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Customers frequently praise the unique texture and flavors of the donuts, highlighting the light and fluffy consistency. The pistachio cream-filled donut is particularly popular. However, some note the long queues and higher prices compared to traditional donuts.

原宿アイムドーナツ：東京のスイーツ天国へようこそ！　

Asia

Japan

東京の若者文化とファッションの中心地、原宿に位置する「I'm donut? Harajuku」は、ユニークなデザインと絶品の味わいを誇るベーカリーです。ここでは、見た目も楽しい多彩なドーナツが並び、訪れるたびに新しい発見があります。

原宿の新感覚ドーナツスポット「I'm donut? Harajuku」へようこそ

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNQb2R1aGRBEAE&d=17924085&t=1

places/ChIJRRX_FXmNGGARnEfcv62lT-A/reviews/ChZDSUhNMG9nS0VJQ0FnSUNQb2R1aGRBEAE

The donuts are really good if you are a fan of chewy and soft donuts! Highly recommend them. The line is long (don’t be surprised) but it moves fast enough. They will sell out some flavours after lunch so come earlier if you want a good selection.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUM3Ni1DQ19nRRAB&d=17924085&t=1

places/ChIJRRX_FXmNGGARnEfcv62lT-A/reviews/ChdDSUhNMG9nS0VJQ0FnSUM3Ni1DQ19nRRAB

This place lives up to all the viral hype. We went with the classic I am donut, the pistachio, and the fig & cream.
The wait was only about 15 minutes, we were served well with staff giving us order forms.
Only down side is the menu seemed limited. Would have liked Jelly filled donuts, berries or some time of jam.
Nonetheless, these donuts really melt in your mouth. Worth the visit and wait

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURiLWJQaGdRRRAB&d=17924085&t=1

places/ChIJRRX_FXmNGGARnEfcv62lT-A/reviews/ChdDSUhNMG9nS0VJQ0FnSURiLWJQaGdRRRAB

I’ve only bought donuts to go so not sure about the eat in space. I have heard amazing things about this shop. Whenever I passed by after work, it would always be sold out. However, I have recently been able to get my hands on some.

I am not usually a donut person. The only donut I eat are the Krispy Kreme glazed donuts. However, these are even better! They are so soft and delicious! Will definitely be back for more!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNQZ2Y3MjlBRRAB&d=17924085&t=1

places/ChIJRRX_FXmNGGARnEfcv62lT-A/reviews/ChdDSUhNMG9nS0VJQ0FnSUNQZ2Y3MjlBRRAB

Visited on 25 November 2024.

Went to the cafe (mandatory to order a drink) at level 2 to skip the queue.

Order a Pistachio doughnut and a cup of blend coffee, totaling 1046 yen.

The doughnut was fluffy and in all wasn’t cloying. Just that the Pistachio taste could be abit stronger. Coffee was average.

Not as heavenly as I thought it would be.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNiaHNYdW9BRRAB&d=17924085&t=1

places/ChIJRRX_FXmNGGARnEfcv62lT-A/reviews/ChdDSUhNMG9nS0VJQ0FnSUNiaHNYdW9BRRAB

Interesting donuts, definitely not traditional. We got four donuts, the matcha, a fig & lemon cream, a cacao, and a chocolate strawberry crueller.  Our favorite was the chocolate strawberry.

The donuts have a chewy consistency (reminded me of mochi texture) and are not at all like traditional yeast or cake donuts. Overall they are okay but wouldn’t go back.

東京原宿のI'm donut?でかわいいドーナツ体験を楽しもう！

I'm donut? Harajuku is a popular donut shop in Tokyo, known for its unique 'nama' (fresh) donuts that offer a light and fluffy texture. The shop has gained a devoted following both locally and internationally, with long lines being a common sight. The brand's name playfully questions what a donut can be, reflecting its innovative approach to the traditional treat.

Nestled in the vibrant heart of Tokyo's Shibuya City, I'm donut? Harajuku has quickly risen as a defining destination for donut enthusiasts craving something extraordinary. Since its opening in July 2023 at the bustling Jingūmae district, this bakery has captivated visitors with its signature chewy texture and fresh, inventive flavors that set it apart from traditional offerings.

The defining feature of I'm donut? Harajuku's creations is their delightfully chewy consistency, reminiscent of mochi, which has enchanted both local residents and international tourists alike. Beyond texture, their innovative flavor combinations push the boundaries of donut artistry, offering everything from pistachio to fig and cream varieties that melt in your mouth. This distinctive approach has helped the shop forge a reputation for quality and creativity in Tokyo’s competitive bakery scene.

Building on its Tokyo success, the brand ambitiously expanded internationally in 2024 with a flagship store in the iconic Times Square, New York City. This strategic move introduced the unique chewy donut experience to a global audience, blending Japanese innovation with New York’s dynamic food culture. Fans around the world now flock to taste these freshly made treats that continue to set new standards in the bakery industry.

 – A signature mochi-like chewiness that differentiates the donuts from typical yeast or cake varieties.

 – Creative combinations like pistachio, fig and cream, and chocolate strawberry captivate adventurous palates.

 – Each donut is made fresh daily with top-tier ingredients ensuring a melt-in-your-mouth experience.

Step into a whimsical world of flavors at I'm donut? in Harajuku, an extraordinary bakery that captures the essence of this vibrant Tokyo neighborhood. This delightful establishment transforms the humble donut into a masterpiece, enticing visitors with its imaginative creations and playful aesthetics. Each donut is a testament to the artistry and creativity of Japanese baking, making it a perfect stop for a sweet escape while exploring the trendy boutiques and eclectic cafes nearby.

I'm donut? Harajuku

Dine In

Takeout

Serves Coffee

Serves Dessert

A selection of our signature nama donuts, cream-filled varieties, vegan options, savory donuts, and beverages.

I’m donut? Original

I’m donut? Matcha

I’m donut? Chocolate

Matcha Cream

Custard

PB&J

Caramel Espresso Cream

Sake Cream

Glazed

Strawberry Chocolate

Pistachio White Chocolate

Scrambled Eggs

Sausage in a Blanket

NY BLT

Chicken Ginger Teriyaki

I'm donut? Harajuku Menu

原宿の人気スポット、I'm donut? は、豊かな味わいと創造性あふれるドーナツが魅力のカフェです。特に、もちもちとした食感とふわふわの生地が特長のドーナツは、訪れる人々の心を掴んで離しません。

I'm donut? 原宿の絶品ドーナツメニュー

お客様の声もぜひご覧ください

原宿で話題のI'm donut?でカラフルで創造的なドーナツを満喫！インスタ映え間違いなしのスイーツ体験を今すぐ楽しもう！

原宿の人気ドーナツ店イムドーナット｜東京の味覚体験

Shibuya City Municipality

Enjoy a variety of freshly made nama donuts with unique flavors and fillings.

Freshly Made Donuts

Choose from vegan-friendly donuts like Glazed, Strawberry Chocolate, and Pistachio White Chocolate.

Vegan Options

Savor savory options such as Scrambled Eggs, Sausage in a Blanket, NY BLT, and Chicken Ginger Teriyaki.

Savory Donuts

I'm donut Harajuku Tokyo's must-visit bakery destination for donut lovers and foodies alike.

Nestled in the vibrant heart of Harajuku, Tokyo, 

 offers a unique donut experience that blends Japanese creativity with irresistible flavors. Whether you're a local or a traveler exploring Shibuya City, this bakery is a hotspot for those who crave soft, chewy donuts that deliver mouthwatering satisfaction.

Delicious offerings that stand out in Tokyo's donut scene

At I'm donut? Harajuku, the menu is thoughtfully crafted to showcase flavors that delight the palate and invite curiosity. The bakery specializes in 

 that are only available for dine-in. These include tempting flavors such as plain, rich chocolate, and earthy matcha, each perfectly balancing softness and chewiness for a truly satisfying bite.

For those on the go or wanting to share the experience, takeout donut sets are a popular choice. Priced at 874 JPY, these sets include three carefully selected flavors: plain, chocolate, and matcha, making them ideal gifts or treats to enjoy later.

 a cream-filled delight bursting with rich pistachio flavor, available for 496 JPY. Its delicate creaminess complements the bakery's signature chewy texture, creating a luxurious treat that stands out among Tokyo's dessert offerings.

What visitors love about I'm donut? Harajuku

Guests frequently praise the bakery for its consistently soft, chewy texture reminiscent of mochi, setting it apart from traditional donuts. The shop can get busy, especially around lunchtime, so arriving early ensures access to the widest selection before flavors sell out. The welcoming service and inviting atmosphere on both floors make it a pleasant spot to enjoy a coffee alongside your donut.

 featuring popular flavors like plain, chocolate, and matcha.

 with three assorted flavors, perfect for sharing or gifting.

 delivering a luscious, nutty cream filling experience.

Tips for visiting and enjoying your experience

To make the most of your visit, plan to arrive earlier in the day to avoid long waits and ensure a full selection of flavors. Keep in mind that this bakery accepts various payment methods beyond cash only, and while it does not offer delivery, you can dine in comfortably on its two spacious floors. Pair your donut with a cup of coffee offered here for a truly satisfying snack break in one of Tokyo's trendiest neighborhoods.

東京の原宿で話題のスイーツスポット、アイムドーナツの実態をご紹介します。最新のトレンドと伝統的な味が融合したこのベーカリーは、地元民と観光客の両方から絶大な支持を得ています。ここでは、独創的なドーナツのフレーバーやヘルシーな選択肢が楽しめる一方、待ち時間や価格、席の制限といった課題も存在します。これらのポイントをバランス良く把握し、訪れる前の参考にしてください。 

ハラジュクの新名所「アイムドーナツ」の魅力と課題についてレビューする」}]},{

アイムドーナツは、東京・原宿に位置し、スタイリッシュでモダンな内装と革新的なドーナツのフレーバーが特徴です。毎日新鮮な素材を使って手作りされるドーナツは、ビーガンやグルテンフリーの選択肢も提供しており、多様なニーズに応えています。特に、NY BLTやチキンジンジャーテリヤキのような塩味のバリエーションは、一味違ったスイーツ体験を求める人々に人気です。 

一方で、ピーク時には長い行列ができやすく、待ち時間が長くなることや、価格が伝統的なドーナツよりも高めである点、座席数が限られているためゆっくり過ごせない場合もあります。予約は受け付けておらず、人気のフレーバーは早々に売り切れてしまうことも多いです。これらの点は、訪れる際の注意点として覚えておきたいところです。 

訪れる価値のある新感覚のドーナツ体験。革新的なフレーバーとヘルシーな選択肢が魅力。　

待ち時間や価格、席の制限といった課題も理解した上での訪問がおすすめ。 

東京渋谷区原宿に位置するI'm donut? Harajukuは、新鮮なnamaドーナツと多彩なフレーバーを楽しめる人気店。長い列と美味しい体験が待っています。

I'm donut? Harajuku 東京の人気鮮度ドーナツ店

原宿にあるI'm donut? Harajukuは、革新的なnamaドーナツと多彩なフレーバー、健康志向の選択肢を提供。スタイリッシュな店内も人気。

東京渋谷区原宿のI'm donut? Harajukuでドーナツ体験

原宿のI'm donut? Harajukuの営業時間は毎日10:00〜20:00、詳細な住所とアクセス情報も掲載。待ち時間も事前に確認可能。

I'm donut? 原宿の絶品ドーナツメニュー

AFURI Harajuku

Hanamaru Udon

Meiji Jingu