hero image of Lure Fishbar
Lure Fishbar

New York, United States

Lure Fishbar: A Nautical Seafood Experience in Manhattan New York City New York USA Dining Spot Review and Guide New York County US 10012 Mercer Street 142 Manhattan Food Establishment Restaurant Point of Interest Dining Fine Dining Fresh Seafood Sushi Cocktails Bar Scene Upscale Ambiance Smart Casual Dress Code Reservations Delivery Takeout Service Attentive Service Menu Options Luxury Yachtlike Interior Unique Atmosphere Customer Sentiment Positive Community Praised Location Accessibility Parking Options Soho Neighborhood Vibe Signature Dishes Culinary Highlights Restaurant Week Deals Fishbar Dining Experience Famous Seafood Spot Destination Guide Foodie Digital Nomad Trend-Conscious Travelers NYC Cuisine Seafood Lovers Urban Dining Scene

Nestled in the heart of Manhattan at 142 Mercer Street, Lure Fishbar invites you to immerse yourself in an upscale seafood dining experience that artfully blends fresh culinary delights with a captivating nautical theme. This spot, widely celebrated in New York's vibrant food scene, boasts a luxurious yacht-like interior complete with round, boat-shaped windows that transport diners to a stylish seafaring adventure. Whether you're a local foodie, a digital nomad seeking an inspiring lunch spot, or a trend-conscious traveler craving the best seafood New York City has to offer, Lure Fishbar delivers an atmosphere and menu that won't disappoint.

Distinctive vibes and culinary highlights

At Lure Fishbar, every detail has been thoughtfully designed—from the impeccable presentation and attentive service to the menu that champions the freshest ingredients. The restaurant specializes in exquisite seafood dishes including mouthwatering sushi, oysters, and standout plates like pan-seared black bass and steamed red snapper paired with seasonal sides. Guests frequently praise the delicious complimentary touches, such as deviled eggs with caviar, alongside the robust cocktail and wine selection. Although some dishes offer smaller portions hinting at exclusivity, the focus remains on quality and refined flavors that justify the upscale price point.

Essential visitor information

  • Operating hours Lure Fishbar is open Monday to Wednesday from 11:30 am to 11:00 pm, Thursday to Saturday until 11:30 pm, and Sunday from 11:30 am to 10:00 pm. The Raw Bar and Sushi menu are available daily from 11:30 am until closing.
  • Dress code There is no strict dress code, but guests are encouraged to wear smart-casual attire to complement the elegant setting.
  • Reservations Reservations can be conveniently made via the restaurant’s website or by phone, ensuring a smooth dining experience especially during busy times.
  • Parking and accessibility Street parking is available nearby, and the restaurant is accessible via public transportation. Note that valet parking is not offered.
  • Takeout and delivery Guests can enjoy Lure Fishbar’s offerings at home with available takeout and delivery services arranged through their website.

Community sentiment and visitor insights

Lure Fishbar enjoys a highly positive reputation among locals and visitors alike. Patrons consistently commend the restaurant for its fresh seafood selections, meticulous preparation, and attentive, thoughtful service. Many appreciate the immersive nautical atmosphere that makes dining here a unique and memorable experience. While some note the pricing reflects the upscale nature of the establishment, the overall consensus is that the exceptional quality and ambiance justify the cost, making it a standout destination in Soho and across New York City’s culinary landscape.

Lure Fishbar SoHo History and Evolution of a Nautical Dining Gem in New York City New York 142 Mercer St 10012 US United States restaurant food point_of_interest establishment Manhattan New York County NY New York County New York City New York 87G8P2F2+VM P2F2+VM New York NY US restaurant fish luxury yachtlike interior upscale SoHo neighborhood upscale fish restaurant luxury ocean liner nautical-themed interior late-night menu online ordering delivery dining experience film food seafood dining destination reviews service ambiance signature dishes chef experience menu cocktail bar fine dining fresh ingredients seafood variety dining options digital nomad foodie travel destination local favorite iconic dining scene innovation tradition culinary innovation seafood specialties interior design ambiance experience atmosphere service quality dining experience food presentation fine dining seafood dishes fresh ingredients menu variety dining experience restaurant evolution seafood lovers dining options celebration special occasions social gatherings business meetings date night food and drink wine beer cocktails brunch lunch dinner dessert takeout delivery online ordering reservations dining culture SoHo New York City history timeline renovation late-night menu online ordering delivery services 2004 2010 2015 2020 history timeline chronological milestones

Lure Fishbar at a glance

Located at 142 Mercer St, New York, NY, Lure Fishbar is an upscale seafood restaurant known for its unique nautical-themed ambiance and vibrant bar scene. The restaurant's design evokes the feeling of being on a luxury yacht, complete with round, boat-shaped windows that enhance the dining experience. With a menu featuring fresh seafood and well-crafted cocktails, Lure Fishbar has become a favorite among locals and visitors alike.
The restaurant has garnered positive reviews for its attentive service and delicious offerings, making it a go-to spot for seafood lovers.

Pros

  • Fresh seafood offerings Attentive service Unique nautical-themed ambiance Wide variety of menu options Well-crafted cocktails
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Cons

  • Higher prices Crowded during peak hours Limited parking options
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Ideal for

Lure Fishbar is perfect for seafood enthusiasts, couples looking for a romantic dinner, or groups celebrating special occasions.

Things to know before visiting

  • Reservations are recommended, especially during peak dining hours. Dress code is smart casual. Parking is limited, consider using public transport.
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Overall impression

Lure Fishbar offers a delightful dining experience with its fresh seafood and attentive service. While it may come with a higher price tag, the quality and ambiance make it worth the visit. Ideal for special occasions or a casual night out, this restaurant captures the essence of New York's vibrant dining scene.

Lure Fishbar: A Waterfront Dining Experience in Manhattan New York City

Nestled in the vibrant SoHo neighborhood at 142 Mercer Street, Lure Fishbar offers an upscale seafood dining adventure that makes you feel like you are aboard a luxury yacht. Its stunning interior design, highlighted by round, boat-shaped windows, creates an immersive nautical vibe that perfectly complements its fresh and imaginative menu.

Fresh seafood and sushi delights

At Lure Fishbar, seafood is the star of the show. Dive into their Raw Bar and Sushi Menu , available daily from 11:30 am until closing, featuring a spectacular array of fresh oysters, sushi, and sashimi. The sushi chef’s artistry is a highlight, making every bite a celebration of flavor and freshness. Compliment your meal with exquisite appetizers like deviled eggs with caviar for a taste of pure indulgence.

Versatile dining options for every occasion

Lure Fishbar offers a dynamic dining schedule to suit any appetite or time of day. Whether you're seeking a light midday meal or an elegant evening experience, their menus are carefully curated to deliver satisfaction. Lunch is served Monday through Friday, featuring lighter fare perfect for a business meeting or casual catch-up. On weekends, indulge in their Brunch , offered Saturdays and Sundays, where creative specials bring a fresh twist to classic favorites. For those who like to linger, the Late Lunch on weekends bridges the gap between brunch and dinner seamlessly. Dinner service runs throughout the week with extended hours on Thursdays through Saturdays, offering a sophisticated menu that highlights seasonal ingredients and masterful seafood preparations. Night owls can enjoy Late Night bites and drinks daily to wind down the evening in style.

Unforgettable ambiance and attentive service

Step inside and be transported to a chic yacht-inspired setting, where every detail, from the curved windows to the elegant décor, evokes the feeling of dining on the water. The attentive and thoughtful staff enhances the experience with impeccable service, making each visit memorable whether for a special occasion or a casual night out.

Why visit Lure Fishbar in Manhattan

  • Luxurious yacht-like interior that makes dining feel like a special voyage.
  • Extensive fresh seafood and sushi offerings including raw bar delights available daily.
  • Diverse meal times from breakfast, brunch, lunch, dinner to late night service.
  • Impeccable service that ensures a personalized and welcoming dining experience.
  • Full bar with beer, wine, and creative cocktails perfect for pairing with your seafood feast.
Whether you are a seafood aficionado, a sushi lover, or simply looking to enjoy a unique dining atmosphere in the heart of Manhattan, Lure Fishbar delivers a memorable culinary journey that urges you to return again and again.

Open now - Closing 11:00 PM

Monday

11:30–23:00

Tuesday

11:30–23:00

Wednesday

11:30–23:00

Thursday

11:30–23:00

Friday

11:30–23:00

Saturday

11:30–23:00

Sunday

11:30–22:00

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