Home

Download

NO BAD **RECOMMENDATIONS**.

London, England

Red Room

Copenhagen, Denmark

Delphine

Amsterdam, Netherlands

Chez Nina Green Brasserie

The most popular restaurants in Nova Circle right now

TRENDING NOW

Guide to

During Winter

Prague 

in Finland

The Northern Lights

Winter Edition

Paris

Best bars

New York Cities

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

On A Budget

5 Star Luxury Travel

You Must Visit

Eco-Friendly Hotels

Avoid Bali belly

How To:

That Are Worth The Trip

Dining Concepts

The World Is Slowing Down

Soft Travel

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Explore

Copenhagens Boutique Hotels

Discover

Tokyos best Ramen

Travel philosophy

The Rise of ‘Soft Travel’

Dublin Best Pubs

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

Honolulu, HI

North America

United States

# Nijiya Market - Ala Moana: Authentic Japanese Grocery Experience in Honolulu
Nijiya Market - Ala Moana, located in Honolulu, HI, is a premier Japanese grocery store that offers a wide selection of authentic Japanese products, fresh seafood, and ready-to-eat meals. Established in 1986 by Tadayasu Ito, this market has grown from a single store in San Diego to a beloved chain across the U.S., including its latest location at Ala Moana Center, which opened in late 2022. Customers rave about the quality of the sashimi, the variety of bentos, and the overall cleanliness and organization of the store, making it a go-to destination for those seeking a taste of Japan without leaving the island.

## History
### The story of Nijiya Market
Nijiya Market was founded in 1986 by Tadayasu Ito, a Japanese immigrant who sought to bring authentic Japanese grocery items to the United States. His vision was to create a space where people could find fresh, high-quality Japanese foods, emphasizing the importance of authenticity and quality in every product. Over the years, Nijiya has expanded significantly, establishing itself as a trusted source for Japanese groceries in various states, including California, Hawaii, and New York.

### Milestones and growth
- **1986**: Nijiya Market founded in San Diego, California.
- **Late 2022**: New location opens at Ala Moana Center in Honolulu, HI.
- **Expansion**: Grows into a chain of supermarkets across California, Hawaii, and New York.
- **Organic farming**: Establishes an organic farm in California to supply fresh produce.

### Cultural and local influence
Nijiya Market has become a cultural hub for the Japanese community in Honolulu, offering not only groceries but also a taste of home for many residents. The store features products that are often hard to find in mainstream supermarkets, allowing locals and visitors alike to explore authentic Japanese cuisine. Seasonal items, such as sakura mochi and New Year’s osechi, highlight the store's commitment to cultural traditions and celebrations.

### Continuing the tradition
With its new location at Ala Moana Center, Nijiya Market continues to uphold its founding vision by providing a clean, organized shopping experience filled with high-quality products. The store's commitment to freshness and authenticity remains evident, ensuring that customers can enjoy a slice of Japan right in Honolulu.

## Community
### Community involvement
Nijiya Market actively engages with the local community by participating in events and supporting local initiatives. The store often collaborates with local organizations to promote Japanese culture and cuisine, hosting tastings and educational events that highlight traditional Japanese foods and cooking methods.

### Community notion about the place
Customers frequently express their appreciation for Nijiya Market, noting its role as a vital resource for Japanese groceries in Honolulu. Many view it as a comforting reminder of home, particularly for those who have lived in Japan or have Japanese heritage. The store is often described as a friendly and welcoming place, where staff members are known for their helpfulness and knowledge about the products.

### Events and gatherings
Nijiya Market hosts various events throughout the year, including seasonal celebrations that showcase traditional Japanese foods. These gatherings not only promote cultural awareness but also foster a sense of community among locals who share a love for Japanese cuisine. The store's dining area provides a space for customers to enjoy their meals and connect with others.

## Offerings
### What Nijiya Market offers
Nijiya Market provides a diverse range of offerings, from fresh seafood and high-quality meats to an extensive selection of Japanese snacks and groceries. The store is particularly known for its ready-to-eat meals, including sushi, sashimi, and bentos, making it a convenient option for busy shoppers looking for a quick meal.

### Dining and food experience
The dining experience at Nijiya Market is enhanced by its grab-and-go section, which features a variety of freshly made bentos, sushi trays, and onigiri. Customers can enjoy their meals in the store's designated eating area, which includes seating and microwaves for warming up food. This setup allows for a casual dining experience that is both convenient and enjoyable.

### Events and packages
Nijiya Market offers various meal packages and seasonal promotions, making it easy for customers to try new dishes or stock up on their favorites. The store's commitment to quality means that every meal is prepared with care, ensuring a satisfying dining experience.

### Facilities and features
- **Fresh seafood section**: Offers a selection of sashimi, whole fish, and shellfish.
- **Meat department**: Features high-quality meats, including organic options.
- **Produce section**: Stocks hard-to-find Japanese vegetables and herbs.
- **Sake and wine selection**: Curated options to complement meals.
- **Dining area**: Space for customers to enjoy their food on-site.

## Pros and Cons
### Key insights from reviews
Customer reviews of Nijiya Market highlight its strengths, including the quality of its products and the cleanliness of the store. Many appreciate the variety of Japanese items available, which are often not found in other grocery stores. However, some customers note that prices can be higher than average, reflecting the quality and specialty of the items offered.

### Compliments and strengths
- **Quality**: Consistently fresh seafood and high-quality meats.
- **Variety**: Extensive selection of Japanese groceries and snacks.
- **Cleanliness**: Bright and organized shopping environment.
- **Convenience**: Ready-to-eat meals and quick service.

### Contrasts and notable mentions
While Nijiya Market is praised for its quality, some customers mention that it may not be as large or expansive as other grocery stores in the area. The store's focus on specialty items means that it may not carry every product a shopper might need, but it excels in its niche offerings.

### Summary evaluation
Overall, Nijiya Market is highly regarded for its commitment to quality and authenticity. It serves as a valuable resource for those seeking Japanese groceries in Honolulu, providing a unique shopping experience that combines convenience with cultural richness.

## Location & Nearby Attractions
Nijiya Market is conveniently located at 1450 Ala Moana Blvd, Ste 1380, Honolulu, HI 96814, within the bustling Ala Moana Center. This vibrant shopping destination is known for its diverse range of stores and eateries, making it a popular spot for both locals and tourists. The market's location near major attractions, such as the Ala Moana Beach Park and the Waikiki area, makes it an ideal stop for those exploring the city. Customers often appreciate the ease of access and ample parking available at the center, enhancing their overall shopping experience.

## FAQs
**What are the store hours** Nijiya Market typically operates from 9 AM to 9 PM daily.
**Is there parking available** Yes, there is ample parking at Ala Moana Center for shoppers.
**Do they offer online ordering** Currently, Nijiya Market does not provide online ordering options.
**Are there vegetarian options available** Yes, the store offers a variety of vegetarian and vegan products.
**Can I eat in the store** Yes, there is a designated dining area for customers to enjoy their meals.

## Visit Nijiya Market Today
Nijiya Market - Ala Moana is a must-visit for anyone seeking authentic Japanese groceries and a delightful dining experience in Honolulu. With its rich history, community involvement, and commitment to quality, this market stands out as a local favorite. Whether you're looking for fresh sashimi, ready-to-eat bentos, or unique Japanese snacks, Nijiya Market has something for everyone. Experience the vibrant flavors of Japan right in the heart of Honolulu.

f7293267-37c5-409e-9a2c-655ebad5e8f3

***4.5 STARS*** I'm not a fan of shopping at the mall. Don't care for crowds and at times having to circle around looking for parking while competing with aggressive and inconsiderate drivers. However, when I want to get good quality sashimi, decent grab and go sushi and Japanese products, this is my go to place. I also enjoy low key dinners where I'll pick up food and go to my sister's place. The kiddies enjoy sashimi so Nijiya it is. I've found their offerings to be consistently fresh and of above average quality. Nijiya relocated from Puck's Alley on University Ave to Ala Moana Center back in November 2022. They are located on 1F Ewa, Makai side of Ala Moana with neighbors of Old Navy and Pressed Juicery. Mid afternoons seem to be great for me as I'll take a couple hours off from work to make my way here. I make a beeline to the chiller section in the back to survey their sashimi offerings. I also will check out the Japan mentaiko (spicy pollack roe) and fresh shiso leaves. I also enjoy shopping at Nijiya because of its bright and clean display offerings. I stop by their grab and go premade foods corner by surveying the sushi, sides and desserts. Sometimes I'll check out their nori as my family likes good quality ones for the hand rolls. It may cost pretty pennies but worth it in my books. Overall, Nijiya is a great place to shop at with great selection, quality and convenience. Note to self - - just got to make sure to strategize on when to go to minimize shopping time and keep the stress level low.

9a3786b0-561e-4e89-ae3b-12df15e57970

This is my go to grocery store when I want a fix of Japan without hopping on a plane. It's also a great source for healthy whole non processed foods when I want a quick healthy prepared meal. History: This Japanese grocery chain was actually founded (1986) in San Diego, California, by Tadayasu Ito, a Japanese immigrant. His mission was to bring authentic Japanese groceries items to the U.S., with an emphasis on freshness and quality. Many products are directly imported from Japan. They also run their own organic farm in California to supply fresh produce. Over the years, Nijiya grew into a chain of Japanese supermarkets across California, Hawaii, and even New York. The Honolulu Ala Moana Central location is one of the newer stores, opening in late 2022. From specialty soy sauces to frozen gyoza, you'll find brands here you won't see at the big box stores. Plus, they've got seasonal treats like sakura mochi or New Year's osechi items. Bentos: The grab-and-go section is perfect for lunch or dinner when you don't feel like cooking. Freshly made bentos, sushi trays, onigiri (rice balls), grilled saba, salmon, sashimi trays and more are all ready to eat. Although, admittedly, their sashimi is not my favorite. Pro tip - if you come towards closing time, many of the grab and go items are discounted. Fresh Seafoods The seafood case is small compared to a big box store but very impressive. Whole sea bass and Saba, salmon and salmon heads, shrimp, mackerel, butterfish and more. And they all look super fresh. The Meats: The meat section is equally as impressive with selected, high-quality meats. DuBreton pork loin, sliced thin for sukiyaki, raised without antibiotics and perfect for a sweet-salty, spicy nabe (hot pot) broth. Right next to it, they carry Meyer Natural Angus Prime Beef ribeye, marbled and rich, ideal for steak night or even a luxurious twist on Japanese dishes. Not budget friendly but worth the splurge. And if you're planning nabe night, they've got ready-prepped packs of meat sliced thinly and prepped veggies ready to go straight to the hot pot. Produce Section: Surprisingly solid for a small market. They stock shiso, daikon, Japanese cucumbers, and other hard-to-find veggies that's curated towards a Japanese kitchen. Sake & Wine: To round out your meal, Nijiya has a thoughtful sake lineup from junmai ginjo to premium daiginjo, and even a small but curated wine section that pairs beautifully with meat, seafood or hot pot. You can even find Dom Perignon!! Bonus: There's a dining area with plenty of tables plus counter seating if you're flying solo. They've even got two microwaves to heat up your bento or side dishes. Happy Eating!!

21e1ffdd-64ab-4c10-8a7d-dc5b953890aa

Love their updated location so now they are part of Ala Moana, their entrance is on the first floor facing the parking lot, not too far from the Centerstage Food Court. I like coming to Nijiya because they have scallop sashimi, you can't find that at Foodland. They also have some open seating for eating. Not as big, modern, or open as the Foodland nearby, but a nice alternative.

799f12a0-db5e-43cc-a04d-6e1838f129c3

Wow! The new location of Nijiya at the bottom level of Ala Moana Shopping Center, near Ross, on the Bloomingdale's side, is amazing! The inside is super clean, bright, and very well organized. Parking is MUCH easier to find on that side of Ala Moana. Staff is friendly and helpful. Each aisle is always well-stocked with clear signs. Items are easy to find, and I feel there's more variety, and from Japan items. One of their bigger upgrades is the prepared and ready to eat sushi, bentos, and other foods. The prices are more than reasonable, and the quality and freshness is the same or even better than restaurants! Even the discounted ones are quite fresh (even on the next day) and an awesome deal! There's also an eating area where you can sit and enjoy, including a microwave to heat up your food. An awesome place to grab a meal! Will definitely visit more often!

873207ff-ba2c-4464-b9d3-2c2033eeef52

Located on the ground level of Ala Moana near famous footwear and Bloomingdale's this is my go to for lunch. They have sashimi, sushi and a variety of bentos to choose from. Most of the bentos are cold but they have a microwave to heat them up and a small section to sit and eat. Also run here for some Japanese snacks, candy and drinks. Most of the cashiers are open so usually no long wait time to check out.

d012cbe9-6d9b-40f7-8813-c47c4ef8e621

This is a great choice for Japanese food shopping. Not too big, but still offers the popular eatingchoices: sushi, sashimi, assorted bentos, and bowls. There is casual, spacious eating area. Also to mention, there is a small section offering household and miscellaneous products. This store is not in the most visible area: lower level facing the ocean and close to Ross's and JTB.

10b43a5f-a454-4739-8893-cd83df59161b

Very clean and moderately priced. Free samples. The ready made food section is very well stocked and the variety is great. Everything is freshly made day if and the specials are awesome.

5a0fc685-81a9-4861-ac2b-b346f2370397

Four and a half stars. It's full of Japanese items as well as others. It's big and clean and spacious and they even have an eating area. The parking is at the mall, so it's mall parking. It's near Foodland so it's not hard to miss. The have baskets or a cute smaller shopping carts to put your baskets in for convenience as to not take up all the aisle space. Love that! I found a bunch of different items that I usually get at the Japanese store. I appreciate that many vegetables are organic and I can find practically everything. I also saw a lot of already prepared bentos and a few sandwiches. I guess the rent is pretty high, so it reflects on the prices but you can still find things on sale and at a decent price. I appreciate that!

ce22d5ba-256d-4076-ae8c-ae17e9b0ca59

A Japanese grocery store placed in the middle of Ala Moana Center? Why not? Great place to shop for groceries in general but also snacks as well. On a free day I picked up some chocolate snacks and a green tea. That set me on cruise control for the afternoon. Service is fast and efficient at the checkout lanes. Would return while out and about!

46c30a4e-36cd-45d3-a082-dde09be8c1cb

On sale: Itsuki Instant Ramen. Labeled as "animal free" te list of ingredients are the usual for instant ramen...which is to say, not good for you. Still, I am a sucker for any kind of vegetarian/vegan ramen, so I will give it a try.

Discover Nijiya Market at Ala Moana in Honolulu for authentic Japanese groceries and fresh sushi. Experience a taste of Japan and indulge today.

Nijiya Market - Ala Moana | Honolulu's Best Japanese Grocery

Honolulu

Nijiya Market - Ala Moana

Honolulu County

Discover Nijiya Market at Ala Moana, Honolulu's premier Japanese grocery. Enjoy authentic foods, unique shopping, and nearby attractions. Visit today!

Nijiya Market - Ala Moana, Honolulu's Fresh Japanese Grocer & Experience

Learn about Nijiya Market at Ala Moana, Honolulu's favorite Japanese grocery store. Offering fresh produce, snacks, and cultural delights. Explore now!

About Nijiya Market - Ala Moana, Honolulu's Japanese Food Hub

Opening hours for Nijiya Market, Honolulu. Find opening hours for Nijiya Market, Ala Moana, Honolulu on 1450 Ala Moana Blvd, Ste 1380.

Nijiya Market - Ala Moana Menu Overview

Signature Dishes

Beverages and Pairings

Dietary Options

Chef Recommendations

Experience the Menu at Nijiya Market - Ala Moana

5ivesenses

Chez Kenzo Bar and Grill

Camelot Restaurant Lounge