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Born and Bred - Seoul's Hanwoo Beef Haven 

Nestled in the heart of Seongdong-gu, Seoul, 

 is a distinguished destination for lovers of premium Korean beef, known as Hanwoo. This establishment elevates Korean barbecue to a luxurious culinary journey featuring marbled cuts that melt in your mouth and a sophisticated ambiance accented by polished brass and dark wood interiors.

Born and Bred offers multiple dining styles—from a speakeasy-style tasting menu to casual dining and private rooms where chefs prepare a variety of Hanwoo beef cuts right before your eyes. The 14-course and even 21-course menus showcase a perfect balance of tradition and modernity, including unique dishes like Hanwoo beef pho, burgers, and beef pastry tarts.

Expect exquisitely prepared dishes that highlight the distinct flavors and juiciness of premium cuts.

 Attentive and knowledgeable service complements the culinary journey, explaining the rich history behind each menu item.

 sourced from Korea’s finest farms, revered for marbling and flavor.

like private rooms and speakeasy-style tasting menus for a tailored experience.

 with attentive staff who explain each dish’s story and ingredients.

 featuring polished brass and semi-circular seating that makes dining special.

Diners consistently praise the succulent, expertly cooked Hanwoo beef and the personalized service. Many highlight the unique cuts of meat offered and the engaging explanations from the chefs. The intimate private dining rooms and the meticulous attention to detail make for a memorable meal that stands out in Seoul’s competitive food scene.

 Hanwoo beef is a premium Korean beef known for its rich flavor and marbling, considered a national treasure in Korea.

 Yes, reservations are recommended, especially for the speakeasy dining experience.

 While there is no strict dress code, smart casual attire is recommended.

 The menu is primarily focused on beef; vegetarian options are limited.

 Yes, parking is available at the restaurant.

Born and Bred was established by Jeong Sang-won, who grew up near Seoul's Majang Meat Market. This restaurant has quickly gained recognition, ranking No. 47 in Asia's 50 Best Restaurants in 2023, showcasing its commitment to quality and culinary excellence.

2015: Jeong Sang-won opened a one-table private restaurant in Majang Meat Market.

2019: Born & Bred expanded to its current location, offering multiple dining concepts.

2023: Ranked No. 47 in Asia's 50 Best Restaurants.

Born and Bred embodies the spirit of Seoul's vibrant culinary scene, influenced by the rich traditions of Korean barbecue and the high-quality Hanwoo beef sourced from local markets. The restaurant's location in Seongdong-gu, near the historic Majang Meat Market, allows it to maintain close ties with local suppliers, ensuring freshness and authenticity in every dish.

Jeong Sang-won, the visionary behind Born and Bred, has dedicated his career to elevating Korean barbecue. His passion for quality and innovation is reflected in the restaurant's unique dining experiences, where guests enjoy expertly prepared dishes that celebrate the essence of Hanwoo beef. The team at Born and Bred shares this commitment, ensuring that every meal is a memorable occasion.

Over the years, Born and Bred has adapted to changing culinary trends while staying true to its roots. The restaurant now offers a diverse menu that blends traditional Korean flavors with modern techniques, creating a unique dining experience that appeals to both locals and international visitors. The 14-course private dining option showcases this evolution, allowing guests to savor a variety of expertly crafted dishes.

As Born and Bred continues to thrive, it remains dedicated to honoring its heritage while embracing innovation. The restaurant's commitment to quality, community, and culinary excellence ensures that it will remain a cherished destination for years to come, inviting food lovers to experience the best of Korean barbecue in a modern setting.

Unique dining experience with multiple concepts.

Reservations required, especially for speakeasy dining.

Food enthusiasts looking for an upscale dining experience, special occasions, or intimate gatherings will find Born and Bred to be a perfect choice.

Reservations are highly recommended, especially for the private dining experience. The restaurant offers valet parking, and while it serves a variety of dishes, be prepared for a focus on premium Hanwoo beef.

Born and Bred stands out as a premier destination for those seeking a unique culinary experience in Seoul. With its exquisite Hanwoo beef and elegant ambiance, it promises a memorable dining adventure.

Born and Bred stands as one of Seoul's most exclusive culinary destinations, nestled in Seongdong-gu. This refined steakhouse celebrates the exquisite flavors of Hanwoo beef, South Korea's prized cattle breed, renowned for its exceptional marbling and tender texture. With a focus on premium quality and innovative presentation, Born and Bred offers a dining experience that transcends the typical Korean barbecue, enticing food enthusiasts, discerning travelers, and local connoisseurs alike.

Born and Bred: Seoul's Premier Hanwoo Beef Experience

Born and Bred offers three distinct dining options, each designed to showcase the sublime nuances of Hanwoo beef through masterful culinary techniques and thoughtful service.

Exclusive dining experiences in Seoul's heart

 is an ultra-exclusive 19 to 20-course tasting menu served in an intimate basement setting. This experience is perfect for food lovers seeking an immersive journey into the finest Hanwoo beef, perfectly cooked to reveal the intricate marbling and rich flavors. Reservations are required to secure a seat for this culinary adventure.

 presents a relaxed atmosphere where guests can enjoy à la carte selections or a set menu featuring various premium Hanwoo beef cuts. This option is ideal for those who want to savor the quality and diversity of Korean beef without the formality of a long tasting menu.

 offers an intimate setting perfect for special occasions or group celebrations. Diners enjoy a personalized tasting menu with dishes prepared and served with meticulous attention to detail, complemented by polished, attentive service.

Step inside Born and Bred and you’re greeted by a sophisticated design featuring dark wood accents, polished brass details, and a semi-circular seating arrangement that fosters connection and comfort. The atmosphere balances elegance with warmth, making it ideal for both intimate dinners and festive gatherings.

Ambiance and service that elevate every meal

The service team at Born and Bred is known for their courteous, knowledgeable, and enthusiastic approach. Diners often highlight how the staff share captivating stories about the origins of the meat and the inspiration behind each dish, enriching the overall dining experience. Guests can expect personalized attention, including recommendations for wine and craft cocktails to perfectly complement their meal.

Born and Bred redefines Korean barbecue by focusing on Hanwoo beef, often compared to Japanese Wagyu but boasting a distinctively rich and tender profile. The restaurant’s dedication to sourcing the highest quality beef and preparing it with expert precision creates flavors that linger long after the meal ends.

 - Multiple unique cuts showcase varying textures and flavors, cooked to perfection.

 - Blends traditional Korean flavors with modern culinary techniques, including exquisite dishes like Hanwoo beef pho and a gourmet burger.

 - The private dining room provides a personalized experience with a chef preparing meat right before your eyes, perfect for celebrations and special events.

 - Convenience is ensured with valet parking and acceptance of credit, debit, and NFC payments.

To fully appreciate this culinary gem, here are some recommendations:

 - Seats, especially for the speakeasy and private dining options, fill up fast due to high demand.

 - Courses can be generous and richly satisfying, with some menus offering up to 21 courses.

 - Not part of the tasting menu but a must-try à la carte item, showcasing the same impeccable beef quality.

Whether you're a dedicated foodie, a traveler hunting for unique dining experiences, or a local looking to indulge in Korea’s finest beef, Born and Bred offers a memorable journey that elevates traditional Korean cuisine to luxurious new heights. From the first bite to the last, every detail is crafted to delight your senses and create an unforgettable meal in Seoul’s vibrant Seongdong-gu district.

Seoul

Born & Bred offers a unique dining experience centered around premium Hanwoo beef, with multiple dining options including a speakeasy-style tasting menu, casual dining, and private rooms. The restaurant is praised for its exceptional service and high-quality meat offerings.

Born and Bred：ソウルの究極のハンウ牛体験

ソウルに位置するBorn and Bredは、韓国の誇る高級ハンウ牛を心ゆくまで堪能できるレストランです。豪華な肉質とマーブル模様が特徴のこの牛肉は、韓国の食文化を代表する宝物とも言われています。

Asia

South Korea

ソウルのセンドング区に位置する「Born and Bred」は、韓国の伝統的な焼肉を現代的にアレンジしたレストランです。高級感あふれるインテリアと、プライベートダイニングルームが特徴で、特別な食事体験を提供します。オープン以来、地元の食通たちに愛されており、特にハヌウ牛を使用した料理が絶賛されています。

「Born and Bred」では、ハヌウ牛を中心にした多彩なメニューが楽しめます。特に、14コースのプライベートダイニングオプションは、各料理が丁寧に準備され、視覚的にも味覚的にも楽しませてくれます。以下は、特におすすめの料理です。

ロケーションと周辺の観光名所

「Born and Bred」は、ソウルのセンドング区に位置し、周辺には多くの文化施設や観光名所があります。特に、韓国の伝統文化を体験できる場所が多く、食事の前後に訪れるのに最適です。近くには、歴史的な寺院やアートギャラリーも点在しています。

A: はい、予約をお勧めします。

Q: 子供向けのメニューはありますか？

A: いいえ、子供向けのメニューはありません。

今日「Born and Bred」を訪れてみてください

特別な食事体験を求めているなら、ぜひ「Born and Bred」に足を運んでみてください。美味しい料理と素晴らしいサービスがあなたを待っています。

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNfME91NVVBEAE&d=17924085&t=1

places/ChIJ03uyyKqkfDURBP72STLlOHU/reviews/ChZDSUhNMG9nS0VJQ0FnSUNfME91NVVBEAE

Excellent beef cut cooked to perfection. You can taste the marble beautifully paired with the sides and dips. The meat is succulent and tasted great simply pair with a light dip of salt. Please make reservation early to avoid disappointment.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURfNEtQY2lnRRAB&d=17924085&t=1

places/ChIJ03uyyKqkfDURBP72STLlOHU/reviews/ChdDSUhNMG9nS0VJQ0FnSURfNEtQY2lnRRAB

An interesting restaurant.

Excellent ambiance with a great building, interior design, and decoration. Pleasent and courteous manner of service.

We had the "14-course" Private Dining option whose menu and photos are attached. Each item was exquisitely prepared and  presented and was quite tasty!

Cuisine is a bit of a fusion of traditional and modern Korean food, including a very tasty signature pho created with Hanwoo beef broth (boiled 48 hrs). The central to the meal is obviously the Korean beef (Hanwoo, Korean version of Japanese Wagyu). It was really good, likely better than Wagyu. There were multiple cuts along the way. All were good except one that was a bit tough and chewÿ, though the temperature was medium rare.

While multiple cuts are provided, the portion of each was a bit small. It is, however, a good way to experience the premium Hanwoo meat at a premium restaurant.

While it's a unique restaurant with Michelin rating, it's not quite a 5-star for me.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURYLXVUeGV3EAE&d=17924085&t=1

places/ChIJ03uyyKqkfDURBP72STLlOHU/reviews/ChZDSUhNMG9nS0VJQ0FnSURYLXVUeGV3EAE

Amazing Hanwoo beef!! Excellent service. Will definitely be back. But one feedback, maybe they should be more flexible in terms of placing order, they expect you to order 2 portions of steak minimally, at 250gram each. It’s indeed very filling for both of us, and we don’t much chance to try other things on the menu.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNfMUtlNzJnRRAB&d=17924085&t=1

places/ChIJ03uyyKqkfDURBP72STLlOHU/reviews/ChdDSUhNMG9nS0VJQ0FnSUNfMUtlNzJnRRAB

We had dinner in their private dining room with meat cooked for us right in front of us. The lady was so charming and her attention to service impecable. She knew right away that we all loved eating and was very enthusiastic in explaining to us all about the history and stories around the menu.

They served us a variety of cuts - not necessarily the typical ones you find in other types of steak houses. They did a great job woth making sure they cooked all of the cuts to perfection that has unique characteristics, had distinct flavours, whilst keeping them all very juicy and tender.

Their burger is one of the best and whilst it's not in their private dining room course menu you can order it a la carte.

Definitely a must if you can make reservations!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURYNHVXbEtnEAE&d=17924085&t=1

places/ChIJ03uyyKqkfDURBP72STLlOHU/reviews/ChZDSUhNMG9nS0VJQ0FnSURYNHVXbEtnEAE

Went to Born and Bred for a friend 50th birthday party, and it didn't disappoint. The ambiance of this placed with its dark wood, polished brass, and semi-circular seating arrangement all added to the overall dining experience. You felt special in this place and with your own private chef attending to your culinary dreams.

It was a 21-course meal, so come hungry with beef as its main star. The appetizers were exquisite, followed by the mains, and a refreshing desert.

The level of detail and explanation of each dish made it an interactive experience. Our chef was very knowledgeable and described each dish masterfully.

I feel as if the menu will change from time to time, so what you have may vary from  what we experienced. Think of this place as probably the highest end Korean BBQ place you will ever go to in your entire life and add along some other world-class dishes that you won't find at any other ordinary KBBQ. Such as pho, a burger, and a beef pastry tart. All masterfully prepared.

Overall, it was a great experience and one that I would highly recommend for you foodies out there.

ソウル・弘大の人気レストランBorn and Bred：絶品料理とカジュアルな雰囲気

Born & Bred was established by Jeong Sang-won, who grew up near Seoul's Majang Meat Market. The restaurant has been recognized in Asia's 50 Best Restaurants, ranking No. 47 in 2023.

Dine In

Takeout

Delivery

Restroom

Live Music

Allows Dogs

Reservable

Serves Beer

Serves Wine

Serves Lunch

Serves Dinner

Good For Groups

Serves Dessert

Outdoor Seating

A hidden gem in the vibrant heart of Seoul, 'Born and Bred' offers a culinary journey with innovative dishes crafted from fresh, locally sourced ingredients. The restaurant's warm ambiance and attentive service create a unique dining experience that celebrates Korea's rich culinary heritage.

Born and Bred

Experience the finest Hanwoo beef through our curated courses and à la carte options, each highlighting the rich flavors and textures of Korea's premium beef.

Hanwoo Beef Tasting Menu

Casual Dining Course

Assorted Beef Platter

Brisket Hot Pot Rice

Signature Pho

Vanilla Ice Cream

Chocolate Ice Cream

Raspberry Ice Cream

Born & Bred Menu

ボーン アンド ブレッドの絶品メニューを堪能する旅へ

韓国のソウルに位置する「ボーン アンド ブレッド」では、最高級のハヌ Beefを中心に、多彩なコースとアラカルトメニューを楽しめます。伝統と革新が融合した空間で、贅沢な食体験をお約束します。　　　　　　　　　　　　　　　　

スターター：韓国の味覚を引き立てる前菜

伝統的な韓国料理の味わいを引き立てるさまざまな前菜をお楽しみください。キムチや季節の野菜を使ったサイドディッシュも充実しています。　　　　　　　　　　　　　　

メインコース：肉の芸術を堪能する絶品料理

ハヌ Beefの多彩なカットを贅沢に味わえるコースが自慢です。特に、ハヌ牛ヒレ肉、サーロイン、スカートステーキを含むテイスティングメニューは、肉好きにはたまらない逸品。その他、カルビやロース、ブリスケットの火鍋ライスも好評です。　　　　　　　　　　　　　　　　

デザート：甘くてとろけるアイスクリーム

バニラ、チョコレート、ラズベリーの3種類のアイスクリームを用意。最後の締めくくりにぴったりのデザートで、食後の満足感を高めます。　　　　　　　　　　　　　　　

ドリンクとスペシャルメニュー

韓国の伝統的な味わいを楽しめる韓国酒や、季節のドリンクも取り揃えています。特別な夜にふさわしいスペシャル料理もお見逃しなく。　　　　　　　　　　　　　　　　

ハヌ Beefの絶品コースをぜひお試しください。肉本来の旨みと柔らかさを存分に堪能できる逸品です。　　　　　　　　　　　　　　

ボーン アンド ブレッドでの食事は、韓国伝統の味を守りつつも革新的なアレンジを加えた料理の数々をご堪能ください。地元産の食材を活かした、季節感あふれるメニューも充実しています。　　　　　　　　　　　　　　　　

詳細は公式ウェブサイトをご覧ください。　　　　　　　　　　　　　

ソウルの隠れたグルメスポット「Born and Bred」で、ユニークな味覚体験を。おいしい料理と雰囲気を楽しみながら、最高のひとときを過ごそう！

ソウルの韓国料理店 Born and Bred・市街地の味を堪能

Seongdong-gu Municipality

An exclusive 19-20 course tasting menu featuring the finest Hanwoo beef, served in an intimate basement setting. Reservations required.

Speakeasy Dining

A relaxed dining experience with à la carte options and a set course, showcasing various cuts of Hanwoo beef.

Casual Dining

Private dining experience with a tasting menu, offering a personalized and intimate setting for special occasions.

Private Dining Room

ボーン・アンド・ブレッド：ソウルの絶品肉料理と贅沢なダイニング体験'}]},{

最高の韓牛を味わう贅沢なひととき

秘密のスピークイージーで味わう究極のコース料理'}]},{

ボーン・アンド・ブレッドは、地下にひっそりと佇む秘密のレストランで、19〜20コースのテイスティングメニューを提供しています。最高品質の韓牛を使った極上の料理を、プライベートな空間で堪能できるため、特別な記念日や大切な人とのひとときにぴったりです。予約必須のこの体験は、ソウルでのグルメ旅行のハイライトになること間違いなしです。'}]},{

カジュアルダイニングで気軽に韓牛を楽しむ'}]},{

もっと気軽に韓牛を楽しみたい方には、アラカルトやセットコースが充実したカジュアルダイニングがおすすめです。さまざまなカットの韓牛を心ゆくまで味わえ、友人や家族とワイワイとしたひとときを過ごせます。リーズナブルな価格で本格的な肉料理を楽しめるので、気軽なグルメ体験にぴったりです。'}]},{

プライベートダイニングルームで特別なひとときを'}]},{

プライベートダイニングルームでは、個別のテイスティングメニューとともに、落ち着いた雰囲気の中で大切な人と特別な時間を過ごせます。特別なイベントや記念日には最適な空間で、心温まる料理とプライバシーを確保した環境が魅力です。予約制となっており、事前に計画を立てて訪れる価値があります。'}]},{

Experience exquisite Hanwoo beef at Born and Bred in Seoul's Seongdong-gu, offering private dining, contemporary Korean dishes, and exceptional service.

Born and Bred Seoul - Premium Hanwoo Beef & Korean Cuisine

Join us in Seoul for a top-rated dining experience with authentic Korean dishes, premium Hanwoo beef, and elegant ambiance in Seongdong-gu.

Discover Born and Bred Seoul - Top Fine Dining & Hanwoo Beef

Savor the finest Hanwoo beef and innovative Korean dishes at Born and Bred in Seoul, Seongdong-gu. Perfect for food lovers seeking a premium culinary adventure.

Mezzanine

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