrant heart of Brick Lane in London, What The Pitta offers a tantalizing journey into the world of vegan and Middle Eastern-inspired street food. This bustling food stand has become a beloved spot for both locals and travelers seeking a quick, flavorful, and satisfying meal that celebrates bold flavors and fresh ingredients. Its reputation for serving some of the best vegan wraps in the city makes it a must-visit for food enthusiasts eager to explore innovative plant-based cuisine.

What The Pitta is renowned for its vegan wraps that are both hearty and bursting with flavor. The signature vegan doner wrap features tender seitan slices, seasoned to perfection, wrapped in soft, pillowy pita bread that perfectly envelopes a medley of fresh vegetables and zesty sauces. The falafel wrap is equally impressive, with crispy, golden falafel balls paired with a vibrant array of salads and a drizzle of spicy hot sauce that elevates every bite.

A behind-the-scenes look reveals that What The Pitta's secret lies in their fresh, homemade pita bread, which is soft yet sturdy enough to hold generous fillings without falling apart. The chefs take pride in their meticulous preparation, ensuring each wrap is crafted with care and attention to detail. Their vegan baklava, a sweet, flaky pastry soaked in honey and packed with nuts, offers a delightful contrast to the savory wraps and is a favorite among regulars.

What makes What The Pitta stand out? Its commitment to vegan ingredients, innovative wraps, and friendly service create a memorable dining experience. Why visit? To enjoy a quick, delicious, and ethically conscious meal that captures the essence of street food culture. What's nearby? Brick Lane itself is a hub of cultural diversity, with vintage shops, art galleries, and lively markets just steps away.

Whether you're a vegan explorer, a street food enthusiast, or simply in search of a quick, satisfying meal, What The Pitta offers an authentic taste of London’s diverse culinary scene. Drop by to indulge in their signature wraps, enjoy the lively atmosphere, and experience a true slice of local flavor. Share your experience and savor the vibrant energy of Brick Lane—your taste buds will thank you.

Experience the Flavors of Brick Lane Today

970b9e18-3c2e-471a-8b8c-ef66795f6429

Great falafel - not much more to say!  Made to order with a variety of veg and sauces to choose from.  Great way to start a day exploring Brick Lane.

85e78e73-d359-463b-8e15-9078168d9d16

I meant to stop in here for a quick bite to sample the food on our way to Mooshies. It ended up being one of the tastiest treats during our entire trip to London. 

A permanent fixture located in the hip Boxpark Shoreditch area. It's kind of like the container park in Las Vegas, except with great weather and 99% less douchy. They're open 7 days a week for your doner fix, or as an invitation to introduce you to the delicious Vegan version of a classic Turkish food. 

Think of a falafel wrap, but with Seitan instead of chickpea balls. It was so good that my babygirl who normally is quite indifferent towards middle eastern food, gobbled up more than her fair share of the wrap. I was quite proud of that girl! Don't forget to ask for a side of hot sauce. 

Very friendly service and the wrap came out at lighting speed despite being fairly busy. They DO NOT skimp on the filling here. That bad boy was quite girthy! It was also fairly reasonably priced @ £7.95 or so.

In addition to the doner, they serve some sort of pizza and some salads. Although honestly, what more do you need than a Vegan doner wrap and a cold beer? (Brewdogs is just down the street)

69f6fca1-d048-4dd5-b722-d575908983c4

Just - wow. I think the magic is in the texture of the pita. It's not dry or rough, it's soft and pillowy and perfectly envelopes the delicious "meat". Everything together - pita, salad, sauces, "meat", peppers - is pure magic. The falafel and hummus is delicious too. Can't wait to come back!

fd93354d-e38a-4c3e-83cf-dd886feddd50

Amazing food and such a good portion for the price. Got the chip box and was amazing. You can add whatever sauces and everything that you want. Fast service with a smile. Everything tasted fresh and good quality ingredients.

1bf2470a-2a2d-48cc-b26c-eaa0841fb982

I am obsessed with this place. It is so good. Vegan and to die for!

Small menu but everything we had was fantastic... took a non-vegetarian and he loved it as much as I did. Don't miss an opportunity to eat here!

5dcc89e8-cefb-4b92-a19f-31f0c808af3c

I was really looking forward to getting some good vegan doner like you find in Germany but this isn't it. It's just a burrito. They don't have one of those spinning cones of seitan that you shave nice ribbons of "meat" off of, it's just chunks of fake meat (maybe soy based and not seitan? Couldn't tell) that they grill. It tastes like the Tofurkey soy chunks that you can get at the store. It's not stuffed into an open pita bread either, they just grill a flatbread and then roll it up just like a burrito (closed on both ends) and wrap it in foil. The salads they add are ok nothing special. I was pretty disappointed. It's good to have more vegan options but it feels mislabelled. Maybe it's ok if you just want a burrito but if you're really after doner you'll have to keep looking.

227eddd7-0b53-4c89-95c8-612b48a0431f

Stop what you're doing and forget everything you think you know about home made wraps. 
First of all, the falafel is delicious and perfectly accompanied by the selection of vegetables and sauce options. 
Secondly, the vegan doner wrap surpassed all expectations - which, to be fair, were low, but that's on me. 
Thirdly, the baklava is excellent, if only slightly on the sweet side, but hey, I ordered baklava, and if it weren't sweet, well, it would be weird.

Finally, we come to the fresh bread/wrap/pitta situation. Sometimes emotional manifestations of physical experiences cannot adequately be transcribed into words - humbling, indeed, given our ubiquitous assumption that language is adequate communication. I feel I do the wrap an injustice by attempting to describe it; yet the true injustice would be failure to spread the delicious, delicious word. 
It's good. It's really really really good. Get it. It's fiscally fair and will improve your relation to reality. You're eating it, it's real, you're real, everything's okay.

7175c540-e5ae-44ab-b23d-e522e8453166

Please open one in Paris!
Still wondering what made it so good. 
Came in at 8/9 on a friday night, fully packed, but didnt wait long. They were quick & helped to create the perfect pitta depending on my taste

cf358182-26b0-4ff5-8674-0233ba2affd4

I have daydreams about their wrap. What The Pitta has one of the most convincing mock meats I have tasted. The price is also appropriate for the portion sizes and the baklava dessert will send you over the moon!

538f376d-b43d-4762-b72a-ecf74de79bfa

The food is ridiculously delicious!!!! The staff are extremely nice and we're very helpful when it came to choosing a dish. All meals cooked in front of customers naked steaming eyes too!!!!!
Already looking forward to my next visit!!!!

What The Pitta: Best Vegan & Kebab Spot in Shoreditch, London

A vibrant hub for vegan and Turkish-inspired delights in Londonderry

Located at 53 Brick Lane, this spot is a must-visit for food lovers seeking innovative vegan kebabs and Turkish wraps.

Sample the innovative menu—famous for its vegan doner wraps, falafel, and fresh salads, all crafted with passion and speed.

Start your meal with a flavorful falafel or a fresh salad, then move on to main courses like the vegan doner wrap or the signature pita filled with delicious vegan meats. Don't miss the baklava for a sweet finish.

Enjoy a variety of drinks including refreshing cold beers and traditional beverages to complement your meal.

For those seeking a culinary adventure, the specials include innovative vegan kebabs and wraps that redefine fast food with a healthy and ethical twist.

Discover the vibrant flavors at What The Pitta in London's Brick Lane. Savor delicious, fresh wraps in a lively, iconic setting—your taste buds will thank you!

What The Pitta: Best Vegan & Kebab Spot in Shoreditch, London

Barraka

London Steakhouse Company

Tofu Vegan