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Phoenix

Rubio's Coastal Grill in Phoenix is praised for its friendly staff, cleanliness, and delicious fish tacos. Customers appreciate the variety of toppings at the taco bar and the availability of outdoor seating. Some reviews mention variability in portion sizes and the quality of chips.

Rubio's Coastal Grill Phoenix: Baja-Style Flavor in Midtown Arizona City Spot 

Nestled in the vibrant heart of Midtown Phoenix, Rubio's Coastal Grill serves up a beach-inspired Baja experience that transports you straight to the sunny shores of Mexico. Famous for its Baja-style fish tacos and fresh Mexican-inspired seafood dishes, this establishment is a go-to spot for locals and visitors craving authentic flavors with a modern twist.

Fresh, Flavorful Food and a Welcoming Atmosphere

 in Phoenix shines with its commitment to fresh ingredients and bold flavors. Diners rave about the grilled shrimp bowls and original fish tacos, which are skillfully seasoned and cooked to perfection. The taco bar offers a vibrant variety of toppings, allowing every guest to customize their meal and savor the vibrant tastes of Baja California.

Whether you’re dropping by for a casual lunch, relaxing with friends over dinner, or grabbing a quick takeout, the spotless dining area and friendly staff create a welcoming environment. Outdoor seating invites you to enjoy Arizona’s sunny weather while sipping on a refreshing cocktail or tasting one of their delightful desserts.

 with fresh fish tacos and seafood bowls that delight the senses.

 praised by guests, creating a welcoming dining experience.

 including dine-in, takeout, delivery, and outdoor seating.

 with free parking options and easy access.

What are the operating hours of Rubio's Coastal Grill in Phoenix?

 Monday to Friday: 10:00 AM – 8:30 PM; Saturday: 10:00 AM – 8:00 PM; Sunday: 11:00 AM – 8:00 PM.

Does Rubio's Coastal Grill offer delivery services?

 Yes, they offer delivery, takeout, curbside pickup, and dine-in options.

Is there a rewards program at Rubio's Coastal Grill?

 Yes, they have a rewards program where you can earn points for free Rubio’s.

What payment methods are accepted at Rubio's Coastal Grill?

 They accept debit cards, Apple Pay, and Google Pay.

Is outdoor seating available at Rubio's Coastal Grill?

 Yes, they offer outdoor seating to enjoy Arizona’s beautiful weather.

Community Sentiment and Visitor Impressions

Rubio's Coastal Grill in Phoenix is cherished for its warm, welcoming staff and consistently clean environment. Guests love the flavorful fish tacos and appreciate the extensive selection of fresh toppings at the taco bar, which adds a personalized touch to every meal. Outdoor seating has become a favorite feature for enjoying meals al fresco under the Arizona sun. While most visitors enjoy generous portions, a few have noted some variability in portion sizes and chip quality, reflecting the dynamic nature of busy restaurant operations. Overall, the community sentiment highlights Rubio's as a dependable and tasty destination for Mexican seafood fare in the Midtown neighborhood.

North America

United States

Nestled in the heart of Midtown Phoenix, Rubio's Coastal Grill is a vibrant escape that transports diners straight to the sun-kissed beaches of Baja California. With its beach-themed decor and a menu brimming with fresh, flavorful dishes, this restaurant is a haven for seafood lovers and taco enthusiasts alike. The moment you step inside, the inviting atmosphere and the tantalizing aroma of grilled fish and spices envelop you, promising a delightful culinary journey.

Rubio's is renowned for its Baja-style fish tacos, which are a must-try for any visitor. Each taco is crafted with perfectly grilled fish, topped with fresh cabbage, zesty salsa, and a drizzle of creamy chipotle sauce, all wrapped in a warm tortilla. Another standout dish is the Mahi Mahi burrito, generously filled with succulent fish, black beans, and a medley of fresh vegetables, making every bite a celebration of flavors. Pair your meal with a refreshing margarita or a local craft beer to elevate your dining experience.

One of the unique features of Rubio's is its commitment to sustainability. The restaurant sources its seafood responsibly, ensuring that every dish not only tastes good but is also good for the planet. Additionally, the friendly staff often share stories about the origins of their ingredients, adding a personal touch to your dining experience. Did you know that Rubio's started as a small taco stand in California? Today, it has grown into a beloved chain, bringing the flavors of the coast to diners across the U.S.

Rubio's is famous for its Baja-style fish tacos and fresh seafood dishes, making it a favorite among seafood lovers.

With its vibrant atmosphere, delicious food, and commitment to sustainability, Rubio's offers a unique dining experience that you won't want to miss.

Rubio's offers free parking options, making it convenient for diners to visit.

Whether you're a local or just passing through, make sure to stop by Rubio's Coastal Grill for an unforgettable meal. With its friendly staff, delicious food, and inviting atmosphere, it's the perfect spot to unwind and enjoy the flavors of the coast. Come for the tacos, stay for the experience.

Beach-themed chain known for Baja-style fish tacos & Mexican-inspired seafood entrees.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURQbk9EdFR3EAE&d=17924085&t=1

places/ChIJfXcVykcSK4cRT1PKJpOV6Ys/reviews/ChZDSUhNMG9nS0VJQ0FnSURQbk9EdFR3EAE

Food was great. Tasted fresh.  The grilled shrimp in my bowl was delicious.The manager was super nice and talked to us. Great service. Everything was spotless and clean. The bathrooms were very clean. Coming back for sure.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURmd3VxaV9nRRAB&d=17924085&t=1

places/ChIJfXcVykcSK4cRT1PKJpOV6Ys/reviews/ChdDSUhNMG9nS0VJQ0FnSURmd3VxaV9nRRAB

One of my favorite taco chains I don’t veer too far away from the original fish tacos but there are lots of options to choose from. Decent value if you get their 10$ plate. I’ve been called a big eater - and I am typically satisfied with two.

The street tacos are a bit small for the price but packed with taste. I would typically eat 4 of those.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURUbDUyODZBRRAB&d=17924085&t=1

places/ChIJfXcVykcSK4cRT1PKJpOV6Ys/reviews/ChdDSUhNMG9nS0VJQ0FnSURUbDUyODZBRRAB

Haven’t eaten one of these in over 13 years, since I lived in CA. Visiting PHX and had to order my go to fish taco on taco Tuesday. I used to buy these for $1 lol but now they 2.50. Still excellent except I made the mistake of forgetting to ask for flour tortillas. I guess I’ll have to come back!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNQOHV5SkZREAE&d=17924085&t=1

places/ChIJfXcVykcSK4cRT1PKJpOV6Ys/reviews/ChZDSUhNMG9nS0VJQ0FnSUNQOHV5SkZREAE

The staff is great, very welcoming and friendly people. The service at this location is amazing. I haven't ever had a disappointment with the food and quality of ingredients, my order is always correct and tastes great. I regularly visit this location because of the clean dining area and the convenient location on my way home, I'm grateful to have a great Rubio's nearby

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR2clp1Y0lREAE&d=17924085&t=1

places/ChIJfXcVykcSK4cRT1PKJpOV6Ys/reviews/ChZDSUhNMG9nS0VJQ0FnSUR2clp1Y0lREAE

Not sure what it is with this location, but they can NEVER get an order right. Ordered a Mahi Mahi burrito and got home to find some steak burrito. Just called in because I live almost 30 minutes from the location and the guy who answered was extremely rude and told me I needed to come in to have it refunded. This place needs to hire better people who don’t look and sound so miserable. Maybe look for someone that actually cares about doing a good job. Take the order. Place said food in a bag. I didn’t know this was rocket science. Ridiculous.

EDIT: stopped by to get my refund and they closed 30 minutes early. Guy was shaking and wouldn’t give me my refund. Absolutely ridiculous.

Delicious Baja-Style Fish Tacos at Rubio's Coastal Grill, Phoenix

Founded in 1983 by Ralph Rubio in San Diego, California, Rubio's Coastal Grill specializes in Baja-inspired Mexican cuisine, particularly known for its fish tacos. The first restaurant was located on Mission Bay Drive in San Diego. As of January 2025, Rubio's operates 82 restaurants across California, Nevada, and Arizona. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Rubio%27s_Coastal_Grill?utm_source=openai))

Rubio's Coastal Grill History and Legacy in Baja-Inspired Cuisine 

Since its inception in 1983, Rubio's Coastal Grill has become synonymous with authentic Baja-style Mexican seafood, particularly its renowned fish tacos. Founded by Ralph Rubio in San Diego, California, the original eatery opened its doors on Mission Bay Drive, marking the start of a culinary journey rooted in fresh flavors and coastal inspiration.

Over the decades, Rubio's Coastal Grill has evolved from a local San Diego favorite to a prominent regional brand with over 80 locations across California, Nevada, and Arizona. Its growth trajectory includes key moments that have shaped its business and culinary identity.

The first Rubio's restaurant opens in San Diego, introducing Baja-inspired fish tacos to the public.

Rubio's goes public, trading on Nasdaq under the symbol RUBO, signaling its expansion ambitions.

The company shifts to private ownership after merging with Mill Road Capital, refocusing its growth strategy.

Rubio's is acquired by its lender for approximately $40 million, marking a significant ownership transition.

Located at 540 West McDowell Road in the vibrant Midtown district of Phoenix, Arizona, this Rubio's Coastal Grill location offers a taste of the Pacific coast with its fresh Baja-style fish tacos and Mexican-inspired seafood dishes. The restaurant’s commitment to quality ingredients and friendly service makes it a favorite spot for locals and visitors alike.

Beyond its rich history, Rubio's Coastal Grill shines through its dedication to authentic flavors and welcoming atmosphere. Known for its Baja-style fish tacos, the menu features fresh seafood, grilled shrimp, and vegetarian-friendly options that appeal to a wide range of palates. The combination of quality, value, and clean, inviting dining spaces keeps patrons returning for more.

 including fish tacos, grilled shrimp bowls, and vegetarian dishes.

Convenient locations across the Southwest

 making Baja-style seafood accessible to many.

Dine In

Takeout

Delivery

Outdoor Seating

Good for Children

Serves Breakfast

Serves Lunch

Serves Dinner

Serves Dessert

Serves Vegetarian Food

Serves Beer

Serves Cocktails

Rubio's Coastal Grill is a beach-themed chain in Midtown Phoenix known for its Baja-style fish tacos and Mexican-inspired seafood entrees, offering a vibrant atmosphere and fresh coastal cuisine.

Rubio's Coastal Grill

Rubio's Coastal Grill is a beach-themed chain in Midtown Phoenix known for its Baja-style fish tacos and Mexican-inspired seafood entrees. The restaurant offers a vibrant atmosphere with a relaxed beach vibe, serving fresh, high-quality ingredients that create a delightful fusion of coastal cuisine.

Experience Baja-inspired flavors with our award-winning fish tacos, chef-crafted burritos, bowls, and salads, all made to order with fresh, quality ingredients.

Original Fish Taco®

Fish Taco Especial Two Taco Plate

California Bowl

Quesadilla

Mexican Street Corn Bowl

Hot Honey Original Fish Two Taco Plate

Roasted Sweet Potato Two Taco Plate

California Burrito with Grilled, USDA-Choice Steak

Classic Chicken Two Taco Plate

Grilled Gourmet™ Shrimp Two Taco Plate

Grilled Gourmet™ USDA-Choice Steak Two Taco Plate

Grilled Gourmet™ Chicken Two Taco Plate

Baja Beer-Battered Shrimp Two Taco Plate

Salsa Verde Grilled Shrimp Two Taco Plate

Mexican Street Corn Shrimp Two Taco Plate

Mango Wild-Caught Mahi Mahi Two Taco Plate

Rubio's Coastal Grill Menu

Step into Rubio's Coastal Grill in Midtown Phoenix and embark on a vibrant culinary journey inspired by Baja California's coastal flavors. Renowned for its award-winning fish tacos, this lively spot offers an array of freshly prepared Mexican-inspired seafood dishes that cater perfectly to food lovers, digital nomads, and trend-conscious travelers alike.

Begin your meal with light, flavorful bites showcasing the essence of fresh Baja coastal ingredients. Although the menu focuses mainly on mains, the vibrant flavors found in their bowls and tacos bring a perfect balance to start your culinary experience.

Mains: A Celebration of Baja-Style Tacos and Bowls

Dive into Rubio’s signature dishes featuring the famed Original Fish Taco made with wild-caught Alaska Pollock, perfectly beer-battered and nestled in warm corn tortillas topped with lime crema, mild salsa, and crisp cabbage. For those craving a heartier option, the Fish Taco Especial Two Taco Plate elevates the experience with hand-smashed guacamole, cheese, and a cilantro/onion blend.

Explore the vibrant California Bowl combining citrus rice, black beans, your choice of grilled chicken, steak, or fresh seafood, paired with roasted sweet potato, Tajin® pineapple salsa, and creamy avocado crema — a bowl bursting with texture and zest. For shrimp lovers, the Mexican Street Corn Bowl offers pan-seared shrimp alongside a blend of roasted sweet potato, black beans, and tangy al pastor sauce.

 Wild-Caught Alaska Pollock tacos drizzled with a spicy-sweet hot honey glaze for an irresistible combination.

 Pan-seared shrimp with toasted cheese, bacon, and roasted chipotle salsa wrapped in corn tortillas.

 A vegetarian delight featuring roasted sweet potato, corn nuts, and spicy chile de arbol salsa.

California Burrito with Grilled USDA-Choice Steak

 Generous flour tortilla packed with grilled steak, rice, black beans, cheese, guacamole, sour cream, and salsa.

To round off your meal, Rubio’s offers delicious desserts that complement their savory fare, offering a sweet and satisfying finale to your Baja-inspired feast.

Rubio's Coastal Grill serves a selection of refreshing cocktails and beer, perfectly suited to complement the fresh, coastal flavors of the menu. Whether you're unwinding after a busy day or celebrating with friends, their beverage choices enhance the dining experience.

Rubio's shines with its dedication to fresh, sustainably sourced ingredients and authentic Baja flavors. The Original Fish Taco remains a standout, while their innovative dishes like the Hot Honey Fish Tacos and Grilled Gourmet selections offer elevated taste adventures. Their diverse menu also includes vegetarian-friendly choices and bowls that satisfy any craving in a wholesome, flavorful way.

Savor the fresh coastal flavors at Rubio's Coastal Grill in Midtown Phoenix. Enjoy a unique seaside dining experience—come taste the difference today!

Rubio's Coastal Grill | Coastal Dining in Phoenix

Maricopa County

Customized catering options for events and gatherings.

Catering

Earn points for free Rubio’s with our rewards program.

Rewards Program

Order ahead through our mobile app or online for express pickup and delivery options.

Order Ahead

Rubio's Coastal Grill in Phoenix Arizona: A Fresh Taste of Baja-style Seafood and Mexican Flavors at Midtown's Vibrant Spot 540 W McDowell Rd Phoenix AZ 85003 USA 

Nestled in the heart of Midtown Phoenix, Rubio's Coastal Grill offers an invigorating beach-themed escape where guests can indulge in Baja-style fish tacos and authentic Mexican-inspired seafood entrees. This lively restaurant at 540 West McDowell Road captivates locals and travelers alike with its fresh, flavorful dishes and inviting ambiance. Whether you stop by for breakfast, lunch, or dinner, Rubio's delivers a delicious coastal experience with a focus on quality ingredients and vibrant tastes.

Fresh and Flavorful Baja-style Seafood Delights

Known for its signature fish tacos, Rubio's Coastal Grill crafts each dish with freshly grilled seafood, including succulent shrimp, mahi mahi, and perfectly seasoned fish fillets. Guests rave about the grilled shrimp bowls and the classic fish tacos that bring an authentic taste of the coast to Phoenix. The menu caters to all appetites with options like street tacos, hearty $10 plates, and vegetarian-friendly dishes ensuring everyone finds something delightful to enjoy.

Convenient Dining with Friendly Service and Modern Amenities

Rubio’s invites you to enjoy a clean and welcoming dining environment with spotless facilities and outdoor seating options perfect for the Arizona sun. Whether dining in, ordering takeout, or opting for delivery, service is consistently praised for being friendly and attentive. The location is ideal for families with children, offering a kid-friendly menu in a relaxed atmosphere. You'll find free parking including street and lot parking, plus payment is easy with credit, debit, and even NFC options accepted.

Make your experience even better with Rubio’s innovative rewards program, where loyal guests can earn points toward free delicious meals. Busy food lovers will appreciate the convenience of ordering ahead via the mobile app or online, ensuring quick pickup or delivery without wait times. Hosting an event? Their customizable catering options bring festive Baja flavors right to your gathering, perfect for parties or corporate lunches.

Why Choose Rubio’s Coastal Grill in Phoenix Midtown

Fresh Baja-style seafood and authentic Mexican-inspired dishes

 crafted with quality ingredients for an unforgettable flavor experience.

Family and kid-friendly dining environment

 with clean facilities and a menu that satisfies all tastes.

 with mobile app order ahead for express pickup or delivery.

 perfect for your private events or office gatherings.

Rubio's Coastal Grill in Midtown Phoenix is your go-to destination for a lively and authentic coastal dining experience with outstanding service and irresistible Mexican seafood classics. Whether you're craving fresh fish tacos, a shrimp bowl, or a satisfying burrito, this vibrant spot combines convenience, flavor, and family-friendly charm all under one roof. Come savor the taste of Baja with a sunny Arizona twist.

Arizona

Savor Baja-inspired fish tacos at Rubio's Coastal Grill in Phoenix. Enjoy oceanfront dining, fresh ingredients, and a vibrant atmosphere—visit us today!

Experience Coastal Delights at Rubio's Phoenix

Discover tips for enjoying Rubio's Coastal Grill in Phoenix, from menu highlights to best seating options. Perfect for families and taco lovers!

Explore Phoenix with Rubio's Coastal Grill Tips

Founded in 1983, Rubio's Coastal Grill specializes in Baja fish tacos and Mexican cuisine. Visit our Phoenix location for a taste of coastal flavors!