Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

London

JENKI Selfridges is highly praised for its quality matcha beverages and friendly staff. Customers appreciate the variety of matcha-based drinks and vegan desserts, noting the rich flavors and health benefits. The café's cozy atmosphere and attentive service contribute to its popularity among both locals and tourists.

Discover JENKI Selfridges: London's Premier Matcha Café Destination at Oxford Street 400, Selfridges Shopping Centre.

 is a vibrant matcha café nestled within the iconic Selfridges department store on Oxford Street in London, renowned for offering an exceptional variety of matcha beverages and delectable desserts. Whether you're a seasoned matcha enthusiast or exploring this green tea delight for the first time, JENKI's menu is crafted to satisfy all palates with options ranging from classic matcha lattes to innovative iced blends with coconut milk and maple syrup.

A perfect spot for matcha lovers and shoppers alike

JENKI Selfridges stands out with its smooth, carefully crafted matcha drinks, including highlights like the collagen-infused matcha latte praised for its silky flavor. The café provides a cozy but compact seating area, ideal for a quick break during your Oxford Street shopping spree. Most visitors enjoy their drinks to-go, embracing JENKI's friendly and efficient service, which consistently earns accolades from customers for attentiveness and warmth.

From refreshing iced matcha blends to comforting hot lattes, JENKI offers a variety of flavors to cater to different tastes, including vegan-friendly beverages and desserts. This thoughtful menu diversity ensures that everyone, from vegan foodies to casual matcha drinkers, can find something delightful to sip or snack on during their visit.

What are the opening hours of JENKI Selfridges?

 Monday to Friday: 10:00 AM – 10:00 PM; Saturday: 10:00 AM – 9:00 PM; Sunday: 12:00 PM – 6:00 PM.

 Yes, JENKI Selfridges offers outdoor seating for customers.

 Yes, JENKI Selfridges is wheelchair accessible.

 Yes, the café offers vegan-friendly beverages and desserts.

What customers love about JENKI Selfridges

Patrons rave about the smooth, flavorful matcha lattes and the welcoming, friendly staff who consistently create a pleasant café atmosphere. The high-quality ingredients, including unique offerings like collagen-infused matcha, make JENKI an outstanding choice for those seeking a refreshing and health-conscious beverage. While seating is limited, the café’s fast service and to-go options make it a favourite quick stop amid London's bustling shopping district.

 Positive — customers appreciate the clean environment, diverse menu catering to various tastes, and authentic matcha experiences.

Europe

United Kingdom

Nestled in the heart of London's iconic Oxford Street, Selfridges is more than just a department store; it's a vibrant hub of fashion, food, and culture. Within its bustling corridors lies JENKI Selfridges, a charming café that offers a delightful escape for shoppers and visitors alike. Imagine stepping into a space where the aroma of freshly brewed matcha mingles with the energy of one of the world's most famous shopping destinations. This café is renowned for its innovative matcha drinks, serving up a sensory experience that appeals to both the eye and the palate.

Explore the reviews and discover why visitors are raving about Jenki Matcha at Selfridges.

https://www.google.com/maps/reviews/data=!4m6!14m5!1m4!2m3!1sChZDSUhNMG9nS0VJQ0FnSUQzMk42TUJBEAE!2m1!1s0x487605c1cee929b1:0xdcaf0bfd77b871db

Read more reviews and see why visitors love the matcha experience at Selfridges.

https://www.google.com/maps/contrib/104291326999442370598/reviews

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUQzMk42TUJBEAE&d=17924085&t=1

places/ChIJsSnpzsEFdkgR23G4d_0Lr9w/reviews/ChZDSUhNMG9nS0VJQ0FnSUQzMk42TUJBEAE

I had a simple matcha latte with collagen, and it was one of the best I’ve ever had! The flavor was smooth. Plus, they offer plenty of fun options for those who don’t like plain matcha. Definitely worth a try!!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURIaWN5Yll3EAE&d=17924085&t=1

places/ChIJsSnpzsEFdkgR23G4d_0Lr9w/reviews/ChZDSUhNMG9nS0VJQ0FnSURIaWN5Yll3EAE

Jenki Matcha at Selfridges - A Refreshing Experience

Jenki Matcha at Selfridges is a must-visit for matcha lovers looking for a refreshing drink. With an impressive variety of flavours, there's something to suit everyone's taste. I opted for the Ice Matcha with maple syrup and coconut milk, and it was a perfect balance of sweetness and creaminess—just the right pick-me-up.

The seating area is cozy, though limited, accommodating only around six people. If it's full, there's no real space to stand around, making it clear that Jenki operates best as a to-go service.

The staff have been consistently kind and patient during my visits, adding to the pleasant experience. For matcha fans, Jenki at Selfridges is definitely worth a stop!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURMcDdXSV9RRRAB&d=17924085&t=1

places/ChIJsSnpzsEFdkgR23G4d_0Lr9w/reviews/ChdDSUhNMG9nS0VJQ0FnSURMcDdXSV9RRRAB

Lovely matcha shop 🤩
You can get your matcha 🍵 for a quick break during shopping 🛍️ All the drinks get served in a to go cup since the seating is limited to one table 🫶🏼 Many different options of matcha and matcha snacks too! ❤️ staff was super Kind and drinks got served very quickly! 🤝🏼 The matcha was absolutely delicious and I can definitely recommend!! 💖💖

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUMzeDZMMERREAE&d=17924085&t=1

places/ChIJsSnpzsEFdkgR23G4d_0Lr9w/reviews/ChZDSUhNMG9nS0VJQ0FnSUMzeDZMMERREAE

I came here on Saturday evening, it’s was very busy but Saint and Elle were absolutely amazing! Great customer service and the Lavenders+CBD was super delicious! I really loved my experience here and I will definitely come back :)

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURYMDUyTWt3RRAB&d=17924085&t=1

places/ChIJsSnpzsEFdkgR23G4d_0Lr9w/reviews/ChdDSUhNMG9nS0VJQ0FnSURYMDUyTWt3RRAB

The drink was decent, but the customer service really needs improvement. I had to wait for the staff to finish chatting before they took my order. I ordered a pumpkin spiced matcha latte, but it was missing the signature powder topping. When I tried to ask about it, the woman staff member didn’t let me finish my question and simply pointed to the lid, which wasn’t my concern. It felt like the drink wasn’t made correctly, and the lack of customer service was very disappointing.

Experience Luxury Matcha at JENKI Selfridges, London

JENKI Selfridges is a matcha-focused café located within the Selfridges department store on Oxford Street, London. It has gained popularity for its high-quality matcha beverages and vegan desserts, becoming a favorite spot for both locals and tourists.

History of Jenki Selfridges: London’s Premier Matcha Destination at Oxford Street 

Nestled inside the iconic Selfridges department store on London’s famous Oxford Street, JENKI Selfridges has quickly established itself as a vibrant hub for matcha enthusiasts. This unique café is dedicated to elevating matcha — the finely ground green tea powder celebrated for its health benefits and rich flavor — to the status of a mainstream daily beverage, rivalling even the beloved coffee culture of the UK.

Founded in 2020 by the visionary siblings Claudia and Otto Boyer, JENKI emerged as a refreshing alternative to traditional coffee spots. Their mission was clear: to offer a cleaner, vibrant, and antioxidant-rich drink that could seamlessly fit into modern lifestyles. Through their innovative approach, they aimed to challenge the deeply entrenched coffee culture by making matcha a daily ritual accessible to all.

In 2022, JENKI took a significant step by opening its doors within the prestigious Selfridges department store. This move placed the matcha-focused café in the heart of London’s bustling shopping district, attracting a diverse crowd of foodies, digital nomads, and trend-conscious travelers. The location perfectly complements Selfridges’ reputation for innovation and luxury retail, providing a cozy yet dynamic space where visitors can enjoy a variety of matcha-based beverages and desserts.

JENKI Selfridges specializes in expertly crafted matcha drinks that range from the classic smooth matcha latte to inventive creations like ice matcha with maple syrup and coconut milk. The café also offers matcha-based desserts, showcasing the versatile nature of this green tea powder. Whether you prefer your matcha hot or iced, sweetened or pure, JENKI promises a flavor profile that’s both refreshing and rich in antioxidants.

Authenticity and quality are at the heart of JENKI’s philosophy.

 Their commitment to delivering a genuine matcha experience resonates with customers who often cite the smooth flavor and creative menu options as reasons to return. Located in Selfridges, the café offers a modern, minimalistic setting, though seating is limited, making it ideal for a quick energizing break during a busy day of shopping or sightseeing.

Founded in 2020 by Claudia and Otto Boyer

 - Introduced matcha as a cleaner alternative to coffee.

2022 Opening in Selfridges on Oxford Street

 - Positioned JENKI at the heart of London’s retail and cultural scene.

An iconic symbol of luxury and shopping grandeur, Selfridges on Oxford Street envelops visitors in a world where eclectic style meets culinary excellence. Nestled within its walls is the exceptional JENKI café, a culinary haven where flavors mingle and gourmet experiences await.

JENKI Selfridges

Dine In

Takeout

Good for Children

An iconic symbol of luxury and shopping grandeur, JENKI Selfridges on Oxford Street offers a culinary haven where flavors mingle and gourmet experiences await. Enjoy expertly crafted dishes and aromatic coffees in a vibrant atmosphere.

Serves Dessert

An iconic symbol of luxury and shopping grandeur, JENKI Selfridges on Oxford Street offers a culinary haven where expertly crafted dishes celebrate seasonal ingredients, complemented by aromatic coffees. This café is a vibrant spot for shoppers and food enthusiasts alike, creating a sense of community amidst the hustle and bustle of one of London's most famous department stores.

A selection of matcha-based beverages and desserts crafted with high-quality ingredients.

Matcha Latte (Iced)

Matcha Latte (Hot)

Matcha Tea (Iced)

Matcha Tea (Hot)

Flat Green (Iced)

Flat Green (Hot)

Chai Matcha Latte (Hot)

Iced Rose + Collagen Latte

Iced Cinnamon Bun Matcha Latte

Iced Chocolate and Peppermint Matcha Latte

Hot Rose + Collagen Latte

Hot Cinnamon Bun Matcha Latte

Hot Ginger + Turmeric Latte

Iced Ginger + Turmeric Latte

Iced Cacao & Shrooms Latte

Hot Cacao & Shrooms Latte

Matcha Cookie

Matcha Snickers

Matcha PB Cup

Coco Bite

Matcha Soft Serve

JENKI Selfridges Menu

Jenki Selfridges Menu Overview and Delights in London W1C 1JT UK United Kingdom England Greater London Oxford Street 400 Selfridges 400 Oxford St London W1C 1JT GB 

Located within the iconic Selfridges department store on Oxford Street, Jenki Selfridges offers a sophisticated and energizing menu centered around premium ceremonial grade matcha. This London gem specializes in refreshing matcha-based beverages and delectable desserts that highlight the vibrant flavor and health benefits of this celebrated green tea powder.

While Jenki’s focus is primarily on beverages and desserts, their menu invites matcha enthusiasts to enjoy light snack options that pair beautifully with their drinks. The shop’s concise offerings make it an ideal spot for a quick, uplifting break during a busy London shopping day.

Jenki Selfridges serves an enticing range of matcha drinks made with ceremonial grade JENKI matcha, renowned for its smooth, vibrant flavor and fine texture. Whether you prefer your matcha iced or hot, traditional or with a creamy twist, the menu has you covered with versatile options crafted to refresh and energize.

 — A refreshing blend of ceremonial grade matcha with your choice of milk and ice, delivering a cool and creamy pick-me-up.

 — Warm and velvety, this classic latte combines ceremonial grade matcha with your preferred milk option for a comforting experience.

 — Pure ceremonial grade matcha whisked to perfection, served hot for those who appreciate the traditional green tea essence.

 — A chilled version of the pure matcha tea, combining ceremonial grade powder with ice for a refreshing vitality boost.

 — A creamy iced matcha drink crafted with ceremonial grade matcha, your choice of milk, and ice, balancing smoothness with cool refreshment.

 — Experience the warmth of a flat white style matcha with ceremonial grade powder and your milk preference, making for a sophisticated hot beverage.

Complement your matcha drink with a selection of indulgent desserts that incorporate matcha’s signature grassy notes and vibrant green color, making each sweet bite a unique experience.

 — A soft cookie infused with matcha powder, flour, sugar, butter, and eggs, delivering a perfect balance of sweetness and earthy flavor.

 — A delightful fusion of matcha, chocolate, peanuts, and caramel, creating a rich and textured treat with layers of flavor.

 — Combining matcha with creamy peanut butter and chocolate, this dessert cup is a luscious treat for those craving a nutty and green tea twist.

Jenki Selfridges is famed for its dynamic matcha drink menu that offers seasonal and flavorful specials such as the Maple Iced Matcha with coconut milk, which blends sweetness and creaminess perfectly. Additionally, options like the Lavender infused matcha with CBD offer a calming and unique twist, showcasing the creativity and care poured into each beverage. While seating is limited, the venue excels as a stylish to-go destination for matcha aficionados and curious newcomers alike.

Whether you are seeking the perfect energizing pick-me-up or a sweet matcha-infused indulgence, Jenki Selfridges delivers an authentic, high-quality experience in the heart of London.

Discover JENKI Selfridges on Oxford Street, London! Savor delicious treats in a vibrant café surrounded by iconic shopping. Visit today!

JENKI Selfridges Café: Iconic London Delights

London Municipality

A variety of hot and iced matcha lattes, teas, and specialty drinks.

Matcha-based beverages

Plant-based treats including matcha cookies, blondies, and soft serve ice cream.

Vegan desserts

Discover Jenki Matcha at Selfridges London W1C 1JT UK Location and Offerings Overview 

Nestled within the iconic Selfridges department store on Oxford Street, Jenki Matcha is a vibrant spot that captivates matcha enthusiasts and casual sippers alike. This charming café offers a refreshing oasis in the heart of London, where visitors can indulge in a variety of ceremonial grade matcha beverages and delightful matcha-infused desserts. Whether you’re seeking a quick pick-me-up during shopping or a unique culinary experience, Jenki Matcha’s menu is crafted with care to deliver bold flavors and smooth textures that brighten any day.

At Jenki Matcha, every cup is an experience, showcasing ceremonial grade matcha in both hot and iced forms. For just 5 GBP, guests can enjoy a variety of matcha lattes that blend vibrant, antioxidant-rich matcha powder with creamy milk or alternative options like coconut milk. The iced maple syrup matcha latte is a standout favorite — perfectly balancing sweetness and creaminess, a true delight for those seeking a refreshing yet nourishing beverage.

 at Jenki take indulgence to the next level, offering exquisite treats like cookies, snickers, and peanut butter cups infused with premium matcha powder. Priced at around 5.85 GBP, these sweets provide a perfect complement to your drink or a standalone delight for matcha lovers wanting a little extra.

Despite its cozy and limited seating area, accommodating about six guests, Jenki Matcha thrives as a takeaway destination perfect for those exploring London’s bustling Oxford Street. The staff are known for their friendly and patient attitude, enhancing the overall experience with attentive service. Guests have praised the shop for its smooth and flavorful matcha drinks, highlighting unique options like collagen-infused lattes and creative flavor twists that cater to diverse palates.

 Conveniently located inside Selfridges on 400 Oxford Street, offering a chic and energizing environment for matcha fans.

 From classic hot matcha lattes to iced delights with exotic flavors like maple syrup and coconut milk, plus a tempting array of matcha desserts.

 Friendly and knowledgeable staff ensure each visit is welcoming and the drinks are served promptly, making it ideal for a quick break during shopping.

 Accepts credit cards, making transactions smooth and convenient for all visitors.

Greater London

Explore the luxury shopping experience at Selfridges, located on Oxford Street, London, near major landmarks. Discover premium brands and exclusive offers.

Selfridges London - Luxury Shopping & Iconic Landmarks

Enjoy high-quality matcha beverages and vegan desserts at Jenki Selfridges, Oxford Street, London. Perfect for a refreshing, health-conscious break.

Visit Jenki Selfridges - Best Matcha Café in London

Discover a wide range of exclusive products and exciting shopping experiences at Selfridges in London. A must-visit for fashion lovers and trendsetters.

Experience Luxury Matcha at JENKI Selfridges, London

Hagen Espresso Bar (Hagen Marylebone)

Cipriani London

NAC