The Pink Company

Stockholm, Sweden

Discover The Pink Company in Stockholm's Vibrant S:t Eriksgatan District

Nestled at Sankt Eriksgatan 70, The Pink Company is a charming brunch and dining spot that perfectly blends style with flavorful eats. This trendy Stockholm eatery is a must-visit for foodies and trend-conscious travelers seeking a visually stunning setting paired with a diverse menu.

A Culinary Palette of Pink Delights

From hearty Benedicts to indulgent Pinky Winky Pancakes and fresh Acai Bowls, The Pink Company’s menu is designed to satisfy diverse cravings. Their careful attention to detail shines through in every dish, with many patrons raving about the quality and generosity of portions. Whether you're stopping by for a cozy brunch or a casual lunch, the vibrant pink-themed ambiance adds an extra sparkle to your dining experience.

What to Expect When You Visit

The Pink Company offers dine-in, takeout, and delivery options, making it convenient for all visitors. The space is praised for its fun, dollhouse-like interior but be aware seating is somewhat limited and can feel cozy. Outdoor seating is available for those who prefer an al fresco brunch. The restaurant welcomes dogs and caters to vegan diets, ensuring a broad appeal. Payment options include debit cards, and the venue is wheelchair accessible, enhancing its accessibility.
  • Do I need a reservation? Yes, due to limited seating, it's recommended to make a reservation in advance.
  • Are there vegan options available? Yes, the menu includes vegan-friendly dishes.
  • Is there outdoor seating? Yes, outdoor seating is available.
  • Do they offer takeout? Yes, takeout services are available.
  • Is the restaurant wheelchair accessible? Yes, the restaurant is wheelchair accessible.

Community Sentiment at a Glance

Reviews for The Pink Company reveal a vibrant mix of opinions. Many guests appreciate the delicious meals and the playful pink decor that creates an unforgettable vibe. However, some visitors mention the need for improvements in service and note occasional cramped seating. This dynamic atmosphere makes it a hotspot for those who enjoy trendy brunch scenes and are eager to experience a unique concept in Stockholm.

The Pink Company History Overview

Nestled in the heart of Stockholm’s vibrant Vasastan district, The Pink Company has swiftly carved out a unique identity since its inception. Known for its distinctive pink-themed décor and exquisite floral arrangements, this café and boutique offers more than just a meal — it promises an immersive brunch experience that delights both the eyes and palate.

a vibrant start in 2021

The Pink Company opened its doors in 2021, instantly attracting attention with its innovative concept that marries a stylish boutique atmosphere with a café serving delectable brunches. Its unique charm and dedication to creating a memorable dining environment quickly secured a loyal following among Stockholm locals and visitors alike.

themed events and seasonal charm in 2022

Building on its initial success, 2022 saw The Pink Company embrace a lively calendar of themed events that enriched its community presence. Seasonal celebrations such as Valentine's Day specials and Halloween decorations transformed the space into a vibrant hub of joyful experiences, blending festive spirit with their signature pink aesthetic.

menu expansion and service excellence in 2023

Responding to customer feedback and evolving tastes, 2023 marked a year of growth for The Pink Company. The menu was thoughtfully expanded, introducing more diverse and enticing dishes alongside their beloved classics. Commitment to outstanding customer service further enhanced guests’ experiences, solidifying the café’s reputation as a must-visit destination for brunch enthusiasts.
  • 2021: Opened its doors to the public, quickly gaining popularity for its unique concept.
  • 2022: Hosted various themed events, including Valentine’s Day specials and Halloween decorations that captivated guests.
  • 2023: Expanded its menu offerings and enhanced customer service, responding to valuable guest feedback.

The Pink Company at a glance

Located at Sankt Eriksgatan 70 in Stockholm, The Pink Company is a vibrant eatery known for its unique pink-themed decor and a menu that caters to brunch lovers. This establishment has become a favorite spot for both locals and visitors, offering a delightful atmosphere complemented by a variety of brunch and lunch options. The Pink Company aims to create a memorable dining experience, making it a go-to destination for those seeking a fun and colorful meal.
With its inviting ambiance and Instagram-worthy aesthetics, The Pink Company has garnered attention for its visually appealing dishes and vibrant interior. However, it has also faced mixed reviews regarding food quality and service consistency, which potential diners should consider.

Pros

• Unique pink-themed decor • Pet-friendly environment • Offers a variety of brunch and lunch options

Cons

• Mixed reviews on food quality • Service inconsistencies • Reported as permanently closed as of June 2025

Ideal for

The Pink Company is perfect for brunch dates, casual gatherings with friends, or a fun outing with pets. Its lively atmosphere makes it a great choice for those looking to enjoy a meal in a vibrant setting.

Things to know before visiting

Reservations are recommended, especially on weekends. The restaurant is pet-friendly, so feel free to bring your furry friends along. Keep in mind that the establishment has been reported to be permanently closed as of June 2025, so check for updates before planning your visit.

Overall impression

The Pink Company offers a unique dining experience with its charming decor and diverse menu. While it has received mixed reviews, its vibrant atmosphere and pet-friendly policy make it a noteworthy spot in Stockholm. Whether you're looking for a fun brunch or a casual meal, this establishment has something to offer, but be sure to check its current status before visiting.

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