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ROVI, located in London's Fitzrovia district, is celebrated for its innovative approach to Mediterranean and Middle Eastern cuisine, emphasizing vegetables and fermentation techniques. The restaurant offers a vibrant atmosphere with modern decor, including a central bar and communal seating. While many diners praise the creativity and flavors of the dishes, some note that portion sizes can be small, and prices are relatively high.

Experience ROVI: A Creative Mediterranean Gem in Fitzrovia London United Kingdom W1A 3AE 

Nestled in the vibrant heart of Fitzrovia, London, ROVI offers an unforgettable dining adventure centered around inventive Mediterranean cuisine with a vegetable-forward approach. Located at 59 Wells Street, this chic and serene establishment prides itself on crafting innovative dishes that delight both food enthusiasts and those seeking a fresh take on classic flavors. The ambiance effortlessly balances sophistication with a warm, welcoming vibe — perfect for intimate dinners or lively group gatherings.

A menu bursting with creativity and flavor

ROVI specializes in dishes that spotlight fresh vegetables, reimagined with exciting Mediterranean twists. Highlights include the highly recommended octopus dish praised for its tenderness and flavor, alongside unique offerings like celeriac shawarma and perfectly cooked garbanzo beans. Don’t miss the pickles served with crusty dusty knuckle bread — a perfect combo especially when paired with their sumptuous mussels, ideal for soaking up every drop of their savory broth. Desserts such as chocolate and tahini provide a sweet and satisfying finale to your meal.

Cocktail lovers will find themselves equally impressed by ROVI’s inventive drinks menu. Crafted with care, the cocktails are packed with flavor and beautifully complement the diverse plates. Whether you’re here for dinner or a casual drink, the expertly mixed beverages add an extra layer of enjoyment to your experience.

What truly sets ROVI apart is its ambiance. Soft lighting and thoughtfully arranged seating ensure a relaxed and intimate atmosphere without the distraction of loud music. Guests appreciate the balance of privacy and communal sharing, making it an ideal spot for both romantic dates and group dinners. The staff are warm and attentive, enhancing the overall top-notch experience, although some guests have noted occasional service inconsistencies during busier times.

 seating at the bar can be a bit tight, so consider opting for a table to comfortably enjoy your meal.

ROVI is open for lunch and dinner, welcoming guests from 12 PM to 3:30 PM and then again from 5 PM to 10:30 PM, with some variation on weekends. Outdoor seating is available for those who enjoy dining al fresco. The restaurant is wheelchair accessible and suitable for groups, though it is not designed for children or pets. Parking options include paid street parking nearby, and the venue accepts cashless payments including contactless and card payments.

 ROVI operates from 12:00 PM to 3:30 PM and 5:00 PM to 10:30 PM, with slight variations on weekends.

Is there outdoor seating available at ROVI?

 Yes, ROVI offers outdoor seating for guests.

 Yes, reservations are recommended to ensure a table.

 Yes, private dining is available upon request for special events.

The ROVI community buzzes with positive reviews that celebrate the restaurant’s vibrant atmosphere and innovative dishes. Diners repeatedly praise the exceptional flavor combinations and the creative, vegetable-centric menu. While the service is generally warm and attentive, a few guests have noticed some inconsistencies during peak times. Overall, ROVI stands out as a must-visit spot in London for those craving a fresh, sophisticated Mediterranean dining experience enriched by thoughtful ambiance and culinary flair.

Europe

United Kingdom

Nestled in the heart of Fitzrovia, ROVI is a culinary gem that invites you to experience the vibrant flavors of Mediterranean cuisine. With its chic decor and warm ambiance, this restaurant is not just a place to eat; it's a destination for food lovers seeking a unique dining experience. The moment you step inside, you're greeted by the tantalizing aroma of fresh ingredients and the sound of laughter, setting the stage for an unforgettable meal.

At ROVI, the menu is a celebration of seasonal produce, with dishes that are as visually stunning as they are delicious. Two standout offerings include the perfectly charred octopus, which is marinated to perfection and served with a zesty citrus dressing that enhances its natural flavors. Another must-try is the creamy burrata, paired with a vibrant sauce that adds a refreshing contrast. Each bite is a testament to the chef's dedication to quality and creativity.

Beyond the exquisite dishes, ROVI is known for its innovative cocktails that perfectly complement the menu. The bartenders craft each drink with precision, ensuring that every sip enhances your dining experience. A fun fact about ROVI is its commitment to sustainability; the restaurant sources ingredients from local farms, ensuring freshness while supporting the community.

Conveniently located at 59 Wells Street, ROVI is surrounded by the artistic charm of Fitzrovia, making it an ideal spot to start or end your exploration of this vibrant neighborhood. Nearby attractions include the British Museum and the picturesque streets filled with unique shops and galleries. Whether you're a local or a visitor, ROVI is a must-visit destination.

 ROVI is celebrated for its Mediterranean-inspired menu featuring fresh, seasonal ingredients and innovative cocktails.

 The ambiance is perfect for intimate dinners or lively gatherings, making it a versatile choice for any occasion.

 The British Museum and various art galleries are just a short walk away, making it a great stop during your exploration.

 Yes, ROVI is great for groups, offering a spacious setting that encourages sharing and enjoying meals together.

Join us at ROVI for an unforgettable dining experience that celebrates the best of Mediterranean cuisine. Whether you're looking to indulge in exquisite dishes or enjoy a refreshing cocktail, we invite you to make a reservation today and discover why ROVI is a beloved spot in London.

Serene destination with a chic vibe offering a creative menu of Mediterranean dishes.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURQMGNHRFl3EAE&d=17924085&t=1

places/ChIJ2RgEeicbdkgRZwQczgnQNN8/reviews/ChZDSUhNMG9nS0VJQ0FnSURQMGNHRFl3EAE

Food was outstanding, as were the cocktails.
We were recommended the octopus by staff and it was the highlight of our visit! Also can’t go past the pickles and dusty knuckle bread - a fantastic combo, just make sure you save some bread if you’re ordering the mussels to mop up their delicious broth.
One thing I would note is that if you are intending on sharing dishes with another, to maybe avoid sitting at the bar as I can see it becoming a bit tight for space at busier times. Overall an incredible meal, I would return in a heartbeat and a fantastic spot to take those visiting London.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUN2bWJ1WEVnEAE&d=17924085&t=1

places/ChIJ2RgEeicbdkgRZwQczgnQNN8/reviews/ChZDSUhNMG9nS0VJQ0FnSUN2bWJ1WEVnEAE

Food items very invariably well-executed and tasty. Burrata was great - especially the sauce - it was a unique and refreshing contrast. Celeriac Shwarma was good but i didn’t find it as superlative as others made it out to be.
Cocktails were good - a lot of flavour; tastier than they looked.
Overall more than decent - would return!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR2NVByVlNREAE&d=17924085&t=1

places/ChIJ2RgEeicbdkgRZwQczgnQNN8/reviews/ChZDSUhNMG9nS0VJQ0FnSUR2NVByVlNREAE

What a lovely place to have a shared dinner with a partner or friends. The staff is so sweet and the food is delicious. Ambiance is what struck is the most (besides the food ofcourse). The lighting and mood is so well done. No abnoxious music blaring, tables have enough room/privacy. Top notch experience.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURuenNxbXJBRRAB&d=17924085&t=1

places/ChIJ2RgEeicbdkgRZwQczgnQNN8/reviews/ChdDSUhNMG9nS0VJQ0FnSURuenNxbXJBRRAB

Here's a review based on your feedback:
A Vegetarian's Delight
If you're looking for a restaurant that celebrates the versatility of vegetables, this place is a must-visit. Their menu offers a variety of dishes featuring beautifully cooked vegetables prepared in unique and delicious ways. The service was attentive and the atmosphere was pleasant. While a bit on the pricey side, the quality of the food and the overall experience made it well worth it. Highly recommended for vegetarians and those who appreciate creative vegetable-centric cuisine.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNYMk5PYnd3RRAB&d=17924085&t=1

places/ChIJ2RgEeicbdkgRZwQczgnQNN8/reviews/ChdDSUhNMG9nS0VJQ0FnSUNYMk5PYnd3RRAB

I ate here alone because I was in town and couldn’t pass up the opportunity to eat here. It was probably the best meal I’ve had all year. The service was great. There was an Australian bar tender who steered me in the right direction.

The menu was very vegetable forward which I appreciated. The garbanzo beans were probably the most amazing beans I’ve ever had, so flavorful and cooked perfect. The long beans and apricot were delicious. And the dessert was so good- chocolate and tahini for the win.

Would definitely  it miss this place if I were in town. I also went to Nopi while in town and thought Rocco was the better of the two restaurants.

ROVI: Chic Mediterranean Bar & Restaurant in Fitzrovia, London

ROVI, opened in June 2018, is Yotam Ottolenghi's sixth London restaurant, focusing on vegetables, fermentation, and live-fire cooking.

Rovi's Rise as a Culinary Innovator in Fitzrovia London 

Nestled in the vibrant heart of London's Fitzrovia district, 

 has swiftly established itself as a beacon of contemporary dining. Since its grand opening in 2018, this restaurant has captivated food enthusiasts with its innovative, plant-led menu that artfully balances tradition and modernity through techniques such as live-fire cooking and fermentation.

ROVI opened its doors in 2018, emerging in London's bustling Fitzrovia neighborhood with a clear mission: to redefine plant-based cuisine. The restaurant's philosophy centers around embracing vibrant, vegetable-forward dishes enhanced by the primal flavors achieved through live-fire cooking methods. This approach not only enriches the taste profiles but also honors the natural essence of each ingredient.

Crafting Unique Flavors Through Fermentation and Fire

What sets ROVI apart in London's competitive dining scene is its expert use of fermentation alongside live-fire techniques. Fermentation introduces complex, layered flavors while promoting freshness and health benefits, complementing the smoky, charred notes from the open flame. Together, these methods create a sensory experience that resonates deeply with modern palates seeking authenticity and innovation.

 that celebrates vegetables in creative and delicious ways.

 that imparts smoky depth and character to every dish.

 techniques that elevate flavors to uniquely vibrant heights.

 offering a chic and welcoming atmosphere for all diners.

ROVI is a serene destination with a chic vibe offering a creative menu of Mediterranean dishes. Located in the heart of Fitzrovia, it provides a culinary journey where innovation meets tradition, featuring local ingredients transformed into exquisite dishes.

ROVI

Outdoor Seating

Serves Beer

Serves Wine

Serves Cocktails

Good for Groups

Restroom

ROVI is a serene destination with a chic vibe offering a creative menu of Mediterranean dishes in the heart of Fitzrovia, London. This inviting bar and restaurant is a culinary journey where innovation meets tradition, featuring a vibrant atmosphere and a curated drinks menu.

ROVI offers a diverse menu focusing on innovative dishes that blend Mediterranean, Middle Eastern, and contemporary flavors. The menu features a variety of starters, main courses, and desserts, with options suitable for vegetarians and vegans.

Runner beans & charred peach, rosary goat’s cheese, smoked almonds

Coal roasted beetroot, walnut pkhali & green olive salsa

Tomato salad, smoked labneh & cherries

Celeriac shawarma, bkeila, fermented tomato

Burrata, aleppo chilli courgette, cherry blossom vinegar, marjoram oil

Smoked mussels, squid, kohlrabi kimchi, peanut and chilli oil

Grilled octopus, caraway and tomato sauce, malawach bread

Beef carpaccio, tema artichokes, za'atar, Crowdie cheese

Mallard duck, rye pancakes, apple and beetroot sauce

Swede gratin, freekeh pilaf, tahini crust, chopped salad

Jerusalem mixed grill, baharat onions, pickles, pita, tahini

Saddleback pork chop, charred hispi cabbage

Rump steak, mushrooms, onions, rainbow chard

Tranche of turbot, spiced butter, tabbouleh

Grilled halibut, smoked fish butter curry, coconut, einkorn roti

Sourdough, early harvest olive oil

Pita, tahini

Hay smoked pink fir potatoes, crème fraîche

Winter leaf salad, Aleppo chilli and honey dressing

Winter spiced sundae, pumpkin, Panettone, chestnuts

Chocolate and saffron fondant, Jerusalem artichoke ice cream

Roasted pear, mastic ice cream, filo, walnuts

Tahini cream, paximadi, spiced macerated fruit

Miso fudge, vanilla salt

ROVI Menu

Discover a sophisticated culinary journey at Rovi, where each dish is a creative masterpiece inspired by Mediterranean and Middle Eastern flavors. This chic London spot on Wells Street offers an inventive menu perfect for food lovers seeking vibrant, vegetable-forward dishes that are both artistically presented and deeply satisfying.

Begin your meal with a selection of vibrant starters showcasing fresh, bold ingredients and unexpected flavor combinations.

, paired with creamy rosary goat’s cheese and crunchy smoked almonds, delivering a fresh and smoky bite.

, combined with walnut pkhali and a tangy green olive salsa, creating a hearty and earthy start to your meal.

, enhanced with smoked labneh and juicy cherries, offering a refreshing and smoky contrast.

Rovi’s mains continue the vegetable-forward philosophy with dishes that balance unique spices and vibrant flavors for an unforgettable dining experience.

, served with bkeila and fermented tomato, delivering a complex and aromatic vegetarian main that excites the palate.

, paired with aleppo chilli courgette, cherry blossom vinegar, and marjoram oil, creates a creamy, spicy, and fragrant dish that lingers delightfully.

End your meal on a sweet note with desserts that masterfully combine rich Mediterranean influences and indulgent textures. The chocolate and tahini dessert is a standout favorite, praised for its perfect balance of flavors.

Rovi’s cocktail program is as thoughtfully crafted as its food, boasting cocktails bursting with flavor and creativity. Guests also enjoy a curated selection of wines and beers, ideal for pairing with the menu’s innovative dishes.

 mixing innovative ingredients and bold flavors to elevate your dining experience.

 featuring Mediterranean and international varietals to complement the menu's fresh and diverse flavors.

Discover ROVI in London's Fitzrovia. Savor innovative dishes and craft cocktails in a vibrant atmosphere. Book your table now!

ROVI: Trendy Fitzrovia Bar & Restaurant in London

London Borough of Camden

ROVI offers private dining rooms for special events and gatherings.

Private Dining Rooms

Enjoy your meal in the fresh air with outdoor seating options.

The restaurant is accessible to guests with mobility challenges.

Wheelchair Accessible

A full bar is available, serving a variety of alcoholic beverages.

Full Bar

Complimentary Wi-Fi is provided for guests.

Free Wi-Fi

Rovi: A Mediterranean Culinary Gem in Fitzrovia London UK 

Nestled in the heart of Fitzrovia at 59 Wells Street, Rovi offers a serene dining experience distinguished by its chic vibe and creative Mediterranean cuisine. This vibrant London spot is a sanctuary for food lovers craving inventive vegetable-forward dishes and exquisitely crafted cocktails, making it a standout destination for locals and visitors alike.

Rovi’s menu is a celebration of the Mediterranean’s rich culinary heritage, with an emphasis on fresh, vibrant vegetables and inventive flavor combinations. Diners rave about the perfectly cooked garbanzo beans, the uniquely refreshing burrata with its distinctive sauce, and standout seafood dishes like the octopus, which staff frequently recommend as a highlight. The pickles paired with Dusty Knuckle bread offer a delightful textural contrast, especially handy for mopping up the luscious mussel broth.

At Rovi, it’s not just about the food—the ambiance is equally impressive. The lighting is thoughtfully designed to create a warm, intimate mood without overpowering noise or obtrusive music. Perfect for shared dinners with friends or a romantic evening, the tables provide ample space and privacy, ensuring every guest feels comfortable and valued. The attentive and friendly staff add to the welcoming vibe, making each visit a top-notch experience.

Perfect for Vegetarians and Food Adventurers

The menu’s vegetable-forward approach has earned high praise from vegetarians and adventurous eaters alike. Dishes like celeriac shawarma and long beans with apricot are crafted with care and creativity, showcasing the versatility of seasonal produce. Even dessert lovers will be delighted by inventive options such as a rich chocolate and tahini treat that perfectly caps off the meal.

Available upon request for special events, perfect for intimate gatherings or celebrations.

Dine al fresco and soak up the vibrant Fitzrovia atmosphere in a lively outdoor setting.

Strongly recommended to ensure a seamless dining experience, especially during busy hours.

Rovi also serves a fantastic selection of cocktails, wine, beer, and coffee, complementing a menu designed for lunch and dinner. While it doesn't cater to children or offer takeout, its focus on quality, atmosphere, and creative cuisine makes it a prime destination for groups, couples, and solo diners seeking an exceptional Mediterranean culinary journey in London.

Greater London

Discover ROVI in Fitzrovia, London — a vibrant restaurant focused on vegetables, fermentation, and live-fire cooking. Book your table now!

ROVI London: Modern Mediterranean & Middle Eastern Cuisine

Experience the creative menu at ROVI, Fitzrovia, featuring Mediterranean and Middle Eastern flavors, private dining, outdoor seating, and vegetarian options.

Explore ROVI in London: Innovative Vegetable Dishes & More

Learn about ROVI in Fitzrovia, London — a restaurant dedicated to innovative vegetable dishes, fermentation, and modern design in a central location.

Rovi menu highlights

starters

mains

desserts

drinks and specials

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