Brauð & Co: Reykjavík's beloved bakery destination and its irresistible treats and welcoming charm.
Nestled in the heart of Reykjavík's vibrant Miðborg district at Frakkastígur 16, Brauð & Co stands out as a must-visit bakery that perfectly blends tradition with modern Icelandic charm. This cozy bakery has earned a stellar reputation for its mouthwatering pastries—especially the world-renowned cinnamon rolls, hailed by locals and travelers alike as the best in Iceland. Crafted from high-quality, organic ingredients and baked using time-honored methods, each bite offers a tender, flavorful experience that keeps visitors coming back for more.
What makes Brauð & Co special
Beyond the legendary cinnamon rolls, Brauð & Co delights with an array of freshly baked breads, chocolate croissants, and inventive treats like the "happy marriage cake"—a rhubarb and oat crumble bar that perfectly balances sweetness and texture. The bakery’s cozy interior offers a warm refuge from Reykjavík’s crisp air, and the friendly, welcoming staff—often praised for their cheerful service—make every visit feel personal and inviting. Whether you’re grabbing a quick breakfast before exploring the city or savoring a leisurely coffee break, Brauð & Co offers an authentic Icelandic bakery experience.
Plan your visit to Brauð & Co
Open daily from early morning to late afternoon, Brauð & Co is a perfect stop to fuel your day in Reykjavík. The bakery opens at 6:30 AM, making it ideal for early risers embarking on day excursions, and closes at 5:00 PM. Be sure to arrive early for the best selection, as their popular pastries tend to sell out quickly. Conveniently located with nearby parking and wheelchair accessibility, Brauð & Co welcomes all guests to indulge in their freshly baked delights without hassle.
- What are the bakery's opening hours? Brauð & Co opens at 6:30 AM and closes at 5:00 PM daily.
- Do they offer vegan options? Yes, the bakery offers vegan-friendly pastries and bread.
- Is there parking available? Yes, there is parking available near the bakery.
- Do they accept credit cards? Yes, Brauð & Co accepts credit cards.
- Is the bakery wheelchair accessible? Yes, the bakery is wheelchair accessible.
Community sentiment and local love
Brauð & Co enjoys a glowing reputation within the Reykjavík community and beyond. Customers consistently praise the bakery's commitment to quality and the warm, inviting atmosphere that makes it more than just a place to grab a pastry. The combination of friendly staff, organic ingredients, and expertly crafted baked goods has created a loyal following among Icelanders and tourists alike. Whether you seek a cozy spot for morning coffee or a sweet treat to brighten your day, Brauð & Co delivers an unforgettable Icelandic bakery experience.
The rich history of Brauð & Co in Reykjavik, Iceland. A Journey of Artisanal Baking
Nestled in the heart of Reykjavík at Frakkastígur 16, Brauð & Co opened its doors in March 2016 and has since risen to prominence as a must-visit bakery. This enchanting spot is not just about baked goods; it's an experience steeped in tradition and crafted with a passion for quality. Under the guidance of owner and expert baker Ágúst Einþórsson, who honed his skills in Denmark, Brauð & Co emphasizes artisanal methods paired with high-quality, organic ingredients. The inviting atmosphere and delightful aromas that waft from the oven create a cozy retreat for both locals and travelers alike.
Milestones in Brauð & Co's Journey
The history of Brauð & Co is one of rapid success and recognition. In just a couple of years, this bakery was named the Best Bakery in Reykjavík by The Reykjavík Grapevine in 2018, solidifying its status as a top destination for those seeking delicious, handcrafted treats. This recognition reflects not just the quality of the baked goods but also the passion and dedication of Ágúst and his team, who strive to create an unforgettable culinary experience for every visitor.
- 2016: Brauð & Co opened its doors.
- 2018: Awarded Best Bakery in Reykjavík by The Reykjavík Grapevine.
Brauð & Co at a glance
Located at Frakkastígur 16 in Reykjavík, Brauð & Co is a beloved bakery known for its exceptional pastries and cozy atmosphere. This charming spot has become a favorite among locals and tourists alike, especially for its famous cinnamon rolls and innovative flavors. With a commitment to using high-quality, organic ingredients, Brauð & Co offers a delightful experience that embodies the essence of Icelandic baking.
Pros
- Exceptional pastries, especially cinnamon rolls
- Use of high-quality, organic ingredients
- Friendly and welcoming staff
- Vegan-friendly options available
- Central location in Reykjavík
- Open early for breakfast
Cons
- Limited seating capacity
- No indoor seating available
- No Wi-Fi available
- No public restrooms
- No delivery service
Ideal for
Brauð & Co is perfect for early risers seeking a delicious breakfast, pastry lovers looking for a cozy spot to enjoy their treats, or anyone wanting to experience authentic Icelandic baked goods.
Things to know before visiting
Arrive early to avoid missing out on popular items, as they tend to sell out quickly. While there is no indoor seating, the cozy atmosphere makes it a great place to grab a pastry to go. Payment options include credit and debit cards, and they also accept NFC payments.
Overall impression
Brauð & Co is a delightful bakery that captures the essence of Icelandic baking with its exceptional pastries and warm service. Despite some limitations in seating and amenities, the quality of the food and the friendly atmosphere make it a must-visit for anyone in Reykjavík.
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Nestled in the heart of Reykjavík at Frakkastígur 16, Brauð & Co is a beloved bakery that has quickly earned its reputation as a must-visit destination for anyone craving authentic Icelandic baked goods. This charming spot is renowned for its commitment to quality and freshness, baking organic sourdough bread daily right on-site. The aroma of freshly baked bread fills the air, inviting locals and visitors alike through its doors to indulge in a delicious breakfast or a casual coffee break.
Brauð & Co offers a delightful selection of pastries, including buttery croissants, flaky danishes, and their legendary cinnamon rolls — often hailed as some of the best in Reykjavík. The bakery also caters to vegan tastes, offering a variety of vegan-friendly breads and pastries that never compromise on flavor or texture. Whether you're a devoted foodie, a digital nomad fueling up for the day, or a traveler eager to sample local flavors, you'll find something special here that satisfies both your palate and your desire for a cozy atmosphere.
What to try at Brauð & Co
- Freshly Baked Bread: Organic sourdough bread baked daily on-site for 1000 ISK.
- Pastries: Variety of croissants, danishes, and famously soft cinnamon rolls priced around 600 ISK.
- Vegan Options: Delicious vegan-friendly breads and pastries available for 500 ISK.
Why visitors love Brauð & Co
Visitors consistently praise Brauð & Co for its cozy atmosphere, friendly staff, and the unbeatable quality of its baked goods. Many highlight the cinnamon roll as a standout treat, soft and perfectly flavored, making it a favorite breakfast stop for travelers exploring Reykjavík's vibrant city center. The bakery's welcoming vibe and commitment to using organic, local ingredients make it a beloved local gem worth seeking out.
Practical Information for Visitors
- Location: Frakkastígur 16, 101 Reykjavík, in the Miðborg neighborhood.
- Payment Options: Accepts credit cards, debit cards, and NFC payments; no cash only.
- Services: Offers takeout, serves coffee, and breakfast options; no delivery service.
