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New York

Murray's Sturgeon Shop, established in 1945, is a cherished Upper West Side institution specializing in smoked fish, caviar, and traditional Jewish deli items. Customers consistently praise the quality of the food and the friendly, knowledgeable staff. The shop's old-school charm and welcoming atmosphere contribute to its reputation as a beloved neighborhood fixture.

Discover Murray's Sturgeon Shop: A Timeless New York Delicacy Destination 

Nestled in the heart of Manhattan's Upper West Side, Murray's Sturgeon Shop offers a quintessential New York experience steeped in tradition and flavor. Since 1945, this iconic deli has been a haven for lovers of smoked fish, kosher meats, and authentic Jewish delicacies, drawing locals and visitors alike to savor its remarkable offerings.

Murray's is celebrated for its extraordinary selection of smoked fish, including delicacies such as sable, smoked trout, and the famed Nova, expertly paired with fresh cream cheese and capers on bagels. The shop’s commitment to quality shines through every bite, enhanced by the warm and knowledgeable staff who provide a welcoming, old-school deli atmosphere reminiscent of a cherished time warp.

 – A perfectly balanced classic enjoyed on freshly baked bagels.

 – Praised as some of the best in New York, these smoked fish are a must-try.

 – Traditional Jewish deli staples that delight with fresh, rich flavors.

 – Perfect accompaniments that add zest and sweetness to any meal.

Visitors consistently highlight the attentive and cordial staff who deliver exceptional customer service, making every visit feel personal and inviting. The shop’s ambiance, with its preserved mid-century charm, offers a nostalgic glimpse into New York’s deli heritage, creating an authentic cultural experience alongside the delicious offerings.

 Murray's Sturgeon Shop operates Monday through Saturday from 8:00 AM to 6:00 PM, and on Sundays from 8:00 AM to 5:00 PM.

 Yes, delivery is available across the contiguous United States, including Hawaii and Puerto Rico.

 Yes, Murray's Sturgeon Shop is fully wheelchair accessible.

 Major credit cards including American Express, Discover, MasterCard, and Visa are accepted.

 Yes, Murray's Sturgeon Shop maintains kosher standards.

North America

United States

Murray's Sturgeon Shop, located at 2429 Broadway in the heart of Manhattan, New York, is a beloved grocery and deli known for its exceptional selection of smoked fish and traditional Jewish delicacies. This old-school institution has been a staple for locals and visitors alike, offering a delightful array of kosher meats, soups, and classic deli fare. With a reputation for quality and service, it’s the perfect spot for anyone craving authentic Jewish cuisine.

At Murray's Sturgeon Shop, food lovers can indulge in a variety of delicious offerings, including:

Nova with cream cheese and capers on a fresh bagel.

Lox and Sable combo sandwiches, served with a side of pickles.

Traditional rugelach and other delightful desserts.

A selection of deli salads, including whitefish salad and chopped liver.

Murray's Sturgeon Shop is conveniently located in Manhattan, making it an ideal stop for both locals and tourists exploring the vibrant neighborhood. Nearby attractions include:

Central Park, perfect for a leisurely stroll after your meal.

The American Museum of Natural History, a must-visit for families.

Lincoln Center, showcasing world-class performances and events.

Murray's Sturgeon Shop not only offers delicious food but also provides a welcoming atmosphere with exceptional customer service. Key amenities include:

Delivery options available for those who prefer dining at home.

Accepts various payment methods, including credit and debit cards.

Old-school institution specializing in smoked fish, kosher meats, soups & other Jewish deli fare.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR0NEozemJnEAE&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChZDSUhNMG9nS0VJQ0FnSUR0NEozemJnEAE

Updated Review:
"I returned to Murray's Sturgeon Shop recently and purchased the Nova with cream cheese and capers on a bagel—it was absolutely delicious! The Nova and cream cheese were perfectly balanced. I must highlight their exceptional customer service; the staff creates a friendly and welcoming atmosphere, even when it's busy. I'll definitely be returning and highly recommend it!"

Initial Review:
I recently explored Murray's Sturgeon Shop, enticed by positive reviews, and my overall encounter proved satisfactory. Opting for the Lox, and Lox and Sable combo sandwiches, complemented by a mix of pickles and rugelach ( I believe that's what it is called) I entered with elevated expectations.

Noteworthy was the commendable customer service, where the friendly and warm staff contributed to an enjoyable experience. The Lox sandwich was delightful. The pickles were enjoyable, and the rugelach introduced a delightful variety to the meal.

Regrettably, the disappointment unfolded with the Lox and Sable combination. Despite the premium price exceeding $20, the sable and Lox struggled to shine through an overpowering layer of cream cheese. This dominance detracted from fully savoring the subtleties of the fish, falling short of the anticipated balance for a dish in this price range.

While the overall experience was positive, the cream cheese issue with the Lox and Sable was a setback. A return to Murray's Sturgeon Shop is on my radar, considering exploring the fish on its own. If opting for a sandwich, I would request a lighter hand with the cream cheese to enhance the dining experience.

In summary, Murray's Sturgeon Shop was a  pleasant experience, and I would recommend it to others.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNmN3B1bll3EAE&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChZDSUhNMG9nS0VJQ0FnSUNmN3B1bll3EAE

Honestly one of the best nova orders I’ve ever had. The whitefish salad and chopped liver equally as delicious. Great staff and service. Will definitely be a regular.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUM3clB1bEpBEAE&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChZDSUhNMG9nS0VJQ0FnSUM3clB1bEpBEAE

Best Sable, Smoked Trout, Coleslaw and Pickles available in NY. Preserved time warp ambiance is unmatched along with excellent service.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURiMUtfRlNBEAE&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChZDSUhNMG9nS0VJQ0FnSURiMUtfRlNBEAE

Top line place for Jewish appetizers, smoked salmon thinly and surgically sliced by experts. Bagels, pickled fish products, deli salads, chopped liver, desserts....all one would want in this delicious ethnic cuisine. Great service.
Their style retains all the charm of a bygone deli counter that is very welcoming to me.
Plus...OH THE FOOD!
DELICIOUS!!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURRc1BQVDZBRRAB&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChdDSUhNMG9nS0VJQ0FnSURRc1BQVDZBRRAB

So I dropped by for lunch & ordered the pastrami on rye with mustard & a sour pickle. Soft bread the pastrami was tasty & the pickle was the icing on the cake. The man behind the counter was a true gentleman, I'm a first time customer but he treated me like I had been shopping there for years .

Explore Murray's Sturgeon Shop: NYC's Delicacies on Broadway

Founded in 1945 by Murray Bernstein, Murray's Sturgeon Shop has been a staple in New York City's Upper West Side, specializing in smoked fish and traditional Jewish deli items. The shop has been recognized for its high-quality products and has maintained its original charm over the decades.

Nestled in the heart of New York City's Upper West Side at 2429 Broadway, Murray's Sturgeon Shop stands as a cherished institution with a rich history dating back to the mid-20th century. Founded in 1945 by Murray Bernstein, the shop quickly distinguished itself by specializing in premium smoked fish and authentic Jewish deli fare, capturing the essence of New York's vibrant food culture.

The inception of Murray's Sturgeon Shop in 1945 marked the beginning of a culinary journey that would span decades. Murray Bernstein, the visionary founder, established the shop with a dedication to delivering high-quality smoked fish and kosher delicacies rooted in Jewish tradition. This dedication laid the foundation for a business that would become synonymous with excellence and authenticity.

By 1964, Murray's Sturgeon Shop had earned its reputation as a bustling landmark on Broadway. The New York Times lauded it as "one of the busiest places on Broadway," praising the shop's products as "first quality." This recognition reflected the shop's growing popularity among locals and visitors alike, solidifying its place in New York City's rich deli landscape.

changes in ownership and continued excellence

Throughout the 1970s and beyond, Murray's Sturgeon Shop experienced several ownership transitions that contributed to its enduring legacy. In 1974, the renowned restaurateur Artie Cutler acquired the shop, followed by the partnership of Harold "Heshy" Berliner in 1979. These changes ensured that the shop maintained its commitment to quality and tradition. In 1990, Ira Goller took ownership, continuing to uphold the beloved character and offerings that patrons had come to cherish.

The passing of Murray Bernstein in 2000 marked the end of an era, but his vision and dedication continue to resonate through the shop's atmosphere and offerings. Patrons praise the preserved charm of the shop's traditional deli counter and the exceptional quality of its smoked fish, kosher meats, and classic Jewish delicacies. Murray's Sturgeon Shop remains a treasured stop for both longtime New Yorkers and newcomers seeking an authentic taste of the city's culinary heritage.

highlights of murray's sturgeon shop timeline

Murray's Sturgeon Shop was established by Murray Bernstein.

Recognized by The New York Times as one of the busiest spots on Broadway, noted for first-quality products.

Ownership transferred to restaurateur Artie Cutler.

Harold 'Heshy' Berliner joined as a partner, further enriching the shop's management.

Ira Goller acquired the business, continuing the tradition of quality and service.

Passing of founder Murray Bernstein, but his legacy lives on in the shop’s enduring charm.

Delivery

Murray's Sturgeon Shop is an old-school institution in Manhattan specializing in smoked fish, kosher meats, soups, and other Jewish deli fare. This vibrant establishment invites you to explore a world of flavors that marry tradition with innovation, offering a unique culinary experience in New York City.

Murray's Sturgeon Shop

A selection of traditional Jewish deli starters, including soups, salads, and spreads.

Chicken Noodle Soup

Potato Leek Soup

Split Pea Soup

Borscht

Schav

Tuna Salad

Whitefish Salad

Chopped Herring Salad

Egg Salad

Spinach Egg Salad

Vegetarian Chopped Liver Salad

Chopped Chicken Liver

Hummus

Murray's Sturgeon Shop Menu

Located at the heart of Manhattan on Broadway, Murray's Sturgeon Shop is a cherished New York institution renowned for its exquisite Jewish deli fare. This historic spot offers a curated menu that celebrates traditional smoked fish, kosher meats, and authentic deli salads, capturing the essence of old-school deli charm with every bite.

Kick off your meal with a vibrant selection of traditional Jewish starters crafted to delight any palate. Warm up with comforting soups like the hearty Chicken Noodle Soup brimming with tender chicken and fresh vegetables, the velvety Potato Leek Soup featuring silky non-dairy creamer, or the rustic Split Pea Soup rich with green peas and a touch of flour for body. For a tangy and colorful option, savor the classic Borscht, made with beets, cucumbers, garlic, and a dollop of sour cream, or try Schav, a refreshing sorrel leaf soup accented with egg yolk and cucumber.

 combining tuna, sweet onion, and creamy mayonnaise for a savory start.

 rich with whitefish, sweet onion, celery, and a perfect mayonnaise blend.

 featuring tangy pickled herring balanced with applesauce, sugar, and vinegar for that quintessential deli flavor.

 both creamy and fresh, blending eggs with sweet onion, celery, and for the latter, a touch of vibrant spinach.

 packed with sweet peas, string beans, eggs, walnuts, onions, and mayonnaise—a satisfying vegetarian option.

 a rich and flavorful blend of chicken liver, onions, and mayo to satisfy deli aficionados.

 made fresh with chickpeas, tahini, and soybean oil for a smooth, classic spread.

Murray's is especially celebrated for its masterful smoked fish selections. Delicately sliced smoked salmon and sable are favorites that transport you to a bygone era of Jewish delicatessen excellence. The iconic Nova with cream cheese and capers on a fresh bagel is a customer favorite—an expertly balanced symphony of flavors that has guests returning time and time again. For those seeking classic deli sandwiches, options like pastrami on rye, paired with tangy sour pickles, offer satisfying comfort and authentic New York deli vibes.

No deli experience is complete without indulgent sides. Murray's offers a tempting array of pickled fish and crisp pickles that perfectly complement the rich flavors of the smoked fish platters. Rugelach pastries provide a sweet ending to your meal with their flaky texture and delightful fillings, sealing your visit with a touch of classic Jewish bakery tradition.

While the focus is on authentic deli dishes and smoked fish, Murray's Sturgeon Shop also offers a selection of traditional beverages that pair wonderfully with their menu items, enhancing your classic New York deli dining experience.

Discover the timeless flavors of Jewish deli cuisine at Murray's Sturgeon Shop, where every dish—from starters to specials—tells a story and promises an unforgettable taste of New York's culinary heritage.

Discover Murray's Sturgeon Shop in Manhattan, New York! Savor premium smoked fish delicacies in a vibrant setting. Visit us today!

Murray's Sturgeon Shop – Premium Smoked Fish in NYC

New York County

A variety of smoked fish including sturgeon, salmon, sable, whitefish, and trout.

Smoked Fish

Imported and domestic caviars, including Beluga, Sevruga, and Osetra.

Caviar

Kosher deli meats such as pastrami, turkey breast, and tongue.

Deli Meats

Freshly made salads including tuna salad, whitefish salad, and chopped liver.

Homemade Salads

Homemade soups like chicken noodle, potato leek, and borscht.

Soups

Freshly baked bagels and breads to complement the offerings.

Breads and Bagels

Murray's Sturgeon Shop New York Delicacies and Experience at 2429 Broadway Manhattan NY 10024 USA 

Located in the heart of Manhattan at 2429 Broadway, Murray's Sturgeon Shop is a true culinary gem for lovers of classic Jewish deli fare and smoked fish specialties. This venerable establishment offers a nostalgic atmosphere that transports you back to a bygone era of delicatessen culture, all while serving up meticulously prepared dishes that entice both locals and visitors alike.

signature smoked fish and caviar selection

Murray's Sturgeon Shop is renowned for its outstanding array of smoked fish, including delicacies like sturgeon, salmon, sable, whitefish, and trout. Each variety is expertly smoked to preserve the rich, complex flavors that true connoisseurs crave. In addition, the shop boasts an impressive caviar selection featuring both imported and domestic varieties such as Beluga, Sevruga, and Osetra, perfect for elevating any special occasion or casual indulgence.

Whether you’re craving traditional kosher deli meats like pastrami, turkey breast, or tongue, Murray's offers top-quality cuts prepared with authentic flavor profiles. Complement your protein selection with freshly made deli salads such as tuna salad, whitefish salad, and the beloved chopped liver, all crafted in-house to maintain freshness and traditional tastes. The menu is rounded out with delicious homemade soups including comforting chicken noodle, potato leek, and vibrant borscht—perfect for warming up after a day exploring the city.

freshly baked breads and bagels to complete your meal

No authentic deli experience is complete without quality breads and bagels. Murray’s Sturgeon Shop provides freshly baked bagels and breads that perfectly complement their smoked fish and deli offerings. From a classic nova on a perfectly chewy bagel with cream cheese and capers to a pastrami sandwich on rye, every bite is a harmonious balance of texture and flavor that keeps customers coming back for more.

what visitors love about murray's sturgeon shop

Friendly and knowledgeable staff create a welcoming atmosphere even during busy hours.

Variety of authentic Jewish deli specialties: 

From smoked trout and sable to chopped liver and pickles, the selection satisfies traditional cravings.

Many customers rave about the perfectly balanced nova with cream cheese and capers on a fresh bagel.

The shop maintains a charming, old-school deli counter feel that enhances the overall experience.

Convenient payment options and delivery: 

Accepting credit, debit, and NFC payments with delivery available for a hassle-free dining experience.

plan your visit to murray's sturgeon shop

Whether you are a New York local or a tourist exploring Manhattan, a stop at Murray's Sturgeon Shop promises an authentic taste of Jewish deli traditions with a modern touch of quality and care. Indulge in their freshly smoked fish, savor the rich deli meats, and enjoy the warm, welcoming service that has made this spot a cherished institution along Broadway. Don't forget to try their bagels paired with cream cheese and capers for a quintessential New York deli experience.

Discover Murray's Sturgeon Shop in NYC, known for smoked fish, kosher delicacies, and a warm atmosphere. Taste tradition today!

Murray's Sturgeon Shop: NYC's Jewish Deli Gem

Explore tips for visiting Murray's Sturgeon Shop, NYC. Enjoy the best smoked fish, learn about menu highlights, and savor classic deli favorites!

Itineraries & Tips for Visiting Murray's in NYC

Learn the history of Murray's Sturgeon Shop, a NYC landmark since 1945, renowned for its smoked fish and deli items. Discover its legacy!