Home

Download

NO BAD **RECOMMENDATIONS**.

London, United Kingdom

Red Room

New York, USA

La Esquina Brasserie

Tokyo, Japan

Don-Don

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

- you book them just for the pool

Europe's most spectacular pool hotels

EAT & STAY

Summer in Europe

in Sweden

The Most Unique Spas

Beaches, Clubs, Hotels & Things to Do

Ibiza 

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Discover

10 things to do in Stockholm

Stockholm

Dog Friendly Dining

Eat & Do

Hidden gems in Marbella

Explore

Koh Samui

A Tropical Getaway

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

Londonderry

Europe

United Kingdom

Nestled in the vibrant neighborhood of South Kensington, Aux Merveilleux de Fred is a charming bakery that transports visitors to the heart of France with its exquisite pastries and warm, inviting atmosphere. This bakery is renowned for its cloud-like merveilleux and soft cramique, offering a sensory delight that beckons both locals and travelers alike. The aroma of freshly baked goods, coupled with the elegant display of confections, creates an irresistible allure that makes every visit memorable.

Aux Merveilleux de Fred is celebrated for its signature merveilleux, a delicate French dessert made from airy meringue layered with whipped cream, available in flavors like white chocolate, coffee, praline, and cherry. The bakery's cramique, a soft, sweet bun often studded with chocolate chips or served plain, is another highlight that captures the essence of French baking mastery. Visitors often rave about the praline and coffee flavors, which offer a delightful contrast to the sweetness.

The bakery’s dedication to authentic French baking is evident in its meticulous preparation process. Interestingly, the kitchen is kept exceptionally clean, with pre-prepped ingredients arriving just an hour before opening, ensuring freshness and quality. This behind-the-scenes efficiency allows the bakers to focus on crafting each pastry with precision, maintaining the bakery’s reputation for excellence. The friendly staff and the elegant interior, with displays of meringues and cramiques, add to the overall charm and appeal of Aux Merveilleux de Fred.

This bakery is a must-visit for anyone seeking authentic French pastries in London. Its signature merveilleux and cramique are perfect for those craving a sweet escape, while the friendly service and elegant ambiance make every visit a delightful experience. Whether you're a pastry connoisseur or a casual visitor, Aux Merveilleux de Fred offers a taste of France that is both authentic and unforgettable.

52769674-f964-45ab-96f6-240f82c6f6ac

Absolutely delicious, loved my experience here. I ordered a latté, as well as a chocolate-almond croissant, both of which were perfect.

Great coffee, great pastries, nothing to complain about at all! Would absolutely recommend.

d1fc8fa6-1dec-463a-9321-db7ef1c48ef2

The bakery specializes in merveilleux, which is a wonderful cloud-like French dessert made with meringue and whipped cream, and cramique which is a lovely soft sweet bun. The merveilleux are available in several flavors: white chocolate, chocolate, coffee, praline, and cherry. The praline and coffee were especially delicious with some flavor contrast offsetting the sweetness. The cramique are offered with chocolate chips, plain, or sugar. They also have almond croissants, delicate sandwiches called "navettes", espresso drinks, hot chocolate, and soft drinks such as elderflower natural soda. The service was wonderfully friendly and professional. There are several small tables available for seating. Open nice and early, too. Very highly recommend!

82cd6253-6cdb-463f-8c24-c9d25db11857

This is a treasure hidden in South Kensington. I was looking for something to munch on after landing in London and a long ride on Piccadilly line before going to my hotel two blocks away and BOOM, there was Aux Merveilleux. Display was nicely done and the crew was really nice and throughly helpful. I got my raisin Cramique which still was warm and take it to my hotel room. When I checked in and sitting in my room, I enjoyed my treat while unwind and exploring TV channels. There are few tables and drink menus to enjoy in the shop also. The quality of the baked goods and the excellence of crew is the winner combination. 
I will be back next time I am in South Kensington.

d3f6bc2d-0287-4d5b-8857-9e3812d42436

Great spot for mid afternoon treats and a pick me up cappuccino. 

Service was great, we dined in and enjoyed our selections. I had a chocolate chip bun and a little meringue treat.

I observed a lot of kids coming in with their parents afterschool for items which was really sweet. I knew we'd found a yummy bakery as I witnessed this.

I like staying in this neighborhood when I'm in town. I'd recommend stopping in, if you're in this area.

737cf8a4-d51a-43a5-a2d7-0b46c94e18e1

The pastries are tasty but it was kind of hard to tell when it was open. I don't know if it was because the door was stuck but I was only able to go in one time and I didn't really like the drink I got with the pastries. 

The displays were what drew me in. Everything looked insta worthy and if everything was like what I ordered, then the pastries are a must have. If they're open.

70c2c14f-49da-4bb6-b3e5-8de4d6fe7ee9

Good bakery with tasty bread at high price and okay seating.  The service is very kind and prompt.  Raisin bun is tasty

3397e17e-22b4-4d2c-a412-4328ab85ce6d

(This review is for their shop location in Leadenhall Market)

Their sandwiches are far the best sandwiches I've ever had in my lifetime!  Bread so soft it melts in your mouth with each bite.  When you look at it, you'll probably think I won't get full from this somewhat small sandwich.  But au contraire, mate! They have quality ingredients that you can witness the action through a glass window while the chefs prepare the food.  Pair it with a cappuccino and you'll be in heaven.

a9e6dbfa-cf94-41ab-af64-97f6305d1f45

We saw the chocolate cramique come straight out of the oven and was immediately drawn to it. The chocolate cramique here was so warm and soft! It tasted so fresh too. The salmon sandwich was just okay though, not enough toppings or ingredients and the bread was a little too hard.

1d39d261-8385-405f-be28-3c7f2bbcd0f5

I first tried Fred's in Brussels and fell in love! I went to London and found one there, was I excited! That was one of my first stops when I arrived in England!

aee59fef-d4b2-4d60-bc3b-ca1810518707

The hotel I stayed in was just down the street from Aux Merveilleux de Fred which was on my way to the South Kensington tube station. When I walked by and smelled the buttery pastries that were being baked inside and saw the lovely brioche cramiques, I figured I would have to try this place out for breakfast.

The first visit (yes there was more than one the three days I was in London), I ordered a croissant and the large chocolate chip cramique.  It was a lot to eat at breakfast so I saved half of the cramique for later.  Both were divine.  The croissant though was superior to any other croissant I've had before.  The second visit I got the smaller chocolate chip cramique and a croissant and that was a very good amount of food for breakfast.  I also got a mocha latte to go with it.  Mmmm, coffee isn't their strong point.  

What was interesting, the first visit, only French speaking men came into the bakery to get breakfast so I felt this had to be pretty legit.  The second day there was only one person who spoke English and everyone else spoke French.  I was pleased with that.

You can see into the kitchen from the small seating area. I'm a bit sad to say, on my second visit, it struck me that the kitchen was exceptionally clean for a bakery, and that the table they were working on wasn't caked with flour and sugar and leftover dough and that there weren't any mixers or anything going.  Just one woman brushing unbaked croissants.  I asked one of the women if they have to come in early for baking and she said just an hour before they open, everything comes to them already prepped.  That burst a bit of my romantic bubble, but the pastries are so good that I can overlook this.

The inside of the shop is very elegant and the displays of various meringues and cramiques, etc. was very appealing.  On my next visit to London, I will certainly be enjoying breakfast here as often as possible!!

Aux Merveilleux de Fred: Top French Bakery & Pastry Shop in South Kensington, London

Experience the charm of a classic French bakery in the heart of London at aux merveille de fred. Known for its cloud-like merveilleux desserts and delectable cramique buns, this bakery offers a taste of France that transports your senses.

Discover Aux Merveilleux de Fred in London's SW7 for delightful French desserts that melt in your mouth—indulge in a sweet escape today!

Aux Merveilleux de Fred: Top French Bakery & Pastry Shop in South Kensington, London

Signature Highlights

Behind the Scenes

Why Visit Aux Merveilleux de Fred

Bluebird Restaurant

Squirrel

Five Guys