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Amsterdam

Europe

Netherlands

Nestled in the heart of Amsterdam at Stadhouderskade 78, the Heineken Experience invites you to embark on a captivating journey through the world of one of the most iconic beer brands. This interactive tour, set in a former brewery, offers a unique blend of history, brewing knowledge, and hands-on activities that engage visitors of all ages. As you step inside, the vibrant atmosphere buzzes with excitement, making it a must-visit for both beer enthusiasts and curious travelers alike.

At the Heineken Experience, the culinary offerings are as delightful as the beer itself. Visitors can savor the rich flavors of freshly brewed Heineken during the tasting sessions, where you can truly appreciate the craftsmanship behind this beloved lager. The tour culminates in a lively bar area where you can enjoy a couple of complimentary beers, including the classic Heineken and a refreshing Birra Moretti. For those looking to take home a piece of the experience, the option to customize your own Heineken bottle adds a personal touch to your visit.

One of the standout features of the Heineken Experience is the interactive exhibits that allow you to immerse yourself in the brewing process. From the moment you enter, you are greeted with engaging displays that guide you through the history of Heineken, showcasing the ingredients, brewing techniques, and the brand's evolution over the years. A fun highlight is the "Become the Beer" simulation, where you can experience the brewing process from a unique perspective. Additionally, the rooftop bar offers stunning views of Amsterdam, making it the perfect spot to unwind after your tour.

Conveniently located in Amsterdam-Zuid, the Heineken Experience is surrounded by a plethora of attractions. Just a short walk away, you can explore the picturesque canals, the vibrant Museumplein, and the iconic Rijksmuseum. The area is also home to numerous cafes and shops, making it an ideal spot to continue your exploration of Amsterdam after your visit.

What is the Heineken Experience known for?

The Heineken Experience is renowned for its interactive brewery tour that combines the history of Heineken with engaging exhibits and tastings.

Visiting the Heineken Experience offers a unique opportunity to learn about the brewing process while enjoying interactive exhibits and tastings in a vibrant setting.

Nearby attractions include the Rijksmuseum, Van Gogh Museum, and the beautiful canals of Amsterdam, making it easy to explore more of the city.

Whether you're a beer lover or simply looking for a fun and educational experience, the Heineken Experience is a delightful addition to your Amsterdam itinerary. Book your tickets online to ensure a seamless visit and prepare for an unforgettable journey through the world of Heineken.

Interactive tour through beer giant's history in former brewery, with a tasting room finale.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnTURRamZhRGxRRRAB&d=17924085&t=1

places/ChIJSxklPO0JxkcRCqxBkavK008/reviews/ChdDSUhNMG9nS0VJQ0FnTURRamZhRGxRRRAB

We booked online in advance for the Heineken Tour and Flagship Canal Cruise which was €40 each. They advise to leave around 2.5/3 hours between starting the brewery tour and the canal cruise. So we started our brewery tour at 2pm and the cruise at 5pm. The brewery tour was really interactive, interesting and informative. I learnt lots of things I didn’t already know about Heineken. At the start there is a cloakroom and lockers if you want to leave your stuff. The staff throughout the tour were friendly. My boyfriend loved the free beers at the end and the design your own bottle. There is a reasonably priced gift shop at the end also. After we left we had a while to wait for the cruise and a member of staff wouldn’t allow us back inside to wait so we had to just wait in the street. The staff running the cruise were really friendly and helpful, they knew lots of facts and information about Amsterdam and the canals. However, the free “beer” you get included is either a Birra Moretti or a 0% Heineken, unless you want to buy a Heineken or another alcoholic drink. The cruise felt really overbooked and cramped, that much so we could barely turn to see out of the windows. Overall, we really enjoyed the experience and it was one of our favourite things we did whilst in Amsterdam.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnTURRMnYza25BRRAB&d=17924085&t=1

places/ChIJSxklPO0JxkcRCqxBkavK008/reviews/ChdDSUhNMG9nS0VJQ0FnTURRMnYza25BRRAB

First time in Amsterdam, made sure we don’t miss the Heineken experience. The tour was facilitated by multiple tour guides who walked us through the step by step process of beer production. It was very interactive, wholesome with intuitive screen displays that kept us engaged.
Stepped into the brewery with zero knowledge of Heineken (except that it’s a beer brand) and while exiting, I felt like I could easily crack a quiz on Heineken or perhaps open my own brewery, now that I know all about the raw materials.
Jokes apart, I really enjoyed the walking tour, getting to know such a great deal about the famous beer brand.
Highly recommended!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnTUR3MThxNVN3EAE&d=17924085&t=1

places/ChIJSxklPO0JxkcRCqxBkavK008/reviews/ChZDSUhNMG9nS0VJQ0FnTUR3MThxNVN3EAE

Best tour/museum I have been to yet. Staff are incredibly fun, it is an interactive tour through the factory. Would definitely go back and do the tour again! Rooftop bar and patio over looking the city is also amazing!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnTUR3ck0tRXJRRRAB&d=17924085&t=1

places/ChIJSxklPO0JxkcRCqxBkavK008/reviews/ChdDSUhNMG9nS0VJQ0FnTUR3ck0tRXJRRRAB

I have been here twice in 12 years and between this two visits it did not change much. I think that interactive part should be a bit more expanded. View from the rooftop is great though, ofcourse if you book that aswell.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnTURBb2NPVmFBEAE&d=17924085&t=1

places/ChIJSxklPO0JxkcRCqxBkavK008/reviews/ChZDSUhNMG9nS0VJQ0FnTURBb2NPVmFBEAE

The Heineken Experience is a must-visit for beer lovers and anyone looking for a fun, interactive attraction. From the moment you step inside, the mix of history, brewing knowledge, and hands-on activities makes it an engaging and entertaining experience.

The tour takes you through the history of Heineken, the brewing process, and even some cool interactive exhibits, including a fun simulation where you "become the beer." The guides are friendly and knowledgeable, making sure you get the most out of your visit. The tastings along the way are a great touch, allowing you to enjoy freshly brewed Heineken in a lively atmosphere.

One of the highlights for me was getting a customized Heineken bottle with my name on it. It’s a great souvenir and definitely worth going for—it adds a personal touch to the experience and makes for a cool keepsake or gift.

The tour ends in a vibrant bar where you can enjoy a couple more beers while soaking in the fun atmosphere. Whether you're a beer enthusiast or just looking for a unique way to spend a few hours, The Heineken Experience is well worth it!

Discover The Heineken Experience in Amsterdam-Zuid: A Fun Tour!

Discover the Heineken Experience in Amsterdam! Explore interactive exhibits, taste fine brews, and dive into brewing history. Book your tour now!

Explore Heineken Experience in Amsterdam-Zuid

Amsterdam Municipality

Heineken Experience

Noord-Holland

Discover the Heineken Experience in Amsterdam-Zuid, a fun, interactive brewery tour with tastings, history, and city views. Book your visit now!

Heineken Experience Amsterdam - Top Brewery Tour & City Tour

Visit the Heineken Experience in Amsterdam-Zuid for a fun, interactive tour that showcases the history of Heineken with tastings and memorable souvenirs.

Heineken Experience Amsterdam - Explore the Iconic Beer Museum & Kitchen

Opening hours for Heineken Experience, Amsterdam. Find opening hours for Heineken Experience, Amsterdam-Zuid on Stadhouderskade 78 - novacircle.com

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