Home

Download

NO BAD **RECOMMENDATIONS**.

Top 10

Destinations Worldwide

Must Visit

Guide to

Eat, Stay & Do

Rio de Janeiro

in Sweden

The Most Unique Spas

EAT & STAY

Summer in Europe

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Stockholm

Dog Friendly Dining

Explore

Koh Samui

A Tropical Getaway

Best Smoothie Bowls

Travel Guide

Koh Kood

Island Escape

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

Seoul

Sulbing is a popular Korean dessert cafe chain known for its bingsu (shaved ice) offerings. While many patrons praise the variety and taste of the desserts, some have expressed concerns about pricing and service quality. The ambiance is generally appreciated, with spacious seating and a comfortable environment. However, experiences can vary across different locations.

Discover Sulbing Myeongdong The Ultimate Korean Dessert Experience in Seoul's Jung District 

Nestled in the bustling heart of Seoul's Jung District, Sulbing Myeongdong offers a refreshing oasis for dessert enthusiasts and food explorers alike. This beloved Korean dessert cafe specializes in 

, the iconic shaved ice treat that’s perfect to beat the heat or satisfy any sweet craving. From the luscious Mango Cheese Bingsu to the fresh and fruity Melon Bingsu, each dish is crafted with care, combining light, fluffy ice with fresh fruits, chewy mochi, and crunchy cereal toppings for a delightful texture contrast.

Unique features that make Sulbing a must-visit

Sulbing's welcoming ambiance blends modern comfort with local charm, offering plenty of seating by windows where you can watch Myeongdong’s vibrant streets come alive. Accessible ordering kiosks with an English menu make it easy for international visitors to navigate the diverse dessert offerings. The cafe accommodates groups and families, making it a perfect stop during your Seoul shopping spree.

 such as select bingsu flavors and smoothies.

 with a cozy atmosphere ideal for groups and families.

While Sulbing shines with its delicious desserts and inviting environment, some visitors note that the cafe can be busy during peak hours and that seating is on a first-come, first-served basis. Also, the location is on the second floor with no elevator access, so plan accordingly if you have mobility concerns. Pricing is considered on the higher side by some patrons, but the quality and flavor of the bingsu often justify the treat-worthy splurge.

Frequently asked questions about Sulbing Myeongdong

What are the operating hours of Sulbing Myeongdong?

 Sulbing Myeongdong operates daily from 10:30 AM to 11:00 PM.

Is there parking available at Sulbing Myeongdong?

 Parking availability is limited. It's best to use public transportation or check nearby parking options.

 Yes, some bingsu flavors and smoothies are vegan-friendly.

Is Wi-Fi available at Sulbing Myeongdong?

 Yes, free Wi-Fi is provided for customers.

Can I make a reservation at Sulbing Myeongdong?

 Reservations are not typically accepted; seating is first-come, first-served.

Asia

South Korea

Nestled in the bustling heart of Myeongdong, Seoul, Sulbing is a dessert haven that captures the essence of Korean culture through its delightful bingsu offerings. This vibrant café is renowned for its **shaved ice desserts**, which are not just treats but an experience that tantalizes the senses. The moment you step inside, the aroma of fresh ingredients and the sight of beautifully crafted desserts invite you to indulge in a sweet escape from the city’s hustle and bustle.



One of the standout features of Sulbing is its **Mango Cheese Bingsu**, a unique blend that surprises the palate with its refreshing sweetness and creamy texture. The combination of ripe mango, fluffy shaved ice, and a hint of cheese creates a delightful contrast that’s perfect for warm days. Another must-try is the **Melon Bingsu**, where fresh melon chunks sit atop a mountain of finely shaved ice, complemented by a crunchy cereal topping that adds a delightful texture.

At Sulbing, the menu is a celebration of creativity and flavor. Beyond the signature bingsu, you can also find a variety of **croffles**—a delightful fusion of croissants and waffles. The **chocolate croffle** is particularly popular, drizzled with rich chocolate sauce and served warm, making it a perfect pairing with any of the icy desserts. The café also offers refreshing drinks, such as the **strawberry jam soda**, which adds a fizzy twist to your dessert experience.

Conveniently located at 27 Myeongdong 3-gil in Jung District, Sulbing is perfectly positioned for those exploring the vibrant streets of Myeongdong. After indulging in a sweet treat, visitors can stroll through the nearby shopping district, known for its lively atmosphere and diverse offerings, from cosmetics to fashion. The iconic N Seoul Tower is just a short distance away, providing stunning views of the city.

Sulbing is famous for its innovative bingsu desserts, particularly the Mango Cheese Bingsu and Melon Bingsu, which are beloved by both locals and tourists.

Visiting Sulbing offers a unique dessert experience that combines traditional Korean flavors with modern twists, making it a must-try for dessert lovers.

Sulbing accepts credit cards, making it easy for visitors to enjoy their sweet treats without hassle.

Whether you’re a local or a traveler, Sulbing is a delightful stop for anyone looking to satisfy their sweet tooth. Come and experience the magic of Korean bingsu and create sweet memories that will linger long after your visit.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNMdmEtMFpBEAE&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChZDSUhNMG9nS0VJQ0FnSUNMdmEtMFpBEAE

I love the melon Bingsu here. I shared with my parents and we all can agree it was so yummy. The melon was fresh and sweet, the shaved ice was light and cold, and the cereal have it a nice crunch.
We were also so glad that the machine to order had an English option since we don’t speak Korean.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNuNUwzVWpBRRAB&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChdDSUhNMG9nS0VJQ0FnSUNuNUwzVWpBRRAB

We stopped by to take a quick break from shopping.  It’s well located at myeongdong, be aware it’s located on a 2nd floor, no elevator.
Orders are placed at the screen, menu is in english as well.  Easy to pay using credit card.
Service was quick, there are plenty of seating by windows.  Toilette is on the 3rd floor.
We try a strawberry jam with soda, quite tasty and refreshing, and a chocolate “croffle”.
Overall, it is a good place for a quick dessert break.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNIeGRHS1ZREAE&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChZDSUhNMG9nS0VJQ0FnSUNIeGRHS1ZREAE

The Mango Cheese Bingsu is a must-try! You might think cheese doesn't work in a frozen, icy dessert but it is an unexpectedly yummy combination- so refreshing on a hot day. The sweetened condensed milk is provided separately so you can tailor the level of sweetness to your preference. This is a chain with several outlets.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUM3MXFXLTB3RRAB&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChdDSUhNMG9nS0VJQ0FnSUM3MXFXLTB3RRAB

Had the Mango shaved ice twice and it was so good both times. Just remember to mix it before you eat it or else you'll just end up with a bowl of flavorless ice at the bottom.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURMdFl1Zzd3RRAB&d=17924085&t=1

places/ChIJ7U_tXGajfDURuAXn-VtaKzw/reviews/ChdDSUhNMG9nS0VJQ0FnSURMdFl1Zzd3RRAB

There are many bingsu flavours available, like Melon, Matcha Strawberry, Chocolate, Red Bean and more.

Had the Injeolmi Ice Cream Snowflakes KRW 10900 which is huge and yummy. Mochi is chewy and nice. The soybean powder is generous.

Try Sulbing's Famous Bingsu in Myeongdong, Seoul

Sulbing is a renowned Korean dessert cafe chain specializing in bingsu, a traditional shaved ice dessert. Established in Seoul, it has expanded to multiple locations, including the Myeongdong area, becoming a popular spot for both locals and tourists seeking authentic Korean desserts.

Sulbing: A Sweet Journey Through Time in Seoul's Dessert Scene 

Nestled in the bustling heart of Seoul, Sulbing has emerged as a beloved destination for all lovers of Korean shaved ice desserts, or bingsu. Since its inception, this innovative chain has enchanted both locals and tourists with its delightful blend of tradition and modern flavors, transforming the humble shaved ice into an art form that captivates the senses.

The journey began in 2013 when Sulbing opened its first store in Seoul, bringing the ancient Korean dessert bingsu to a broader audience eager to explore traditional tastes with a contemporary twist. This inaugural step marked a pivotal moment in popularizing bingsu beyond its niche origins, delighting customers with its finely shaved ice textures paired with fresh, luscious toppings.

Myeongdong branch: a dessert lovers' landmark

In 2015, Sulbing enhanced its presence by establishing a branch in the vibrant Myeongdong district, a hub renowned for shopping and culinary exploration. This location quickly became a central gathering spot for dessert enthusiasts craving authentic Korean bingsu experiences amid the energetic cityscape. The Myeongdong outlet is especially popular for its inviting ambiance and delicious offerings, including unique flavors like melon and mango cheese bingsu that keep patrons coming back.

International expansion and growing acclaim

By 2018, Sulbing’s reputation for delivering high-quality, refreshing desserts led to its expansion beyond Korea’s borders. Opening branches in international destinations such as Thailand and the United States, Sulbing introduced global audiences to the rich textures and flavors of Korean bingsu. This growth not only cemented Sulbing’s status as a pioneering dessert cafe chain but also contributed to the worldwide appreciation of Korean culinary culture.

Today, Sulbing continues to enchant dessert lovers with its innovative takes on traditional flavors, a commitment to fresh ingredients, and a welcoming atmosphere. Whether you savor the classic melon bingsu or the uniquely refreshing mango cheese combination, Sulbing offers a delicious journey through Korea’s dessert heritage that appeals to foodies, digital nomads, and trend-conscious travelers alike.

 Sulbing opens its first store in Seoul, introducing bingsu to a wider audience.

 The Myeongdong branch is established, becoming a central hub for dessert enthusiasts.

 Sulbing expands internationally, opening branches in countries like Thailand and the United States.

Dine In

Takeout

Restroom

Good for Groups

Good for Children

Serves Coffee

Serves Dessert

Sulbing beckons food lovers and curious travelers alike into the pulsating heart of Myeongdong, Seoul's vibrant shopping district. This dining oasis specializes in the popular bingsu—shaved ice adorned with an array of toppings that can turn any ordinary day into an extraordinary treat. The space hums with life, encouraging visitors to linger as they soak up the joyful atmosphere.

Sulbing

A selection of traditional Korean desserts and beverages.

Injeolmi Bingsu

Mango Cheese Snowflake Sherbet

Mango Grapefruit Sulbing

Injeolmi Toast

Blueberry Yogurt Smoothie

Strawberry Yogurt Smoothie

Sulbing Menu

Located in the heart of Seoul's bustling Jung District, Sulbing offers a delightful journey into traditional Korean desserts with a modern twist. Renowned for its masterful use of shaved ice and authentic ingredients, this charming spot at 27 Myeongdong 3-gil invites dessert lovers and casual visitors alike to indulge in a menu that celebrates texture and fresh flavors.

Begin your Sulbing experience with the Injeolmi Toast, a delightful fusion of crispy toast layered with chewy mochi rice cake, dusted generously with roasted soybean flour and drizzled with honey. This dish perfectly balances sweet and nutty flavors, offering a comforting start or a mid-day pick-me-up.

Sulbing's signature shaved ice desserts are the stars of the menu, each exceptionally crafted to offer a refreshing and indulgent treat. Among the must-tries is the Injeolmi Bingsu, a harmonious blend of finely shaved ice topped with sweet red bean paste, roasted soybean flour, and chewy mochi rice cake, delivering a texture-rich delight.

For a tropical twist, the Mango Cheese Snowflake Sherbet pairs the vibrant sweetness of mango with a subtle, creamy cheese flavor, enhanced by a drizzle of condensed milk. This inventive dessert offers a surprisingly refreshing combination, ideal for a hot day.

The Mango Grapefruit Sulbing stands out with its bright citrus notes blending mango and grapefruit atop shaved ice, finished with condensed milk to balance tartness with sweetness. Each spoonful is a vibrant, cooling experience.

While Sulbing's menu is centered around bingsu and toast-style treats, these items themselves represent the dessert category with their inventive combinations of traditional and contemporary ingredients. Expect generous servings that emphasize texture, freshness, and a balance of sweetness.

Complement your dessert with Sulbing's selection of non-alcoholic beverages, crafted to refresh and delight. The Blueberry Yogurt Smoothie offers a creamy blend of ripe blueberries and tangy yogurt, cooled with ice to create a smooth, fruity beverage.

Similarly, the Strawberry Yogurt Smoothie combines fresh strawberries with yogurt and ice, delivering a balanced sweetness and a creamy texture that pairs beautifully with any Sulbing dessert.

 featuring finely shaved ice and traditional toppings.

 like mango with cheese that surprise and delight the palate.

 and generous portions of mochi and roasted soybean flour add texture and authenticity.

 making it easy for tourists and international guests to explore the menu.

Savor the best of Korean desserts at Sulbing in Myeongdong, Seoul. Indulge in delightful bingsu and sweet treats. Visit us for a taste sensation!

Sulbing: Best Desserts in Myeongdong, Seoul

Seoul Municipality

A variety of shaved ice desserts with different toppings.

Bingsu

Toasted bread with various fillings like mochi rice cake and honey.

Toast

Refreshing fruit-based smoothies made with yogurt and ice.

Smoothies

Discover Sulbing — Seoul's Premier Bingsu Destination in Myeongdong 3-gil South Korea 

Nestled on the bustling 2nd floor of 27 Myeongdong 3-gil in Seoul's vibrant Jung District, 

 offers an exquisite taste of traditional Korean desserts with a modern twist. Famous for its scrumptious Bingsu, this dessert haven is a must-visit for foodies exploring Seoul's dynamic culinary scene.

Indulgent bingsu varieties to beat the Seoul heat

a delightful Korean shaved ice dessert that comes in a variety of luscious flavors. Their menu features fresh and sweet melon Bingsu topped with crunchy cereal, a fan-favorite mango cheese Bingsu that intriguingly blends creamy cheese with refreshing fruit, and traditional red bean and chocolate options for those craving rich textures.

Each bowl is crafted to perfection, with light and cold shaved ice that melts in your mouth, enhanced by generous toppings. Sweetened condensed milk is served separately, allowing you to customize the sweetness exactly to your liking — perfect for cooling down and indulging during Seoul’s warmest days.

More than just dessert — tasty toast and smoothies

Alongside the signature Bingsu, Sulbing offers a variety of other delicious treats to complement your visit. Try the 

, which features perfectly toasted bread filled with delightful combinations such as chewy mochi rice cake and sweet honey, creating a unique texture and flavor profile.

For a refreshing beverage, their fruit-based 

 combine yogurt and ice to deliver a cool, revitalizing drink that perfectly balances sweetness and tartness — ideal for a quick pick-me-up while exploring Myeongdong's shopping streets.

Experience and convenience at Sulbing Myeongdong

Located on the 2nd floor with ample seating by the windows, Sulbing offers a cozy spot to rest during your shopping adventures. While there is no elevator, the English-friendly ordering screens make it easy for international visitors to navigate the menu and pay with credit cards hassle-free.

Welcoming to children with a menu that delights all ages.

Accepts credit cards; no cash-only restrictions.

Clean restrooms are available on the 3rd floor for customer convenience.

Whether you're craving a refreshing bowl of authentic Korean shaved ice or a sweet snack to recharge, Sulbing in Myeongdong perfectly blends tradition with accessibility. It stands as a top choice for locals and travelers alike seeking a memorable dessert experience in the heart of Seoul.

Jung District

Indulge in delicious bingsu at Sulbing, a must-visit dessert cafe in Myeongdong, Seoul. Enjoy unique flavors like Mango Cheese and Injeolmi Bingsu!

Sulbing: Iconic Korean Bingsu in Myeongdong

Plan your visit to Sulbing in Myeongdong, Seoul! Discover must-try bingsu flavors, insider tips, and menu highlights for a memorable dessert experience.

Explore Sulbing: Tips & Menu Highlights

Learn about Sulbing's journey from a small cafe in Seoul to a beloved brand known for its authentic bingsu. Explore its history and community impact!

Sulbing Menu Overview

starters and light bites

main desserts

desserts

refreshing drinks

specialties and highlights

luft coffee myeongdong 2nd branch

Sulbing Korean Dessert Cafe

Myeongdong Kyoja Main Restaurant