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New York

Murray's Sturgeon Shop, established in 1945, is a cherished Upper West Side institution specializing in smoked fish, caviar, and traditional Jewish deli items. Customers consistently praise the quality of the food and the friendly, knowledgeable staff. The shop's old-school charm and welcoming atmosphere contribute to its reputation as a beloved neighborhood fixture.

Discover Murray's Sturgeon Shop: A Timeless New York Delicacy Destination 

Nestled in the heart of Manhattan's Upper West Side, Murray's Sturgeon Shop offers a quintessential New York experience steeped in tradition and flavor. Since 1945, this iconic deli has been a haven for lovers of smoked fish, kosher meats, and authentic Jewish delicacies, drawing locals and visitors alike to savor its remarkable offerings.

Murray's is celebrated for its extraordinary selection of smoked fish, including delicacies such as sable, smoked trout, and the famed Nova, expertly paired with fresh cream cheese and capers on bagels. The shop’s commitment to quality shines through every bite, enhanced by the warm and knowledgeable staff who provide a welcoming, old-school deli atmosphere reminiscent of a cherished time warp.

 – A perfectly balanced classic enjoyed on freshly baked bagels.

 – Praised as some of the best in New York, these smoked fish are a must-try.

 – Traditional Jewish deli staples that delight with fresh, rich flavors.

 – Perfect accompaniments that add zest and sweetness to any meal.

Visitors consistently highlight the attentive and cordial staff who deliver exceptional customer service, making every visit feel personal and inviting. The shop’s ambiance, with its preserved mid-century charm, offers a nostalgic glimpse into New York’s deli heritage, creating an authentic cultural experience alongside the delicious offerings.

 Murray's Sturgeon Shop operates Monday through Saturday from 8:00 AM to 6:00 PM, and on Sundays from 8:00 AM to 5:00 PM.

 Yes, delivery is available across the contiguous United States, including Hawaii and Puerto Rico.

 Yes, Murray's Sturgeon Shop is fully wheelchair accessible.

 Major credit cards including American Express, Discover, MasterCard, and Visa are accepted.

 Yes, Murray's Sturgeon Shop maintains kosher standards.

North America

United States

Nestled in the heart of Manhattan at 2429 Broadway, Murray's Sturgeon Shop is a culinary gem that has been delighting locals and visitors alike for decades. This old-school institution specializes in smoked fish, kosher meats, and a variety of traditional Jewish deli fare. The moment you step inside, you're enveloped by the rich aromas of freshly smoked fish and baked goods, creating an inviting atmosphere that beckons you to explore its offerings.

Murray's Sturgeon Shop is renowned for its exquisite Nova lox, which is perfectly balanced with cream cheese and capers on a fresh bagel. This dish is a must-try for anyone looking to experience authentic New York deli culture. Another standout is their Lox and Sable combo sandwich, which, while sometimes criticized for its cream cheese ratio, showcases the rich flavors of the fish. Pair these with a side of their homemade rugelach for a sweet finish to your meal.

The shop has a rich history, having served the community since its inception. It retains a charming ambiance reminiscent of classic delis, where the staff is known for their warm hospitality. One anecdote shared by regulars is how the staff remembers their names and orders, creating a familial atmosphere that enhances the dining experience.

What is Murray's Sturgeon Shop known for?

Murray's is famous for its smoked fish, particularly the Nova lox, and a variety of traditional Jewish deli fare.

The shop offers an authentic New York deli experience with exceptional customer service and a nostalgic atmosphere.

Murray's is conveniently located near Central Park and several cultural attractions, making it a perfect stop during your NYC exploration.

Whether you're a local or just visiting, Murray's Sturgeon Shop promises a delightful culinary experience steeped in tradition. Don't miss the chance to savor their renowned dishes and immerse yourself in the warm, welcoming atmosphere that has made this deli a beloved institution in New York.

Old-school institution specializing in smoked fish, kosher meats, soups & other Jewish deli fare.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUR0NEozemJnEAE&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChZDSUhNMG9nS0VJQ0FnSUR0NEozemJnEAE

Updated Review:
"I returned to Murray's Sturgeon Shop recently and purchased the Nova with cream cheese and capers on a bagel—it was absolutely delicious! The Nova and cream cheese were perfectly balanced. I must highlight their exceptional customer service; the staff creates a friendly and welcoming atmosphere, even when it's busy. I'll definitely be returning and highly recommend it!"

Initial Review:
I recently explored Murray's Sturgeon Shop, enticed by positive reviews, and my overall encounter proved satisfactory. Opting for the Lox, and Lox and Sable combo sandwiches, complemented by a mix of pickles and rugelach ( I believe that's what it is called) I entered with elevated expectations.

Noteworthy was the commendable customer service, where the friendly and warm staff contributed to an enjoyable experience. The Lox sandwich was delightful. The pickles were enjoyable, and the rugelach introduced a delightful variety to the meal.

Regrettably, the disappointment unfolded with the Lox and Sable combination. Despite the premium price exceeding $20, the sable and Lox struggled to shine through an overpowering layer of cream cheese. This dominance detracted from fully savoring the subtleties of the fish, falling short of the anticipated balance for a dish in this price range.

While the overall experience was positive, the cream cheese issue with the Lox and Sable was a setback. A return to Murray's Sturgeon Shop is on my radar, considering exploring the fish on its own. If opting for a sandwich, I would request a lighter hand with the cream cheese to enhance the dining experience.

In summary, Murray's Sturgeon Shop was a  pleasant experience, and I would recommend it to others.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUNmN3B1bll3EAE&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChZDSUhNMG9nS0VJQ0FnSUNmN3B1bll3EAE

Honestly one of the best nova orders I’ve ever had. The whitefish salad and chopped liver equally as delicious. Great staff and service. Will definitely be a regular.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSUM3clB1bEpBEAE&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChZDSUhNMG9nS0VJQ0FnSUM3clB1bEpBEAE

Best Sable, Smoked Trout, Coleslaw and Pickles available in NY. Preserved time warp ambiance is unmatched along with excellent service.

https://www.google.com/local/review/rap/report?postId=ChZDSUhNMG9nS0VJQ0FnSURiMUtfRlNBEAE&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChZDSUhNMG9nS0VJQ0FnSURiMUtfRlNBEAE

Top line place for Jewish appetizers, smoked salmon thinly and surgically sliced by experts. Bagels, pickled fish products, deli salads, chopped liver, desserts....all one would want in this delicious ethnic cuisine. Great service.
Their style retains all the charm of a bygone deli counter that is very welcoming to me.
Plus...OH THE FOOD!
DELICIOUS!!

https://www.google.com/local/review/rap/report?postId=ChdDSUhNMG9nS0VJQ0FnSURRc1BQVDZBRRAB&d=17924085&t=1

places/ChIJf_OQsYNYwokRelaMfNJhbhc/reviews/ChdDSUhNMG9nS0VJQ0FnSURRc1BQVDZBRRAB

So I dropped by for lunch & ordered the pastrami on rye with mustard & a sour pickle. Soft bread the pastrami was tasty & the pickle was the icing on the cake. The man behind the counter was a true gentleman, I'm a first time customer but he treated me like I had been shopping there for years .

Explore Murray's Sturgeon Shop: NYC's Delicacies on Broadway

Founded in 1945 by Murray Bernstein, Murray's Sturgeon Shop has been a staple in New York City's Upper West Side, specializing in smoked fish and traditional Jewish deli items. The shop has been recognized for its high-quality products and has maintained its original charm over the decades.

Nestled in the heart of New York City's Upper West Side at 2429 Broadway, Murray's Sturgeon Shop stands as a cherished institution with a rich history dating back to the mid-20th century. Founded in 1945 by Murray Bernstein, the shop quickly distinguished itself by specializing in premium smoked fish and authentic Jewish deli fare, capturing the essence of New York's vibrant food culture.

The inception of Murray's Sturgeon Shop in 1945 marked the beginning of a culinary journey that would span decades. Murray Bernstein, the visionary founder, established the shop with a dedication to delivering high-quality smoked fish and kosher delicacies rooted in Jewish tradition. This dedication laid the foundation for a business that would become synonymous with excellence and authenticity.

By 1964, Murray's Sturgeon Shop had earned its reputation as a bustling landmark on Broadway. The New York Times lauded it as "one of the busiest places on Broadway," praising the shop's products as "first quality." This recognition reflected the shop's growing popularity among locals and visitors alike, solidifying its place in New York City's rich deli landscape.

changes in ownership and continued excellence

Throughout the 1970s and beyond, Murray's Sturgeon Shop experienced several ownership transitions that contributed to its enduring legacy. In 1974, the renowned restaurateur Artie Cutler acquired the shop, followed by the partnership of Harold "Heshy" Berliner in 1979. These changes ensured that the shop maintained its commitment to quality and tradition. In 1990, Ira Goller took ownership, continuing to uphold the beloved character and offerings that patrons had come to cherish.

The passing of Murray Bernstein in 2000 marked the end of an era, but his vision and dedication continue to resonate through the shop's atmosphere and offerings. Patrons praise the preserved charm of the shop's traditional deli counter and the exceptional quality of its smoked fish, kosher meats, and classic Jewish delicacies. Murray's Sturgeon Shop remains a treasured stop for both longtime New Yorkers and newcomers seeking an authentic taste of the city's culinary heritage.

highlights of murray's sturgeon shop timeline

Murray's Sturgeon Shop was established by Murray Bernstein.

Recognized by The New York Times as one of the busiest spots on Broadway, noted for first-quality products.

Ownership transferred to restaurateur Artie Cutler.

Harold 'Heshy' Berliner joined as a partner, further enriching the shop's management.

Ira Goller acquired the business, continuing the tradition of quality and service.

Passing of founder Murray Bernstein, but his legacy lives on in the shop’s enduring charm.

Delivery

Murray's Sturgeon Shop is an old-school institution in Manhattan specializing in smoked fish, kosher meats, soups, and other Jewish deli fare. This vibrant establishment invites you to explore a world of flavors that marry tradition with innovation, offering a unique culinary experience in New York City.

Murray's Sturgeon Shop

A selection of traditional Jewish deli starters, including soups, salads, and spreads.

Chicken Noodle Soup

Potato Leek Soup

Split Pea Soup

Borscht

Schav

Tuna Salad

Whitefish Salad

Chopped Herring Salad

Egg Salad

Spinach Egg Salad

Vegetarian Chopped Liver Salad

Chopped Chicken Liver

Hummus

Murray's Sturgeon Shop Menu

Murray's Sturgeon Shop, located at 2429 Broadway in New York City, is a celebrated establishment known for its dedication to traditional Jewish deli fare. This old-school institution specializes in smoked fish, kosher meats, and a variety of soups and salads, all crafted with a focus on quality and authenticity. The culinary philosophy here is rooted in the rich heritage of Jewish cuisine, ensuring that each dish reflects the flavors and traditions passed down through generations.

Nova with cream cheese and capers on a bagel: A perfect balance of flavors, praised for its freshness and quality.

Lox and Sable combo: A classic offering, though some find the cream cheese overpowering.

Chopped liver: A delicacy that showcases the traditional flavors of Jewish cuisine.

Whitefish salad: A creamy, flavorful spread that pairs perfectly with bagels.

Murray's offers a selection of beverages that complement its menu beautifully. From traditional sodas to fresh juices, each drink is chosen to enhance the flavors of the dishes. For those looking to indulge, consider pairing your meal with a classic egg cream or a refreshing iced tea.

Murray's Sturgeon Shop caters to various dietary needs, offering vegetarian options and gluten-free dishes. The menu includes items like the Vegetarian Chopped Liver Salad, ensuring that everyone can enjoy a taste of this beloved deli.

For a seasonal highlight, the Chicken Noodle Soup is a must-try, especially during colder months. Its comforting flavors and hearty ingredients make it a favorite among regulars. Additionally, the Borscht, with its vibrant color and rich taste, is a delightful choice that showcases the depth of Jewish culinary traditions.

Join us at Murray's Sturgeon Shop in New York City for an authentic taste of Jewish deli culture. Whether you're a local or just visiting, our menu offers a delightful array of dishes that celebrate tradition and flavor. We invite you to experience the warmth and hospitality that has made us a beloved destination for food lovers.

Discover Murray's Sturgeon Shop in Manhattan, New York! Savor premium smoked fish delicacies in a vibrant setting. Visit us today!

Murray's Sturgeon Shop – Premium Smoked Fish in NYC

New York County

A variety of smoked fish including sturgeon, salmon, sable, whitefish, and trout.

Smoked Fish

Imported and domestic caviars, including Beluga, Sevruga, and Osetra.

Caviar

Kosher deli meats such as pastrami, turkey breast, and tongue.

Deli Meats

Freshly made salads including tuna salad, whitefish salad, and chopped liver.

Homemade Salads

Homemade soups like chicken noodle, potato leek, and borscht.

Soups

Freshly baked bagels and breads to complement the offerings.

Breads and Bagels

Murray's Sturgeon Shop New York Delicacies and Experience at 2429 Broadway Manhattan NY 10024 USA 

Located in the heart of Manhattan at 2429 Broadway, Murray's Sturgeon Shop is a true culinary gem for lovers of classic Jewish deli fare and smoked fish specialties. This venerable establishment offers a nostalgic atmosphere that transports you back to a bygone era of delicatessen culture, all while serving up meticulously prepared dishes that entice both locals and visitors alike.

signature smoked fish and caviar selection

Murray's Sturgeon Shop is renowned for its outstanding array of smoked fish, including delicacies like sturgeon, salmon, sable, whitefish, and trout. Each variety is expertly smoked to preserve the rich, complex flavors that true connoisseurs crave. In addition, the shop boasts an impressive caviar selection featuring both imported and domestic varieties such as Beluga, Sevruga, and Osetra, perfect for elevating any special occasion or casual indulgence.

Whether you’re craving traditional kosher deli meats like pastrami, turkey breast, or tongue, Murray's offers top-quality cuts prepared with authentic flavor profiles. Complement your protein selection with freshly made deli salads such as tuna salad, whitefish salad, and the beloved chopped liver, all crafted in-house to maintain freshness and traditional tastes. The menu is rounded out with delicious homemade soups including comforting chicken noodle, potato leek, and vibrant borscht—perfect for warming up after a day exploring the city.

freshly baked breads and bagels to complete your meal

No authentic deli experience is complete without quality breads and bagels. Murray’s Sturgeon Shop provides freshly baked bagels and breads that perfectly complement their smoked fish and deli offerings. From a classic nova on a perfectly chewy bagel with cream cheese and capers to a pastrami sandwich on rye, every bite is a harmonious balance of texture and flavor that keeps customers coming back for more.

what visitors love about murray's sturgeon shop

Friendly and knowledgeable staff create a welcoming atmosphere even during busy hours.

Variety of authentic Jewish deli specialties: 

From smoked trout and sable to chopped liver and pickles, the selection satisfies traditional cravings.

Many customers rave about the perfectly balanced nova with cream cheese and capers on a fresh bagel.

The shop maintains a charming, old-school deli counter feel that enhances the overall experience.

Convenient payment options and delivery: 

Accepting credit, debit, and NFC payments with delivery available for a hassle-free dining experience.

plan your visit to murray's sturgeon shop

Whether you are a New York local or a tourist exploring Manhattan, a stop at Murray's Sturgeon Shop promises an authentic taste of Jewish deli traditions with a modern touch of quality and care. Indulge in their freshly smoked fish, savor the rich deli meats, and enjoy the warm, welcoming service that has made this spot a cherished institution along Broadway. Don't forget to try their bagels paired with cream cheese and capers for a quintessential New York deli experience.

Located at 2429 Broadway in Manhattan, New York, Murray's Sturgeon Shop is an iconic establishment specializing in smoked fish and traditional Jewish deli fare. This old-school institution has garnered a loyal following for its exceptional selection of smoked fish, kosher meats, and classic deli items. The warm and welcoming atmosphere makes it a favorite among locals and visitors alike.

Murray's Sturgeon Shop has become synonymous with quality and tradition, offering a taste of Jewish culinary heritage in the heart of New York City. Whether you're in the mood for a classic bagel with lox or a hearty pastrami sandwich, this deli promises a delightful experience.

With a focus on high-quality ingredients and exceptional customer service, Murray's Sturgeon Shop is a must-visit for anyone seeking authentic Jewish deli cuisine.

The shop's ambiance reflects its rich history, making it a perfect spot for both casual diners and those looking to enjoy a taste of tradition.

Murray's Sturgeon Shop is not just a place to eat; it’s an experience steeped in tradition and flavor.

Here, you can enjoy a variety of dishes, including the famous Nova with cream cheese and capers, which has been praised for its perfect balance of flavors.

The shop also offers a selection of pickles and rugelach, adding to the authentic deli experience.

With its rich history and commitment to quality, Murray's Sturgeon Shop is a culinary landmark in New York City.

The shop's friendly and knowledgeable staff enhance the experience, ensuring that every visit is memorable.

Overall, Murray's Sturgeon Shop is a delightful destination for anyone looking to indulge in authentic Jewish deli cuisine.

Whether you're a local or a visitor, this establishment promises a satisfying culinary experience.

• Exceptional selection of smoked fish and caviar

• Old-school charm and welcoming atmosphere

• High-quality traditional Jewish deli items

• Casual dining with friends and family

• Enjoying authentic Jewish deli cuisine

• Be prepared for limited seating; it's primarily a take-out establishment.

• Expect higher prices for premium items, reflecting their quality.

• Cash and card payments are accepted, but no online ordering is available.

Murray's Sturgeon Shop stands out as a beloved establishment in New York City, offering a unique blend of tradition and quality.

With its exceptional selection of smoked fish and traditional deli items, it caters to both locals and tourists seeking an authentic experience.

While it may have some limitations, such as limited seating and higher prices, the quality of food and service makes it a worthwhile visit.

For those looking to indulge in traditional Jewish deli cuisine, Murray's Sturgeon Shop is an essential stop.

Plan your visit to this iconic deli and experience the flavors of New York's rich culinary heritage.

Även om Novy är bland de bästa i staden, de människor som driver platsen behöver lite hjälp. Jag tyckte det var skandalöst att de tog 50 cent för en plastpåse efter att ha spenderat 75 dollar i fisk. Jag förstod att butiker som säljer fisk, kött, färdiga livsmedel inte krävs i NYC att ta betalt. Har jag fel?

Mycket bra och vänlig service på lokalaffären. Zabars är känd och mer varierad men speciellt för lox eller deli skulle jag gå med Murray's. Även kortare linjer på grund av mindre hype

Jag har haft nöjet att besöka Murray's Sturgeon Shop sedan jag var ett barn. Jag bor inte i NYC, men när jag skulle komma för att se min farbror och moster, skulle besöket inte vara komplett utan några av Murray's delikatesser.

Under årens lopp har detta utvecklats till ett stopp vid Murray så tidigt i mitt besök som möjligt, och minst en annan slutar på min resa, en där jag hämtar godis att dela med mina vänner och familj tillbaka i CA.

Mina kära vänner ser fram emot det två gånger årliga FishFest, med krämig sill (som en sida för år sedan sa jag att jag ville ha en sillfilé. Jag blev frågad, "Pickled eller creamed?" Jag svarade "Pickled." Jag fick veta, " Nej, du vill ha creamed. "Pojke, han hade rätt. Den krämda sillen är att dö för.), Nova lox, magen lox, rökt sabel, rökt vitfisk, rökt öring och rökt stjärna. Det skulle vara dumt att inte få några knishes och några inlagda tomater, halv sours och sura pickles.

En av höjdpunkterna i mitt år är den dubbla årliga frukosten som min chef gör tid för mig, när jag kommer tillbaka med godsaker från Murray's.

Jag kan inte betygsätta det tillräckligt högt. Inte bara för kvaliteten på fisken, men det fina sättet de behandlar alla och för kärlek och omsorg som de sätter i allting. Bara titta på dem skär fisken så försiktigt och fint är en behandling.

 5 stjärnor hela vägen!

Detta är den sista av en döende ras och helt utsökt. Visst är det pricier än säga Zabars men det har mer klass och mer historia!

Bästa stället att köpa lox, vit fisk, etc! !
Old school classic, alltid bra.
Btw - det här är inte en restaurang, det är en liten butik (men du kan beställa en bagel & lox och äta där)

Vi har köpt bagels, bialys, nova, tonfisk sallad och grönsakskrämost på och av från Murray's i många år. Förra veckan beställde jag den matrisen som skulle levereras till mitt hem uppe som en tacksägelse till min man, som har varit en bra sjuksköterska sedan jag hade fotoperation. Vi hade bara vår första måltid från lådan; det kommer att finnas cirka tre mer. Inklusive frakt (och packningsjobbet var förstklassigt) spenderade jag ca $ 85. Så riktigt ganska rimligt. Maten är verkligen oslagbar - - de är inte kända för ingenting! Webbplatsen är rationell, och när jag ringde med en emendation talade jag med en mycket hjälpsam gentleman. Allt väl!

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