Home

Download

NO BAD **RECOMMENDATIONS**.

Top 10

Destinations Worldwide

Must Visit

Guide to

Eat, Stay & Do

Rio de Janeiro

in Sweden

The Most Unique Spas

EAT & STAY

Summer in Europe

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Stockholm

Dog Friendly Dining

Explore

Koh Samui

A Tropical Getaway

Best Smoothie Bowls

Travel Guide

Koh Kood

Island Escape

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

New York

Patrons frequently praise Pocha 32 for its vibrant ambiance and authentic Korean dishes. The watermelon soju is a standout, often highlighted as a must-try item. However, some reviews mention that the service can be inconsistent, with occasional complaints about rudeness and pressure to tip. The noise level is also noted to be high, which may not be suitable for those seeking a quiet dining experience.

Discover the vibrant spirit of Pocha 32 in Manhattan's Koreatown.

Tucked away on the 2nd floor of 15 West 32nd Street, Pocha 32 is a lively Korean bar and restaurant that pulses with energetic vibes and authentic flavors. Known for its lively pub atmosphere and a playlist that keeps spirits high, this hotspot in New York City’s Koreatown is a favorite for foodies and nightlife enthusiasts alike.

Pocha 32’s star attraction is its impressive selection of soju cocktails with crowd-pleasers like watermelon, melon, and pineapple flavors. These drinks are often described as refreshingly potent, making them a must-try for visitors. The menu offers classic Korean street-food snacks such as corn cheese, fried dumplings, soy garlic chicken wings, and savory BBQ meats. While the food is celebrated for its comforting taste, reviewers note it leans towards being reliably good rather than gourmet, perfectly suited for casual dining and quick bites.

The vibe at Pocha 32 is energetic and lively, offering an authentic Korean pub feel with upbeat music and vibrant wall decor that complements the drinking experience. It’s an ideal spot for groups looking to enjoy a night out filled with dynamic ambiance and flavorful drinks. However, prospective patrons should be aware that the noise level can be quite high, making it less suitable for those seeking a quiet meal or conversation.

Regulars praise Pocha 32 for its vibrant atmosphere and authentic Korean flavors, especially the standout watermelon soju. While the food is appreciated, some guests mention the pricing is a bit high for what’s offered. Additionally, service experiences can vary, with occasional reports of inconsistency and pressure around tipping. The lively environment is a draw for many, yet the noise may be overwhelming for quieter dining preferences.

Frequently asked questions about Pocha 32

What are the operating hours of Pocha 32?

 Pocha 32 operates from 5:00 PM to 2:00 AM Sunday through Thursday, and from 5:00 PM to 3:00 AM on Friday and Saturday.

 There is no specific dress code at Pocha 32; casual attire is appropriate.

 No, Pocha 32 is not wheelchair accessible due to stairs leading to the second floor.

 Yes, Pocha 32 offers both takeout and delivery services.

North America

United States

Nestled in the heart of Koreatown, Pocha 32 is a vibrant bar and restaurant located at 15 W 32nd St, 2nd floor, New York, NY 10001. This lively spot is known for its unique offerings of Korean street food and an impressive selection of soju cocktails, making it a must-visit destination for both locals and tourists seeking an authentic taste of Korean cuisine. With a casual pub-like atmosphere, Pocha 32 is perfect for a quick bite or a fun night out with friends.

Pocha 32 offers a delightful menu that features a variety of Korean snacks and dishes, perfect for sharing or enjoying solo. Here are some highlights of what you can expect:

Corn cheese - a creamy, cheesy delight that pairs perfectly with drinks.

Fried dumplings - crispy on the outside and filled with savory goodness.

BBQ meat - a staple in Korean cuisine, grilled to perfection.

Soju cocktails - including popular flavors like watermelon and melon.

Located in the bustling neighborhood of Koreatown, Pocha 32 is surrounded by a plethora of attractions and landmarks that enhance your visit. Whether you're exploring the vibrant streets of Manhattan or catching a show nearby, this spot is conveniently situated for a delightful dining experience. Nearby attractions include:

The Empire State Building - just a short walk away.

Madison Square Garden - perfect for sports and entertainment events.

Bryant Park - a lovely spot to relax before or after your meal.

Koreatown watering hole serving drinks like watermelon soju & beer plus street-food snacks.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUQzbmFxOGFnEAE&d=17924085&t=1

places/ChIJJdmP46hZwokRqffbVAebL6s/reviews/ChZDSUhNMG9nS0VJQ0FnSUQzbmFxOGFnEAE

Came here the other night for a quick dinner before a comedy show, and I will say the vibe always hits at this place. The pub-feel and music are always great though a tiny bit loud at times. The food is good and we have some reliable favorites - the corn cheese, fried dumplings, BBQ meat - though I would say it's slightly above average. The soju is definitely a draw here - watermelon, melon, and pineapple and these are always great - sometimes maybe a bit too strong. All in all, a good place to pop in for a quick bite but if you're looking for fancy food in K-town or another Korean BBQ experience would obviously go elsewhere.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUQ3NFBYcXhBRRAB&d=17924085&t=1

places/ChIJJdmP46hZwokRqffbVAebL6s/reviews/ChdDSUhNMG9nS0VJQ0FnSUQ3NFBYcXhBRRAB

We came only for the drinks!! We were just walking around and we found this spot… and we LOVED IT!! We came 2 in our staying in NY because it was so good!! We try all of them and our favorite was the Melon!! And watermelon!!!
This place is great for some drinks and a fun time with friends

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNuM1pudHF3RRAB&d=17924085&t=1

places/ChIJJdmP46hZwokRqffbVAebL6s/reviews/ChdDSUhNMG9nS0VJQ0FnSUNuM1pudHF3RRAB

Chicken soy garlic wings was GOOD!!! Its crispy and tender

The water melon soju was mostly ice and not a lot of soju in it definitely

The soup was decent and comforting and not really spicy however it is definitely not enough for 4people.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNic19HRnVnRRAB&d=17924085&t=1

places/ChIJJdmP46hZwokRqffbVAebL6s/reviews/ChdDSUhNMG9nS0VJQ0FnSUNic19HRnVnRRAB

Pocha 32 did the drinks right. We ended up ordering each soju they had and felt they were all good. The yogurt and honeydew were my personal favorites. The food was decent but also pretty expensive compared to what you can get around the area. The vibes inside were also great, the music and wall decor fit was great company to have while drinking.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURuOU5peGZ3EAE&d=17924085&t=1

places/ChIJJdmP46hZwokRqffbVAebL6s/reviews/ChZDSUhNMG9nS0VJQ0FnSURuOU5peGZ3EAE

Watermelon soju & pineapple soju were awesome !!!! It’s a must try if you visit pocha.

Also, stir fry beef was absolutely delicious, but the pork dish was very spicy.

Experience Unique Korean Street Food & Soju at Pocha 32 NYC

Pocha 32 is a Korean pub located in the heart of New York City's Koreatown, known for its vibrant atmosphere and authentic Korean cuisine.

The History Of Pocha 32 In Koreatown, New York City.

Nestled in the vibrant heart of Koreatown, New York City, Pocha 32 stands out as a beloved destination for both locals and tourists. This lively Korean pub is renowned for its **authentic cuisine** and lively atmosphere, making it a staple for anyone looking to indulge in Korean flavors.

 Pocha 32 opened its doors in New York City's Koreatown.

 The restaurant gained popularity for its unique watermelon soju cocktails.

 Pocha 32 expanded its menu to include a wider variety of Korean dishes.

 The restaurant celebrated its 11th anniversary with special promotions.

 Pocha 32 continues to thrive as a popular gathering spot, renowned for its vibrant atmosphere and exceptional drinks.

From its inception in 2012, Pocha 32 has evolved not just as a bar but as a cultural hub, attracting a diverse clientele. The atmosphere is always buzzing, making it an ideal spot for socializing over **delicious Korean dishes** and innovative drinks. Each visit promises an unforgettable experience that resonates with the rich culinary traditions of Korea.

A vibrant gem amidst the bustling streets of Manhattan, Pocha 32 beckons with its tantalizing flair for Korean cuisine blended with vibrant nightlife. Ascend to the second floor of 15 W 32nd St, where the alluring aromas of grilled meats and spicy kimchi waft through the air, setting the stage for an unforgettable culinary experience. The eatery boasts an aesthetic that marries modern chic with traditional Korean charm, providing an inviting ambience perfect for both casual gatherings and lively evenings. At Pocha 32, the dining experience is elevated to an art form. Delight your taste buds with an array of signature dishes, from sizzling Korean barbecue cooked right at your table to innovative street food-inspired snacks that pay homage to the streets of Seoul. Each bite captures the essence of Korea, infused with a twist that makes every dish a new discovery. As the sun sinks below the skyline, the atmosphere transforms, vibrating with energy as locals and tourists alike flock to savor the late-night delights. Enjoy a selection of soju cocktails and craft beers that enhance the vibrant spirit of the place, making it a prime spot for socializing under the urban night sky. With its strategic location in the heart of New York, just a stone's throw from the iconic landmarks and bright lights of the city, Pocha 32 is not just a dining destination but an immersive experience that invites you to indulge in the flavors and culture of Korea. Whether you’re seeking a delicious meal or a lively night out, this eclectic bar and restaurant promises a feast for the senses.

Pocha 32

Authentic Korean cuisine with a vibrant atmosphere.

Boodae Jungol

Kimchi Stew

Soft Tofu Stew

Seafood Jungol

Stir-Fried Squid

Pork and Tofu Kimchi

Stir-Fried Pork Belly

BBQ Beef

Squid Soondae

Spicy Chicken

BBQ Webfoot Octopus

BBQ Pork

BBQ Chicken

Fried Chicken (5pcs)

Kkanpungki

Fried Chicken (10pcs)

Bulgogi Rice

Kimchi Fried Rice

Jabche

Chicken Rice

Corn Cheese

Boiled Dumpling

Pineapple Punch

Seafood Pancake

Dan Hobak Pajun

Pork Dumplings

Fried Chicken

Stuffed Squid

Pocha 32 Menu

Nestled in the heart of Manhattan's Koreatown, Pocha 32 invites you to indulge in a vibrant spread of authentic Korean dishes paired perfectly with their celebrated soju selections. This lively spot offers a dynamic dining experience where the flavors of traditional Korean street food meet a casual pub atmosphere, ideal for foodies and trend-conscious travelers seeking an energetic night out.

Kick off your meal with classic Korean appetizers that set the tone with comforting, cheesy, and savory notes. The Corn Cheese is a beloved choice, offering a luscious blend of sweet corn and melted cheese that’s perfect for sharing. Dumpling lovers will find delight in both the Boiled Dumplings and Pork Dumplings, each crafted to deliver tender, flavorful bites. For those craving a crispy, seafood-infused starter, the Seafood Pancake and Dan Hobak Pajun (zucchini pancake) provide both texture and taste in every mouthful.

Pocha 32’s main courses showcase the rich diversity of Korean cuisine, featuring hearty stews, sizzling BBQ, and flavorful stir-fries. The Boodae Jungol stands out as a robust hot pot filled with kimchi, spam, hotdog slices, pork, ramen noodles, rice cakes, mushrooms, and vegetables—a true feast of textures and flavors. For stew enthusiasts, the Kimchi Stew and Soft Tofu Stew offer comforting warmth with options like pork, tuna, or seafood, infused with authentic Korean spices.

Meat lovers will appreciate a tempting lineup of BBQ selections including Beef, Chicken, Pork, and the intriguingly spicy Webfoot Octopus, all paired with assorted vegetables and Korean sauces. Stir-fried dishes such as the Stir-Fried Squid and Stir-Fried Pork Belly come alive with bold flavors from garlic, scallions, and pepper paste. For a crisp, indulgent treat, the Fried Chicken in various portions, including the sweet and garlicky Kkanpungki, makes for an irresistible choice. Classic rice dishes like Bulgogi Rice and Kimchi Fried Rice round out the mains with vibrant, seasoned ingredients that satisfy every craving.

While the menu focuses heavily on savory excellence, Pocha 32 complements your meal with a selection of refreshing alcoholic beverages that have quickly become a highlight. Their specialty soju flavors—including watermelon, melon, pineapple, yogurt, and honeydew—offer a fruity and spirited accompaniment that both newcomers and regulars rave about. For a tropical twist, the Pineapple Punch delivers a smooth blend of pineapple and alcohol, perfect for sharing and pairing with the bold spices of Korean cuisine.

 – A hearty, communal hot pot that combines kimchi, spam, hotdogs, pork, ramen noodles, rice cakes, mushrooms, and vegetables for a satisfying experience.

 – A refreshing and beloved drink offering that balances fruity sweetness with the distinctive kick of Korean soju.

 – Deep-fried chicken coated in a sweet garlic sauce that delivers a perfect balance of savory and sweet.

Savor authentic Korean BBQ at Pocha 32 in Manhattan. Relish every bite in a vibrant setting! Book your experience now!

Experience Korean BBQ at Pocha 32, NYC

New York County

A hollowed-out half watermelon filled with ice, fruit purée, soju, and Sprite, served with bowls and a ladle.

Watermelon Soju

A refreshing alcoholic beverage made with pineapple and alcohol.

Discover pocha 32 in manhattan new york city 

Nestled on the 2nd floor of 15 West 32nd Street in vibrant Koreatown, New York, Pocha 32 is a lively bar and restaurant that perfectly captures the energetic spirit of Manhattan's nightlife scene. This spot combines a pub-like atmosphere with upbeat music, creating an inviting environment where foodies and nightlife enthusiasts can come together to enjoy a memorable night out.

Pocha 32 is best known for its dazzling array of soju cocktails that are both refreshing and potent. The standout Watermelon Soju is an experience in itself: a hollowed-out half watermelon filled with ice, fruit purée, soju, and Sprite, served with bowls and a ladle for sharing among friends. Priced at $38.99, it's a perfect centerpiece for a night with friends. For a more wallet-friendly but equally delicious option, the Pineapple Punch at $14.99 offers a tropical burst of pineapple flavor mixed with alcohol, ideal for those seeking a fruity, vibrant drink.

While Pocha 32's drinks steal the spotlight, the menu offers a solid selection of Korean street-food style snacks that pair wonderfully with their beverages. Favorites include corn cheese, fried dumplings, BBQ meats, and stir fry beef. The chicken soy garlic wings are praised for their crispy and tender texture, making them a must-try. Though the food leans toward being slightly above average and a bit pricey compared to other Korean BBQ spots in the area, it's perfect for those looking to grab a quick, satisfying bite before heading out to the city’s other nightlife attractions.

 - Enjoy upbeat music and a lively pub vibe perfect for socializing.

 - Unique drinks like Watermelon Soju and Pineapple Punch that elevate your night out.

 - Situated in the heart of Koreatown, easily accessible for both locals and visitors.

 - Perfect for a night in or out, with delivery and takeout available.

Pocha 32 welcomes groups and is reservable, making it an excellent choice for celebrations or casual meetups. Although it does not serve breakfast or coffee, it stays lively for lunch and dinner, accompanied by an array of beers, wines, and cocktails. The venue’s decor and music create a fun backdrop for your evening, though the atmosphere can get a bit loud. Keep in mind that parking is limited, and the space is not dog-friendly or tailored for children.

For an authentic yet casual Korean drinking experience in New York City’s Koreatown, Pocha 32 offers a memorable blend of lively atmosphere, creative cocktails, and tasty bites that will keep you coming back.

Dive into Pocha 32’s vibrant atmosphere for delicious Korean bites and our signature watermelon soju. Join us in Koreatown tonight!

Experience Watermelon Soju at Pocha 32, NYC’s Hotspot

Plan your visit to Pocha 32 with our insider tips! Enjoy unique Korean dishes and refreshing drinks in NYC's vibrant Koreatown.

Koreatown Delight: Tips for Visiting Pocha 32

Discover Pocha 32, a popular Korean restaurant in NYC's Koreatown, serving up authentic dishes and delicious cocktails since 2012!

Experience Unique Korean Street Food & Soju at Pocha 32 NYC

Dining & Culinary Delights

Location & Nearby Attractions

The Portrait Bar

Nubeluz

The Tusk Bar