Home

Download

NO BAD **RECOMMENDATIONS**.

Top 10

Destinations Worldwide

Must Visit

Guide to

Eat, Stay & Do

Rio de Janeiro

in Sweden

The Most Unique Spas

EAT & STAY

Summer in Europe

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Stockholm

Dog Friendly Dining

Explore

Koh Samui

A Tropical Getaway

Best Smoothie Bowls

Travel Guide

Koh Kood

Island Escape

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

New York

Smør, located at 441 E 12th St, New York, NY 10009, is a Scandinavian-inspired restaurant known for its open-faced sandwiches, bowls, and other dishes. The restaurant has received consistently high ratings across various platforms, with an average rating of 4.7 out of 5 based on over 300 reviews. Customers frequently commend the cozy ambiance, authentic flavors, and attentive service. Popular menu items include the Smoked Salmon Smørrebrød, Danish Hot Dog, and the Everything Bowl. The establishment offers both indoor and outdoor seating, accepts reservations, and provides options for takeout and delivery. They also have a bakery next door, Smør Bakery, which is highly regarded for its pastries.

Discover The Cozy Charm Of Smør In New York City's East Village 

Nestled at 441 East 12th Street in Manhattan's vibrant East Village, Smør is a snug Scandinavian eatery that captures the essence of Nordic hospitality and culinary tradition. Known for its open-faced toasts, hearty bowls, and creative sandwiches, this gem offers an authentic taste of Scandinavian cuisine with a modern twist. Whether you're a foodie craving a unique brunch spot or a traveler seeking a cozy local vibe, Smør delivers with flavorful dishes, warm ambiance, and attentive service.

A Menu That Celebrates Scandinavian Flavors

At Smør, each dish is a journey through the Nordic culinary landscape. The highlight is undoubtedly the Smoked Salmon Smørrebrød — an open-faced sandwich that combines fresh salmon with traditional Scandinavian ingredients for a burst of flavors. Fans also rave about the Danish Hot Dog and the Everything Bowl, which showcase the restaurant's knack for balancing hearty and healthy. Vegetarians will find satisfying options too, including the creative veggie sandwich and sweet potato and leek soup.

 flavors meet a cozy, minimalist atmosphere inside Smør, making it perfect for couples or small groups. On sunny days, outdoor seating invites guests to enjoy their meal under the New York sun alongside their furry friends, as Smør is proudly dog-friendly. The friendly staff and regular patrons create a welcoming vibe that keeps visitors coming back for more.

 Smør is open Tuesday to Friday from 11 AM to 4 PM for brunch and lunch, and from 5 PM to 10 PM for dinner. On weekends, brunch/lunch runs from 10 AM to 4 PM, with dinner served until 11 PM. The restaurant is closed on Mondays.

 Yes, you can easily make reservations through Smør's official website to guarantee your spot, especially on busy weekends.

 Parking around the East Village is limited and difficult. Public transit or ride-sharing services are recommended when visiting Smør.

 Smør offers gluten-free dishes, ensuring everyone can enjoy their Scandinavian delights.

 Yes, bring your furry friend along to enjoy the outdoor seating.

Smør is celebrated for its authentic Scandinavian cuisine and cozy atmosphere that makes every meal a memorable experience. Guests often highlight the friendly and attentive staff who make you feel like a regular from the moment you walk in. Popular dishes such as the Smoked Salmon Smørrebrød and Danish Hot Dog receive rave reviews, praised for their rich flavors and quality ingredients. The blend of classic minimalism with chic decor adds to the aesthetic appeal, creating a perfect spot for casual dining or special occasions.

Beyond dining, Smør’s proximity to its highly regarded bakery next door offers guests a chance to indulge in Scandinavian pastries and specialty breads, rounding out an authentic Nordic culinary adventure in New York City’s East Village.

North America

United States

Nestled in the heart of Manhattan, Smør is a charming Scandinavian eatery that invites you to indulge in a delightful culinary journey. With its snug atmosphere and a menu that celebrates the essence of Nordic cuisine, this restaurant is a hidden gem for food enthusiasts and casual diners alike. From open-faced toasts to hearty bowls and sandwiches, Smør offers a unique twist on traditional dishes, making it a must-visit spot in New York City.

At Smør, every dish tells a story, and the flavors are as vibrant as the decor. Start your meal with the Hangover Sandwich, a savory delight featuring perfectly cooked eggs, crispy bacon, and a hint of tangy sauce, all nestled between two slices of freshly baked bread. Pair it with their homemade sodas for a refreshing twist. For dessert, the Danish pancakes topped with seasonal fruits and a drizzle of maple syrup are a sweet finish that will leave you craving more.

 Smør is renowned for its open-faced toasts and Scandinavian-inspired dishes that highlight fresh ingredients and traditional recipes.

 The cozy ambiance and friendly service make it a perfect spot for brunch or a casual dinner with friends.

 Smør is conveniently located near several parks and cultural attractions, making it an ideal stop during your exploration of the Lower East Side.

The inspiration behind Smør comes from the rich culinary traditions of Scandinavia, where simplicity meets flavor. The chefs are passionate about using locally sourced ingredients, ensuring that every bite is not only delicious but also sustainable. A fun fact: the restaurant's name, Smør, translates to "butter" in Danish, highlighting the importance of quality ingredients in their dishes.

Whether you're a local or a traveler, Smør is the perfect destination for a memorable meal. Come experience the warmth of Scandinavian hospitality and the delightful flavors that await you. We look forward to welcoming you soon!

Snug Scandinavian eatery fixing up open-faced toasts, bowls & sandwiches, plus breakfast & beer.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNfZ3JYUEFnEAE&d=17924085&t=1

places/ChIJNTHMPrdbwokRIgmROnpA1RI/reviews/ChZDSUhNMG9nS0VJQ0FnSUNfZ3JYUEFnEAE

Delicious! Eggs & Co. is a classic brunch spot, and personally, I think it’s even better than avocado toast. Each dish comes in generous portions, making it an excellent choice for a hearty meal. The space is small, but on nice days, you can sit outside and enjoy the warm midday sun. If you’re going on the weekend, it’s best to make a reservation in advance, as it tends to get very busy around noon. Highly recommended!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNmLTlEUjdBRRAB&d=17924085&t=1

places/ChIJNTHMPrdbwokRIgmROnpA1RI/reviews/ChdDSUhNMG9nS0VJQ0FnSUNmLTlEUjdBRRAB

August 29, 2024.
When a group of friends planned to go to this place for dinner, I tagged along as this was a Danish restaurant, and I hadn't been to one before.
The vegetarian options were very few, and my friends said the Danish cuisine is predominantly meat.
The waiter was friendly, and said he could prepare some vegetarian dishes from the lunch menu.
I got the `sweet potato and leek soup' and the `veggie sandwich'.
The soup was warm and good, the sandwich was a mix of so many ingredients, both inside the sandwich and outside it---a mixed salad that also had bread, let's say. The sandwich was nice, but my friends said this isn't authentic Danish, though I guess no vegetarian food will qualify as authentic Danish.

We ordered both the desserts on the menu. First, Danish pancakes that all of us liked, and the jam on top was good. Second, a cake that had slightly fewer takers but it was good, too.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURQbktmcEp3EAE&d=17924085&t=1

places/ChIJNTHMPrdbwokRIgmROnpA1RI/reviews/ChZDSUhNMG9nS0VJQ0FnSURQbktmcEp3EAE

One word to describe the food: delicious! The Hangover sandwich and fries were superb. The Danish Pancakes were amazing. Both of these dishes were flavorful and cooked to perfection. The soup was thick, more like a bisque, and tasted what you’d expect for a sweet potato soap.

The ambience was a beautiful blend of classic, minimalism and chic. The space inside was quaint, and felt more appropriate for couples or a small group of friends.

The service was friendly and responsive. It seemed like repeat customers were common as the server greeted folks by name.

Would highly recommend if you’re looking for a tasty, aesthetic, place to dine in Alphabet City/Lower Eastside area. We’d definitely go back!!

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUN2dUxPNENBEAE&d=17924085&t=1

places/ChIJNTHMPrdbwokRIgmROnpA1RI/reviews/ChZDSUhNMG9nS0VJQ0FnSUN2dUxPNENBEAE

Great homemade sodas and healthy filling breakfast. There is normally quite a wait on the weekends so be prepared for that but the food was good. Perfect place to get brunch right before the Halloween Dog Parade.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURmcF9LUUxREAE&d=17924085&t=1

places/ChIJNTHMPrdbwokRIgmROnpA1RI/reviews/ChZDSUhNMG9nS0VJQ0FnSURmcF9LUUxREAE

Great healthy scandinavian brunch! Menu doesn’t include lattes or speciality coffee so the staff was friendly enough to let us bring our coffee we bought next door at their bakery store.

Smør: Cozy Scandinavian Brunch Spot in Manhattan, NYC

Smør is a Scandinavian-inspired restaurant located in New York City's East Village, known for its open-faced sandwiches and cozy atmosphere.

Smør: A cozy taste of Scandinavia in New York's East Village.

Nestled in the vibrant heart of Manhattan's East Village, Smør has been a beloved destination since its opening in 2019. This Scandinavian-inspired restaurant has carved out a unique niche by serving authentic Nordic cuisine, with a special focus on open-faced sandwiches that capture the essence of traditional Scandinavian flavors in a modern, urban setting.

A journey from authentic eats to Nordic pastries

The year following Smør's launch marked a delightful expansion for the restaurant. In 2020, Smør introduced Smør Bakery right next door, elevating the culinary experience with a range of delicious Nordic pastries that perfectly complement the savory dishes. This addition has made the location not just a spot for savory Scandinavian meals but also a go-to place for sweet treats that highlight the rich baking traditions of the region.

Why Smør stands out in New York’s culinary scene

Smør’s charm comes from its snug, inviting atmosphere and its dedication to authentic Scandinavian fare. Its menu showcases open-faced toasts, hearty bowls, and innovative sandwiches that have won rave reviews for their generous portions and flavorful profiles. The restaurant also serves a variety of breakfast, brunch, lunch, and dinner options alongside craft beer and cocktails, making it a versatile and popular destination for locals and visitors alike.

 – Smør opened its doors in the East Village, introducing authentic Scandinavian cuisine to New Yorkers.

 – Launch of Smør Bakery next door, celebrated for its Nordic pastries and baked goods.

Today, Smør is recognized for its delicious, hearty food, welcoming ambiance, and the authentic Scandinavian experience it offers in the bustling urban landscape of New York City. Whether you crave a classic open-faced sandwich or a sweet Danish pancake, Smør provides a genuine taste of Nordic culinary tradition right in the East Village.

The restaurant’s cozy and minimalist interior creates an intimate setting ideal for couples or small groups, with outdoor seating available to bask in New York’s warm afternoons. The friendly and attentive service adds to the charm, often welcoming back repeat guests by name. Smør also caters to various needs with dine-in, takeout, delivery, and curbside pickup options, making it a convenient choice for Scandinavian cuisine lovers.

While traditionally Scandinavian cuisine is meat-forward, Smør has responded to diverse dietary preferences by offering vegetarian-friendly dishes such as sweet potato and leek soup and inventive veggie sandwiches, ensuring an inclusive menu that appeals to a broad audience. Patrons praise the rich flavors and generous portions, highlighting signature dishes like the Hangover sandwich, Danish pancakes with jam, and thick, flavorful soups that bring comfort and delight.

Smør continues to be a standout Scandinavian eatery in New York City, blending authenticity with a modern twist to provide a memorable dining experience.

A selection of Scandinavian-inspired dishes including open-faced sandwiches, bowls, and more.

Smoked Salmon Smørrebrød

Crispy Potato Smørrebrød

Chicken Salad Smørrebrød

Pancakes

Avocado Toast

Ricotta Toast

Eggs & Co - Regular

Farro Bowl

Everything Bowl

Whitefish Bowl

Smør Club Sandwich

Hangover Sandwich

Veg Sandwich

Danish Hot Dog

Sweet Potato Soup

Salt & Pepper Fries

Smørrebrød Special

Smør Menu

Nestled in the heart of Manhattan, Smør offers a delightful Scandinavian-inspired menu that captures the essence of Nordic cuisine with a contemporary twist. Expect generous portions of open-faced sandwiches, hearty bowls, and fresh, vibrant starters crafted from quality ingredients for an unforgettable dining experience in New York City.

Begin your meal with a choice from elegant starters like the crepe-style Danish Pancakes topped with whipped cream, homemade jam, and a hint of lemon zest. The Avocado Toast bursts with flavor from creamy avocado, chili oil, pickled fennel, fresh greens, and bright dill and lemon notes. For something savory and comforting, the Sweet Potato Soup delivers a thick, herb-infused bisque that warms the soul. Other favorites include the ricotta toast with seasonal jam and herbs, crispy salt and pepper fries, and the hearty Eggs & Co featuring scrambled or sunny-side eggs with bacon, roasted potatoes, toasted rye, and a side of yogurt and granola.

Mains that showcase Scandinavian tradition

Smør’s signature open-faced sandwiches, known as smørrebrød, are a centerpiece of the menu. Try the Smoked Salmon Smørrebrød, artfully layered with dill crème, lemon curd, pickled pearl onions, and fresh dill for a refreshing balance of flavors. The Crispy Potato Smørrebrød offers a satisfying crunch with tarragon aioli and fresh herbs. For meat lovers, the Chicken Salad Smørrebrød with bacon, pickled shallots, and greens is a rich and flavorful choice.

Also featured are inventive bowls like the Farro Bowl packed with roasted veggies, dill salsa, avocado, pickled cabbage, greens, hummus, and lemon, perfect for a wholesome meal. The Everything Bowl combines smoked salmon, avocado, soft boiled egg, brie cheese, and toasted rye with dill crème for a decadent twist. The Whitefish Bowl pairs smoked whitefish with house pickles, tomatoes, radish, soft boiled egg, rye chips, and fresh greens for a vibrant taste of the sea.

For classic sandwich lovers, the Smør Club Sandwich features chicken salad, bacon, greens, tomato, and aioli on sourdough bread, while the Hangover Sandwich offers shredded beef with remoulade, pickles, crispy onion, braised cabbage, tarragon aioli on a brioche bun. Vegetarians can enjoy the Veg Sandwich loaded with avocado, radish, greens, seasonal pickles, sprouts, tomato, and chipotle aioli on sourdough. Don’t miss the Danish Hot Dog, a simple yet authentic street food favorite.

Indulge in traditional Danish pancakes served with homemade jam and fresh whipped cream, a perfect sweet finish to your meal. A variety of desserts await to satisfy your sweet tooth with authentic Scandinavian charm.

 crafted in-house to complement your meal perfectly.

 to enjoy alongside Scandinavian flavors.

 featuring fresh, seasonal ingredients and chef’s creative Nordic interpretations.

Discover Smør in New York's vibrant East 12th Street. Delight in unique flavors and a cozy atmosphere at this must-visit restaurant.

Smør: Cozy Restaurant on East 12th St, NYC

New York County

Smør

Served Tuesday to Sunday during specified hours.

Brunch/Lunch

Dinner

Available Tuesday to Sunday from 4 PM to 7 PM.

Happy Hour

Discover Smør: A Scandinavian Brunch Haven in Manhattan East Village New York City New York USA 

Nestled in the vibrant East Village at 441 East 12th Street, Smør is a snug Scandinavian eatery that has quickly become a local favorite among foodies and brunch lovers seeking a unique taste experience in New York City. This cozy spot champions healthy, hearty dishes that celebrate classic Nordic flavors with a modern twist, serving up open-faced toasts, wholesome bowls, and savory sandwiches that make every meal memorable.

At Smør, the culinary offerings cater to all day dining with brunch, lunch, and dinner served Tuesday through Sunday. Guests rave about generous portions that fill you up without weighing you down, making it an excellent choice for a nourishing meal any time. The menu features a delightful range of Scandinavian-inspired dishes including their famous Hangover sandwich, rich sweet potato and leek soup, and delicate Danish pancakes topped with house-special jam.

 – Served Tuesday to Sunday during specified hours, featuring wholesome Scandinavian brunch classics that are both healthy and filling.

 – Enjoy a cozy evening with Scandinavian-inspired dinner dishes available Tuesday to Sunday, perfect for small groups or intimate dining.

 – From 4 PM to 7 PM Tuesday through Sunday, unwind with specially priced drinks including beer, wine, and cocktails in a chic yet relaxed setting.

Smør's interior blends classic minimalism with a contemporary Scandinavian chic aesthetic, creating an inviting atmosphere perfect for couples, friends, and families alike. The intimate space encourages lingering over meals, especially when you snag a seat outside to soak up New York's warm midday sun. The friendly, attentive staff often recognize repeat visitors by name, adding a personal touch to your dining experience.

This spot welcomes children and is a great option for families looking for a wholesome Scandinavian meal in the heart of Manhattan. Despite the snug interiors, Smør offers outdoor seating and curbside pickup to accommodate various preferences and ensure everyone can enjoy their offerings comfortably. Contactless payment options including debit, credit cards, and NFC are accepted, making transactions easy and secure.

 Scandinavian cuisine beyond the usual expectations, generous portions, a warm welcoming vibe, and flexible dining options including takeout and delivery make Smør a standout. Whether you are craving a hearty brunch or a flavorful dinner, this East Village gem offers a memorable and authentic taste of Nordic flavors right in New York City.

Discover Scandinavian brunch at Smør, NYC’s cozy gem! Enjoy gourmet open-faced sandwiches and hearty breakfasts in the East Village. Reserve your table!

Experience Authentic Scandinavian Dining at Smør NYC

Plan your visit to Smør in NYC! Enjoy Scandinavian brunch, outdoor seating, and more. Check out our tips for a memorable dining experience!

Smør NYC Itineraries & Tips for a Perfect Visit

Learn about Smør, a Scandinavian eatery in NYC’s East Village, known for its cozy vibe and authentic dishes. Discover our history and menu highlights!

Discover the delicious Smør menu

Starters to awaken your palate

Mains that showcase Scandinavian tradition

Sweet endings

Drinks and specials

Danny & Coop’s Cheesesteaks