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Phoenix

Sweet Magic Indo-Chinese Restaurant in Phoenix, AZ, is praised for its diverse menu, including biryanis, curries, Indo-Chinese dishes, and desserts. Customers appreciate the friendly staff and authentic flavors, though some note inconsistencies in food quality and service. The restaurant offers dine-in, takeout, delivery, and catering services.

Sweet Magic Indo-Chinese Restaurant offers a vibrant and authentic dining experience nestled in the heart of Phoenix, Arizona. Located conveniently on East Bell Road in the Paradise Valley Village neighborhood, this gem tantalizes taste buds with a unique blend of Indian and Chinese flavors, catering to food lovers craving something distinctive and satisfying.

Sweet Magic Indo-Chinese Restaurant in Phoenix AZ: A Flavorful Fusion Experience That Delights Locals and Visitors Alike.

Discover the magic of their diverse menu featuring crowd favorites like the Mughlai biryanis available exclusively on Wednesdays—both chicken and goat varieties receive rave reviews for their rich, authentic taste that transports you straight to India’s culinary heartland. Complement your meal with traditional sweets like jilebi, praised for their genuine flavor that reminds diners of home. Beyond biryanis, Sweet Magic offers tantalizing Indo-Chinese dishes such as baby corn pepper fry and perfectly spiced tandoori chicken, all reasonably priced to keep your wallet happy.

Step inside Sweet Magic to find a welcoming space where friendly staff guide you through an ever-growing menu. The intimate dining area seats about 41 guests, creating a cozy setting perfect for families, friends, or solo diners who want a taste adventure. Many patrons appreciate the inclusion of complimentary chai and desserts with their biryani orders—adding a warm finishing touch to a delightful meal.

Authentic dining atmosphere and community favorites

Conveniently accessible with free parking and wheelchair-friendly facilities, Sweet Magic also accommodates takeout, delivery, and catering, making it a versatile choice for many occasions. Whether you're grabbing a quick lunch, enjoying a relaxed dinner, or ordering in for a special event, this restaurant blends authentic flavors with thoughtful service to create a memorable experience.

Wondering about the basics? Here are answers to some common inquiries to help you plan your visit:

Frequently asked questions about Sweet Magic

What are the restaurant's operating hours?

 Monday to Thursday: 11:00 AM – 2:30 PM, 5:00 PM – 9:30 PM; Friday and Saturday: 11:00 AM – 2:30 PM, 5:00 PM – 10:00 PM; Sunday: 11:00 AM – 2:30 PM, 5:00 PM – 9:30 PM.

Does Sweet Magic Indo-Chinese Restaurant offer delivery?

 Yes, the restaurant is wheelchair accessible, including parking, entrance, seating, and restrooms.

 They accept credit cards, debit cards, and NFC mobile payments.

Sweet Magic is widely appreciated for its authentic Indian and Indo-Chinese flavors that bring a taste of India to Phoenix. Customers consistently praise the welcoming and courteous staff, competitive pricing, and the inclusion of traditional desserts and chai that elevate the dining experience. While some patrons have noted occasional inconsistencies in food portion sizes or menu refinement, the overall community sentiment remains positive, reflecting a strong local love for this flavorful culinary destination.

Community sentiment and what makes Sweet Magic special

North America

United States

Nestled in the vibrant Paradise Valley Village of Phoenix, Sweet Magic Indo-Chinese Restaurant offers a delightful fusion of flavors that transports diners straight to the heart of India. As you step into this cozy eatery, the aromatic spices wafting through the air create an inviting atmosphere, perfect for food lovers seeking an authentic experience. The restaurant's decor, adorned with traditional Indian motifs, sets the stage for a culinary adventure that promises to tantalize your taste buds.

 The menu at Sweet Magic is a vibrant tapestry of Indo-Chinese dishes, each crafted with care and precision. Among the standout offerings, the Mughlai Biryani deserves special mention. Available only on Wednesdays, this dish features fragrant basmati rice layered with tender chicken or goat, infused with a blend of spices that create a symphony of flavors. Diners rave about its rich taste, making it a must-try for anyone visiting.

 Another highlight is the Tandoori Chicken, marinated to perfection and grilled to achieve a smoky flavor that is simply irresistible. Served with a side of tangy mint chutney, it’s a dish that embodies the essence of Indian cuisine.

Sweet Magic Indo-Chinese Restaurant is not just about the food; it’s an experience that brings together the warmth of Indian hospitality and the vibrant flavors of Indo-Chinese cuisine. The restaurant offers a variety of options, including takeout and delivery, making it convenient for those who wish to enjoy their meals at home. With a focus on quality ingredients and authentic recipes, every dish is a testament to the culinary heritage of India.

 The restaurant also caters to a variety of dietary preferences, offering vegetarian options and dishes that are suitable for children. Whether you’re looking for a quick lunch or a leisurely dinner, Sweet Magic has something for everyone.

Conveniently located at 3607 E Bell Rd #6, Phoenix, AZ, Sweet Magic is easily accessible for both locals and visitors. The surrounding area is rich with attractions, including beautiful parks and shopping centers, making it a perfect stop for a meal after a day of exploring. Nearby, you can find the Paradise Valley Mall, where you can shop for unique finds or enjoy a leisurely stroll.

 For those interested in outdoor activities, the nearby Desert Ridge Marketplace offers a blend of shopping, dining, and entertainment options, making it an ideal destination to complement your visit to Sweet Magic.

 Sweet Magic is renowned for its Mughlai Biryani and Tandoori Chicken, both of which are crowd favorites.

 Yes, there is free parking available both on the street and in the lot.

 Sweet Magic is open for lunch and dinner, making it a convenient spot for any meal.

Whether you’re a local or just passing through, Sweet Magic Indo-Chinese Restaurant invites you to indulge in a culinary journey that celebrates the best of Indian flavors. Don’t miss out on the chance to savor the Mughlai Biryani and Tandoori Chicken, and experience the warmth of our hospitality. Stop by today to enjoy a meal that will leave you craving more.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUQ3MjZHUjdRRRAB&d=17924085&t=1

places/ChIJNTopCJVxK4cRXmna1YwwEcI/reviews/ChdDSUhNMG9nS0VJQ0FnSUQ3MjZHUjdRRRAB

The staff over there  have recommended me to try their mughlai biryani’s which is available only on Wednesdays, we tried both chicken and goat and we absolutely loved both of them. I would definitely recommend everyone to try that biryani, and this is the best biryani that you can get in town. I have also tried their jilebi and man that was damn good. It resembles the taste that you get in India. From now on i often vist this place and fulfill my cravings.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNEXzVteGRnEAE&d=17924085&t=1

places/ChIJNTopCJVxK4cRXmna1YwwEcI/reviews/ChZDSUhNMG9nS0VJQ0FnSUNEXzVteGRnEAE

I was looking for a good tandoori chicken, this place fulfilled my craving. It was great in taste and the price was also nominal. The staff was welcoming and provided options to choose from. We took baby corn pepper fry and tandoori chicken and both were great. I would definitely revisit this place again.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNaZ09TRzRRRRAB&d=17924085&t=1

places/ChIJNTopCJVxK4cRXmna1YwwEcI/reviews/ChdDSUhNMG9nS0VJQ0FnSUNaZ09TRzRRRRAB

An awesome  place to eat tasty and yet reasonably priced Indian meal. Their food including the sweets remind me of India. Very nice owner and very courteous staff. I would recommend this place to all my friends and family.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNfNjlhampRRRAB&d=17924085&t=1

places/ChIJNTopCJVxK4cRXmna1YwwEcI/reviews/ChdDSUhNMG9nS0VJQ0FnSUNfNjlhampRRRAB

Less chicken in Briyani
I regularly buy boneless chicken Briyani. Past 2 times the quantity of chicken in the briyani has been very less. Taste is good. Improve quantity of chicken.

https://www.google.com/local/review/rap/report?postId=ChRDSUhNMG9nS0VJQ0FnSUNzaU1SMRAB&d=17924085&t=1

places/ChIJNTopCJVxK4cRXmna1YwwEcI/reviews/ChRDSUhNMG9nS0VJQ0FnSUNzaU1SMRAB

Heard about this new place "Sweet Magic" and went for lunch to try it out.

First thing I have noticed is this place replaced "Bawarchi" which used to be in the same spot.

Staff is friendly and helped me with menu options. I have ordered their special biryani as a litmus test for the South Indian Restaurant.

Here are my observations:

1) My Biryani was good and received decent portion with competitive price $7.99 for special chicken biryani.

2) You will get a complimentary chai and a Desert with biryani. (Extra credits for these)

3) Ambiance was okay and seating is limited to 41. It might get crowded quick.

4)Prices are competitive ( $8.99 Goat Biryani, $5.99 Veg Biryani and service is good.

Looks like they are still working on the menu (seems amateurish).Since they are new, Let's be liberal on it.

Overall it is decent takeout place with quick freeway access.

Savor Authentic Indo-Chinese at Sweet Magic, Phoenix

Sweet Magic Indo-Chinese Restaurant is a family-owned establishment in Phoenix, AZ, known for its fusion of Indian and Chinese cuisines. It offers a diverse menu, including biryanis, curries, Indo-Chinese dishes, and desserts, aiming to provide authentic flavors with fresh ingredients.

Sweet Magic Indo-Chinese Restaurant History Overview 

Nestled in the vibrant Paradise Valley Village of Phoenix, Arizona, Sweet Magic Indo-Chinese Restaurant has carved a unique niche since its founding in 2018. This family-owned gem captivates food lovers with an inventive fusion that bridges traditional Indian spices and Chinese culinary flair, offering a truly exceptional dining experience. 

The beginning and evolution of a culinary fusion 

Starting in 2018, Sweet Magic quickly gained a reputation for authentic Indian flavors, specializing in rich biryanis, hearty curries, and delectable sweets. The restaurant’s commitment to fresh ingredients and genuine tastes resonated deeply with the local community.

 to embrace the dynamic and popular Indo-Chinese cuisine style. This fusion of Indian spices with Chinese cooking techniques broadened their appeal and showcased their innovative culinary vision.

A community-focused approach and expanding services 

In 2020, recognizing the growing demand for authentic Indian and Indo-Chinese cuisine beyond the restaurant walls, Sweet Magic began offering catering services. This addition allowed them to bring their flavorful dishes to events throughout Phoenix and Maricopa County, making celebrations even more memorable with their vibrant menu options.

With a menu featuring specialties like the highly praised Mughlai biryani served weekly, alongside popular tandoori dishes and traditional Indian desserts such as jilebi, Sweet Magic has built a loyal following. Diners appreciate the authentic flavors reminiscent of India, complemented by a warm, family-friendly atmosphere and attentive service.

 - A family-owned Indian restaurant opens in Phoenix, bringing authentic flavors to the community.

 - Incorporation of Indo-Chinese fusion dishes that attract a wider audience.

 - Bringing authentic Indo-Chinese cuisine to events across Phoenix and surrounding areas.

A diverse selection of Indo-Chinese and Indian dishes, including biryanis, curries, appetizers, and desserts.

Boneless Chicken Biryani

SM Special Chicken Dum Biryani

Paneer Biryani

Goat Fry Biryani

Chicken Fry Biryani

Veg Dum Biryani

Egg Biryani

Malai Kofta Biryani

Shrimp Biryani

Fish Biryani

Gobi Biryani

Gutti Vankaya Biryani

Chicken Dum Biryani

Chili Paneer

Gobi Manchuria

Paneer Manchuria

Cashew Baby Corn

Karivepaku Gobi

Paneer 65

Corn Vepudu

Crispy Chili Baby Corn

Malai Kofta

Butter Chicken

Chicken Tikka Masala

Tandoori Chicken

Mysore Bonda

Double Ka Meetha

Jalebi

Samosa

Idli

Dosa

Uthappam

Parotta

Chapati

Naan

Rava Dosa

Rava Masala Dosa

Sambar

Rasam

Yogurt Rice

Hakka Noodles

Fried Rice

Veg Samosas

Tandoori/Tawa Fish

Andhra Chicken Curry

Chicken Wrap

Sweet Magic Indo-Chinese Restaurant Menu

Sweet Magic Indo-Chinese Restaurant Menu Overview 

Located in the vibrant Paradise Valley Village of Phoenix, Sweet Magic Indo-Chinese Restaurant presents a vibrant and flavorful menu that beautifully blends traditional Indian spices with Chinese culinary influences. Whether you're a foodie craving aromatic biryanis or a digital nomad seeking comforting curries, this spot offers a diverse range of dishes that celebrate rich heritage and bold tastes.

Begin your meal with an enticing array of starters that showcase the restaurant's mastery in Indo-Chinese flavors. From the crispy and spicy Chili Paneer and Paneer Manchuria to the delectably seasoned Gobi Manchuria and Karivepaku Gobi, these dishes bring a perfect balance of spice and texture. The Cashew Baby Corn and Crispy Chili Baby Corn add delightful crunch and a nutty twist, while traditional South Indian staples such as Idli, Dosa, Uthappam, and Sambar offer lighter, comforting options. Don't miss the freshly baked breads including Naan, Parotta, and Chapati to complement your starters.

Sweet Magic’s main course is a celebration of biryanis and classic Indian curries, all crafted with fragrant basmati rice and a symphony of spices. Highlights include the Boneless Chicken Biryani and SM Special Chicken Dum Biryani, both rich with tender chicken and aromatic seasonings. For lovers of variety, the Goat Fry Biryani and Chicken Fry Biryani offer hearty, spice-infused meals. Vegetarians can delight in the Paneer Biryani, Malai Kofta Biryani, and Veg Dum Biryani, bursting with fresh vegetables and creamy paneer. The menu also features seafood options like the Shrimp Biryani, Fish Biryani, and Tandoori/Tawa Fish, expertly spiced for a satisfying taste. Other favorites include Butter Chicken, Chicken Tikka Masala, Tandoori Chicken, Andhra Chicken Curry, and flavorful rice noodles such as Hakka Noodles and Fried Rice.

Complete your culinary journey with irresistible desserts that bring the authentic sweetness of India to Phoenix. Savor the crispy, syrup-soaked Jalebi, indulge in the rich Double Ka Meetha featuring bread, milk, and dry fruits, or try the Mysore Bonda, a spiced, fried delicacy made from flour. These traditional sweets provide the perfect finale to your meal at Sweet Magic.

Complement your meal with the comforting chai offered as a complimentary beverage with special biryanis. Sweet Magic also serves coffee, ensuring a warm, aromatic drink to accompany your dining experience.

 - Available exclusively on Wednesdays, this special biryani comes in chicken and goat varieties, renowned for its authentic Mughlai flavors and richly spiced, aromatic basmati rice.

Complimentary Chai and Dessert with Biryani

 - Enhance your biryani experience with a free cup of comforting chai and a traditional dessert, creating a complete and satisfying meal.

Savor delicious Indo-Chinese flavors at Sweet Magic in Phoenix. A must-visit restaurant for food lovers seeking a unique dining experience.

Indo-Chinese Restaurant in Phoenix | Sweet Magic Dining

Phoenix Municipality

Sweet Magic Indo-Chinese Restaurant

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Catering

Sweet Magic Indo-Chinese Restaurant in Phoenix Arizona offers an authentic Indian dining experience with flavorful specialties and diverse service options.

Nestled in the vibrant Paradise Valley Village neighborhood of Phoenix, Sweet Magic Indo-Chinese Restaurant stands out as a beloved culinary gem. Known for its rich and authentic flavors, this eatery delights food lovers with mouthwatering dishes inspired by traditional Indian and Indo-Chinese cuisine. Whether you're craving the aromatic Mughlai biryani available on Wednesdays or classic tandoori chicken, Sweet Magic delivers an exceptional taste of India right in the heart of Arizona.

Exceptional menu highlights and authentic flavors

The menu features a standout Mughlai biryani—available only on Wednesdays—which locals rave about for its perfect blend of spices and tender meats like chicken and goat. Customers also praise the expertly spiced tandoori chicken and the crispy baby corn pepper fry. For a sweet finish, don't miss their jilebi, which captures the essence of authentic Indian desserts with its delicate sweetness and satisfying crunch.

Flexible dining options for every lifestyle

Sweet Magic caters to a broad audience, whether you're a busy professional, a family, or a digital nomad craving a taste of home. They offer convenient delivery and takeout services, perfect for enjoying authentic Indian cuisine in the comfort of your own space. Prefer to soak in the ambiance? The cozy dine-in setting with seating for 41 guests lets you enjoy your meal fresh and flavorful at the restaurant itself. Catering services are also available, making it easy to bring the distinct flavors of Sweet Magic to your special events.

 – a crowd favorite praised for its rich flavors and generous portions.

 that satisfy cravings with authentic spices and textures.

 including dine-in, takeout, delivery, and catering to fit your schedule.

 with reasonable prices and welcoming staff that makes every visit special.

Located at 3607 E Bell Rd #6 in Phoenix, AZ, Sweet Magic offers easy freeway access and ample free parking, including both lot and street parking options. The restaurant accepts various payment methods such as credit, debit cards, and NFC payments, enhancing customer convenience. While there is no outdoor seating or live music, the clean restrooms and comfortable interior make for a pleasant dining experience. The establishment is great for breakfast, lunch, and dinner, and also serves desserts and coffee to round out your meal perfectly.

Maricopa County

Savor unique Indo-Chinese dishes at Sweet Magic in Phoenix! Enjoy family-friendly dining, takeout, and delivery options. Visit us for a taste of magic!

Delicious Indo-Chinese Cuisine in Phoenix | Sweet Magic

Discover the mouth-watering menu of Sweet Magic Indo-Chinese Restaurant in Phoenix. From biryanis to Indo-Chinese fusion dishes, indulge in delightful flavors!

Explore Sweet Magic's Menu | Must-Try Dishes

Learn the history and unique offerings of Sweet Magic in Phoenix, AZ. Enjoy a delightful blend of Indian and Chinese flavors in a welcoming ambiance.

Sweet Magic Indo-Chinese Restaurant Menu Overview

Starters

Mains

Desserts

Drinks

Specials