Community Involvement

Located at 90 Federal Street in Auckland Central, MASU by Nic Watt is more than just a dining destination; it is a vibrant hub that actively engages with the local community. This Japanese eatery is renowned for its commitment to sourcing fresh, local ingredients, which not only enhances the dining experience but also supports local farmers and suppliers. Guests often remark on the restaurant's warm atmosphere and the attentive service that reflects the spirit of Auckland's culinary landscape.

The restaurant's focus on community extends beyond its menu. MASU regularly participates in local events, showcasing its culinary expertise while fostering connections with residents and visitors alike.

Through its community involvement, MASU has become a beloved establishment, contributing to Auckland's rich tapestry of culture and cuisine.

Local Partnerships

Collaboration with local fisheries to ensure sustainable seafood sourcing.
Partnerships with local farms for fresh produce.
Engagement with local artists for decor and events.

Events and Gatherings

MASU hosts a variety of events throughout the year, from sushi-making workshops to sake tastings. These gatherings not only highlight the restaurant's culinary offerings but also create a space for the community to come together and celebrate Japanese culture.

Sustainability and Responsibility

At MASU, sustainability is a core value. The restaurant implements practices such as minimizing food waste and using eco-friendly packaging for takeout orders. By prioritizing local ingredients, MASU reduces its carbon footprint and supports the local economy.

Voices from the Community

"The sushi here is the best I've ever had! The atmosphere is so welcoming." - Jason Wills
"A fantastic dining experience, I can't recommend it enough!" - Tucker

Connect with MASU by Nic Watt

To experience the culinary delights and community spirit of MASU, visit them at 90 Federal Street, Auckland Central. Whether you're a local or just passing through, MASU invites you to join them for an unforgettable dining experience.

The story of MASU by Nic Watt

MASU by Nic Watt, located in Auckland's Federal Street dining precinct, is a renowned Japanese robata restaurant and bar. Celebrating its 10th anniversary in 2023, the restaurant is helmed by Chef Nic Watt, who has a distinguished career in Japanese cuisine. MASU is celebrated for its commitment to using fresh, local ingredients and its theatrical robata grilling over an open charcoal grill.

Milestones and growth

• 2013: MASU by Nic Watt opened in Auckland's Federal Street dining precinct. • 2023: Celebrated its 10th anniversary with a special 'Greatest Hits' menu.

Cultural and local influence

MASU has become a culinary staple in Auckland, reflecting the city's vibrant food culture. The restaurant's dedication to locally sourced ingredients not only supports local farmers but also enhances the authenticity of its dishes. The community's appreciation for Japanese cuisine has played a significant role in shaping MASU's menu and dining experience.

People behind the legacy

Chef Nic Watt, a celebrated figure in the culinary world, leads the kitchen at MASU. His expertise in Japanese cuisine, combined with a passion for innovation, has been pivotal in establishing MASU as a premier dining destination. The team at MASU, including skilled chefs and attentive staff, work together to create an exceptional dining experience.

Evolution and modern era

Over the years, MASU has adapted to changing culinary trends while maintaining its core values of quality and authenticity. The introduction of seasonal menus and innovative dishes showcases the restaurant's commitment to evolving with the tastes of its patrons. This adaptability has allowed MASU to remain relevant and beloved in Auckland's competitive dining scene.

Continuing the tradition

As MASU by Nic Watt celebrates its 10th anniversary, it continues to honor its heritage while looking forward to the future. The restaurant remains a testament to the rich flavors of Japanese cuisine and the vibrant culinary landscape of Auckland. With a focus on community and quality, MASU is poised to remain a cherished dining destination for years to come.

MASU by Nic Watt at a glance

Located at 90 Federal Street in Auckland Central, MASU by Nic Watt is a celebrated Japanese restaurant known for its exceptional sushi and robata grilling. This minimalist eatery emphasizes locally sourced ingredients and offers a diverse menu that caters to various dietary preferences. With a commitment to sustainability, MASU stands out as a vibrant dining destination in New Zealand.

Lauded for its theatrical dining experience, MASU invites guests to enjoy a unique culinary journey that showcases the artistry of Japanese cuisine.

Pros

• Exceptional Japanese cuisine • Attentive and knowledgeable staff • Vibrant and lively atmosphere • Theatrical robata grilling experience • Use of fresh, local ingredients • Commitment to sustainability • Private dining options available • Diverse menu catering to various dietary preferences

Cons

• Higher price point • Limited parking during peak hours • Reservations are highly recommended due to popularity

Ideal for

• Food enthusiasts • Special occasions • Business dinners • Couples seeking a romantic dining experience

Things to know before visiting

• Reservations are recommended, especially on weekends • The restaurant offers takeout options • Parking can be limited, so consider public transport • Dress code is smart casual

Overall impression

MASU by Nic Watt is a standout destination for those seeking authentic Japanese cuisine in Auckland. With its commitment to quality, sustainability, and an engaging dining experience, it has earned its place as a favorite among locals and visitors alike. While the price point may be higher, the exceptional food and service justify the investment. Whether you're celebrating a special occasion or enjoying a casual meal, MASU promises a memorable experience.

Located at 90 Federal Street in the heart of Auckland Central, MASU by Nic Watt is a vibrant Japanese eatery that perfectly blends traditional flavors with a contemporary twist. This minimalist restaurant is renowned for its locally sourced sushi, BBQ dishes, and delectable vegetarian options, promising an exquisite dining experience that caters to all tastes.

MASU invites you to indulge in a variety of thoughtfully crafted menus. Whether you’re seeking a quick lunch or an extravagant dining experience, there’s something for everyone. Highlights include the Tokusen Set Menu, featuring a premium tasting menu with 13 exquisite dishes showcasing the finest ingredients from New Zealand and Japan. For those looking for a quicker option, try the Lunch Menu, offering delicious donburi rice bowls paired with white miso soup and house-made Japanese pickles.