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The General Muir is a modern Jewish deli in Atlanta, GA, known for its house-cured pastrami, hand-rolled bagels, and hearty matzo ball soup. The restaurant offers a variety of traditional and contemporary dishes, including an award-winning double-smash cheeseburger. The ambiance blends nostalgia and modernity, featuring subway tiles, sleek wooden accents, and vintage-inspired lighting. The establishment has received recognition from discerning diners and critics alike, earning a mention in the Michelin Guide.

The General Muir: A Contemporary New York Jewish Deli Experience in Atlanta GA USA 30329 Druid Hills Neighborhood Avenue Place 1540 B230 Eatery Dining Food Establishment Culinary Destination Authentic Flavor Vibe Reviews Menu Brunch Lunch Dinner Coffee Cocktails Dessert Reservations Parking Accessibility Catering Family Friendly Gluten Free Options Positive Community Sentiment Michelin Recommendation Foodie Hotspot.

Nestled in the charming Druid Hills neighborhood of Atlanta, The General Muir stands out as an upscale Jewish deli that masterfully blends classic New York deli traditions with contemporary culinary flair. Located at 1540 Avenue Place B-230, this culinary hotspot invites food lovers to indulge in an authentic deli experience adorned with stylish subway tiles and a welcoming atmosphere. Whether you’re craving a hearty brunch, a savory lunch, or a delightful dinner, The General Muir offers a diverse menu featuring everything from rich matzoh ball soup and fresh bagels with creamy cream cheese to innovative dishes like latkes with applesauce and nova lox.

Exceptional Menu Highlights and Dining Experience

The General Muir’s menu is a treasure trove of Jewish deli classics and modern twists. Guests rave about the perfectly cooked half chicken, rich and dense New York cheesecake, and fresh deviled eggs, while others appreciate the innovative “fish and potatoes” dish featuring latkes, applesauce, arugula, and apple slices—a fresh and unique brunch choice. The restaurant also caters to diverse diets with vegetarian and gluten-free options, ensuring everyone finds something delicious to enjoy.

 is evident not only in the food but also in the inviting vibe, attentive service, and family-friendly environment. Whether you prefer to dine in the cozy coffee shop side or enjoy the outdoor seating, each visit promises a memorable experience.

Community Sentiment and What Visitors Say

The General Muir enjoys a strongly positive reputation within the Atlanta community and beyond. Customers frequently praise the authentic New York deli charm, with many calling it the best place for bagels and cream cheese in town. While some guests note a few minor misses, such as a lukewarm hot chocolate or a cinnamon roll lacking glaze, the overall sentiment highlights exceptional food quality, fresh ingredients, and a welcoming atmosphere that makes it a destination for locals and visitors alike.

Fresh, locally sourced ingredients are a highlight

 ensuring quality and flavor in every dish.

Family-owned with an attentive and friendly staff

Family and kid-friendly environment with menu options

What are the operating hours of The General Muir?

 The General Muir operates daily with varying hours: Monday and Tuesday from 8:00 AM to 2:00 PM; Wednesday and Thursday from 8:00 AM to 2:00 PM and 5:00 PM to 8:30 PM; Friday and Saturday from 8:00 AM to 2:00 PM and 5:00 PM to 9:00 PM; Sunday from 8:00 AM to 2:00 PM and 5:00 PM to 8:30 PM.

Is The General Muir wheelchair accessible?

 Yes, The General Muir is wheelchair accessible, ensuring a comfortable dining experience for all guests.

Does The General Muir offer gluten-free options?

 Yes, The General Muir provides gluten-free options to accommodate guests with dietary restrictions.

Can I make reservations at The General Muir?

 Yes, reservations are accepted at The General Muir. It's recommended to book in advance, especially for dinner service.

Does The General Muir offer catering services?

 Yes, The General Muir offers catering services for various events, including private parties and corporate gatherings.

North America

United States

Nestled in the heart of Atlanta's Druid Hills neighborhood, The General Muir is a contemporary Jewish deli that brings a taste of New York to the South. With its chic decor featuring subway tiles and a warm ambiance, this establishment is not just a restaurant; it's a culinary experience that celebrates tradition while embracing modernity. The menu is a delightful fusion of classic deli fare and innovative dishes, making it a must-visit for food enthusiasts and casual diners alike.

 From the moment you step inside, the aroma of freshly baked bagels and rich coffee envelops you, inviting you to explore a menu that boasts standout dishes like the "Fish and Potatoes"—a unique brunch offering featuring latkes over applesauce, topped with nova lox and arugula. Another crowd favorite is the half chicken, perfectly roasted and served with a side of seasonal vegetables, embodying comfort food at its finest.

The General Muir prides itself on its diverse menu, catering to both traditionalists and adventurous eaters. Signature highlights include the rich and creamy bagels paired with house-made cream cheese, a dish that has garnered rave reviews from locals and visitors alike. The chocolate croissants are another must-try, flaky and sweet, perfect for a morning treat or an afternoon snack.

 The deli also offers a selection of craft beers and wines, making it an ideal spot for a casual evening out or a celebratory brunch with friends.

The General Muir was founded by a team of passionate chefs who sought to recreate the authentic New York deli experience in Atlanta. Their commitment to quality ingredients and traditional recipes is evident in every dish. A fun fact: the name "Muir" pays homage to the famous naturalist John Muir, reflecting the restaurant's dedication to sustainability and local sourcing.

 The General Muir is renowned for its authentic New York-style deli offerings, including house-made bagels and a variety of traditional Jewish dishes.

 The restaurant offers a unique blend of traditional and contemporary dishes, making it a perfect spot for food lovers looking to experience something special.

 The General Muir offers free parking options, making it convenient for visitors.

Whether you're a local or just passing through Atlanta, The General Muir offers a delightful dining experience that you won't want to miss. Come savor the flavors, enjoy the ambiance, and create lasting memories with friends and family. We look forward to welcoming you soon.

The New York-style deli goes contemporary at this upscale Jewish deli adorned with subway tiles.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUQzbmRDa1pREAE&d=17924085&t=1

places/ChIJgdpxu1gG9YgRMQTfx8ArOMA/reviews/ChZDSUhNMG9nS0VJQ0FnSUQzbmRDa1pREAE

Great food and vibez! Wanted to get the Saturday special but unfortunately they were out, so I went with the salmon instead. Still very yummy. My partner had the half chicken which was absolutely bussin. Had the NY cheesecake for dessert which was dense and rich in flavor- it was great, highly recommend!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURQNGF6OHJBRRAB&d=17924085&t=1

places/ChIJgdpxu1gG9YgRMQTfx8ArOMA/reviews/ChdDSUhNMG9nS0VJQ0FnSURQNGF6OHJBRRAB

I think it promised us more then it delivered- rather it was more on us for setting expectations a little too high. We saw the awards and positive reviews so went in expecting quite a lot. But my hot chocolate wasn’t very hot (room temp/cold) the vibe/atmosphere was nice but definitely posh, upscale crowd, my $ reuben was nothing to write home about at all-only part that stuck out was as another reviewer said-the sauerkraut. The matzoh ball soup was very good. The deviled eggs quite bad-did not taste very fresh. The cinnamon roll was also meh- didn’t have the glaze and came room temperature. It was fine, expensive, but fine. They certainly try and are well like by most.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUR2c3RqT3BnRRAB&d=17924085&t=1

places/ChIJgdpxu1gG9YgRMQTfx8ArOMA/reviews/ChdDSUhNMG9nS0VJQ0FnSUR2c3RqT3BnRRAB

We went because of the Michelin recommendation and loved it. “Fish and potatoes” dish which was latkes over applesauce with nova lox, arugula, and apple slices was such a fresh, unique brunch. Took off points for a cortado too hot and rather basic Vietnamese ice coffee.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURyanAzMmRBEAE&d=17924085&t=1

places/ChIJgdpxu1gG9YgRMQTfx8ArOMA/reviews/ChZDSUhNMG9nS0VJQ0FnSURyanAzMmRBEAE

I love love love this place. It truly has the NYC Jewish deli charm. I truly believe they have some of, if not, the best bagels and cream cheese in town. The cream cheese is so creamy and fresh. The chocolate croissants are phenomenal, flaky, sweet mama I want more!

Protip I like sitting on the coffee shop side. And going in the summer time is awesome as it’s less crowded here.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUN2NW82d2dnRRAB&d=17924085&t=1

places/ChIJgdpxu1gG9YgRMQTfx8ArOMA/reviews/ChdDSUhNMG9nS0VJQ0FnSUN2NW82d2dnRRAB

Wow can’t say enough it’s the best, everything!  Everything I’ve tried has been exceptional and the staff are fantastic.  It’s a destination especially if you’re in town for a show like we were.  It’s so nice to have local family owned and run places with great staff.  Sit, eat, and enjoy.

The General Muir: Upscale Jewish Deli in Druid Hills, Atlanta

The General Muir, established in January 2013 at Emory Point, is a modern American restaurant inspired by classic New York Jewish Deli, returning it to its hand-crafted roots. Traditional favorites are honored — pastrami is cured and smoked in house, bagels are hand rolled and kettle boiled — and joined by dishes going beyond tradition, focusing on fresh ingredients and simple preparations.

Nestled in the heart of Atlanta's Druid Hills neighborhood, The General Muir stands as a vibrant homage to classic New York Jewish deli culture, infused with a modern American twist. This upscale eatery, named after the ship that carried co-owner Jennifer Johnson's family to the United States in 1949, artfully bridges tradition and contemporary dining, captivating locals and visitors alike.

Since opening its doors in 2013, The General Muir quickly established itself as a culinary destination within Atlanta's thriving food scene. Its dedication to authentic flavors and innovative dishes earned it a prestigious spot in Bon Appetit's 50 Best New Restaurants the very year it debuted. The following year, GQ magazine celebrated it as one of America's 25 Best New Restaurants, reinforcing its status as a must-visit dining experience.

The restaurant's culinary vision has been shaped by Chef Todd Ginsberg, whose expertise and passion for Jewish deli cuisine have garnered significant acclaim. Chef Ginsberg was honored as a James Beard Foundation Semifinalist for Best Chef: Southeast in both 2014 and 2015, underscoring the exceptional quality and creativity that define The General Muir's menu.

 Opened in Atlanta, GA, offering a modern take on New York Jewish deli cuisine.

 Named one of Bon Appetit's 50 Best New Restaurants.

 Recognized by GQ as one of the 25 Best New Restaurants in America.

 Chef Todd Ginsberg was a James Beard Foundation Semifinalist for Best Chef: Southeast.

 Chef Todd Ginsberg was again a James Beard Foundation Semifinalist for Best Chef: Southeast.

Today, The General Muir continues to delight with its blend of authentic deli staples and contemporary culinary innovation set against a backdrop of sleek subway tiles and warm ambiance. Its commitment to quality and heritage makes it a beloved spot for those seeking an elevated taste of Jewish deli culture in the vibrant city of Atlanta.

Dine In

Takeout

Delivery

Restroom

Outdoor Seating

Good for Groups

Good for Children

Serves Beer

Serves Wine

Serves Lunch

Serves Brunch

Serves Dinner

Serves Dessert

Serves Breakfast

Serves Cocktails

The General Muir is an upscale Jewish deli in Atlanta that artfully marries tradition with contemporary flair, offering a delightful array of flavors inspired by the Jewish deli tradition with a modern Southern sensibility.

The General Muir

A modern Jewish deli offering a variety of traditional and contemporary dishes, including bagels, sandwiches, salads, and dinner features.

Smoked Hash

Scrambled Eggs

Poached Eggs and Grits

Omelet

Fish and Potatoes

Pecan Crusted French Toast

Pastrami & Egg

Avenue A

Avenue B

Avenue C

Avenue D

Latkes Applesauce & Sour Cream

Schmaltz Potatoes

Eggs How You Like

Crispy Pastrami

Buttered Toast

Granola

Seasonal Fruit Cup

Whole Chocolate Babka

Pastry Basket

The General Muir Menu

Nestled in the heart of Atlanta's Druid Hills, The General Muir brings the vibrant charm of a New York-style Jewish deli to life with a contemporary twist. This upscale eatery offers a delightful fusion of classic deli staples and modern American cuisine, carefully crafted to satisfy both traditionalists and adventurous food lovers alike.

Begin your meal with comforting and fresh starters that set the tone for a memorable dining experience. The Matzoh Ball Soup features tender matzoh balls swimming in a rich chicken broth complemented by carrots, celery, and onions. For a lighter option, the Cucumber Salad offers crisp cucumbers and red onions with a tangy vinegar and dill dressing, balanced by a hint of sugar. Deviled Eggs, seasoned with a creamy blend of mayonnaise, mustard, and paprika, provide a nostalgic bite with a modern flair.

The mains at The General Muir showcase the best of Jewish deli heritage with dishes like the Pastrami Sandwich, stacked with juicy pastrami on classic rye bread and a punch of mustard. The Reuben Sandwich is a must-try, combining tender corned beef, Swiss cheese, sauerkraut, and Russian dressing—all embraced by rye bread for a perfect balance of flavors. For a fresher, lighter option, the Bagel with Lox pairs a perfectly toasted bagel with silky smoked salmon, creamy cheese, capers, and thinly sliced red onion, embodying a traditional deli favorite elevated for today’s palate.

No meal here is complete without indulging in their sweet treats. The Black & White Cookie offers a nostalgic bite with soft sugar and flour base delicately topped with half chocolate and half vanilla fondant, marrying rich and light flavors in every bite. For a richer finale, the classic Cheesecake delivers a dense, creamy texture with its luscious cream cheese filling resting on a buttery graham cracker crust—an irresistible homage to New York’s famed dessert culture.

Complement your meal with a selection of craft cocktails, fine wines, and a variety of beers available to suit every taste. Though the weekend specials are popular and often sell out, the regular menu offers consistent favorites that keep guests coming back. Whether you’re enjoying brunch or dinner, the vibrant atmosphere and attentive service make every visit enjoyable.

 blending traditional flavors with modern presentation.

 ensuring every dish bursts with authentic flavor.

 that cater to vegetarians, families, and discerning guests alike.

Savor a taste of New York in Atlanta at The General Muir! Relish in gourmet bagels and deli classics. Visit us for an unforgettable flavor journey!

Delicious Dining at The General Muir, Atlanta

DeKalb County

Offers catering options for various occasions, including breakfast pastries, bagels, smoked fish platters, and full dinners.

Catering

Hosts private events such as rehearsal dinners, wedding receptions, bar and bat mitzvahs, anniversary parties, business dinners, and holiday parties.

Events

The General Muir Atlanta: A Contemporary Jewish Deli Experience in Druid Hills District, GA USA 

Nestled in the charming Druid Hills neighborhood of Atlanta, The General Muir redefines the classic New York-style Jewish deli with a modern, upscale twist. This beloved spot, located at 1540 Avenue Pl B-230, offers a vibrant dining atmosphere filled with subway tile aesthetics and a welcoming vibe that food lovers and trend-conscious travelers adore. Whether you're craving a hearty breakfast or a decadent dessert, this deli brings a fresh, contemporary flair to traditional deli fare.

Diverse Dining Options for Every Occasion

The General Muir caters to all tastes and schedules, serving up a full spectrum of meals throughout the day. Start your morning with their delicious 

 served daily from 8:00 AM to 2:00 PM, or indulge in their 

 menu, also available daily during the same hours. When evening rolls around, enjoy a refined 

 experience from Wednesday through Sunday after 5 PM. Weekend visitors can delight in a unique 

 offered Saturdays and Sundays from 8:00 AM to 3:00 PM, featuring innovative dishes that put a fresh spin on deli classics. Complement your meal with offerings from their bakery and coffee bar, where you can indulge in flaky cinnamon rolls, rich cheese danishes, and expertly brewed coffee from Dancing Goats Coffee.

Foodies rave about The General Muir’s ability to capture the essence of a NYC Jewish deli in a refined setting. Signature items like the half chicken, acclaimed for its rich flavor and perfect seasoning, stand out as a must-try. The salmon dishes also receive high praise for their freshness and tasteful preparation. Brunch lovers delight in the “fish and potatoes” – a clever dish featuring latkes paired with applesauce, nova lox, arugula, and apple slices that delivers a fresh and unique taste experience. And for dessert, the dense and rich New York cheesecake is highly recommended.

For those seeking a lighter bite or morning pick-me-up, the bakery and coffee bar offers phenomenal pastries such as flaky chocolate croissants and sweet cinnamon rolls. Paired with specialty coffee sourced from Dancing Goats Coffee, this is a perfect spot to relax on a summer morning when the café is less crowded. The bagels and cream cheese are also standout items, loved for their creamy texture and freshness, capturing authentic deli charm.

The General Muir offers a spacious environment with outdoor seating options, perfect for enjoying Atlanta’s pleasant weather. While it doesn’t permit dogs or host live music, it excels in providing an upscale yet inviting atmosphere that suits families and groups alike. Notably, the establishment supports multiple payment methods including NFC, credit, and debit cards, adding ease for visitors. Parking is also convenient with free lot and garage options, plus paid street parking available for those who prefer it.

 with a menu catering to children as well.

Offers takeout, delivery, and curbside pickup

 from breakfast to dinner, including weekend brunch.

The General Muir: A Modern Take on a Classic New York Jewish Deli in Atlanta GA USA.

Nestled in the charming Druid Hills neighborhood of Atlanta, The General Muir offers an elevated New York-style Jewish deli experience that has won over locals and visitors alike. This upscale establishment is known for its fresh, high-quality ingredients and authentic deli flavors, combined with a contemporary ambiance marked by sleek subway tiles and inviting decor. Whether you're craving a classic bagel with cream cheese or an inventive brunch dish like latkes with nova lox, this spot blends tradition with innovation beautifully.

Outstanding qualities that define the experience

 define The General Muir’s kitchen. Patrons frequently praise the deli for capturing the true essence of a New York Jewish deli with a menu boasting fresh, carefully sourced ingredients. Signature items such as the creamy bagels, rich New York cheesecake, and uniquely crafted brunch dishes stand out for their flavors and freshness.

 adds warmth to the dining experience, making guests feel welcomed whether they are visiting for breakfast, brunch, lunch, or dinner. The staff’s professionalism and genuine hospitality contribute to a comfortable and enjoyable atmosphere that many describe as both inviting and upscale.

 are additional highlights. The menu thoughtfully features gluten-free and kosher options, making it accessible to a range of dietary preferences. The deli also serves excellent coffee and cocktails, rounding out its diverse offerings.

While The General Muir enjoys widespread acclaim, visitors should be aware of certain aspects that may impact their experience. Parking can be limited at times, which might require some patience or alternative arrangements, especially during busy periods. Additionally, this popular spot can have wait times during peak hours, so planning ahead or making a reservation is recommended.

Some diners have noted that certain dishes are on the pricier side compared to typical deli fare. While many agree the quality justifies the price, budget-conscious guests may want to consider this when ordering. As with any dining venue, individual preferences on taste and expectations vary; some dishes, such as the cinnamon roll or deviled eggs, have received mixed reviews.

Authentic New York Jewish deli experience

 with fresh, high-quality ingredients that bring traditional flavors to life.

 with attentive, friendly service that enhances the overall dining pleasure.

 during busy hours may require planning ahead.