Home

Download

NO BAD **RECOMMENDATIONS**.

Top 10

Destinations Worldwide

Must Visit

Guide to

Eat, Stay & Do

Rio de Janeiro

in Sweden

The Most Unique Spas

EAT & STAY

Summer in Europe

Explore curated travel guides filled with hidden gems and top recommendations to inspire your next adventure.

TRAVEL GUIDES

Discover standout moments and top picks from our vibrant community of travelers and explorers.

USER HIGHLIGHTS

Meet our most active and inspiring community members sharing unique recommendations and insights.

TOP USERS

New Launch: August 2025

Zimbabwe

Mpala Jena Private Villas

for Your Next Long Haul Flight

Beauty Hacks

Luxury Travel on a Budget

How To:

for a Stress-Free Trip

Top 10 Travel Hacks

with 30% discount

Get Lounge Access

Stay updated with the latest travel tips, trends, and exciting updates from the Nova Circle community.

NEWS

Stockholm

Dog Friendly Dining

Explore

Koh Samui

A Tropical Getaway

Best Smoothie Bowls

Travel Guide

Koh Kood

Island Escape

 Find fresh ideas and experiences to discover, from must-visit spots to unique activities.

MORE INSPIRATION

Connect with trusted partners who share our passion for unforgettable experiences and quality travel.

OUR SELECTED PARTNERS

Nova Circle is your single space for saving and sharing top recommendations around the world while getting inspired by likeminded people.

Nova Circle - No Bad Recommendations

As a valued Nova Circle member you can enjoy our exclusive partner discounts. Simply just sign in to claim the deals.

Partner Discounts

Enjoy exclusive travel partner discounts with Nova Circle.

Nova Circle Benefits - Travel Partner Discounts

Benefits

Wall

Visitors appreciate the unique experience and historical significance of Wall Drug Store, but opinions on food quality and pricing vary.

Discover Wall Drug Store: A South Dakota Icon of Americana and Adventure 

Nestled in the heart of Wall, South Dakota, 

 is far more than your average drug store—it’s a sprawling 76,000-square-foot destination blending rich small-town Americana history, eclectic shopping, and hearty eats. Famous for its countless billboards stretching across highways, it’s a must-stop for travelers exploring the nearby Badlands or cruising along I-90.

Step inside and you’ll find a maze of interconnected shops offering everything from western apparel and quirky souvenirs to an art gallery and pharmacy. The ambiance channels a nostalgic small-town vibe, complete with a legendary 5-cent coffee counter—a rarity in today’s world. Families appreciate the outdoor splash pad and fun photo ops with robotic dinosaurs, making it a lively stop for visitors of all ages.

Hungry travelers will enjoy the café’s simple but satisfying menu, featuring breakfast, lunch, and dinner options, plus desserts like the famous cherry pie praised by visitors. Coffee lovers won’t want to miss the nostalgia of sipping freshly brewed coffee for just five cents. While some guests find the food basic, others praise the tasty donuts and classic American fare that hits the spot after a day at the Badlands.

What are the operating hours of Wall Drug Store?

 Wall Drug Store operates from 8:00 AM to 6:00 PM daily, with some shops and the café closing earlier.

Is Wall Drug Store wheelchair accessible?

 Yes, Wall Drug Store is wheelchair accessible, with ramps and spacious aisles to accommodate visitors.

 Yes, free Wi-Fi is available throughout Wall Drug Store for visitors.

 Yes, Wall Drug Store is pet-friendly, allowing leashed pets in the outdoor areas.

Is there parking available at Wall Drug Store?

 Yes, ample free parking is available around Wall Drug Store, including spaces for RVs and buses.

Wall Drug Store draws a lively mix of visitors who cherish its nostalgic charm, rich history, and unique shopping experience. Many highlight the friendly atmosphere and the rare opportunity to enjoy a 5-cent coffee alongside classic American fare. However, some find the vastness and crowd levels overwhelming, especially during peak tourist seasons when multiple tour buses arrive.

Overall, Wall Drug Store represents a quintessential slice of Americana, blending history, kitsch, and hospitality into a memorable roadside attraction that invites travelers to pause, explore, and savor a truly one-of-a-kind experience.

North America

United States

Nestled in the heart of Wall, South Dakota, the iconic Wall Drug Store is not just a stop; it's an experience. Spanning an impressive 76,000 square feet, this legendary establishment is a treasure trove of quirky souvenirs, delicious eats, and a slice of Americana. With its vibrant atmosphere and rich history, Wall Drug has become a must-visit destination for travelers exploring the stunning Badlands and beyond.

At Wall Drug, the culinary offerings are as diverse as the merchandise. Visitors can indulge in a classic American fare, including hearty breakfasts served all day. Don't miss the chance to savor their famous **5-cent coffee**, a nostalgic nod to simpler times, and the delectable cherry pie that has garnered rave reviews. The café buzzes with energy, making it the perfect spot to recharge after exploring the myriad of shops.

The charm of Wall Drug lies not only in its eclectic offerings but also in its rich history. Established in 1931 by Ted Hustead, the drugstore began as a humble pharmacy and transformed into a tourist magnet thanks to its clever marketing and unique attractions. Today, visitors can explore a variety of themed sections, from Western apparel to art galleries, and even a playful outdoor area featuring a robotic dinosaur and a splash pad for kids.

Located at 510 Main St, Wall, SD, Wall Drug Store is conveniently situated along the bustling I-90, making it an ideal stop for travelers heading to the breathtaking Badlands National Park. After enjoying the vibrant atmosphere of Wall Drug, visitors can explore nearby attractions such as the Minuteman Missile National Historic Site and the stunning landscapes of the Badlands, offering a perfect blend of history and natural beauty.

Wall Drug is famous for its 5-cent coffee, delicious cherry pie, and its vast selection of quirky souvenirs and gifts.

Visiting Wall Drug offers a unique glimpse into American culture, with its eclectic mix of shops, eateries, and historical exhibits, making it a fun stop for the whole family.

Wall Drug is open daily from 8 AM to 5 PM, providing ample time for visitors to explore its many attractions.

Whether you're a local or just passing through, Wall Drug Store promises an unforgettable experience filled with nostalgia, fun, and a taste of Americana. Stop by today to explore, shop, and enjoy a slice of cherry pie while sipping on that iconic 5-cent coffee. Share your adventures and memories with us!

A drug store, gift shop & eateries are some of the amenities on hand at this 76,000-sq.-ft. sight.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNQcnRyNFRnEAE&d=17924085&t=1

places/ChIJmYHDEsXcfYcRrPV30mVAcMQ/reviews/ChZDSUhNMG9nS0VJQ0FnSUNQcnRyNFRnEAE

This is definitely more than a drug store as it has a ton of small-town USA history behind it. It's very interesting how it's set up  with many stores intertwined and rolling into each other. If you were looking for a souvenir, this is the place. Stop and have lunch here as well. The cherry pie was delicious. It can get extremely crowded at times, especially when the tour busses stop, so if you have to wait in line for food, I can assure you it does move very quickly, so just wait. The 5-cent coffee area is very neat as you don't see that anywhere anymore. This is a perfect stop after spending a few hours at the Badlands to recharge and recover. The multiple billboards on the roads in either direction make it hard to not be a little bit intrigued about this place.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURuNkl2M1lBEAE&d=17924085&t=1

places/ChIJmYHDEsXcfYcRrPV30mVAcMQ/reviews/ChZDSUhNMG9nS0VJQ0FnSURuNkl2M1lBEAE

This is quite the experience. The perfect place for any souvenir you can think of.
Have fun walking through and looking at it all. Prices weren't too bad either. :)

There is a lot of history too and signs around to learn information.

The area out the back is fun with a little water play area, robotic dinosaur, things to climb on and get pictures taken and have some fun.

You could easily spend an hour or 2 wandering around. Good thing there are toilets too!

Have fun!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURuNGJyNjVBRRAB&d=17924085&t=1

places/ChIJmYHDEsXcfYcRrPV30mVAcMQ/reviews/ChdDSUhNMG9nS0VJQ0FnSURuNGJyNjVBRRAB

I'm a truck driver and have driven past Wall several times. Broad area realizing they had oversized parking, I decided to stop. It's one of the main tourists stops along I-90 in South Dakota. It's essentially a mega gift shop. Many different sections, each with its own unique theme. It also has an outdoor splash pad (seasonal) and cafe. Yes, the cafe still sells coffee for 5 cents.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURuMkl6V0lnEAE&d=17924085&t=1

places/ChIJmYHDEsXcfYcRrPV30mVAcMQ/reviews/ChZDSUhNMG9nS0VJQ0FnSURuMkl6V0lnEAE

This has to be the most highly advertised place in the country; signs on I-90 cover the landscape all the way across the state.  It's the main business in town and definitely caters to tourists.  Get about anything you need between 0800-1700 hours if you don't mind the price.  Food in the cafe is basic, but good.  Donuts are great.  For a little more money still, try the other bars/restaurants in town and get better quality meals.

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUNYNk5XVzBRRRAB&d=17924085&t=1

places/ChIJmYHDEsXcfYcRrPV30mVAcMQ/reviews/ChdDSUhNMG9nS0VJQ0FnSUNYNk5XVzBRRRAB

This is an interesting place. I’m not sure what to even think about it. There are tons of various types of shops crammed into one spot, everything from western apparel to dollar store type things.

They offer doughnuts that are pretty good right next to wine and a beef hotplate. I was confused where to buy a ticket and where to stand in line so I didn’t eat there. Their back story is pretty cool but it is overwhelming between the amount of people that visit to what they offer inside.

It is a cool place to see but be prepared there are tons of people and tons to see inside of here. It’s worth it, I found some cool stuff inside but like I said it is an overwhelming experience for how because g the building is.

Explore Wall Drug Store: A Must-Visit Family-Friendly Attraction in Wall, SD

Established in 1931, Wall Drug Store began as a small-town pharmacy offering free ice water to travelers and has since evolved into a 76,000-square-foot roadside attraction featuring various shops, a café, and interactive exhibits.

 stands as a unique symbol of American roadside culture and small-town perseverance. Established in 1931 in the heart of Wall, South Dakota, it originally began as a modest pharmacy serving local residents and travelers alike. What started as a simple drug store soon transformed into a legendary stop for those journeying through the region.

In 1936, just five years after opening, Wall Drug Store introduced a marketing strategy that would define its identity for decades to come: offering free ice water to weary travelers crossing the arid plains of South Dakota. This simple gesture not only provided relief but also attracted visitors to the store, planting the seeds for its rapid growth into a beloved roadside attraction.

By 1951, Wall Drug had expanded dramatically, evolving into a sprawling 76,000-square-foot complex. This transformation included various shops, eateries, galleries, and interactive exhibits, all woven together to create a distinctive shopping experience. Visitors can now explore everything from western apparel to unique souvenirs, alongside enjoying the famous 5-cent coffee and homemade cherry pie that add to its nostalgic charm.

In 1981, Wall Drug Store's remarkable success caught national attention when it was featured in Time magazine as one of the largest tourist attractions in the northern United States. The founder, Ted Hustead, who had nurtured the store from its humble beginnings, passed away in 1999. His son, Bill Hustead, carried forward the family tradition, maintaining Wall Drug's status as a vibrant destination beloved by millions.

Today, Wall Drug Store thrives as more than just a drugstore — it's an iconic roadside attraction that draws over 2 million visitors annually. Located at 510 Main Street, Wall, South Dakota, it offers free parking, a wide variety of shops, a café serving breakfast, lunch, and dinner, and family-friendly amenities including a splash pad and interactive dinosaur displays. The store’s clever advertising through numerous billboards along Interstate 90 continues to spark curiosity and invite travelers to experience its quirky charm and rich history.

 Wall Drug Store was established in Wall, South Dakota.

 Introduced free ice water to attract travelers, a brilliant marketing move.

 Expanded into a 76,000-square-foot complex with diverse shops and attractions.

 Featured in Time magazine as a major tourist destination in the north.

 Founder Ted Hustead passed away; his son Bill continued the legacy.

 Continues to attract over 2 million visitors yearly, cementing its place as a cherished roadside attraction.

Restroom

Outdoor Seating

Live Music

Serves Beer

Serves Wine

Serves Lunch

Serves Coffee

Serves Dinner

Serves Dessert

Wall Drug Store is an iconic establishment in Wall, South Dakota, offering a unique blend of shopping, dining, and art in a charming, historic setting. Visitors can explore a variety of cowboy gear, local art, and souvenirs while enjoying hearty meals and homemade treats in the café.

Wall Drug Store

Phone Number

Rating

Parking

Takeout

Wall Drug Store is an iconic establishment in Wall, South Dakota, offering a unique blend of shopping, dining, and art in a charming, historic setting. Visitors can explore a variety of cowboy gear, local art, and quirky exhibits, making it a must-visit destination for travelers.

Wall Drug Store is an iconic establishment in Wall, South Dakota, offering a unique blend of shopping, dining, and art in a charming, historic setting. Visitors can explore an eclectic mix of cowboy gear, local art, and unique souvenirs while enjoying hearty meals and delectable pastries in a whimsical atmosphere.

Wall Drug Store is an iconic establishment in Wall, South Dakota, offering a unique blend of shopping, dining, and art in a charming, historic setting. Visitors can explore a variety of cowboy gear, local art, and unique souvenirs while enjoying the café's hearty meals and homemade fudge.

A selection of hearty, home-style meals and desserts served in a nostalgic, Western-themed setting.

Bison Burger

All-Beef Hot Dog

Homemade Donuts

Cherry Pie

Buffalo Burger with Fries

Wall Drug Cafe Menu

Wall Drug Cafe Menu Overview - Classic Western Flavors in South Dakota's Iconic Stopover Location.

Nestled in the heart of Wall, South Dakota, the Wall Drug Cafe offers a warm, nostalgic dining experience that perfectly complements your roadside adventure. Known for its hearty, home-style meals and a touch of Western charm, this iconic spot invites travelers to indulge in a menu filled with classic American favorites crafted with quality and care.

While the focus is on satisfying mains and sweet treats, the cafe's selection includes approachable starters that awaken the appetite in true small-town fashion. Enjoy freshly made doughnuts that bring a comforting sweetness with every bite, crafted from a blend of flour, sugar, eggs, milk, yeast, and a hint of vanilla extract.

The Wall Drug Cafe is celebrated for its satisfying main courses that proudly showcase the spirit of the American West. The signature Bison Burger stands out as a delicious highlight, featuring a juicy 1/3 pound buffalo patty nestled in a toasted bun and topped with crisp lettuce, fresh tomato, onion, and pickle slices. For a more complete meal, opt for the Buffalo Burger with Fries, which pairs this savory burger with a generous serving of classic French fries for that perfect balance of flavors and textures.

For those seeking something a bit lighter or more familiar, the All-Beef Hot Dog offers a simple yet flavorful option, served on a soft bun with crunchy pickle slices that add just the right tang.

No visit to the Wall Drug Cafe would be complete without indulging in their iconic desserts. The homemade doughnuts are a perennial favorite, offering a soft, sweet texture enhanced with vanilla and a golden crust. For something truly iconic, the cherry pie steals the show, bursting with ripe cherries enveloped in a flaky, buttery pie crust—a nostalgic treat that perfectly complements a cup of their famously inexpensive coffee.

The cafe continues to charm visitors with its unique 5-cent coffee, a nostalgic nod to a bygone era. Alongside this, they serve a selection of beer and wine to round out your dining experience, making it a convenient spot to relax after exploring the fascinating shops and attractions of Wall Drug Store.

 that transports you to a classic American roadside experience.

 featuring bison — a true taste of the region.

 like cherry pie that capture the essence of nostalgic Americana.

 that keeps your journey moving without sacrificing flavor or quality.

Explore Wall Drug Store in Wall, SD—more than a pharmacy! Discover unique gifts, art, and refreshments in this iconic attraction. Visit today!

Visit Wall Drug Store - Iconic Attraction in Wall, SD

Pennington County

Complimentary ice water offered to all visitors, a tradition since 1931.

Free Ice Water

Enjoy a cup of coffee for just five cents, a longstanding tradition.

5-Cent Coffee

Explore over 300 original oil paintings and illustrations with Western themes.

Western Art Gallery

Features an 80-foot brontosaurus sculpture, a mini Mount Rushmore, and interactive exhibits for children.

The Backyard

Discover Wall Drug Store - A Legendary Stop in South Dakota 

Nestled in the heart of Wall, South Dakota, the iconic Wall Drug Store is far more than your average drugstore. Spanning an impressive 76,000 square feet, this unique establishment is a delightful blend of a 

, cafe, pharmacy, and art gallery that attracts travelers from all over. Whether you're a road tripper cruising along I-90 or a curious explorer of small-town Americana, Wall Drug offers an unforgettable experience.

Since 1931, Wall Drug has been a beloved roadside attraction known for its small-town charm and fascinating history. Visitors marvel at how multiple stores intertwine seamlessly, creating a bustling maze of shops where you can find everything from western apparel to dollar store treasures. The legendary 

 area remains a nostalgic gem, offering an unbeatable deal rarely seen anywhere else. After exploring the nearby Badlands, this is the perfect spot to recharge with a refreshing cup and a slice of delicious cherry pie that has become a crowd favorite.

Wall Drug offers much more than shopping and dining. Art enthusiasts can immerse themselves in a stunning Western Art Gallery showcasing over 300 original oil paintings and illustrations that celebrate the rugged spirit of the American West. Families will love The Backyard, an interactive outdoor area featuring an 80-foot brontosaurus sculpture, a mini Mount Rushmore, and plenty of activities to keep kids entertained.

 - A refreshing complimentary tradition since 1931, perfect for travelers seeking a cool break.

 - Enjoy one of the most famous bargains in America, a cup of coffee for only five cents.

 - Explore a collection of over 300 original Western-themed artworks.

 - A fun-filled outdoor space featuring an 80-foot brontosaurus, mini Mount Rushmore, and interactive exhibits.

Convenience and Comfort for Every Visitor

Wall Drug is designed to cater to all travelers with free parking, accessible restrooms, and a diverse menu that serves breakfast, lunch, dinner, and dessert, including vegetarian options. The cafe offers quick service even during busy times, so don’t be deterred by the crowds. Plus, you can purchase drinks including beer and wine to complement your meal. Payment is easy with acceptance of credit and debit cards, NFC technology, and no cash-only restrictions. It's also a family-friendly destination with plenty of offerings for children.

Whether you’re here for the history, the iconic 5-cent coffee, or to find that perfect souvenir, Wall Drug Store is an essential South Dakota stop that promises a unique slice of Americana.

Discover Wall Drug Store: A Unique South Dakota Roadside Attraction 

Located in the heart of Wall, South Dakota, Wall Drug Store is far more than your typical drugstore—it’s a sprawling 76,000-square-foot complex combining a drugstore, gift shop, cafe, and tourist attraction. Known for its fascinating small-town Americana vibe, it draws travelers from across the country eager to experience its quirky charm and rich history.

Wall Drug Store offers visitors a unique roadside experience unlike any other. Its many interconnected shops offer an extensive variety of souvenirs, from western apparel to quirky collectibles, making it a perfect pit stop for travelers looking for that special keepsake. The venue features a nostalgic 5-cent coffee area and free ice water, a tradition that has become a hallmark of this iconic destination.

 that captures the spirit of small-town America.

 with interactive exhibits including a robotic dinosaur and splash pad for kids.

 with ample free parking, wheelchair access, and a variety of payment options.

While Wall Drug Store is a beloved landmark, visitors should be aware of a few potential drawbacks. The venue can become quite crowded, especially when tour buses arrive, which may make navigating the interconnected shops a bit overwhelming. Additionally, some guests feel the experience leans toward the commercial side, reflecting its status as a major tourist hub.

 receive mixed reviews, so diners seeking gourmet meals might prefer nearby restaurants.

 outside the main café may restrict culinary variety for some visitors.

To make the most of your visit to Wall Drug Store, consider stopping by after exploring the nearby Badlands National Park to recharge. Despite its popularity, lines at the café move quickly, giving you a chance to savor classic American treats like cherry pie and the famously affordable 5-cent coffee. Bring your family to enjoy the interactive areas, and take your time wandering the diverse shops to find unique souvenirs that embody the spirit of the American West.

Wall Drug Store remains a captivating stop on South Dakota’s I-90 corridor that balances nostalgic charm with a bustling tourist atmosphere, offering something memorable for nearly every traveler.

South Dakota

Experience Wall Drug Store, the iconic South Dakota roadside attraction! Enjoy free ice water, 5-cent coffee, and unique souvenirs; fun awaits!

Explore Wall Drug Store: A South Dakota Gem

Discover 5 unforgettable experiences at Wall Drug Store! From bison burgers to live exhibits, there's something for everyone. Stop by today!

Top 5 Must-Do Experiences at Wall Drug Store

Maximize your visit to Wall Drug Store with our top tips! Learn about parking, dining options, and hidden gems to enhance your experience!

Explore Wall Drug Store: A Must-Visit Family-Friendly Attraction in Wall, SD

Dining & Culinary Delights

Signature Highlights

Location & Nearby Attractions

FAQs

Visit Us Today