image of The Broad
The Broad

Los Angeles, United States

Explore The Broad Museum in Downtown Los Angeles

Nestled in the heart of Downtown Los Angeles at 221 South Grand Avenue, The Broad stands as a vibrant hub for admirers of modern and contemporary art. This iconic museum captivates visitors not only with its innovative honeycomb-like facade but also through a thoughtfully curated collection that features legendary artists like Basquiat alongside cutting-edge contemporary creators. Whether you're a seasoned art lover or a curious newcomer, The Broad offers an immersive experience that stimulates the senses and sparks conversation.

A journey through art and architecture

As you enter, the museum's minimalistic interior design provides a striking contrast to the eclectic and often thought-provoking artworks on display. Some pieces challenge traditional definitions of art, encouraging visitors to engage deeply and interpret each creation through their own emotional lens. One standout attraction is the Infinity Mirrored Room by Yayoi Kusama, a mesmerizing installation that invites up to four people at a time for a one-minute immersive experience filled with endless reflections and light.
Tip: Reserve your free tickets online in advance to enjoy priority entry, especially for the Infinity Mirrored Room.

What to expect during your visit

Plan to spend a couple of hours exploring the fascinating exhibitions on the third floor, where artworks challenge and inspire. Even visitors unfamiliar with contemporary art will find photo-worthy pieces and intriguing visual moments throughout the museum. For families, The Broad is welcoming to children, making it an enriching outing for all ages. Outside, enjoy a picnic on the lawn with a blanket, soaking in the lively Downtown LA atmosphere.
The museum also features a boutique shop downstairs, where art-inspired books, unique novelties, and trinkets offer perfect souvenirs or gifts. For convenience, there’s an on-site restaurant to refuel after your exploration.
  • Free admission — Reserve tickets online ahead of your visit.
  • Infinity Mirrored Room — Small group sessions, highly popular experience.
  • Parking — Garage access via 2nd Street with validation ($17 for 3 hours).

Frequently asked questions about The Broad

  • How do I reserve tickets for the Infinity Mirrored Room? Tickets are released monthly on the last Wednesday at 10 a.m. PT for the following month. Visit The Broad's website to reserve.
  • Is parking available at The Broad? Yes, there's an underground parking garage accessible via 2nd Street between Hope and Grand Avenue. Rates are $17 for 3 hours with museum validation.
  • Are there guided tours available? Yes, The Broad offers free public tours. Check their website for the schedule.
  • Is the museum accessible for visitors with disabilities? Yes, The Broad is committed to accessibility, offering wheelchair access and other accommodations.
  • Can I bring food or drinks into the museum? No, food and beverages are not permitted inside the museum.

Community sentiment and visitor impressions

The Broad enjoys a broadly positive reputation among visitors. Many praise its free admission and diverse collection of contemporary art, which provides both intellectual stimulation and visual delight. The museum’s architectural design is often highlighted as a masterpiece in itself, enhancing the overall experience. The Infinity Mirrored Room by Yayoi Kusama is a crowd favorite, frequently described as a soul-filling and unforgettable encounter.
While parking fees and occasional crowding during peak hours are noted as drawbacks, these are generally outweighed by the museum’s unique offerings. Visitors recommend arriving early and booking tickets ahead to avoid long waits and ensure access to special exhibits. Overall, The Broad is a must-visit destination for those seeking inspiration and cultural enrichment in downtown Los Angeles.

The Broad Museum History and Evolution in Los Angeles Downtown California USA.

Nestled in the vibrant heart of Downtown Los Angeles, The Broad stands as a beacon of modern artistic expression and innovation. This iconic contemporary art museum opened its doors on September 20, 2015, thanks to the vision and generosity of philanthropists Eli and Edythe Broad. Designed by the acclaimed architectural duo Diller Scofidio + Renfro in collaboration with Gensler, the museum's striking honeycomb-like facade has become a defining landmark in the city's cultural landscape.

A world-class collection of contemporary art

The Broad houses an extraordinary collection of over 2,000 works, making it one of the world's leading repositories of postwar and contemporary art. Visitors can explore a diverse range of pieces from renowned artists such as Jean-Michel Basquiat and other contemporary visionaries. Whether you're an avid art connoisseur or new to the art world, the museum offers an enriching experience that sparks both curiosity and inspiration.

Sustainability and expansion

In 2016, just a year after its grand opening, The Broad was awarded the prestigious LEED Gold certification, celebrating its commitment to sustainable and environmentally responsible design. This achievement underscores the museum's dedication not only to art but also to innovation and ecological mindfulness in architecture.
Looking ahead, The Broad announced an ambitious $100-million expansion project in 2024. This development will add 55,000 square feet of new gallery space, increasing the museum's exhibition capacity by 70%. This expansion promises to further cement The Broad's role as a cultural cornerstone and a must-visit destination for art lovers visiting Los Angeles.

Visitor experience and local culture

Beyond the art itself, The Broad is celebrated for its minimalistic interior design and engaging visitor experiences, including the popular Infinity mirrored room. The museum's location in the bustling Downtown Los Angeles neighborhood offers easy access to nearby attractions such as the Grand Central Market, making it an excellent stop for both locals and travelers.
  • 2015 Opening - The Broad opened on September 20, 2015, introducing a cutting-edge contemporary art museum to Los Angeles's cultural scene.
  • 2016 LEED Gold Certification - Recognized for its sustainable design, the museum earned LEED Gold certification, reflecting its environmental consciousness.
  • 2024 Expansion Plan - A $100 million expansion was announced to increase gallery space by 70%, enhancing visitor engagement and showcasing more art.

The Broad at a Glance

Nestled in the heart of Downtown Los Angeles, The Broad is a contemporary art museum that captivates visitors with its honeycomb-like façade and an impressive collection of modern art. The museum not only offers free admission but also features rotating exhibitions, a unique architectural design, and a vibrant atmosphere that attracts both art aficionados and casual visitors alike.

Pros

  • Free admission
  • Impressive collection of contemporary art
  • Unique architecture
  • Central location in downtown LA
  • Offers guided and self-guided tours

Cons

  • Parking can be expensive
  • Popular exhibits may require advance reservations
  • Can be crowded during peak times

Ideal For

The Broad is ideal for art enthusiasts, families, and anyone looking to immerse themselves in contemporary culture. Whether you're an art novice or a seasoned connoisseur, this space provides engaging and thought-provoking experiences that cater to all ages.

Things to Know Before Visiting

Plan your visit by reserving free tickets online, especially for popular exhibits like the Infinity Mirrored Room, which allows only a few visitors at a time. Parking is available nearby, but it can be pricey. Consider public transportation or carpooling to minimize costs.

Overall Impression

In conclusion, The Broad stands as a testament to modern art and architecture, captivating visitors with its diverse exhibits and unique experience. A visit here promises not only a visual feast but also an opportunity to engage with contemporary culture in a vibrant downtown setting.

Visit The Broad

Don't miss the chance to explore this extraordinary museum. Reserve your tickets today and step into a world of creativity and inspiration at The Broad.

4.5

Closed - Opens 10:00 AM

Monday

Closed

Tuesday

11:00–17:00

Wednesday

11:00–17:00

Thursday

11:00–20:00

Friday

11:00–17:00

Saturday

10:00–18:00

Sunday

10:00–18:00

Gallery

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Comments

Visit this museum free of charge. Amazing to just walk around and look at the art. An idea is to visit the museum and then walk to the Grand central market, 10 min away and eat some amazing street food.🍱

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