Home

Download

NO BAD **RECOMMENDATIONS**.

Top 10

Destinations Worldwide

Must Visit

Guide to

Eat, Stay & Do

Rio de Janeiro

in Sweden

The Most Unique Spas

EAT & STAY

Summer in Europe

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Stockholm

Dog Friendly Dining

Explore

Koh Samui

A Tropical Getaway

Best Smoothie Bowls

Travel Guide

Koh Kood

Island Escape

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

New York

Rowland's Bar & Grill, located within Macy's Herald Square in New York City, offers a modern gastropub experience with a variety of American comfort foods. While many patrons praise the generous portions and quality of the food, some have noted inconsistencies in service and ambiance. The restaurant's proximity to major venues like Madison Square Garden makes it a convenient spot for concert-goers. However, the atmosphere can be noisy during peak times, and reservations are recommended to ensure seating.

Discover Rowland's Bar & Grill at Macy's Herald Square New York City New York USA Dining Experience Overview and FAQs.

Nestled in the iconic Macy's department store at 151 West 34th Street, Manhattan, Rowland's Bar & Grill offers an inviting gastropub experience right in the heart of New York City. This vibrant spot combines classic American comfort foods with a bustling urban vibe, making it a perfect eatery for shoppers, digital nomads, and locals alike. Whether you're taking a break from exploring Herald Square or waiting for a concert at nearby Madison Square Garden, Rowland's delivers a satisfying culinary stop.

A menu that delights with generous portions and American classics

Rowland's Bar & Grill is known for its hearty burgers, steak salads, and favorites like chicken tenders that appeal to both adults and children. The menu also features vegetarian options and a tempting $33 appetizer and entrée section for those seeking a more refined bite. Guests rave about the burger sliders and sweet potato fries, highlighting the food as a highlight of their visit. Whether dining in or grabbing takeout, the generous portions make it a great value for hungry visitors.

Atmosphere, service, and practical details for visitors

Located on Macy's lower level, Rowland's offers a casual ambiance with a mix of bar seating and tables. Guests recommend making reservations, especially during busy times, to avoid waits despite some empty tables being visible. Service experiences vary, with some patrons praising friendly and attentive staff, while others have noted slow service and communication challenges. The bar serves beer, wine, and classic cocktails, though some suggest sticking to water or soda for beverages. The venue is family-friendly with a children's menu and accommodates groups well.

 Situated within Macy's at Herald Square with paid parking options nearby and street parking where permitted.

 Open Wednesday through Sunday from noon to 8 PM. Closed Mondays and Tuesdays.

 Yes, with a dedicated menu for children and a comfortable environment for groups.

 Private dining spaces available, seating up to 100 guests or 125 standing.

 Accepts cash, credit cards including AMEX, Visa, Mastercard, and debit cards with NFC available.

Frequently asked questions about Rowland's Bar & Grill

What are the operating hours of Rowland's Bar & Grill?

 Rowland's Bar & Grill operates from Wednesday to Sunday, 12:00 PM to 8:00 PM, and is closed on Mondays and Tuesdays.

Is Rowland's Bar & Grill suitable for private events?

 Yes, it offers private dining facilities for up to 100 seated guests and 125 standing guests.

Does Rowland's Bar & Grill offer takeout or delivery services?

 Yes, takeout and delivery options are available for convenience.

Is there parking available near Rowland's Bar & Grill?

 Street parking is available where permitted; Penn Plaza LLC offers 24-hour reserved parking at 34th and 33rd between 7th and 8th avenues.

What payment methods are accepted at Rowland's Bar & Grill?

 Accepts cash, credit cards (AMEX, Diners Club, Discover, JCB, Mastercard, Visa), and debit cards.

Rowland's Bar & Grill receives a mix of feedback from the community. Many visitors appreciate the generous dishes, friendly bar service, and convenient location inside Macy's close to major New York attractions. However, some guests have experienced slower service during peak hours and note that the atmosphere can get noisy. Overall, it remains a favored spot for a casual meal after shopping or events, especially when reservations are made in advance.

North America

United States

Nestled within the bustling heart of Manhattan, Rowland's Bar & Grill offers a unique dining experience that combines casual comfort with a touch of sophistication. Located on the lower level of Macy's, this hidden gem is a perfect retreat for shoppers and tourists alike, providing a delightful escape from the city's frenetic pace. With its inviting ambiance and a menu that caters to diverse tastes, Rowland's is not just a place to eat; it's a destination to savor.

 The restaurant is renowned for its vibrant atmosphere, making it an ideal spot for families, friends, and even solo diners. Whether you're taking a break from shopping or enjoying a leisurely meal, Rowland's promises a memorable experience.

Rowland's Bar & Grill boasts a menu filled with mouthwatering options that cater to every palate. Two standout dishes include the **Hot Honey Chicken Sandwich**, featuring crispy chicken drizzled with a sweet and spicy honey glaze, served on a toasted brioche bun. This dish perfectly balances heat and sweetness, making it a favorite among regulars. Another must-try is the classic **Steak Salad**, which combines tender steak slices over a bed of fresh greens, topped with a zesty vinaigrette that elevates the flavors.

 The restaurant also offers a variety of craft beers and cocktails, perfect for unwinding after a day of exploring the city. The Peach Iced Lemonade, while refreshing, has received mixed reviews, so sticking to the beer selection might be a safer bet.

Conveniently located at 151 W 34th St., Rowland's Bar & Grill is just a stone's throw away from iconic landmarks such as the Empire State Building and Herald Square. After enjoying a meal, visitors can easily explore the vibrant shopping scene or take a leisurely stroll to nearby attractions. The restaurant's location makes it a perfect pit stop for both locals and tourists.

 It is known for its delicious burgers, refreshing drinks, and a welcoming atmosphere.

 It's a perfect stop for a meal after shopping, offering a cozy atmosphere and a diverse menu.

 Rowland's typically operates from 11 AM to 10 PM, but it's best to check their website for the latest updates.

If you're in the area, make sure to stop by Rowland's Bar & Grill for a delightful meal that will recharge you for more adventures in the city. Whether you're indulging in their famous burgers or sipping on a refreshing drink, this spot is sure to leave a lasting impression. Don't forget to share your experience with friends and family!

Burgers, beer & other refreshments power this casual spot at the Herald Square department store.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUR2LUpLWjlBRRAB&d=17924085&t=1

places/ChIJNYLWpq5ZwokRXoq87mR3j5U/reviews/ChdDSUhNMG9nS0VJQ0FnSUR2LUpLWjlBRRAB

We ate here on a Friday night in Dec, had reservations at 6:30. after we visited the Empire State Bldg. We got there 30 min earlier at 6 pm & they seated us. I appreciated that it was nice little place with some ambiance & a menu for adults plus children. We had good service and everyone liked their food, we ordered burgers, steak salad & Chicken tenders. It was sort of hard to find it we asked Macy’s staff for help, take elevator to the bottom floor and walk through the huge section of men’s  boxers  & underwear and it’s around  the corner up a few stairs.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUN2eFptSGhBRRAB&d=17924085&t=1

places/ChIJNYLWpq5ZwokRXoq87mR3j5U/reviews/ChdDSUhNMG9nS0VJQ0FnSUN2eFptSGhBRRAB

I would NEVER recommend this place to anyone. Our server (Francisco R, he didn't wear a name tag so going off the name that was on the receipt) was difficult to understand due to the language barrier and was not at all friendly when he came to our table to take our order. We all ordered the hot honey chicken sandwich and fries. The menu was small, which was understandable for a lunch menu, therefore you would think the orders would come out in a decent amount of time. 45 minutes later we finally received our food. Our server never once checked on us during this time and the server for the table next to us refilled our drinks (without us asking) since our server was MIA. It seemed like he was used to our server not doing his job. When we received our food, the chicken was as small as a chicken strip and half the bun was a waste. I wish I would have taken a picture of it for a visual. Once again, our server never checked on us and had to be called over for him to give us our bill. I have no idea how this guy still has a job as we never saw him tending to other tables either. Very poor experience. Expensive bill, crappy service,  and we left still hungry.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUQxZ1pYMGpRRRAB&d=17924085&t=1

places/ChIJNYLWpq5ZwokRXoq87mR3j5U/reviews/ChdDSUhNMG9nS0VJQ0FnSUQxZ1pYMGpRRRAB

Restaurant located inside Macy's (one below level). I went on Saturday, around 1.30pm, and I found a very small queue (just two couples waiting before us). I don't know if it is possible to make a reservation, but it would be a good idea to check. I went because it was a rainy day, and after shopping in Macy's, it was the best place to stay and have lunch (in the meantime the rain stops a little). We got a place very quickly, but because we chose the bar, however, other people who wanted a table had to wait more (very strange because I saw several empty tables). As a tip, if you order a club sandwich, try one for two people, because the portion is quite big. Being in the bar, the attention was good and kind.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUR1cl9IcHNnRRAB&d=17924085&t=1

places/ChIJNYLWpq5ZwokRXoq87mR3j5U/reviews/ChdDSUhNMG9nS0VJQ0FnSUR1cl9IcHNnRRAB

Really enjoyed the food! The burger sliders and sweet potato fries were amazing. Typically, I don’t enjoy buffalo wings, but the ones from here were pretty good. I wouldn’t recommend getting any of their beverages besides water or soda. The peach iced lemonade I got had no taste at all.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURYbEp2cHlBRRAB&d=17924085&t=1

places/ChIJNYLWpq5ZwokRXoq87mR3j5U/reviews/ChdDSUhNMG9nS0VJQ0FnSURYbEp2cHlBRRAB

Located on the Lower level of the Macy’s is this bar and grill, seating took no time, but our server seemed to be the only one of staff that day so service took alittle longer. Great for a break from shopping. The lemonade and steak were delicious. The have a cool $33 appetizer and main section on the menu. Worth checking out

Enjoy Casual Dining at Rowland's Bar & Grill in NYC

Rowland's Bar & Grill is named after Rowland H. Macy, the founder of Macy's department store. Located in the lower level of Macy's Herald Square, the restaurant offers a modern gastropub experience with a variety of American comfort foods. Its proximity to major venues like Madison Square Garden makes it a popular spot for concert-goers.

Rowland's bar & grill history overview at macys herald square new york city usa locations and timeline events 

Nestled within the iconic Macy's department store at 151 West 34th Street in Manhattan, Rowland's Bar & Grill embodies a unique blend of historical reverence and contemporary dining. Named in honor of Rowland H. Macy, the visionary founder of Macy's, this establishment offers visitors more than just a meal — it provides a connection to New York City's retail heritage combined with modern gastropub flair.

Rowland's Bar & Grill sits prominently in the lower level of Macy's Herald Square, providing a welcoming atmosphere for shoppers, locals, and travelers alike. It specializes in American comfort cuisine, featuring a menu that includes crowd-pleasers such as burgers, steak salads, and chicken tenders, alongside vegetarian options. Its location near major attractions like Madison Square Garden makes it a favored destination for concert-goers seeking a satisfying meal before or after events.

 Rowland's Bar & Grill triumphantly reopened after a pandemic-related closure, reaffirming its role in Macy's Herald Square as a vibrant dining spot for visitors seeking quality food and a comfortable atmosphere.

Inside Macy's bustling retail environment, Rowland's offers a retreat with a rich ambiance, catering to both adults and children. Guests frequently praise the attentive service, diverse menu options including vegetarian fare, and the inviting bar area perfect for unwinding during a shopping spree or before a big show. The restaurant also accommodates groups, serves beer, wine, and cocktails, and provides a casual yet refined setting.

 Lower level of Macy's Herald Square, Manhattan, New York City

 American gastropub with comfort food favorites and vegetarian options

 Casual, family-friendly, with a warm and inviting setting

 Convenient dining for shoppers and event attendees near Madison Square Garden

A modern gastropub offering a variety of American comfort food and beverages.

House-Baked Onion Pull-Apart Bread

Crispy Wings

Mozzarella Sticks

Guacamole

Coconut Shrimp

Avocado Toast

Caesar Salad

Simple Salad

French Onion Soup

Tomato Soup

The Rollies Royale Burger

Burger

Rollie Sliders

Turkey Club

The Chicken Sandwich

Sesame Crusted Salmon

Chicken Paillard

Filet Mignon

Baked Potato

Brussels Sprouts

Sweet Potato Fries

French Fries

Bacon

Rowland's Bar & Grill Menu

Nestled in the heart of Macy's at 151 West 34th Street, New York, Rowland's Bar & Grill offers a vibrant gastropub experience perfect for food lovers and casual diners alike. This modern eatery is known for its inventive American comfort food, blending traditional favorites with bold flavors for a satisfying culinary journey.

Begin your meal with an array of tempting starters crafted to awaken your palate. From the satisfying House-Baked Onion Pull-Apart Bread served with whipped butter to the crunchy and flavorful Coconut Shrimp accompanied by an orange chili dipping sauce, each dish promises a delightful prelude to your feast.

 served with celery, blue cheese, and your choice of Buffalo or BBQ sauce.

 crafted from avocado, lime, pico de gallo, served with crispy tortilla chips.

 on a brioche bun with smashed avocado, cilantro, grape tomato, radish, and pickled onion.

 topped with scallions, bacon, sour cream, and cheddar.

 crispy and tossed with honey and sunflower seeds.

 thick cut uncured pork belly glazed with smoky maple.

The main courses at Rowland's Bar & Grill are designed to satisfy every craving. Whether you are in the mood for a fresh, vibrant salad or a hearty burger, the menu delivers with quality ingredients and thoughtful preparation.

 featuring romaine lettuce, Parmigiano-Reggiano, toasted garlic dressing, croutons, and parmesan crisps.

 with mesclun greens, fresh crudités, and a crisp apple cider vinaigrette.

 a comforting blend of beef bone broth, Emmentaler cheese, Madeira, caramelized onions, and croutons.

 made with rich tomato velouté, roasted garlic, and topped with pesto mozzarella crostini.

 boasting an 8 oz. burger with manchego cheese, pork belly, frizzled onions, truffle aioli, all nestled in a brioche bun.

 a classic 6 oz. patty with lettuce, tomato, onion, pickle, Rollie sauce, and a potato roll.

 featuring 2 oz sliders topped with crispy onion, cheddar, and Rollie sauce.

 stacked with roasted turkey breast, lettuce, tomato, mayo, avocado, bacon, on brioche.

 featuring buttermilk fried chicken with classic or hot honey, kosher dill pickle, and mayo.

 Atlantic salmon crusted in black and white sesame served with charred broccoli, basmati rice, scallion, and red boat glaze.

 grilled chicken cutlet with arugula, roasted peppers, capers, Parmigiano-Reggiano, and red wine vinaigrette.

 seared to perfection, served with pomme purée, caramelized onions, and Marchand de Vin sauce.

Round off your meal with indulgent desserts and a selection of beverages. The menu features classic dessert options alongside refreshing drinks including beer, wine, cocktails, coffee, and sodas to complement your dining experience perfectly.

Rowland's Bar & Grill also offers a special selection that varies, showcasing seasonal ingredients and chef’s creative twists on classic dishes. Known for its welcoming atmosphere and accommodating service, it’s a perfect spot for lunch, brunch, dinner, or just a casual break from shopping at Macy’s.

Discover Macy's, a historic department store in New York City, offering a world of shopping and dining experiences in Manhattan.

Macy's Bar & Grill in NYC - Unique Dining Experience

New York County

Rowland's Bar & Grill

Enjoy discounted drinks and appetizers during happy hour.

Happy Hour

Available for private parties and events, accommodating up to 100 seated guests.

Private Events

Discover rowland's bar & grill in the heart of manhattan at macys, a vibrant spot to satisfy your cravings and unwind after exploring new york city.

Nestled on the lower level of the iconic Macy's department store at 151 West 34th Street, Rowland's Bar & Grill offers a welcoming refuge for shoppers, foodies, and locals alike. Its casual ambiance pairs perfectly with a menu designed to delight both adults and children, making it a fantastic family-friendly destination in bustling Manhattan.

At Rowland's, the culinary focus is on hearty, satisfying fare with a modern twist. Guests rave about the juicy burger sliders paired with crispy sweet potato fries, a combo that's perfect for a quick lunch or relaxed dinner. The hot honey chicken sandwich is another favorite, delivering a sweet and spicy kick, while the steak salad offers a fresh and flavorful option for lighter appetites. Vegetarian options are also thoughtfully included, catering to diverse tastes and dietary needs.

 are readily available to complement your meal, with a special happy hour that offers discounted drinks and appetizers — a perfect spot to relax after a day of sightseeing or shopping at Macy’s.

a welcoming atmosphere with thoughtful amenities

Rowland’s Bar & Grill is designed with comfort and convenience in mind. The venue is well-suited for groups and families, offering a menu tailored for children and a kid-friendly environment. Though there's no outdoor seating, the indoor space is cozy and inviting. Paid parking options nearby make it easy to visit, and the establishment accepts credit, debit, and contactless payments for hassle-free transactions.

 Enjoy discounted drinks and appetizers during select hours.

 Book the space for private parties accommodating up to 100 seated guests.

To make the most of your trip to Rowland’s, consider making a reservation, especially on weekends or during busy holiday seasons. The location, hidden just below the main Macy’s shopping floors near the men’s apparel section, can be tricky to find — ask Macy’s staff or follow signs to the lower level for a smooth arrival.

Whether you're craving a delicious burger, a refreshing lemonade, or a cozy spot to recharge during your NYC adventure, Rowland's Bar & Grill serves up a satisfying escape right inside one of the city's most famous department stores.

Discover Rowland's Bar & Grill, located in Macy's Herald Square, serving delicious American comfort food and refreshing drinks. Join us for lunch or dinner!

Rowland's Bar & Grill: NYC's Hidden Gem at Macy's

Plan your visit to Rowland's Bar & Grill! Tips on menu highlights, reservations, and nearby attractions in NYC. Enjoy a relaxing meal after shopping!

Ultimate Guide to Rowland's Bar & Grill in Manhattan

Learn about Rowland’s Bar & Grill's history, menu, and what makes it a must-visit spot in NYC, right inside Macy's Herald Square.

Enjoy Casual Dining at Rowland's Bar & Grill in NYC

Dining & Culinary Delights

Location & Nearby Attractions

FAQs

Visit Us Today!