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Visitors appreciate the freshness and variety of seafood at Noryangjin Fisheries Wholesale Market. However, some have reported concerns about pricing and the quality of cooking services provided by partner restaurants.

Noryangjin fisheries wholesale market: seoul's seafood treasure trove and cultural hotspot.

Nestled in Dongjak District at 674 Nodeul-ro, Noryangjin Fisheries Wholesale Market stands as Seoul's largest and most energetic seafood destination. This sprawling market captivates food lovers, digital nomads, and adventurers alike with its exceptional variety of fresh fish, shellfish, and unusual marine creatures. From early morning through the night, visitors are immersed in an authentic Korean seafood culture not easily found elsewhere.

On the market’s vast first floor, seafood enthusiasts can explore hundreds of stalls brimming with live fish, crabs, shellfish, and exotic aquatic delicacies. The buzz of negotiations and vendor calls creates an authentic, bustling atmosphere that truly immerses you in Seoul’s culinary heart. While the sheer number of vendors can be overwhelming for newcomers, the excitement of handpicking your own fresh catch is unmatched.

After shopping downstairs, visitors can ascend to the second floor’s restaurants, where expert chefs prepare your seafood according to your preference. This unique farm-to-table style experience turns each meal into a personal culinary adventure. While cooking fees apply, the freshness and quality of your meal offer an unforgettable taste of Korean seafood cuisine.

: Prices can be higher than other markets, and some visitors report tourists might face inflated costs. Being prepared and aware helps ensure a fair and enjoyable experience.

Noryangjin Market is conveniently reachable via public transit, located near Noryangjin Station served by Seoul Subway Line 1 and Line 9. The market is wheelchair accessible, ensuring that all visitors can comfortably explore this vibrant hub of seafood commerce and culture.

community sentiment and cultural insights

Visitors consistently highlight the market’s fresh seafood selection and lively atmosphere as prime reasons to visit. The sensory overload of colors, sounds, and smells creates a memorable cultural experience beyond just a meal. However, some caution about the crowding and the need for price negotiation, which can be challenging for first-time visitors or tourists unfamiliar with local practices.

— hundreds of fish and shellfish options for every palate.

— enjoy seafood prepared just the way you like it upstairs.

— conveniently near subway lines 1 and 9, with wheelchair access.

What are the operating hours of Noryangjin Fisheries Wholesale Market?

 The market operates 24/7, allowing visitors to experience fresh seafood at any time.

Is there an option to have purchased seafood cooked on-site?

 Yes, visitors can have their purchased seafood prepared at on-site restaurants.

 Yes, English menus are available to assist non-Korean speaking visitors.

Is the market accessible by public transportation?

 Yes, the market is conveniently located near Noryangjin Station, accessible via Seoul Subway Line 1 and Line 9.

 Yes, the market is wheelchair accessible, ensuring comfort for all visitors.

Asia

South Korea

Nestled in the heart of Dongjak District, the Noryangjin Fisheries Wholesale Market is a vibrant tapestry of sights, sounds, and flavors that captures the essence of Seoul's seafood culture. As the largest seafood market in the city, it offers an unparalleled experience for both locals and travelers alike. Imagine walking through bustling aisles filled with fresh fish, shellfish, and exotic marine creatures, all while the air is infused with the salty tang of the ocean. This market is not just a place to buy seafood; it's a sensory journey that immerses you in the culinary heartbeat of South Korea.

At Noryangjin, the culinary experience is as unique as the market itself. After selecting your seafood from the first floor, head to one of the many restaurants on the second floor where skilled chefs will prepare your catch to perfection. Two standout dishes to try include the grilled mackerel, known for its rich flavor and tender texture, and the spicy seafood stew, a hearty dish brimming with fresh clams, shrimp, and a kick of gochugaru. Each bite is a celebration of the ocean's bounty, enhanced by the vibrant atmosphere of the market.

One of the market's most fascinating aspects is the sheer variety of seafood available. From live octopus to giant crabs, the options are endless. A fun fact: Noryangjin has been a cornerstone of Seoul's seafood trade since 1927, making it a historical landmark as well as a culinary one. The market's vibrant energy is palpable, with vendors calling out to customers and the sounds of fish splashing in tanks creating an unforgettable ambiance.

It is known for being the largest seafood market in Seoul, offering a wide variety of fresh seafood and a unique dining experience.

Visiting Noryangjin is a cultural experience that allows you to engage with local seafood traditions and enjoy fresh catches prepared right before your eyes.

Nearby attractions include the Han River and various cultural sites, making it easy to explore more of Seoul after your visit.

Whether you're a seafood aficionado or simply curious about local culture, Noryangjin Fisheries Wholesale Market is a must-visit destination in Seoul. Immerse yourself in the lively atmosphere, savor the freshest seafood, and create unforgettable memories. Don't miss out on this unique experience—plan your visit today!

Expansive wholesale & retail market with stalls offering hundreds of types of fish & seafood.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURmdTVud0VnEAE&d=17924085&t=1

places/ChIJOTEaKmiffDURNTst1Jzcm_c/reviews/ChZDSUhNMG9nS0VJQ0FnSURmdTVud0VnEAE

Noryangjin Fish Market, the largest seafood market in Seoul, is a vibrant and bustling destination that offers a fascinating glimpse into the city’s culinary culture. On the first floor, you’ll find a wide variety of live seafood, from fish and shellfish to exotic marine creatures. Once you’ve made your purchase, you can take it to one of the restaurants on the second floor, where they will prepare and cook it to your liking.

While the experience is unique, it comes with its challenges. With so many vendors crowded into the space, it can be overwhelming to decide where to buy your seafood, especially if you’re unfamiliar with the process. Prices for seafood aren’t particularly cheap, and there’s an additional fee for the restaurants to cook your food, which can make the overall cost quite high. I feel that tourists are often overcharged compared to locals, which dampens the experience.

That said, Noryangjin Fish Market is still worth visiting, even if you don’t plan to eat there. Walking through the market and observing the lively atmosphere, the sheer variety of seafood on display, and the interactions between vendors and customers is a cultural experience in itself. If you’re on a budget or wary of being overcharged, you might prefer exploring other seafood dining options in the city. Still, for its authenticity and energy, Noryangjin offers a memorable look into Seoul’s seafood scene.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUQzaDh2Q1VBEAE&d=17924085&t=1

places/ChIJOTEaKmiffDURNTst1Jzcm_c/reviews/ChZDSUhNMG9nS0VJQ0FnSUQzaDh2Q1VBEAE

If you’re in Seoul and love fish and seafood, this place is a must-visit! It’s massive, with an incredible variety of fish and seafood. You can buy whatever you like, head to the second floor, and have it cooked for you. Prices for the cooking service vary depending on the method, but overall, both the seafood and the cooking fees are quite reasonable. It’s not just delicious—it’s an experience!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUQ3N2JhLTdBRRAB&d=17924085&t=1

places/ChIJOTEaKmiffDURNTst1Jzcm_c/reviews/ChdDSUhNMG9nS0VJQ0FnSUQ3N2JhLTdBRRAB

Although Koreans go there to eat as well, I do not recommend tourist to go there because you will be overwhelmed and most likely overcharged.  The seafood selections were large and great but the negotiation part is hectic. You literally have to negotiate every single items from purchase to meal preparation (which is separate). The worst of my experience was that after going through all that, they f up ( overcooked) all the exotic and fresh seafood that I purchased.  Got a 1.7kg king crab (100k won) and a 2.5wild halibut (140k won) as well as some nice scallops(10k won), we went to restaurant number 2 only because they have Chinese speaking staff ( mandarin works better than English in Korea).  Everyone just to sit down is a 4k won charge, then 20k for soup, 30k for all the food prep and not sure how I was charged 78k at the end just for meal prep.  I later realized that for 78k won in Korea you can get some good food including the food itself… what a rip off.  On the way out, restaurant #5 and 6 seem to have most of Korean crowd while #10 has some food star endorsement.  Good luck.  Might be more enjoyable to find a seafood restaurant in city with same food for 330k won total. Getting there is also a terrible experience as Korean street as not designed with disable and elderly in mind

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSUN2Z3A2aTJBRRAB&d=17924085&t=1

places/ChIJOTEaKmiffDURNTst1Jzcm_c/reviews/ChdDSUhNMG9nS0VJQ0FnSUN2Z3A2aTJBRRAB

The whole place is a huge tourist trap.
Raw materials downstairs is expensive.
Cooking only steaming and baking.
Mad expensive. The cooking fee was more than the seafood we bought on the first floor.
We brought the seafood from downstairs and was charged $170 for cooking them?
My crab was less than 3kg. And charged me 3.5kg cooking fee. Scrambled eggs was $25. This restaurant is a joke.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR2eGVHZlpnEAE&d=17924085&t=1

places/ChIJOTEaKmiffDURNTst1Jzcm_c/reviews/ChZDSUhNMG9nS0VJQ0FnSUR2eGVHZlpnEAE

Restaurant no.0… they provide extra services to locals like more side dishes n crab deshelling. Tourist… nah.. i suspect one of my crab got changed to a dead one. One of the crab taste v ammonia n the shell(head) was empty without any miso. Becareful what u buy, take note of any markings on the crab before u pass to them to cook. Overall cost $500k Won. I rather go to Jeju.

Explore Noryangjin Fisheries Wholesale Market, Seoul's Seafood Haven

Established in 1927, Noryangjin Fisheries Wholesale Market is one of Korea's largest seafood markets, relocated to its current location in 1971.

Phone Number

Rating

Seafood Variety

Dining Options

Noryangjin Fisheries Wholesale Market is a vibrant hub in Seoul, South Korea, renowned for its fresh seafood offerings and bustling atmosphere. Visitors can explore a wide variety of fish and seafood, engage with local culture, and enjoy culinary delights prepared on-site.

Noryangjin Fisheries Wholesale Market

A selection of fresh seafood and beverages available at Noryangjin Fisheries Wholesale Market.

King Crab

Alaskan King Crab

Abalone

Prawns

Clams

Octopus

Mussels

Fried Rice

Soju

Seafood Delights

Noryangjin fisheries wholesale market menu overview 

Discover a vibrant array of fresh seafood at the renowned Noryangjin Fisheries Wholesale Market in Seoul, South Korea. This bustling market offers an exceptional culinary adventure with an extensive menu featuring classic Korean seafood specialties and unique marine delights prepared with authentic flavors and skill.

Begin your meal with traditional and fresh starters that awaken your palate. Enjoy the crispy, savory Seafood Pancake, crafted from a delightful blend of flour, fresh seafood, and vegetables, delivering a satisfying crunch and rich oceanic taste. Alternatively, savor the iconic Kimchi, a bold and spicy fermented mix of cabbage, radish, garlic, ginger, and chili pepper that perfectly complements any seafood feast. For a comforting option, the Seaweed Soup offers a nourishing broth infused with seaweed, tofu, garlic, and sesame oil — a heartwarming starter to the dining experience.

Dive into the market's impressive selection of main courses, showcasing the freshest catches and traditional Korean seafood preparations. Experience the thrill of Live Octopus, a daring delicacy celebrated for its fresh and chewy texture. The Grilled Mackerel offers a smoky, flavorful bite, perfectly seasoned to highlight its rich, oily flesh. For those craving a heartier dish, the Seafood Stew combines an abundant mix of seafood, tofu, vegetables, and spices simmered to create a comforting and aromatic broth. Savor the Grilled Eel, marinated with soy sauce, garlic, and ginger, delivering a tender and savory experience.

Delight in the crisp and golden Fried Shrimp, expertly battered for a perfect crunch. Fish Roe dishes provide a burst of umami, enhanced with garlic, ginger, and soy sauce for a truly indulgent flavor sensation. For a communal feast, the Seafood Hotpot stands out with its rich medley of seafood, tofu, vegetables, and spices, simmered slowly to bring out deep, complex flavors beloved by locals and visitors alike.

Noryangjin's unique charm lies in the ability to select live seafood on the first floor and have it expertly prepared on the second floor to your liking. This personalized approach means each dish can be tailored, offering an immersive and interactive dining experience that brings the freshest ocean flavors directly to your plate.

 – The perfect pairing for seafood, offering a smooth and crisp flavor to complement your meal.

 – A traditional Korean rice wine with a slightly sweet and tangy taste that balances the seafood richness.

 – A variety of banchan including pickled vegetables and spicy condiments to elevate your dining experience.

Experience the vibrant Noryangjin Fisheries Wholesale Market in Seoul! Savor fresh seafood and immerse yourself in local culture. Visit now!

Explore Noryangjin Fisheries Market in Seoul - Fresh Seafood

Dongjak District Municipality

Choose from a wide variety of live seafood including king crabs, abalone, prawns, clams, octopus, and more.

Fresh Seafood Selection

Have your selected seafood prepared by partner restaurants for an additional fee.

Cooking Services

Enjoy a flavorful fried rice made with seafood remnants.

Traditional Korean rice wine to complement your meal.

Noryangjin Fisheries Wholesale Market Seoul's Seafood Wonderland 

Nestled in the heart of Dongjak District, Seoul, Noryangjin Fisheries Wholesale Market stands as a bustling hub for seafood lovers seeking an authentic taste of South Korea's rich marine bounty. This sprawling wholesale and retail market is renowned for its expansive selection of fresh and live seafood, offering an immersive experience that captures the vibrant energy of Seoul’s culinary culture.

At Noryangjin, visitors are greeted by an astonishing variety of live fish, shellfish, and exotic marine creatures on display across numerous vendor stalls. Whether you are a foodie, a digital nomad craving fresh local flavors, or a traveler eager to explore Seoul’s culinary landscape, you can handpick your seafood from an unmatched selection guaranteed to satisfy diverse tastes and preferences.

One of the market’s standout features is its second-floor seafood restaurants that bring your fresh catch to life. After selecting your seafood downstairs, you can have it cooked to your liking upstairs — whether you prefer steaming, grilling, or other traditional Korean preparations. This on-site cooking service elevates the experience beyond shopping, turning it into a memorable culinary adventure.

Navigating this vibrant market can be an exhilarating yet challenging experience, especially for first-timers. With many vendors and options, it’s helpful to:

Familiarize yourself with seafood varieties and market layout to make confident choices.

Negotiation is key but be wary of overcharging, especially as a tourist.

Prices and services vary among restaurants, so observe and ask locals for recommendations.

Why visit Noryangjin Fisheries Wholesale Market

Beyond the seafood itself, the market offers an authentic cultural immersion. The lively interactions, colorful stalls, and fragrant aromas create a dynamic atmosphere that embodies Seoul’s culinary spirit. Whether you’re hunting for the freshest fish, eager to try traditional Korean seafood dishes, or simply want to witness the energy of one of the largest seafood markets in South Korea, Noryangjin promises an unforgettable visit.

674 Nodeul-ro, Dongjak District, Seoul, South Korea

Fresh seafood, seafood restaurants, cooking services

Visit Seoul's Noryangjin Fish Market for fresh seafood, vibrant atmosphere, and authentic Korean cuisine. Explore the bustling market today!

Seoul Noryangjin Fish Market - Top Seafood Experience

Discover the largest seafood market in Seoul with tips on buying, dining, and enjoying fresh catch at Noryangjin. A must-visit for seafood lovers!

Explore Noryangjin Fish Market Seoul - Tips & Insights

Learn the history of Noryangjin Market, established in 1927, and its role in Seoul's culinary scene. A historic seafood hub in South Korea.

Explore Noryangjin Fisheries Wholesale Market, Seoul's Seafood Haven

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