Home

Download

NO BAD **RECOMMENDATIONS**.

Stockholm, Sweden

Black Milk Gastro Bar

Gothenburg, Sweden

Brasserie Draken

Malmö, Sweden

Mutantur

The most popular restaurants in Nova Circle right now

TRENDING NOW

Kenya Safari

with Great Plains Conservation

in Maasai Mara

Guide to

Eat, Stay & Do

Rio de Janeiro

in Sweden

The Most Unique Spas

EAT & STAY

Summer in Europe

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Stockholm

Dog Friendly Dining

Explore

Koh Samui

A Tropical Getaway

Best Smoothie Bowls

Travel Guide

Koh Kood

Island Escape

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

London

Fortnum & Mason's Diamond Jubilee Tea Salon has received a mix of positive and negative reviews. Many patrons praise the quality of the afternoon tea and the ambiance, while others have expressed concerns about service and value for money.

Discover Fortnum & Mason: London's Iconic Gourmet Destination at 181 Piccadilly, W1A 1ER UK.

Step into Fortnum & Mason, an 18th-century department store nestled in the heart of London on Piccadilly — a true haven for foodies, tea lovers, and those seeking quintessential British luxury. Known worldwide for its gourmet groceries, especially its exquisite teas and posh preserves, this historic establishment offers a unique shopping experience steeped in tradition yet vibrant with modern delights.

A Gourmet Wonderland: What Awaits Inside Fortnum & Mason

 spans several floors, each offering a treasure trove of delicacies and luxury goods. From hand-blended teas and artisan biscuits to decadent chocolates and freshly baked macaroons, every item speaks of quality and refinement. The store also boasts elegant porcelain and crockery, many sourced from Italy, perfect for those who appreciate fine dining aesthetics.

During the festive season, Fortnum & Mason transforms into a magical spectacle, with stunning decorations inside and out. Visitors flock to admire the beautifully curated holiday windows and soak in the unparalleled Christmas atmosphere that is as quintessentially English as the store itself.

Fortnum & Mason is not just a store; it’s an epicurean adventure. The establishment features several restaurants and the famous Diamond Jubilee Tea Salon, where visitors can indulge in traditional afternoon tea and high tea experiences. The tea salon is especially popular for its elegant ambiance and exquisite menu, making it a must-visit for travelers and locals alike.

Whether you're savoring a freshly brewed cup of tea or exploring the wide selection of vegan-friendly options, Fortnum & Mason caters to diverse tastes with impeccable service. The staff are often praised for their friendly and helpful approach, enhancing the overall visit.

While Fortnum & Mason enjoys a loyal following and is celebrated for its historic charm and premium offerings, visitor reviews reveal a mixed community sentiment. Many highlight the exceptional quality and enchanting atmosphere, especially during holiday seasons. However, some guests note the premium pricing and occasionally varying service experiences, particularly in the tea salon. Despite these contrasts, the store remains a beloved London landmark for luxury shopping and traditional British culinary delights.

Frequently Asked Questions About Fortnum & Mason

What are the operating hours of Fortnum & Mason?

 The store operates from 10:00 AM to 8:00 PM Monday to Saturday, and 11:30 AM to 6:00 PM on Sundays.

Is Fortnum & Mason wheelchair accessible?

 Yes, the store is wheelchair accessible.

Does Fortnum & Mason offer vegan options?

 Yes, the store offers vegan-friendly options.

Is there parking available at Fortnum & Mason?

 Parking is available nearby, but the store does not offer on-site parking.

Does Fortnum & Mason accept reservations?

 Yes, reservations are accepted, especially for the Diamond Jubilee Tea Salon.

Europe

United Kingdom

Nestled at 181 Piccadilly, Fortnum & Mason is not just a department store; it's a **culinary haven** steeped in over 300 years of history. Known for its exquisite selection of gourmet groceries, this iconic establishment is a must-visit for food lovers and travelers alike. As you step inside, the air is filled with the fragrant aroma of freshly brewed tea and the sweet scent of artisanal chocolates, inviting you to indulge in a sensory experience like no other.

At Fortnum & Mason, dining is an experience that transcends the ordinary. The **Afternoon Tea** is a highlight, featuring a delightful selection of finger sandwiches, freshly baked scones with clotted cream, and an array of delicate pastries. Each bite is a testament to the meticulous craftsmanship that defines this establishment. Another standout is the **Truffle & Parmesan Risotto**, a creamy dish that envelops your palate with rich flavors, making it a favorite among regulars.

One of the most cherished traditions at Fortnum & Mason is the **Christmas display**, which transforms the store into a winter wonderland each year. Visitors flock to see the beautifully decorated windows, showcasing festive themes that capture the spirit of the season. Additionally, the **Tea Shop** offers a selection of over 100 different teas, making it a paradise for tea enthusiasts.

It is renowned for its gourmet food offerings, particularly its tea selection, luxury chocolates, and festive treats.

Visiting Fortnum & Mason offers a unique blend of shopping and dining experiences, all within a historic and beautifully designed space.

Fortnum & Mason is conveniently located near iconic landmarks such as Buckingham Palace and the Royal Academy of Arts.

Whether you're a local or a traveler, make sure to stop by Fortnum & Mason for an unforgettable experience. From the luxurious products to the delightful dining options, there’s something for everyone. Don’t forget to share your experience and let others know about this gem in the heart of London.

18th-century department store known for its gourmet groceries including tea and posh preserves.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR2MU1mWFNBEAE&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChZDSUhNMG9nS0VJQ0FnSUR2MU1mWFNBEAE

What a lovely store! It's filled with lovely blends of tea, biscuits, chocolates, and more.

It's the most expensive store in the UK, but the quality is amazing. Be careful.. as I ended up paying a fortune!

The store is beautifully decorated around Christmas from inside and out. Highly recommended.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURIdTlYUV9BRRAB&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChdDSUhNMG9nS0VJQ0FnSURIdTlYUV9BRRAB

Massive store, an epicurean adventure! Totally packed during the festive / winter holiday season. But fun to see the displays, and buy some treats! Wonderful holiday windows! Great restaurant with full bar, too!! I’d love to go back.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURfNEpXTmVnEAE&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChZDSUhNMG9nS0VJQ0FnSURfNEpXTmVnEAE

The main store has since opened several other departments, such as the gentlemen's department on the first floor. It also contains a tea shop and several restaurants. If you look the traditional tea and perfumes as well as original some of Fortnum & Mason by made it. I recommend here

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNQc0w2VjhRRRAB&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChdDSUhNMG9nS0VJQ0FnSUNQc0w2VjhRRRAB

Tea lovers can not miss Tea here Also Coffee, Confectionery, Jam, Cakes, Chocolate, freshly baked macaroon with exquisite flavours & porcelain, crockery are amazing fine quality here (though most of products are from Italy💕). No where has a such Christmas (& other seasons) atmosphere as quintessential  English as Fortnum. Enjoy the shopping time or just wandering around beautiful things🎄🏆⭐️

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUQzMTUtR0VnEAE&d=17924085&t=1

places/ChIJ__8_XtYEdkgRtTLtWfASNFg/reviews/ChZDSUhNMG9nS0VJQ0FnSUQzMTUtR0VnEAE

My favourite place to visit in London, staff are so friendly always happy to help. The best tasting foods and gifts , will definitely be returning in December.

Luxury Gourmet Shopping at Fortnum & Mason in London

Established in 1707, Fortnum & Mason is a historic department store in London, renowned for its luxury goods and exceptional service.

Fortnum & Mason History and Evolution in London United Kingdom 

Established in 1707 by the visionary duo William Fortnum and Hugh Mason, Fortnum & Mason has grown into an iconic luxury department store nestled in the heart of London at 181 Piccadilly. Renowned globally for its exceptional gourmet groceries, especially its finely curated teas and posh preserves, this historic establishment offers an unparalleled shopping experience for food aficionados and discerning travelers alike.

In its formative years, Fortnum & Mason quickly gained a reputation for innovation and quality. Notably, the store claims to have invented the Scotch egg in 1738, a beloved British snack that reflects its culinary creativity. The business took a significant leap forward in 1761 when William Fortnum's grandson, Charles, entered the service of Queen Charlotte. This royal connection considerably boosted the store's prestige and clientele, embedding it deeper into London's cultural fabric.

Throughout the 19th and 20th centuries, Fortnum & Mason continued to pioneer in the food retail sector. In 1886, it became the first store in Britain to stock tins of baked beans, a staple that transformed British pantry shelves. The mid-20th century ushered in new leadership with Canadian businessman W. Garfield Weston acquiring the store in 1951, bringing fresh vision and growth opportunities. A symbol of homage to its founders was installed in 1964 – a striking four-ton clock above the main entrance that remains a beloved landmark to this day.

The store celebrated its tercentenary in 2007 with a lavish £24 million refurbishment, blending its iconic heritage with contemporary style. In 2012, Fortnum & Mason was honored by an official joint visit from Queen Elizabeth II, Camilla, and Catherine, cementing its royal patronage and cultural significance. Subsequently, the brand expanded beyond Piccadilly with its first additional store at St Pancras International in 2013, followed by outlets at Heathrow Terminal 5 and The Royal Exchange, enhancing accessibility for both locals and international visitors. Its first standalone store outside Britain opened in Dubai in 2019, marking Fortnum & Mason’s evolution into a global luxury food destination.

Today, Fortnum & Mason is much more than a department store; it’s an epicurean adventure that captivates visitors with an exquisite range of teas, coffees, chocolates, fresh-baked goods, and fine porcelain. Its beautifully decorated seasonal displays, especially during Christmas, evoke quintessential English charm and festive spirit. The inclusion of elegant restaurants and a gentlemen’s department further enriches the shopping experience, making it a must-visit destination for food lovers, luxury shoppers, and culture seekers exploring London.

 Fortnum & Mason was established by William Fortnum and Hugh Mason.

 Fortnum & Mason claims to have invented the Scotch egg.

 William Fortnum's grandson, Charles, entered the service of Queen Charlotte, boosting the store's prestige.

 Fortnum & Mason became the first store in Britain to stock tins of baked beans.

 The Canadian businessman W. Garfield Weston acquired the store and became chairman.

 A four-ton clock was installed above the main entrance as a tribute to the founders.

 The store underwent a £24 million refurbishment celebrating 300 years of excellence.

 Queen Elizabeth II and royal family members made their first official joint visit.

 Expansion with new stores and restaurants at St Pancras International, Heathrow Terminal 5, and The Royal Exchange.

 Opened its first standalone international store in Dubai, marking global brand growth.

Gourmet Food

Tea Selection

Luxury Gifts

Fortnum & Mason is an iconic 18th-century department store located in London, renowned for its gourmet groceries, including a wide selection of teas and luxurious preserves. It offers a unique shopping experience that combines culinary delights with elegant retail offerings.

Fortnum & Mason

Delivery

Fortnum & Mason is an iconic 18th-century department store located in London, known for its gourmet groceries including a wide selection of teas and luxurious preserves. It offers a unique shopping experience that combines culinary delights with elegant retail offerings.

Experience a selection of traditional and contemporary afternoon teas at Fortnum & Mason's Diamond Jubilee Tea Salon.

Afternoon Tea

Savoury Afternoon Tea

High Tea

Vegetarian Afternoon Tea

Gluten-Free Afternoon Tea

Afternoon Tea Menus

Afternoon tea and dining options at Fortnum & Mason

Located in the heart of London on Piccadilly, Fortnum & Mason offers an exquisite menu that celebrates classic British culinary traditions with a refined, contemporary twist. Renowned for its gourmet groceries and elegant dining, this iconic establishment presents a delightful variety of dishes perfect for foodies and tea enthusiasts alike.

Begin your dining experience with delicate and thoughtfully crafted starters that balance fresh ingredients and bold flavors.

Salt Baked Celeriac Soup with Hereford Mustard – a warming, creamy soup infused with the subtle heat of mustard.

Cauliflower Salad with Pickled Raisins and Almonds – a fresh, textured salad combining tangy sweetness and nutty crunch.

From traditional British classics to vibrant vegetarian options, the mains invite you to indulge in superbly prepared dishes that celebrate seasonal ingredients.

Glenarm Salt Aged Beef with Yorkshire Pudding and All The Trimmings – a succulent, flavourful beef dish served with traditional accompaniments.

Skrei Cod with Rainbow Chard and Vermouth Beurre Blanc – a delicate white fish matched with vibrant greens and a velvety, aromatic sauce.

Pea Ravioli with Mint Salsa Verde – a fresh, herbaceous vegetarian main showcasing tender pasta parcels with lively mint sauce.

Rarebit – a comforting take on cheese on toast enriched with mustard and Worcestershire sauce for a savory depth.

Smoked Salmon, Crème Fraîche & Soda Bread – a refined starter or light main combining silky salmon and creamy fraîche on rustic bread.

Avocado, Chilli & Feta on Toast – a vibrant vegetarian option melding creamy avocado, fresh chilli, and tangy feta.

Experience the quintessential British afternoon tea with multiple options catering to traditional, vegetarian, and savoury preferences, each paired with a curated selection of fine teas.

Afternoon Tea – featuring finger sandwiches, scones with clotted cream and jam, and a selection of teas.

Vegetarian Afternoon Tea – a meat-free twist with vegetarian finger sandwiches alongside classic scones and tea.

Savoury Afternoon Tea – emphasizing savory finger sandwiches with the traditional scones and tea selection.

High Tea options – elevate your experience with additional hot dishes complementing the sandwiches and scones.

Champagne Afternoon and High Tea – indulge with a glass of Champagne alongside your choice of traditional or elevated tea service.

Conclude your meal with a tempting array of desserts that showcase classic British favorites alongside elegant creations, each crafted with care and quality ingredients.

Knickerbocker Glory – a layered dessert with strawberry and vanilla ice cream, pineapple, raspberry coulis, and Italian meringue.

Yorkshire Rhubarb Crumble with Vanilla Custard – a comforting and tangy crumble paired with rich custard.

Chocolate Cup with Whiskey Cream, Espresso Foam & Bickfield Farm Milk Ice Cream – an indulgent chocolate treat with sophisticated flavor layers.

Brioche Bread & Butter Pudding with Vanilla Custard – a traditional and creamy dessert perfect for those who appreciate British classics.

Vanilla Cheesecake with Blueberry Compote – a smooth cheesecake accented with tangy, fresh blueberry compote.

Fortnum's Sachertorte – a luxurious chocolate cake with rich layers, embodying Viennese tradition.

Victoria Sponge – a light, airy sponge cake that epitomizes classic British baking.

Lemon Drizzle – a zesty, moist lemon cake that balances sweetness and citrus.

Pistachio Cake – a nutty and delicate cake that adds a unique flavor to your dessert selection.

Duo of Scones with Strawberry Preserve and Clotted Cream – a delightful finish offering the perfect blend of sweetness and richness.

Complement your meal with a carefully curated selection of teas, coffees, and fine beverages. Highlights include Fortnum & Mason’s renowned tea blends and the option to elevate your afternoon tea with a glass of Champagne for a truly luxurious experience.

Indulge in luxury at Fortnum & Mason in London! Explore gourmet delights and iconic hampers. Visit today for a taste of tradition!

Luxury Fortnum & Mason: Iconic London Gourmet Spot

London Borough of Westminster

A selection of finger sandwiches, pâtisserie, scones, and your choice of tea, served with Fortnum's champagne, cocktails, or sparkling tea.

A savory twist on the traditional afternoon tea, featuring a variety of savory treats alongside your choice of tea.

A hearty meal including finger sandwiches, pâtisserie, scones, and your choice of tea, served with Fortnum's champagne, cocktails, or sparkling tea.

A vegetarian-friendly afternoon tea featuring a selection of plant-based finger sandwiches, pâtisserie, scones, and your choice of tea.

A gluten-free afternoon tea with a variety of gluten-free finger sandwiches, pâtisserie, scones, and your choice of tea.

Discover Fortnum & Mason in London: A Gourmet Haven on Piccadilly Street.

Nestled in the heart of London at 181 Piccadilly, Fortnum & Mason stands as an iconic 18th-century department store renowned for its exquisite gourmet groceries and timeless British charm. This elegant emporium offers an unparalleled epicurean adventure that delights foodies, tea lovers, and discerning travelers alike. Known for its luxurious selection of fine teas, posh preserves, and artisan delights, Fortnum & Mason embodies traditional English refinement with a modern twist.

Step into the elegant tea rooms for a quintessentially British ritual served with style. Choose from traditional Afternoon Tea, featuring delicate finger sandwiches, freshly baked scones with clotted cream and jam, and a curated selection of premium teas — all for £41. For those seeking something heartier, the High Tea option offers hot dishes alongside the classic teatime treats for the same price. Want to elevate your experience? The Champagne Afternoon Tea and Champagne High Tea, both at £55, include a sparkling glass of Champagne to toast your indulgence.

The menu at Fortnum & Mason is a celebration of British culinary heritage with a contemporary flair. Savor classic starters such as the Salt Baked Celeriac Soup with Hereford Mustard or the Cauliflower Salad with Pickled Raisins and Almonds, each priced at £7.50. For a savory main, try the Glenarm Salt Aged Beef with Yorkshire Pudding and all the trimmings or the delicate Skrei Cod paired with Rainbow Chard and Vermouth Beurre Blanc, both available for £24.50.

Sweet tooths will delight in the array of desserts including the classic Victoria Sponge, Lemon Drizzle, Pistachio Cake, and the signature Fortnum's Sachertorte, with prices generally around £7.50 to £8. Don't miss the Knickerbocker Glory, a luscious strawberry and vanilla ice cream sundae crowned with raspberry coulis and Italian meringue, priced at £13.

More than just a store: a festive and luxurious experience

Fortnum & Mason isn’t just about food – it’s a shopping destination with beautifully curated departments, including a gentlemen’s floor offering exclusive products. The store is famous for its stunning seasonal decorations, especially during Christmas, creating a magical atmosphere that captivates visitors. Whether browsing elegant porcelains, fine crockery, or sampling exquisite confectionery, the experience is delightfully immersive and distinctly British.

 It is one of the oldest and most prestigious department stores in the UK, known for its gourmet food offerings and traditional British charm.

Is Fortnum & Mason suitable for tea enthusiasts?

 Absolutely! They offer an exceptional variety of traditional and premium teas along with classic afternoon tea experiences.

Does the store cater to festive shoppers?

 Yes, the store is renowned for its spectacular holiday window displays and Christmas decorations, making it a must-visit during the festive season.

Greater London

Experience the historic Fortnum & Mason in London, renowned for luxury goods, exquisite afternoon teas, and festive holiday displays. Book now!

Fortnum & Mason London W1A 1ER – Iconic Luxury Department Store & Afternoon Tea

Enjoy a traditional or contemporary afternoon tea at Fortnum & Mason in London, featuring finger sandwiches, pâtisserie, and sparkling tea. Reserve today!

Discover Fortnum & Mason London W1A 1ER – Traditional & Modern Tea Experience

Learn about Fortnum & Mason's rich heritage since 1707 in London. Famous for luxury foods, exceptional service, and classic British elegance. Discover more!

Amazonico London

Annabel's

Isabel Mayfair