Experience ROVI: A Creative Mediterranean Gem in Fitzrovia London United Kingdom W1A 3AE

Name: ROVI
Address: 59 Wells Street, Fitzrovia, 59-65 Wells St, London W1A 3AE, UK, London, W1A 3AE, GB
Telephone: 020 3963 8270
Price range: $$

Nestled in the vibrant heart of Fitzrovia, London, ROVI offers an unforgettable dining adventure centered around inventive Mediterranean cuisine with a vegetable-forward approach. Located at 59 Wells Street, this chic and serene establishment prides itself on crafting innovative dishes that delight both food enthusiasts and those seeking a fresh take on classic flavors. The ambiance effortlessly balances sophistication with a warm, welcoming vibe — perfect for intimate dinners or lively group gatherings.

A menu bursting with creativity and flavor

ROVI specializes in dishes that spotlight fresh vegetables, reimagined with exciting Mediterranean twists. Highlights include the highly recommended octopus dish praised for its tenderness and flavor, alongside unique offerings like celeriac shawarma and perfectly cooked garbanzo beans. Don’t miss the pickles served with crusty dusty knuckle bread — a perfect combo especially when paired with their sumptuous mussels, ideal for soaking up every drop of their savory broth. Desserts such as chocolate and tahini provide a sweet and satisfying finale to your meal.

Cocktail lovers will find themselves equally impressed by ROVI’s inventive drinks menu. Crafted with care, the cocktails are packed with flavor and beautifully complement the diverse plates. Whether you’re here for dinner or a casual drink, the expertly mixed beverages add an extra layer of enjoyment to your experience.

Ambiance and dining experience

What truly sets ROVI apart is its ambiance. Soft lighting and thoughtfully arranged seating ensure a relaxed and intimate atmosphere without the distraction of loud music. Guests appreciate the balance of privacy and communal sharing, making it an ideal spot for both romantic dates and group dinners. The staff are warm and attentive, enhancing the overall top-notch experience, although some guests have noted occasional service inconsistencies during busier times.

Note to diners sharing plates: seating at the bar can be a bit tight, so consider opting for a table to comfortably enjoy your meal.

Practical information and accessibility

ROVI is open for lunch and dinner, welcoming guests from 12 PM to 3:30 PM and then again from 5 PM to 10:30 PM, with some variation on weekends. Outdoor seating is available for those who enjoy dining al fresco. The restaurant is wheelchair accessible and suitable for groups, though it is not designed for children or pets. Parking options include paid street parking nearby, and the venue accepts cashless payments including contactless and card payments.

What are the operating hours of ROVI? ROVI operates from 12:00 PM to 3:30 PM and 5:00 PM to 10:30 PM, with slight variations on weekends.
Is there outdoor seating available at ROVI? Yes, ROVI offers outdoor seating for guests.
Does ROVI accept reservations? Yes, reservations are recommended to ensure a table.
Is ROVI wheelchair accessible? Yes, ROVI is wheelchair accessible.
Does ROVI offer private dining options? Yes, private dining is available upon request for special events.

Community sentiment and final thoughts

The ROVI community buzzes with positive reviews that celebrate the restaurant’s vibrant atmosphere and innovative dishes. Diners repeatedly praise the exceptional flavor combinations and the creative, vegetable-centric menu. While the service is generally warm and attentive, a few guests have noticed some inconsistencies during peak times. Overall, ROVI stands out as a must-visit spot in London for those craving a fresh, sophisticated Mediterranean dining experience enriched by thoughtful ambiance and culinary flair.

Rovi's Rise as a Culinary Innovator in Fitzrovia London

Nestled in the vibrant heart of London's Fitzrovia district, ROVI has swiftly established itself as a beacon of contemporary dining. Since its grand opening in 2018, this restaurant has captivated food enthusiasts with its innovative, plant-led menu that artfully balances tradition and modernity through techniques such as live-fire cooking and fermentation.

A Pioneering Culinary Journey Since 2018

ROVI opened its doors in 2018, emerging in London's bustling Fitzrovia neighborhood with a clear mission: to redefine plant-based cuisine. The restaurant's philosophy centers around embracing vibrant, vegetable-forward dishes enhanced by the primal flavors achieved through live-fire cooking methods. This approach not only enriches the taste profiles but also honors the natural essence of each ingredient.

Crafting Unique Flavors Through Fermentation and Fire

What sets ROVI apart in London's competitive dining scene is its expert use of fermentation alongside live-fire techniques. Fermentation introduces complex, layered flavors while promoting freshness and health benefits, complementing the smoky, charred notes from the open flame. Together, these methods create a sensory experience that resonates deeply with modern palates seeking authenticity and innovation.

Why ROVI Is a Must-Visit in Fitzrovia

Innovative plant-led menu that celebrates vegetables in creative and delicious ways.
Expert live-fire cooking that imparts smoky depth and character to every dish.
Innovative fermentation techniques that elevate flavors to uniquely vibrant heights.
A prime Fitzrovia location offering a chic and welcoming atmosphere for all diners.

ROVI at a glance

Located at 59-65 Wells Street in the vibrant Fitzrovia neighborhood of London, ROVI is a serene destination that offers a chic atmosphere and a creative menu focused on Mediterranean dishes. With a commitment to innovative cooking techniques, particularly fermentation, this establishment is perfect for those who appreciate a unique culinary experience.

The ambiance is both inviting and stylish, making it an ideal spot for casual dining or special occasions. ROVI has garnered attention for its focus on vegetables and creative dishes, making it a popular choice among vegetarians and food enthusiasts alike.

Pros

Innovative and diverse menu with a focus on vegetables and fermentation techniques.
Vibrant atmosphere with modern decor.
Attentive and professional service.
Suitable for vegetarians and vegans.
Offers private dining rooms and outdoor seating.

Cons

Portion sizes can be small.
Prices are on the higher end.
Some reviewers noted that the food can be experimental, which may not appeal to all palates.

Ideal for

ROVI is perfect for food enthusiasts, couples seeking a romantic dinner, and groups looking for a unique dining experience. The restaurant's emphasis on vegetable-forward dishes makes it a great choice for vegetarians and vegans.

Things to know before visiting

Reservations are recommended, especially during peak hours. The restaurant offers both indoor and outdoor seating, providing a comfortable atmosphere regardless of the weather. Parking is available on the street, but be prepared for potential fees.

Overall impression

ROVI stands out as a culinary destination in London, offering a blend of innovative dishes and a welcoming atmosphere. While it may be on the pricier side, the quality of food and service justifies the cost. Whether you're a local or a visitor, ROVI is a delightful spot to explore Mediterranean flavors and enjoy a memorable dining experience.

4.4