Endo at the Rotunda London Dining Experience Overview

Perched on the 8th floor of The Helios within the iconic Television Centre on Wood Lane, Endo at the Rotunda delivers an unparalleled Japanese omakase dining journey in the heart of London. This high-concept restaurant captivates food lovers and cultural connoisseurs alike with a meticulously crafted 20-course menu that celebrates seasonal fish, artisanal miso soup, and exquisite desserts.

Endo at the Rotunda is celebrated for its serene ambiance, exceptional service, and chef-driven presentations that turn each dish into an edible masterpiece. Diners rave about the thoughtful sake pairings and the unique option to select personalized chopsticks and sake glasses, enhancing the intimacy and personalization of the meal.

What To Expect At Endo at the Rotunda

Guests are invited to indulge in a leisurely 2 to 2.5-hour dining experience that is never rushed, allowing ample opportunity to savor each expertly prepared course and the stories behind them. The omakase menu predominantly features the freshest seasonal seafood and carefully selected meats, showcasing the chef's dedication to quality and intricate culinary technique.

Reservations are recommended and can be conveniently made online through the official website, reflecting the restaurant’s exclusivity and high demand.

Dining Details and Amenities

Menu type: Exclusive 20-course Japanese omakase featuring seafood and meat.
Ambiance: Serene and intimate setting with personalized touches like choice of chopsticks and sake glasses.
Beverages: Thoughtfully sourced sake and cocktail selections curated to complement the menu.
Accessibility: Accepts NFC, credit and debit cards; restroom facilities available; no outdoor seating or dog allowance.
Suitable for: Adults seeking a refined omakase experience; not recommended for children due to menu and ambiance.

Frequently Asked Questions

What is the price of the omakase menu at Endo at the Rotunda? The omakase menu is priced at £250 per person.
Is there a vegetarian or vegan option available? The restaurant primarily offers an omakase menu focused on seafood and meat dishes, and does not provide a specific vegetarian or vegan option.
How long is the omakase dining experience? The omakase dining experience typically lasts around 2 to 2.5 hours.
Is there a dress code at Endo at the Rotunda? While there is no formal dress code, guests are encouraged to dress smart-casual for the dining experience.
Can I make a reservation online? Yes, reservations can be made through the restaurant's official website.

Community Sentiment and Final Thoughts

Endo at the Rotunda enjoys a glowing reputation among London’s discerning diners, praised for its flawless execution and warm hospitality. The restaurant’s positive community sentiment highlights its status as a must-visit destination for an authentic and immersive Japanese omakase experience. Guests repeatedly commend the chef’s passionate storytelling and the harmonious balance between food artistry and sake expertise, making each visit a memorable celebration of Japanese culinary culture.

Endo at the Rotunda History and Evolution in London’s Culinary Scene

Nestled in the vibrant heart of White City, London, Endo at the Rotunda has swiftly become an iconic destination for lovers of refined Japanese cuisine. This Michelin-starred restaurant, helmed by the third-generation sushi master Endo Kazutoshi, first opened its doors in April 2019, setting new standards for omakase dining in the UK capital.

A remarkable debut in 2019

The restaurant’s grand opening in 2019 was marked by its exquisite 20-course omakase menu, which quickly captivated London’s food enthusiasts and critics alike. Each dish is meticulously crafted using the finest, thoughtfully sourced ingredients, showcasing Endo-san’s dedication to authenticity and culinary precision.

Earning Michelin recognition

In 2020, only a year after opening, Endo at the Rotunda was awarded its first Michelin star — a testament to the exceptional quality, artistry, and service that defines this culinary gem. This accolade positioned the restaurant as a must-visit destination for those seeking a premier Japanese dining experience in London.

Transformation and reopening in 2024

In February 2024, the restaurant temporarily closed its doors for an ambitious refurbishment designed to elevate the dining experience even further. This renovation introduced a guest-facing kitchen where diners can witness the artistry of sushi preparation firsthand, alongside a brand-new bar area and redesigned interiors that blend modern sophistication with traditional Japanese aesthetics.

Reopening in late summer 2024, Endo at the Rotunda delivered an upgraded gastronomic journey, combining impeccable service and rich storytelling with its celebrated omakase menu and carefully curated sake pairings. This revitalized setting enhances the intimacy and exclusivity that patrons have come to expect, making it a standout choice for foodies and trend-conscious travelers alike.

Key milestones in Endo at the Rotunda’s journey

2019 - Endo at the Rotunda opened in April, offering a 20-course omakase menu.
2020 - The restaurant received its first Michelin star, establishing its reputation for excellence.
2024 (February) - Closed temporarily for a major refurbishment to enhance the guest experience.
2024 (Late Summer) - Reopened with redesigned interiors, a guest-facing kitchen, and an upgraded dining experience.

Endo at the Rotunda: A Premier Japanese Omakase Experience in London Cityscape

Nestled on the 8th floor of The Helios at Television Centre, London, Endo at the Rotunda offers an exceptional Japanese omakase dining experience that has quickly become a coveted destination for food connoisseurs and lovers of authentic cuisine. This upscale restaurant is praised for its commitment to high-quality, fresh ingredients and the meticulous craftsmanship of its chef, who brings an engaging and entertaining personality to the table, elevating every meal into a memorable celebration. Endo at the Rotunda has garnered acclaim for its intimate and elegant setting that fosters a serene ambiance, tailored for a relaxing and immersive dining journey. Guests particularly appreciate the personalized service, including the unique opportunity to select their own chopsticks and sake glasses, which adds a special touch to the experience. The thoughtfully sourced sake pairings are expertly curated to perfectly complement the 20-course menu, showcasing the sommelier's expertise and enhancing the culinary adventure.

Unique highlights and strengths

Patrons frequently commend the meticulous care put into every dish and the chef's dedication to quality, which is evident in the intricate and flavorful preparations that delight the palate. The omakase experience here is not only about food but also about storytelling, with the chef explaining the origins of each ingredient, enhancing guests' appreciation of Japanese culinary traditions. This combination of authenticity, artistry, and hospitality has earned Endo at the Rotunda rave reviews and a reputation as one of the finest Japanese restaurants in London.

Exceptional omakase dining experience that reflects the highest standards of Japanese culinary art.
High-quality, fresh ingredients sourced from specific locations ensuring authenticity and flavor depth.
Engaging and entertaining chef who enhances the dining experience with stories and personal touches.
Intimate and elegant setting that provides a serene atmosphere perfect for special occasions.
Personalized service including unique choices like selecting your own chopsticks and sake glasses.

Considerations before booking

While Endo at the Rotunda offers a remarkable culinary journey, prospective diners should consider a few important factors. The restaurant's high price point reflects the quality and exclusivity of the experience but might be a barrier for some. Additionally, the limited seating capacity means securing a reservation can be challenging, requiring advance planning. Those seeking vegetarian or vegan options may find the menu less accommodating, as it primarily focuses on traditional Japanese seafood delicacies.

High price point makes it a luxury experience not suited for casual dining budgets.
Limited seating capacity means early reservations are essential to secure a spot.
No specific vegetarian or vegan options which may limit choices for some dietary preferences.

Overall, Endo at the Rotunda stands out as a top-tier Japanese restaurant in London, offering a rare blend of artistic cuisine, expert sake pairings, and warm hospitality in an elegant, intimate setting. It is ideally suited for special occasions and discerning diners seeking an immersive omakase experience, with the understanding that booking ahead and budget considerations are key factors to keep in mind.

3.0

8th Floor, The Helios, Television Centre, 101 Wood Ln, London W12 7FR, UK

Closing soon - Closing 11:30 PM

Monday

Closed

Tuesday

18:00–23:30

Wednesday

18:00–23:30

Thursday

18:00–23:30

Friday