Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

ASH&BLOOM 애쉬앤블룸 is more than just a bar in the vibrant Hongdae district of Seoul; it serves as a community hub that fosters connections among locals and visitors alike. The establishment is known for its warm atmosphere, where patrons can unwind with a carefully curated selection of whiskies and cocktails, all while enjoying the company of friends and neighbors. The owner, Sean, is not only a skilled bartender but also a passionate collector of rare spirits, making each visit feel like a personal experience.

Collaborates with local artists for unique events.

Partners with local farms to source fresh ingredients.

Hosts local musicians to enhance the ambiance.

ASH&BLOOM regularly hosts events that bring the community together, from whiskey tastings to art exhibitions. These gatherings not only showcase local talent but also create a space for dialogue and connection among attendees. The bar's cozy setting, combined with its commitment to supporting local culture, makes it a popular choice for both residents and tourists looking to experience the heart of Seoul.

The bar takes pride in its sustainable practices, including sourcing ingredients from local farms and minimizing waste. ASH&BLOOM is committed to reducing its environmental footprint while providing high-quality food and drinks. This dedication to sustainability resonates with patrons who value ethical consumption, making it a responsible choice for a night out.

"My favorite bar in Seoul! Incredible selection of whiskies & cocktails, wonderful classy atmosphere, and super friendly staff." - Arnold Chow

"The atmosphere is both sophisticated and cozy, making it an ideal spot for special occasions." - 고경태

Join the community at ASH&BLOOM 애쉬앤블룸 for an unforgettable evening filled with exceptional drinks, delicious food, and engaging conversations. Whether you're a local or just visiting, this bar offers a unique experience that captures the essence of Seoul's vibrant culture. Visit us at Wausan-ro 29-gil, 44 2 3층, Mapo-gu, and immerse yourself in the local scene.

Founded in the vibrant district of Hongdae, ASH&BLOOM 애쉬앤블룸 emerged from a passion for fine spirits and a desire to create a warm, inviting atmosphere. The vision was to craft a space where whiskey enthusiasts and casual drinkers alike could gather, share stories, and enjoy expertly crafted cocktails. The name itself reflects the duality of the experience: 'Ash' signifies the rich, smoky notes of whiskey, while 'Bloom' evokes the blossoming flavors that come alive in each drink.

Since its inception, ASH&BLOOM has celebrated numerous milestones, including:

Opening its doors in 2022, quickly gaining a reputation for its extensive whiskey collection.

Hosting themed events that celebrate various whiskey regions and styles.

Receiving accolades for its innovative cocktail menu and exceptional service.

ASH&BLOOM has become a cornerstone of the Hongdae community, reflecting the vibrant culture and artistic spirit of the area. The bar often collaborates with local artists and musicians, providing a platform for creative expression. This connection to the community enriches the experience for patrons, making each visit feel like a celebration of local talent.

At the helm of ASH&BLOOM is Sean Park, a passionate whiskey aficionado whose knowledge and enthusiasm are infectious. Sean's dedication to curating a diverse selection of spirits ensures that every guest finds something to enjoy. His friendly demeanor and personalized service have made him a beloved figure among regulars and newcomers alike.

As trends in the bar scene evolve, ASH&BLOOM adapts without losing its core identity. The menu now features a blend of classic cocktails and innovative creations, catering to diverse tastes. The ambiance has also been refined, creating a space that feels both sophisticated and welcoming, perfect for intimate gatherings or lively celebrations.

ASH&BLOOM remains committed to its founding vision of providing a welcoming space for all. As it continues to grow, the bar honors its roots by celebrating the rich heritage of whiskey and the local community. Each visit promises a unique experience, making it a cherished destination in Seoul.

Extensive selection of whiskies and cocktails

ASH&BLOOM is perfect for whiskey enthusiasts, couples on a date night, or anyone looking to unwind after a day of exploring Hongdae.

Reservations are recommended, especially on weekends

Outdoor seating is available for a relaxed vibe

The bar allows dogs, making it pet-friendly

ASH&BLOOM stands out as a premier destination in Seoul for those seeking a blend of quality drinks, delicious food, and a welcoming atmosphere. With its knowledgeable staff and extensive drink selection, it’s a place where every visit feels special.

Ash&Bloom 애쉬앤블룸 - A Hidden Gem in Seoul's Mapo-gu District!

Nestled in the heart of Mapo-gu, Ash&Bloom is not just a bar; it's an experience waiting to be discovered. Located at 44 2, Wausan-ro 29-gil, this stylish establishment is a perfect blend of sophistication and comfort, making it the ideal spot for both casual hangouts and special occasions. With its chic interior and an inviting atmosphere, Ash&Bloom stands out as a must-visit for anyone in the bustling city of Seoul.

At Ash&Bloom, whiskey lovers are treated to an **incredible selection** of whiskies and cocktails curated by the owner, Sean. Known for his vast knowledge and passion for spirits, he is always on hand to provide personalized recommendations, ensuring that every guest finds their perfect drink. Whether you’re in the mood for a classic cocktail or want to explore rare whiskey bottles from around the globe, Ash&Bloom has you covered.

Complementing the remarkable drink list, Ash&Bloom offers a menu that goes beyond typical bar snacks. Guests rave about dishes like truffle sausage, which perfectly pairs with their cocktails. The quality of food is exceptional, turning a night out into a delightful culinary experience.

, perfect for both intimate gatherings and lively nights out.

, including owner Sean, who is always eager to share his passion for whiskey.

, making it a great spot to relax on warm evenings.

Ash&Bloom is not just a bar; it’s a destination where delightful flavors and a warm ambiance come together. Perfect for casual meet-ups or special celebrations, it promises an unforgettable experience in the heart of Seoul. If you’re in the area, make sure to stop by and savor the magic of Ash&Bloom.

Seoul

Asia

South Korea

Located in the vibrant Mapo-gu district of Seoul, ASH&BLOOM 애쉬앤블룸 is a sophisticated bar that combines a classy atmosphere with a warm, inviting vibe. Established as a haven for whiskey lovers, it boasts an impressive selection of rare bottles and expertly crafted cocktails. The bar's owner, Sean, is not just a knowledgeable connoisseur but also a friendly face, making every visit feel personal. This establishment has quickly become a favorite among locals and visitors alike, known for its exceptional service and delightful ambiance.

ASH&BLOOM offers a delightful selection of drinks and food that elevate the bar experience. The menu features a range of gourmet snacks that complement the extensive drink offerings, ensuring that every visit is memorable. The ambiance is perfect for both casual gatherings and special occasions, making it a versatile choice for any outing.

Truffle Sausage - A savory delight that pairs perfectly with whiskey.

Signature Cocktails - Expertly crafted to highlight unique flavors.

The bar features a rooftop area that enhances the experience, allowing guests to enjoy their drinks while taking in the stunning views of Seoul. ASH&BLOOM is also dog-friendly, making it a great spot for pet owners to unwind with their furry friends. The combination of a relaxed atmosphere and attentive service creates a unique experience for all visitors.

ASH&BLOOM is situated in the trendy Hongdae area, known for its youthful energy and artistic vibe. This neighborhood is filled with galleries, shops, and live music venues, making it an ideal spot for a night out. After enjoying a drink at ASH&BLOOM, guests can explore the vibrant streets of Hongdae, filled with various entertainment options and cultural experiences.

Q: Is ASH&BLOOM dog-friendly? A: Yes, dogs are welcome in the outdoor seating area.

Q: Do I need a reservation? A: Reservations are recommended, especially on weekends.

Whether you're a whiskey aficionado or simply looking for a cozy spot to unwind, ASH&BLOOM in Seoul is the perfect destination. Come and experience the exceptional ambiance, delightful drinks, and warm hospitality that await you.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnTUNRMFplWnJnRRAB&d=17924085&t=1

places/ChIJVVVVVcCYfDUR5uEXAL845nk/reviews/ChdDSUhNMG9nS0VJQ0FnTUNRMFplWnJnRRAB

My favorite bar in Seoul! Incredible selection of whiskies & cocktails, wonderful classy atmosphere, and super friendly staff — especially the owner, Sean. He is very knowledgeable, and can provide detailed recommendations if you aren’t sure what you want. Also fun to just chat with ㅋㅋㅋ

Sean is an avid collector and has quite a lot of rare bottles from all over the world. A must visit for all whiskey fans!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNYaU52VmpRRRAB&d=17924085&t=1

places/ChIJVVVVVcCYfDUR5uEXAL845nk/reviews/ChdDSUhNMG9nS0VJQ0FnSUNYaU52VmpRRRAB

My experience at Ash & Bloom was absolutely delightful. The atmosphere is both sophisticated and cozy, making it an ideal spot for special occasions. The wide selection of drinks, especially the whiskey options, stood out to me. The owner personally recommended drinks based on my preferences, ensuring I enjoyed the perfect choice.

The food quality was exceptional, offering more than just casual bar snacks—it felt like a complete, satisfying meal. Every dish exceeded my expectations. Additionally, the owner’s kindness and attentive service made the experience even better.

Ash & Bloom is a must-visit if you're looking for a place in Hongdae that combines great ambiance with delicious food and drinks. It’s also the perfect place to create unforgettable memories with someone special.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURYMG95T2h3RRAB&d=17924085&t=1

places/ChIJVVVVVcCYfDUR5uEXAL845nk/reviews/ChdDSUhNMG9nS0VJQ0FnSURYMG95T2h3RRAB

We got the truffle sausage and 4 cocktails. Everything was good. Sean Park, the owner, was very good and hospitable.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUMzaXZHOTRRRRAB&d=17924085&t=1

places/ChIJVVVVVcCYfDUR5uEXAL845nk/reviews/ChdDSUhNMG9nS0VJQ0FnSUMzaXZHOTRRRRAB

Love the ambience. Owner is friendly and very knowledgeable. Great place to just relax and have a cigar and sip whiskey after a day of shopping.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURtclpLTHBnRRAB&d=17924085&t=1

places/ChIJVVVVVcCYfDUR5uEXAL845nk/reviews/ChdDSUhNMG9nS0VJQ0FnSURtclpLTHBnRRAB

Great beautiful bar with a rooftop/balcony and a greater bartender who knows English too. Drink, food and snacks are really good, and the place is very clean. Prices are very reasonable. I recommend it.

Discover ASH&BLOOM: A Classy Bar in Seoul's Mapo-gu

Discover the exquisite menu at ASH&BLOOM in Seoul's vibrant Mapo-gu district, where every dish is crafted to delight your palate.

At ASH&BLOOM, guests are invited to savor a sophisticated yet cozy dining experience that goes beyond typical bar fare. The menu features a well-balanced selection of starters, mains, desserts, drinks, and specials that perfectly complement the extensive whiskey and cocktail offerings.

Begin your meal with delicate bites such as the richly flavored truffle sausage, a favorite among patrons, embodying a perfect blend of earthy and savory notes. These starters set the tone for an elevated dining experience.

The mains are crafted with attention to quality and flavor, offering more than just casual bar snacks. Each dish is designed to be a complete and satisfying meal, ideal for those seeking a hearty yet refined option to accompany their drinks.

Complete your dining experience with thoughtfully prepared desserts that balance sweetness with sophistication. These treats offer the perfect finale to an evening of indulgence at ASH&BLOOM.

extensive and rare selection, carefully curated by the knowledgeable owner. The cocktail menu is equally impressive, featuring expertly crafted drinks tailored to your preferences, making every sip an experience to savor.

 – Personalized drink and food pairings suggested by the owner to enhance your tasting journey.

 – Enjoy your meal and drinks with a beautiful view, adding an atmospheric touch to your evening.

Discover ASH&BLOOM in vibrant Mapo-gu, Seoul! Enjoy crafted cocktails and a cozy ambiance. Unwind now at this must-visit bar!

ASH&BLOOM Bar in Seoul's Trendy Mapo-gu District

Mapo-gu Municipality

ASH&BLOOM 애쉬앤블룸

Mapo-gu

Discover ASH&BLOOM in Mapo-gu, Seoul, a top bar offering whiskey, cocktails, cozy ambiance, and great service in a prime location in Hongdae.

ASH&BLOOM Seoul - Trendy Wausan-ro Bar with Whiskey & Cocktails

Visit ASH&BLOOM in Seoul's Mapo-gu for an exquisite selection of drinks, delicious food, and a sophisticated atmosphere. Perfect for relaxing or special occasions.

ASH&BLOOM Seoul - Cozy Mixology and Food Spot in Mapo-gu

Explore ASH&BLOOM in Seoul's Mapo-gu, a renowned whiskey and cocktail bar with friendly service, outdoor seating, and a cozy atmosphere near Hongdae.

GENTLE MONSTER

Mike's Cabin

Watcha Hall