Nestled in the heart of Manhattan's Upper West Side, Murray's Sturgeon Shop offers a quintessential New York experience steeped in tradition and flavor. Since 1945, this iconic deli has been a haven for lovers of smoked fish, kosher meats, and authentic Jewish delicacies, drawing locals and visitors alike to savor its remarkable offerings.
Murray's is celebrated for its extraordinary selection of smoked fish, including delicacies such as sable, smoked trout, and the famed Nova, expertly paired with fresh cream cheese and capers on bagels. The shop’s commitment to quality shines through every bite, enhanced by the warm and knowledgeable staff who provide a welcoming, old-school deli atmosphere reminiscent of a cherished time warp.
- Nova with cream cheese and capers – A perfectly balanced classic enjoyed on freshly baked bagels.
- Sable and smoked trout – Praised as some of the best in New York, these smoked fish are a must-try.
- Whitefish salad and chopped liver – Traditional Jewish deli staples that delight with fresh, rich flavors.
- Pickles and rugelach – Perfect accompaniments that add zest and sweetness to any meal.
Visitors consistently highlight the attentive and cordial staff who deliver exceptional customer service, making every visit feel personal and inviting. The shop’s ambiance, with its preserved mid-century charm, offers a nostalgic glimpse into New York’s deli heritage, creating an authentic cultural experience alongside the delicious offerings.
- What are the shop's operating hours? Murray's Sturgeon Shop operates Monday through Saturday from 8:00 AM to 6:00 PM, and on Sundays from 8:00 AM to 5:00 PM.
- Do they offer delivery services? Yes, delivery is available across the contiguous United States, including Hawaii and Puerto Rico.
- Is the shop wheelchair accessible? Yes, Murray's Sturgeon Shop is fully wheelchair accessible.
- Do they accept credit cards? Major credit cards including American Express, Discover, MasterCard, and Visa are accepted.
- Is the shop kosher? Yes, Murray's Sturgeon Shop maintains kosher standards.
Nestled in the heart of New York City's Upper West Side at 2429 Broadway, Murray's Sturgeon Shop stands as a cherished institution with a rich history dating back to the mid-20th century. Founded in 1945 by Murray Bernstein, the shop quickly distinguished itself by specializing in premium smoked fish and authentic Jewish deli fare, capturing the essence of New York's vibrant food culture.
The inception of Murray's Sturgeon Shop in 1945 marked the beginning of a culinary journey that would span decades. Murray Bernstein, the visionary founder, established the shop with a dedication to delivering high-quality smoked fish and kosher delicacies rooted in Jewish tradition. This dedication laid the foundation for a business that would become synonymous with excellence and authenticity.
By 1964, Murray's Sturgeon Shop had earned its reputation as a bustling landmark on Broadway. The New York Times lauded it as "one of the busiest places on Broadway," praising the shop's products as "first quality." This recognition reflected the shop's growing popularity among locals and visitors alike, solidifying its place in New York City's rich deli landscape.
Throughout the 1970s and beyond, Murray's Sturgeon Shop experienced several ownership transitions that contributed to its enduring legacy. In 1974, the renowned restaurateur Artie Cutler acquired the shop, followed by the partnership of Harold "Heshy" Berliner in 1979. These changes ensured that the shop maintained its commitment to quality and tradition. In 1990, Ira Goller took ownership, continuing to uphold the beloved character and offerings that patrons had come to cherish.
The passing of Murray Bernstein in 2000 marked the end of an era, but his vision and dedication continue to resonate through the shop's atmosphere and offerings. Patrons praise the preserved charm of the shop's traditional deli counter and the exceptional quality of its smoked fish, kosher meats, and classic Jewish delicacies. Murray's Sturgeon Shop remains a treasured stop for both longtime New Yorkers and newcomers seeking an authentic taste of the city's culinary heritage.
- 1945: Murray's Sturgeon Shop was established by Murray Bernstein.
- 1964: Recognized by The New York Times as one of the busiest spots on Broadway, noted for first-quality products.
- 1974: Ownership transferred to restaurateur Artie Cutler.
- 1979: Harold 'Heshy' Berliner joined as a partner, further enriching the shop's management.
- 1990: Ira Goller acquired the business, continuing the tradition of quality and service.
- 2000: Passing of founder Murray Bernstein, but his legacy lives on in the shop’s enduring charm.
Located at 2429 Broadway in Manhattan, New York, Murray's Sturgeon Shop is an iconic establishment specializing in smoked fish and traditional Jewish deli fare. This old-school institution has garnered a loyal following for its exceptional selection of smoked fish, kosher meats, and classic deli items. The warm and welcoming atmosphere makes it a favorite among locals and visitors alike.
Murray's Sturgeon Shop has become synonymous with quality and tradition, offering a taste of Jewish culinary heritage in the heart of New York City. Whether you're in the mood for a classic bagel with lox or a hearty pastrami sandwich, this deli promises a delightful experience.
With a focus on high-quality ingredients and exceptional customer service, Murray's Sturgeon Shop is a must-visit for anyone seeking authentic Jewish deli cuisine.
The shop's ambiance reflects its rich history, making it a perfect spot for both casual diners and those looking to enjoy a taste of tradition.
Murray's Sturgeon Shop is not just a place to eat; it’s an experience steeped in tradition and flavor.
Here, you can enjoy a variety of dishes, including the famous Nova with cream cheese and capers, which has been praised for its perfect balance of flavors.
The shop also offers a selection of pickles and rugelach, adding to the authentic deli experience.
With its rich history and commitment to quality, Murray's Sturgeon Shop is a culinary landmark in New York City.
The shop's friendly and knowledgeable staff enhance the experience, ensuring that every visit is memorable.
Overall, Murray's Sturgeon Shop is a delightful destination for anyone looking to indulge in authentic Jewish deli cuisine.
Whether you're a local or a visitor, this establishment promises a satisfying culinary experience.
Pros
• Exceptional selection of smoked fish and caviar
• Friendly and knowledgeable staff
• Old-school charm and welcoming atmosphere
• High-quality traditional Jewish deli items
• Kosher certification
Cons
• Limited seating (take-out only)
• Higher price point for some items
• No online ordering system
Ideal for
• Casual dining with friends and family
• Quick take-out meals
• Enjoying authentic Jewish deli cuisine
Things to know before visiting
• Be prepared for limited seating; it's primarily a take-out establishment.
• Expect higher prices for premium items, reflecting their quality.
• Cash and card payments are accepted, but no online ordering is available.
Overall impression
Murray's Sturgeon Shop stands out as a beloved establishment in New York City, offering a unique blend of tradition and quality.
With its exceptional selection of smoked fish and traditional deli items, it caters to both locals and tourists seeking an authentic experience.
While it may have some limitations, such as limited seating and higher prices, the quality of food and service makes it a worthwhile visit.
For those looking to indulge in traditional Jewish deli cuisine, Murray's Sturgeon Shop is an essential stop.
Plan your visit to this iconic deli and experience the flavors of New York's rich culinary heritage.
Located in the heart of Manhattan at 2429 Broadway, Murray's Sturgeon Shop is a true culinary gem for lovers of classic Jewish deli fare and smoked fish specialties. This venerable establishment offers a nostalgic atmosphere that transports you back to a bygone era of delicatessen culture, all while serving up meticulously prepared dishes that entice both locals and visitors alike.
Murray's Sturgeon Shop is renowned for its outstanding array of smoked fish, including delicacies like sturgeon, salmon, sable, whitefish, and trout. Each variety is expertly smoked to preserve the rich, complex flavors that true connoisseurs crave. In addition, the shop boasts an impressive caviar selection featuring both imported and domestic varieties such as Beluga, Sevruga, and Osetra, perfect for elevating any special occasion or casual indulgence.
Whether you’re craving traditional kosher deli meats like pastrami, turkey breast, or tongue, Murray's offers top-quality cuts prepared with authentic flavor profiles. Complement your protein selection with freshly made deli salads such as tuna salad, whitefish salad, and the beloved chopped liver, all crafted in-house to maintain freshness and traditional tastes. The menu is rounded out with delicious homemade soups including comforting chicken noodle, potato leek, and vibrant borscht—perfect for warming up after a day exploring the city.
No authentic deli experience is complete without quality breads and bagels. Murray’s Sturgeon Shop provides freshly baked bagels and breads that perfectly complement their smoked fish and deli offerings. From a classic nova on a perfectly chewy bagel with cream cheese and capers to a pastrami sandwich on rye, every bite is a harmonious balance of texture and flavor that keeps customers coming back for more.
- Exceptional customer service: Friendly and knowledgeable staff create a welcoming atmosphere even during busy hours.
- Variety of authentic Jewish deli specialties: From smoked trout and sable to chopped liver and pickles, the selection satisfies traditional cravings.
- Delicious sandwich combinations: Many customers rave about the perfectly balanced nova with cream cheese and capers on a fresh bagel.
- Preserved nostalgic ambiance: The shop maintains a charming, old-school deli counter feel that enhances the overall experience.
- Convenient payment options and delivery: Accepting credit, debit, and NFC payments with delivery available for a hassle-free dining experience.
Whether you are a New York local or a tourist exploring Manhattan, a stop at Murray's Sturgeon Shop promises an authentic taste of Jewish deli traditions with a modern touch of quality and care. Indulge in their freshly smoked fish, savor the rich deli meats, and enjoy the warm, welcoming service that has made this spot a cherished institution along Broadway. Don't forget to try their bagels paired with cream cheese and capers for a quintessential New York deli experience.
